# Heretto vs Salesforce Data 360 (formerly Data Cloud) Comparison | | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 39 | 305 | | **Largest Market Segment** | Mid-Market (41.0% of reviews) | Enterprise (41.0% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### Heretto **Not enough data** ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.1 (30 reviews) | 9.0 (97 reviews) | | **Ease of Use** | 7.8 (30 reviews) | 7.7 (237 reviews) | | **Ease of Setup** | 8.1 (23 reviews) | 7.2 (202 reviews) | | **Ease of Admin** | 8.5 (21 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 8.9 (25 reviews) | 8.6 (92 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (22 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 7.4 (32 reviews) | 9.0 (93 reviews) | --- ## Pricing ### Heretto #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 | #### Data Integration | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Component Content Management Systems | Product | Score | Reviews | |---|---|---| | **Heretto** | 7.9/10 | 29 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### XML Data Model Type | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **DITA (Darwin Information Typing Architecture)** | 9.2 (28 reviews) | Not enough data | | **DocBook** | Feature Not Available | Not enough data | | **S1000D** | Feature Not Available | Not enough data | | **SCORM** | 6.2 (13 reviews) | Not enough data | #### Software Model | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **SaaS (Software as a Service)** | 8.8 (26 reviews) | Not enough data | | **Hosted** | 7.9 (19 reviews) | Not enough data | | **On-Premise** | 7.0 (15 reviews) | Not enough data | | **Cloud-based** | 8.7 (25 reviews) | Not enough data | #### Creation Features | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **XML Authoring ** | 8.5 (27 reviews) | Not enough data | | **Workflow Management** | 7.9 (23 reviews) | Not enough data | | **Collaborative Review** | 7.0 (25 reviews) | Not enough data | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 | #### Administration | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.2 (8 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.1 (7 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.7 (10 reviews) | #### Maintainence | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 99 | #### Data Sourcing | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | Not enough data | 8.9 (34 reviews) | | **Expandability** | Not enough data | 9.3 (87 reviews) | | **Content Marketing** | Not enough data | 8.5 (28 reviews) | | **Multiple Devices** | Not enough data | 9.1 (29 reviews) | #### Intelligence | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | Not enough data | 8.7 (33 reviews) | | **Predictive Modeling** | Not enough data | 8.7 (29 reviews) | | **Recommendation Engine** | Not enough data | 8.6 (32 reviews) | ### Knowledge Base | Product | Score | Reviews | |---|---|---| | **Heretto** | 6.5/10 | 5 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Knowledge Pages | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Templates** | Not enough data | Not enough data | | **In-Content Feedback** | Not enough data | Not enough data | | **Versioning and Version History** | Not enough data | Not enough data | | **Decision Trees** | Not enough data | Not enough data | | **Duplicate Detection** | Not enough data | Not enough data | | **Content Editor** | 7.0 (5 reviews) | Not enough data | #### Knowledge Dissemination | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Page Analytics** | Not enough data | Not enough data | | **Permissions** | Not enough data | Not enough data | | **Knowledge Sharing** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Advanced Search** | 6.0 (5 reviews) | Not enough data | | **Browser Extension** | Not enough data | Not enough data | | **Organization** | Not enough data | Not enough data | | **Other Integrations** | Not enough data | Not enough data | | **Knowledge Integrations** | Not enough data | Not enough data | #### Agentic AI - Knowledge Base | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 10 | #### Audiences | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (7 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (8 reviews) | #### Data Analysis | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 9.3 (7 reviews) | #### Administration | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.4 (8 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### API Documentation Management | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Customization | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **SEO** | Not enough data | Not enough data | | **API Contracts** | Not enough data | Not enough data | | **Change Management** | Not enough data | Not enough data | #### Organization | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Respository** | Not enough data | Not enough data | | **Third-Party Integration** | Not enough data | Not enough data | | **Access Management** | Not enough data | Not enough data | ### Customer Self-Service | Product | Score | Reviews | |---|---|---| | **Heretto** | 9.0/10 | 5 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Generative AI | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Summarization** | Not enough data | Not enough data | #### Self-Service Experience | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Knowledge Base** | Not enough data | Not enough data | | **Searchable Articles** | Not enough data | Not enough data | | **Community Forums** | Not enough data | Not enough data | | **Mobile Optimization** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | #### Self-Service Platform | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Branding** | 9.3 (5 reviews) | Not enough data | | **Automation** | Not enough data | Not enough data | | **Artificial Intelligence** | Not enough data | Not enough data | | **Integrations** | 8.7 (5 reviews) | Not enough data | #### Agentic AI - Customer Self-Service | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | ### Knowledge Management | Product | Score | Reviews | |---|---|---| | **Heretto** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Knowledge Base | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Q & A** | Not enough data | Not enough data | | **Link Sharing** | Not enough data | Not enough data | | **Searchable** | Not enough data | Not enough data | #### Security | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Verification** | Not enough data | Not enough data | | **Role-Based Permission** | Not enough data | Not enough data | | **Public vs Private** | Not enough data | Not enough data | #### Content | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Trackable Analytics** | Not enough data | Not enough data | | **Import** | Not enough data | Not enough data | | **File Viewing** | Not enough data | Not enough data | | **Update Notifications** | Not enough data | Not enough data | #### Communication | Feature | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Social Features** | Not enough data | Not enough data | | **Tagging ** | Not enough data | Not enough data | | **Upload ** | Not enough data | Not enough data | | **Comments** | Not enough data | Not enough data | --- ## Categories **Unique to Heretto (5):** [Component Content Management Systems ](https://www.g2.com/categories/component-content-management-systems), [Help Authoring Tools (HAT)](https://www.g2.com/categories/help-authoring-tool-hat), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [API Documentation Management Software](https://www.g2.com/categories/api-documentation-management), [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) **Unique to Salesforce Data 360 (formerly Data Cloud) (7):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Heretto | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 17.9% | 18.7% | | **Mid-Market** | 41.0% | 40.3% | | **Enterprise** | 41.0% | 41.0% | ### By Industry #### Heretto - **Computer Software:** 28.2% - **Telecommunications:** 17.9% - **Information Technology and Services:** 10.3% - **Logistics and Supply Chain:** 5.1% - **Insurance:** 5.1% - **Hospital & Health Care:** 5.1% - **Airlines/Aviation:** 2.6% - **Business Supplies and Equipment:** 2.6% - **Financial Services:** 2.6% - **Gambling & Casinos:** 2.6% - **Other:** 17.9% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 14.1% - **Financial Services:** 8.7% - **Computer Software:** 8.0% - **Manufacturing:** 5.7% - **Consulting:** 5.3% - **Hospital & Health Care:** 3.4% - **Marketing and Advertising:** 3.4% - **Non-Profit Organization Management:** 3.4% - **Computer & Network Security:** 3.0% - **Retail:** 3.0% - **Other:** 41.8% --- ## Alternatives ### Alternatives to Heretto - [MadCap Flare](https://www.g2.com/products/madcap-flare/reviews) — 4.4/5 stars (491 reviews) - [Document360](https://www.g2.com/products/document360/reviews) — 4.7/5 stars (524 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) — 4.5/5 stars (586 reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) — 4.1/5 stars (4363 reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6988 reviews) - [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews) - [Agentforce Service (formerly Salesforce Service Cloud)](https://www.g2.com/products/agentforce-service-formerly-salesforce-service-cloud/reviews) — 4.4/5 stars (7357 reviews) - 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[WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1216 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1335 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (841 reviews) --- ## Top Discussions ### Heretto No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heretto-vs-salesforce-data-360-formerly-data-cloud)