# Helium 10 vs SmartScout Comparison

| | Helium 10 | SmartScout | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 181 | 38 | 
| **Largest Market Segment** | Small-Business (86.0% of reviews) | Small-Business (83.8% of reviews) | 
| **Entry Level Price** | $279.00 Per Month | $29.00 2 Users Per Month | 

---
## Top Pros & Cons

### Helium 10

Pros:
- Data Analysis (4 reviews)
- Competitor Analysis (2 reviews)

Cons:
- Overwhelming Options (3 reviews)
- Expensive (2 reviews)

### SmartScout

Pros:
- Data Analysis (13 reviews)
- Ease of Use (10 reviews)

Cons:
- Expensive (5 reviews)
- Data Inaccuracy (4 reviews)

---
## Ratings Comparison
| Rating | Helium 10 | SmartScout | 
|---|---|---|
  | **Meets Requirements** | 8.3 (96 reviews) | 9.1 (33 reviews) | 
  | **Ease of Use** | 7.9 (97 reviews) | 9.2 (33 reviews) | 
  | **Ease of Setup** | 7.3 (35 reviews) | 10.0 (9 reviews) | 
  | **Ease of Admin** | 7.5 (27 reviews) | 9.6 (8 reviews) | 
  | **Quality of Support** | 7.9 (95 reviews) | 9.1 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.6 (27 reviews) | 9.8 (8 reviews) | 
  | **Product Direction (% positive)** | 7.6 (82 reviews) | 9.2 (31 reviews) | 

---
## Pricing

### Helium 10

#### Entry-Level Pricing

Plan: Diamond Plan

Price: $279.00 Per Month

Key Features:
- Includes everything in Platinum, plus: 
- Auto Insights on 200 Products
- Inventory & Refund Management

[Browse all 3 editions](https://www.g2.com/products/helium-10/pricing)

#### Free Trial

No

### SmartScout

#### Entry-Level Pricing

Plan: SmartScout Basic

Price: $29.00 2 Users Per Month

Key Features:
- Monthly $29 Annual $300 Save 20% by Subscribing Annually!
- Products Database
- Brands Database

[Browse all 4 editions](https://www.g2.com/products/smartscout/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Online Marketplace Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Helium 10** | 8.0/10 | 78 |
| **SmartScout** | 8.8/10 | 15 |

#### Integration

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Import** | 7.9 (49 reviews) | Feature Not Available | 
| **Export** | 7.9 (44 reviews) | 9.1 (13 reviews) | 
| **APIs** | 7.5 (40 reviews) | 9.2 (6 reviews) | 

#### Store Management

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Localization** | 8.2 (41 reviews) | 7.2 (6 reviews) | 
| **Marketplaces** | 8.3 (16 reviews) | 9.8 (9 reviews) | 

#### Agentic AI - Online Marketplace Optimization Tools

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Helium 10** | N/A | N/A |
| **SmartScout** | N/A | N/A |

#### Headless Commerce

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Decoupling** | Feature Not Available | Not enough data | 
| **REST APIs** | Feature Not Available | Not enough data | 
| **Data Orchestration** | Feature Not Available | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Extensibility** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Merchandising/Marketing

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Storefront Design Tools** | Feature Not Available | Not enough data | 
| **Product Visualization** | Feature Not Available | Not enough data | 
| **Recommendations / Personalization** | Feature Not Available | Not enough data | 
| **Promotions and Discounts** | Feature Not Available | Not enough data | 
| **Shopping Cart Abandonment** | Feature Not Available | Not enough data | 
| **Product Reviews** | Feature Not Available | Not enough data | 
| **SEO** | Feature Not Available | Not enough data | 

#### Product Catalog

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Content Management** | Feature Not Available | Not enough data | 
| **Product Configuration** | Feature Not Available | Not enough data | 
| **Product Search and Filtering** | Feature Not Available | Not enough data | 
| **Intangible Products** | Feature Not Available | Not enough data | 

#### Order Process

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Checkout Process** | Feature Not Available | Not enough data | 
| **Shipping Options** | Feature Not Available | Not enough data | 
| **Tax Display and Processing** | Feature Not Available | Not enough data | 
| **Payment Processing** | Feature Not Available | Not enough data | 
| **Order Management** | Feature Not Available | Not enough data | 
| **Returns / Refunds** | Feature Not Available | Not enough data | 
| **Inventory Management** | Feature Not Available | Not enough data | 
| **Multi-Channel Fulfillment** | Feature Not Available | Not enough data | 

#### Multi-Channel Support

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Omnichannel** | Feature Not Available | Not enough data | 
| **Mobile** | Feature Not Available | Not enough data | 
| **Social Commerce** | Feature Not Available | Not enough data | 
| **Customer Service** | Feature Not Available | Not enough data | 
| **Store Locator** | Feature Not Available | Not enough data | 
| **3rd-Party Store Integration** | Feature Not Available | Not enough data | 
| **B2B** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **APIs** | Feature Not Available | Not enough data | 
| **Customization** | Feature Not Available | Not enough data | 
| **Integrations to Add-on Tools** | Feature Not Available | Not enough data | 
| **User Management** | Feature Not Available | Not enough data | 
| **Reporting / Analytics** | Feature Not Available | Not enough data | 
| **Security** | Feature Not Available | Not enough data | 
| **Multi-Site Management** | Feature Not Available | Not enough data | 
| **Admin Access Rights** | Feature Not Available | Not enough data | 
| **Test-to-Product Migration** | Feature Not Available | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Cross Browser Support** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Feature Not Available | Not enough data | 

### Retail Analytics

| Product | Score | Reviews |
|---|---|---|
| **Helium 10** | N/A | N/A |
| **SmartScout** | 8.5/10 | 10 |

#### Data Management

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Consolidation
** | Not enough data | 7.2 (6 reviews) | 
| **Data types
** | Not enough data | 9.3 (7 reviews) | 
| **Correction** | Not enough data | 8.6 (7 reviews) | 
| **Cleansing** | Not enough data | 8.1 (6 reviews) | 
| **Validation
** | Not enough data | 8.6 (7 reviews) | 

#### Analytics

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **KPIs** | Not enough data | 9.6 (8 reviews) | 
| **Forecasting** | Not enough data | 9.0 (7 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.8 (9 reviews) | 
| **Predictive analytics** | Not enough data | 9.3 (10 reviews) | 

#### Mobile

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Mobile dashboard** | Not enough data | 6.7 (6 reviews) | 
| **Mobile application** | Not enough data | 6.9 (6 reviews) | 

#### Platform Additional Functionality

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Cloud** | Not enough data | 9.7 (6 reviews) | 
| **On-Premise** | Not enough data | 7.9 (7 reviews) | 

#### Integration 

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Marketplace** | Not enough data | 9.5 (10 reviews) | 
| **Retail POS** | Not enough data | 7.9 (8 reviews) | 
| **Other software** | Not enough data | 7.4 (7 reviews) | 

#### Generative AI

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Retail Analytics

| Feature | Helium 10 | SmartScout | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools)

**Unique to Helium 10 (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to SmartScout (1):** [Retail Analytics Software](https://www.g2.com/categories/retail-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Helium 10 | SmartScout | 
|---|---|---|
| **Small-Business** | 86.0% | 83.8% | 
| **Mid-Market** | 12.2% | 13.5% | 
| **Enterprise** | 1.7% | 2.7% | 

### By Industry

#### Helium 10

- **Retail:** 24.6%
- **Consumer Goods:** 16.4%
- **Marketing and Advertising:** 5.8%
- **Consumer Electronics:** 3.5%
- **Market Research:** 2.9%
- **Arts and Crafts:** 2.9%
- **Health, Wellness and Fitness:** 2.9%
- **Apparel & Fashion:** 2.9%
- **Consumer Services:** 2.3%
- **Online Media:** 2.3%
- **Other:** 33.3%

#### SmartScout

- **Retail:** 43.2%
- **Wholesale:** 8.1%
- **Consumer Goods:** 8.1%
- **Marketing and Advertising:** 5.4%
- **Computer Software:** 5.4%
- **Consulting:** 2.7%
- **Writing and Editing:** 2.7%
- **Program Development:** 2.7%
- **Online Media:** 2.7%
- **Market Research:** 2.7%
- **Other:** 16.2%

---
## Alternatives

### Alternatives to Helium 10

- [A2X](https://www.g2.com/products/a2x/reviews) — 4.9/5 stars (318 reviews)
- [Jungle Scout](https://www.g2.com/products/jungle-scout/reviews) — 4.6/5 stars (242 reviews)
- [Teikametrics](https://www.g2.com/products/teikametrics/reviews) — 4.5/5 stars (125 reviews)
- [Perpetua](https://www.g2.com/products/perpetua/reviews) — 4.5/5 stars (78 reviews)
- [DataHawk](https://www.g2.com/products/datahawk/reviews) — 4.5/5 stars (50 reviews)
- [Sellics](https://www.g2.com/products/sellics/reviews) — 4.3/5 stars (23 reviews)
- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (375 reviews)
- [Feedonomics](https://www.g2.com/products/feedonomics/reviews) — 4.4/5 stars (376 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5091 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4756 reviews)

### Alternatives to SmartScout

- [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (375 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [Feedonomics](https://www.g2.com/products/feedonomics/reviews) — 4.4/5 stars (376 reviews)
- [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (366 reviews)
- [A2X](https://www.g2.com/products/a2x/reviews) — 4.9/5 stars (318 reviews)
- [Board](https://www.g2.com/products/board/reviews) — 4.4/5 stars (318 reviews)
- [Jungle Scout](https://www.g2.com/products/jungle-scout/reviews) — 4.6/5 stars (242 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (313 reviews)
- [Stackline](https://www.g2.com/products/stackline/reviews) — 4.4/5 stars (245 reviews)
- [Athos Commerce](https://www.g2.com/products/athos-commerce-athos-commerce/reviews) — 4.5/5 stars (221 reviews)

---
## Top Discussions

### Helium 10

- Title: [Which is better jungle scout or helium 10?](https://www.g2.com/discussions/which-is-better-jungle-scout-or-helium-10) — 2 comments
  > **Top comment:** "Helium 10"
- Title: [Is helium 10 Xray free?](https://www.g2.com/discussions/is-helium-10-xray-free) — 2 comments *(includes official response)*
  > **Top comment:** "Hi there!

If you're on one of our three plans (Starter, Platinum or Diamond) our Chrome Extension tool (Xray) is free!

With the free plan, you'll be to..."
- Title: [What is helium 10 used for?](https://www.g2.com/discussions/what-is-helium-10-used-for) — 2 comments
  > **Top comment:** "For analysing data in amazon"
- Title: [What is Helium 10 used for?](https://www.g2.com/discussions/helium-10-what-is-helium-10-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Helium 10 is a suite of software tools designed for Amazon sellers and e-commerce businesses. It provides a range of features and functionalities to help..."
- Title: [Does helium 10 have an app?](https://www.g2.com/discussions/does-helium-10-have-an-app) — 1 comment
  > **Top comment:** "Don’t know"

### SmartScout

- Title: [is there anyway you can show more information regarding how much shipping is done by each profile?](https://www.g2.com/discussions/is-there-anyway-you-can-show-more-information-regarding-how-much-shipping-is-done-by-each-profile) — 1 comment, 1 upvote
  > **Top comment:** "Outside of guessing by estimate revenue there's not much we can do with our current data sources. I think we could consider using other data sources to bring..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/helium-10-vs-smartscout)