Compare Heap, UserIQ, and Google Analytics

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
UserIQ
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.4
9.0
Ease of Use
Ease of Use
8.0
7.7
7.7
Ease of Setup
Ease of Setup
9.0
7.2
7.8
Ease of Admin
Ease of Admin
8.3
8.1
8.1
Quality of Support
Quality of Support
8.3
9.5
7.4
Ease of Doing Business With
Ease of Doing Business With
8.4
9.7
8.2
Product Direction (% positive)
Product Direction (% positive)
8.7
9.8
8.4
Meets Requirements
Heap
8.3
UserIQ
8.4
Google Analytics
9.0
Ease of Use
Heap
8.0
UserIQ
7.7
Google Analytics
7.7
Ease of Setup
Heap
9.0
UserIQ
7.2
Google Analytics
7.8
Ease of Admin
Heap
8.3
UserIQ
8.1
Google Analytics
8.1
Quality of Support
Heap
8.3
UserIQ
9.5
Google Analytics
7.4
Ease of Doing Business With
Heap
8.4
UserIQ
9.7
Google Analytics
8.2
Product Direction (% positive)
Heap
8.7
UserIQ
9.8
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
UserIQ
8.8
Google Analytics
9.0
Engagement
Heap
8.1
UserIQ
8.9
Google Analytics
8.7
Entry and Exit Pages
Heap
7.9
UserIQ
8.3
Google Analytics
8.7
Standard Event Tracking
Heap
9.1
UserIQ
8.4
Google Analytics
8.5
Custom Event Tracking
Heap
8.6
UserIQ
8.3
Google Analytics
8.3
Retention
Heap
7.7
UserIQ
7.9
Google Analytics
8.3
Return
Heap
7.9
UserIQ
8.3
Google Analytics
8.4
Conversions
Heap
8.1
UserIQ
7.8
Google Analytics
8.6
Funnels
Heap
8.5
UserIQ
8.3
Google Analytics
8.1
Reporting
Real-Time Reporting
Heap
8.5
UserIQ
8.2
Google Analytics
8.7
Trending
Heap
7.4
UserIQ
8.5
Google Analytics
8.5
Retroactive Reporting
Heap
8.7
UserIQ
7.7
Google Analytics
8.2
Segmentation
Heap
7.9
UserIQ
8.8
Google Analytics
8.4
Mobile Reporting
Heap
8.0
UserIQ
7.7
Google Analytics
8.5
Unification Across Devices
Heap
8.3
UserIQ
6.3
Google Analytics
8.2
Custom Reports and Dashboards
Heap
7.8
UserIQ
8.1
Google Analytics
8.5
Other
User Data
Heap
8.1
UserIQ
8.8
Google Analytics
8.4
Site Search Reporting
Heap
7.5
UserIQ
8.1
Google Analytics
8.5
Load Time Monitoring
Heap
7.5
UserIQ
8.3
Google Analytics
8.3
Campaign Tracking
Heap
8.0
UserIQ
8.7
Google Analytics
8.7
E-Commerce
Heap
7.4
UserIQ
Not enough data available
Google Analytics
8.5
Promotional Messages
Heap
Not enough data available
UserIQ
9.5
Google Analytics
8.1
Administration Alerts
Heap
Not enough data available
UserIQ
9.3
Google Analytics
8.2
Variation Testing
A/B Testing
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.4
Conversion Goal
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.8
Confidence Level
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.5
Multivariate Testing
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.3
Split URL Testing
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.0
Landing Pages
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Heap
Not enough data available
UserIQ
6.7
Google Analytics
8.7
Reports and Dashboards
Heap
Not enough data available
UserIQ
6.9
Google Analytics
8.8
Mobile Optimization
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.7
Custom Targeting
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.6
Profile Storage Duration
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Heap
Not enough data available
UserIQ
7.0
Google Analytics
8.6
Heat Maps
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
7.8
Session Replays
Heap
Not enough data available
UserIQ
Not enough data available
Google Analytics
8.1
Administration
API / Integrations
Heap
8.0
UserIQ
7.9
Google Analytics
8.4
QA Testing
Heap
Not enough data available
UserIQ
8.5
Google Analytics
8.1
Performance and Reliability
Heap
8.2
UserIQ
8.1
Google Analytics
8.9
User, Role, and Access Management
Heap
8.1
UserIQ
9.4
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.4%
41.5%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
49.2%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.4%
9.2%
11.8%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%
UserIQ
Small-Business
41.5%
Mid-Market
49.2%
Enterprise
9.2%
Google Analytics
Small-Business
60.7%
Mid-Market
27.5%
Enterprise
11.8%

Reviewers' Industry

 
Internet
24.1%
Computer Software
35.6%
Marketing and Advertising
21.9%
 
Computer Software
14.9%
Marketing and Advertising
17.2%
Information Technology and Services
6.8%
 
Information Technology and Services
13.5%
Internet
13.8%
Computer Software
6.7%
 
Marketing and Advertising
12.8%
Information Technology and Services
6.9%
Internet
6.0%
 
Insurance
2.1%
Information Services
4.6%
Higher Education
2.9%
 
Other
32.6%
Other
21.8%
Other
55.7%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%
UserIQ
Computer Software
35.6%
Marketing and Advertising
17.2%
Internet
13.8%
Information Technology and Services
6.9%
Information Services
4.6%
Other
21.8%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Eike M.
Administrator

They have an "easy to use" platform, that help with insights and user onboarding, and can be used to drive product roadmap

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Richard W.
User in Internet

Didn't cover all platforms. But I'm sure their dev team will continue to build and fix anything we had an issue with

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Heap
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

UserIQ
Most Helpful Favorable Review
Eike M.
Administrator

They have an "easy to use" platform, that help with insights and user onboarding, and can be used to drive product roadmap

Most Helpful Critical Review
Richard W.
User in Internet

Didn't cover all platforms. But I'm sure their dev team will continue to build and fix anything we had an issue with

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

UserIQ
Google Analytics
No videos provided
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