# Heap vs Treasure Data Customer Data Platform Comparison | | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | | **Total Reviews** | 1,097 | 164 | | **Largest Market Segment** | Mid-Market (54.1% of reviews) | Enterprise (40.0% of reviews) | | **Entry Level Price** | Contact Us | Free Trial Per Year | --- ## Top Pros & Cons ### Heap Pros: - Ease of Use (7 reviews) - Insights (5 reviews) Cons: - Data Inaccuracy (4 reviews) - Data Management Issues (3 reviews) ### Treasure Data Customer Data Platform Pros: - Ease of Use (11 reviews) - Easy Integration (11 reviews) Cons: - Technical Expertise Required (7 reviews) - Learning Curve (6 reviews) --- ## Ratings Comparison | Rating | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Meets Requirements** | 8.6 (857 reviews) | 8.5 (138 reviews) | | **Ease of Use** | 8.1 (867 reviews) | 8.4 (142 reviews) | | **Ease of Setup** | 8.5 (315 reviews) | 8.2 (84 reviews) | | **Ease of Admin** | 8.6 (317 reviews) | 8.4 (81 reviews) | | **Quality of Support** | 8.7 (680 reviews) | 8.9 (136 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 9.1 (83 reviews) | | **Product Direction (% positive)** | 8.7 (796 reviews) | 9.0 (134 reviews) | --- ## Pricing ### Heap #### Entry-Level Pricing Plan: Free Price: Contact Us Description: Find product-market fit Key Features: - Up to 10K monthly sessions - Core analytics charts - Unlimited enrichment sources [Browse all 4 editions](https://www.g2.com/products/heap/pricing) #### Free Trial Yes ### Treasure Data Customer Data Platform #### Entry-Level Pricing Plan: Try for free Price: Free Trial Per Year Description: Treasure Data offers complimentary proof of concepts (POCs) to try our CDP for free using your own data. Through the Trade-Up program, you can also switch Treasure Data and only pay in full after your incumbent CDP contract ends. Key Features: - https://www.treasuredata.com/product/pricing/ - https://www.treasuredata.com/cdp-poc/ - https://www.treasuredata.com/cdp-trade-up/ [Learn more about Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Heap** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Email Marketing | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Building and Personalizing Emails** | Not enough data | Not enough data | | **Sending Outbound Emails** | Not enough data | Not enough data | | **Manage Email Deliverability** | Not enough data | Not enough data | | **Automated Email Responses** | Not enough data | Not enough data | #### Online Marketing | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Landing Pages and Forms** | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Mobile Optimized** | Not enough data | Not enough data | | **Search Tracking and Optimization** | Not enough data | Not enough data | #### Lead Management | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Marketing Lead Database** | Not enough data | Not enough data | | **Data Quality Management** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Lead Scoring and Grading** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Online Behavior Tracking** | Not enough data | Not enough data | | **Automated Alerts and Tasks** | Not enough data | Not enough data | | **CRM Lead Integration** | Not enough data | Not enough data | #### Campaign Management | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Program Management** | Not enough data | Not enough data | | **Event / Webinar Marketing** | Not enough data | Not enough data | | **Calendaring** | Not enough data | Not enough data | | **Budgeting** | Not enough data | Not enough data | #### Social | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Social Listening** | Not enough data | Not enough data | | **Social Sharing** | Not enough data | Not enough data | | **Social Campaigns** | Not enough data | Not enough data | | **Social Media Engagement** | Not enough data | Not enough data | | **Social Media Advertising** | Not enough data | Not enough data | #### Reporting & Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Basic Reporting** | Not enough data | Not enough data | | **Web Analytics** | Not enough data | Not enough data | | **ROI Analytics** | Not enough data | Not enough data | | **Revenue Analytics** | Not enough data | Not enough data | | **SEO / Keyword Analytics** | Not enough data | Not enough data | #### Platform | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Workflow Capability** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Output Document Generation** | Not enough data | Not enough data | #### Agentic AI - Marketing Automation | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.3/10 | 564 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Metrics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Sessions - Digital Analytics** | 8.6 (397 reviews) | Not enough data | | **Engagement** | 8.4 (365 reviews) | Not enough data | | **Entry and Exit Pages** | 8.3 (327 reviews) | Not enough data | | **Standard Event Tracking** | 9.0 (398 reviews) | Not enough data | | **Custom Event Tracking** | 8.8 (391 reviews) | Not enough data | | **Retention** | 8.0 (305 reviews) | Not enough data | | **Return** | 8.1 (279 reviews) | Not enough data | | **Conversions** | 8.7 (347 reviews) | Not enough data | | **Funnels** | 8.7 (368 reviews) | Not enough data | #### Reporting | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Real-Time Reporting** | 8.6 (365 reviews) | Not enough data | | **Trending** | 8.0 (293 reviews) | Not enough data | | **Retroactive Reporting** | 8.7 (330 reviews) | Not enough data | | **Segmentation** | 8.3 (358 reviews) | Not enough data | | **Mobile Reporting** | 8.2 (205 reviews) | Not enough data | | **Unification Across Devices** | 8.4 (225 reviews) | Not enough data | | **Custom Reports and Dashboards** | 8.3 (375 reviews) | Not enough data | #### Other | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **User Data** | 8.4 (339 reviews) | Not enough data | | **Site Search Reporting** | 8.0 (185 reviews) | Not enough data | | **Load Time Monitoring** | Feature Not Available | Not enough data | | **Campaign Tracking** | 8.2 (214 reviews) | Not enough data | | **E-Commerce** | 8.1 (149 reviews) | Not enough data | | **Promotional Messages** | 8.0 (45 reviews) | Not enough data | | **Administration Alerts** | 7.9 (47 reviews) | Not enough data | #### Agentic AI - Digital Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **API / Integrations** | 8.4 (274 reviews) | Not enough data | | **QA Testing** | 8.6 (99 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (412 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (388 reviews) | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.3/10 | 118 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### User Identification | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Demographics** | 8.1 (41 reviews) | Not enough data | | **User Segmentation** | 8.6 (94 reviews) | Not enough data | | **Geolocation** | 8.5 (68 reviews) | Not enough data | #### Tracking & Reporting | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Custom Event Tracking** | 8.6 (102 reviews) | Not enough data | | **Real-Time Insights** | 8.4 (93 reviews) | Not enough data | | **Attribution** | 8.1 (80 reviews) | Not enough data | | **Dashboard** | 8.1 (97 reviews) | Not enough data | | **User Path Tracking** | 8.2 (96 reviews) | Not enough data | | **User Activity History** | 8.4 (90 reviews) | Not enough data | #### Metrics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Engagement** | 8.3 (65 reviews) | Not enough data | | **Exit Tracking** | 7.9 (51 reviews) | Not enough data | | **Retention** | 8.0 (56 reviews) | Not enough data | | **Return** | 8.2 (57 reviews) | Not enough data | | **Conversions** | 8.4 (68 reviews) | Not enough data | ### Session Replay | Product | Score | Reviews | |---|---|---| | **Heap** | 9.1/10 | 85 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### User Behavior | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Click Tracking** | 9.4 (83 reviews) | Not enough data | | **Mouse Movement ** | 9.0 (73 reviews) | Not enough data | | **Frustration Tracking** | 9.0 (69 reviews) | Not enough data | #### A/B Testing | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Error and Bug Tracking** | 9.1 (52 reviews) | Not enough data | | **Split URL Testing** | Feature Not Available | Not enough data | | **Data Analysis** | 9.3 (61 reviews) | Not enough data | | **Notes** | 9.3 (44 reviews) | Not enough data | #### Visitor Information | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **User Identification** | 9.3 (66 reviews) | Not enough data | | **Search Box** | 8.9 (61 reviews) | Not enough data | #### Agentic AI - Session Replay | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.3/10 | 413 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Product Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Account-Level Analytics** | 8.3 (299 reviews) | Not enough data | | **User-Level Analytics** | 8.7 (358 reviews) | Not enough data | | **Segmentation** | 8.5 (326 reviews) | Not enough data | | **Funnels** | 8.7 (351 reviews) | Not enough data | | **Alerts** | 7.9 (104 reviews) | Not enough data | | **Multi-Product Analytics** | 8.4 (222 reviews) | Not enough data | | **User Scoring** | 7.8 (91 reviews) | Not enough data | | **Integrations** | 8.3 (254 reviews) | Not enough data | #### Agentic AI - Product Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Behavioral Analytics - Product Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | | **Account level Analytics** | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | | **Funnels** | Not enough data | Not enough data | #### Platform Infrastructure - Product Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Cross System integrations** | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | #### AI driven optimization - Product Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **User scoring** | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | ### E-Commerce Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.2/10 | 95 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Reports** | 8.6 (85 reviews) | Not enough data | | **Dashboard** | 8.4 (87 reviews) | Not enough data | | **Web Analytics** | 8.6 (83 reviews) | Not enough data | | **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | | **Customer Demographics** | 7.8 (72 reviews) | Not enough data | | **Predictive Analytics** | Feature Not Available | Not enough data | #### Administration | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Data Storage** | 8.1 (69 reviews) | Not enough data | | **A/B Testing** | 8.2 (50 reviews) | Not enough data | | **Integrations** | 8.5 (65 reviews) | Not enough data | #### Generative AI | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Heap** | N/A | N/A | | **Treasure Data Customer Data Platform** | 8.0/10 | 117 | #### Data Sourcing | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Data Enrichment** | Not enough data | 8.3 (104 reviews) ✓ Verified | | **Expandability** | Not enough data | 8.7 (102 reviews) ✓ Verified | | **Content Marketing** | Not enough data | 7.5 (88 reviews) ✓ Verified | | **Multiple Devices** | Not enough data | 8.2 (93 reviews) ✓ Verified | #### Intelligence | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Marketing Metrics** | Not enough data | 8.0 (92 reviews) ✓ Verified | | **Predictive Modeling** | Not enough data | 7.8 (85 reviews) ✓ Verified | | **Recommendation Engine** | Not enough data | 7.8 (80 reviews) ✓ Verified | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **Heap** | N/A | N/A | | **Treasure Data Customer Data Platform** | 8.3/10 | 30 | #### Platform Basics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Templates** | Not enough data | 7.4 (25 reviews) | | **Exporting** | Not enough data | 8.7 (29 reviews) | | **Multi-user Access and Collaboration** | Not enough data | 8.4 (29 reviews) | | **Multiple Personas** | Not enough data | 8.1 (25 reviews) | | **Data Analytics ** | Not enough data | 8.8 (28 reviews) | #### Agentic AI - Customer Journey Mapping | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Customer Journey Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.9/10 | 36 | | **Treasure Data Customer Data Platform** | 8.4/10 | 38 | #### Platform Basics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Dynamic Segmentation** | 9.2 (30 reviews) | 8.8 (36 reviews) | | **Journey Optimization** | 9.2 (31 reviews) | 8.3 (34 reviews) | #### Platform Data | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Journey Reporting** | 9.1 (32 reviews) | 8.4 (33 reviews) | | **Trends Reporting** | 8.7 (34 reviews) | 8.2 (33 reviews) | | **Dashboards** | 9.2 (33 reviews) | 7.9 (35 reviews) | | **Advanced Data Filtering** | 8.9 (33 reviews) | 8.5 (35 reviews) | #### Platform Additional Functionality | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Journey Mapping** | 9.2 (33 reviews) | 8.5 (33 reviews) | | **Integrations** | 8.9 (31 reviews) | 9.3 (38 reviews) | | **Automated Alerts** | 7.9 (15 reviews) | 8.3 (34 reviews) | #### Agentic AI - Customer Journey Analytics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Enterprise Feedback Management | Product | Score | Reviews | |---|---|---| | **Heap** | 9.2/10 | 32 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Generative AI | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Survey Management | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | | **Survey Deployment** | 9.1 (23 reviews) | Not enough data | | **Feedback Collection** | 9.0 (26 reviews) | Not enough data | | **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | #### Process Management | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | | **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | | **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | | **Real-Time Action** | 9.3 (25 reviews) | Not enough data | #### System Management | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Security** | 9.4 (20 reviews) | Not enough data | | **System Monitoring** | 9.3 (14 reviews) | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Heap** | N/A | N/A | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Agentic AI - Firewall Software | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Heap** | 8.2/10 | 78 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Metrics | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Engagement** | 8.3 (65 reviews) | Not enough data | | **Exit Tracking** | 7.9 (51 reviews) | Not enough data | | **Retention** | 8.0 (56 reviews) | Not enough data | | **Return** | 8.2 (57 reviews) | Not enough data | | **Conversions** | 8.4 (68 reviews) | Not enough data | ### Mobile App Optimization | Product | Score | Reviews | |---|---|---| | **Heap** | 8.4/10 | 80 | | **Treasure Data Customer Data Platform** | N/A | N/A | #### Variation Testing | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **A/B Testing** | 8.5 (37 reviews) | Not enough data | | **WYSIWYG Editor** | Feature Not Available | Not enough data | | **Conversion Goal** | 8.7 (45 reviews) | Not enough data | | **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | | **Confidence Level** | 8.3 (43 reviews) | Not enough data | | **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | #### Reporting | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Segmentation** | 8.4 (64 reviews) | Not enough data | | **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | #### Personalization | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Standard Targeting** | 8.3 (32 reviews) | Not enough data | | **Custom Targeting** | 8.3 (31 reviews) | Not enough data | | **Data Segmentation** | 8.3 (38 reviews) | Not enough data | #### Administration | Feature | Heap | Treasure Data Customer Data Platform | |---|---|---| | **API / Integrations** | 8.1 (52 reviews) | Not enough data | | **QA Testing** | 7.8 (15 reviews) | Not enough data | | **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | | **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics) **Unique to Heap (7):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management) **Unique to Treasure Data Customer Data Platform (4):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) --- ## Reviewer Demographics ### By Company Size | Segment | Heap | Treasure Data Customer Data Platform | |---|---|---| | **Small-Business** | 34.6% | 24.5% | | **Mid-Market** | 54.1% | 35.5% | | **Enterprise** | 11.3% | 40.0% | ### By Industry #### Heap - **Computer Software:** 16.5% - **Information Technology and Services:** 12.1% - **Financial Services:** 9.0% - **Marketing and Advertising:** 7.6% - **Internet:** 5.4% - **Retail:** 4.8% - **Real Estate:** 3.6% - **Automotive:** 3.2% - **Insurance:** 2.3% - **Leisure, Travel & Tourism:** 2.2% - **Other:** 33.1% #### Treasure Data Customer Data Platform - **Marketing and Advertising:** 16.1% - **Food & Beverages:** 9.0% - **Information Technology and Services:** 8.4% - **Automotive:** 7.1% - **Consumer Goods:** 6.5% - **Retail:** 6.5% - **Computer Software:** 4.5% - **Consulting:** 3.9% - **Internet:** 3.9% - **Apparel & Fashion:** 3.2% - **Other:** 31.0% --- ## Alternatives ### Alternatives to Heap - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2363 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1792 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1365 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2921 reviews) - [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews) ### Alternatives to Treasure Data Customer Data Platform - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1360 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (566 reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (625 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) — 3.9/5 stars (70 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (280 reviews) --- ## Top Discussions ### Heap - Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly. The ideal way to do this is to centralize Heap..." - Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..." - Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote > **Top comment:** "Pendo" - Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices. " - Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs. Some Auryc clients choose to retain..." ### Treasure Data Customer Data Platform - Title: [How does a customer data platform work?](https://www.g2.com/discussions/how-does-a-customer-data-platform-work) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What is Treasuredata?](https://www.g2.com/discussions/what-is-treasuredata) — 1 comment, 1 upvote > **Top comment:** "Treasure Data is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000 companies around the world to..." - Title: [What is ARM treasure data?](https://www.g2.com/discussions/what-is-arm-treasure-data) — 1 comment, 1 upvote > **Top comment:** "Treasure Data (not part of ARM as of 2023) is a best-in-breed customer data platform founded in 2011. We have been chosen by Fortune 500 and Global 2000..." - Title: [What does a customer data platform do?](https://www.g2.com/discussions/what-does-a-customer-data-platform-do) — 1 comment, 1 upvote > **Top comment:** "A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data..." - Title: [How do I add more AI/ML features to CDP](https://www.g2.com/discussions/how-do-i-add-more-ai-ml-features-to-cdp) — 1 comment, 1 upvote > **Top comment:** "Hi Aditya, You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-vs-treasure-data-customer-data-platform)