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Compare Heap, Mixpanel, and Optimizely

Pricing

 
Free
$0
per month
Enterprise
Contact Vendor
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
8.6
Ease of Use
Ease of Use
8.0
7.7
8.5
Ease of Setup
Ease of Setup
9.0
7.0
8.7
Ease of Admin
Ease of Admin
8.3
7.6
8.4
Quality of Support
Quality of Support
8.3
7.8
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.1
Product Direction (% positive)
Product Direction (% positive)
8.8
6.8
7.6
Meets Requirements
Heap
8.3
Mixpanel
8.2
Optimizely
8.6
Ease of Use
Heap
8.0
Mixpanel
7.7
Optimizely
8.5
Ease of Setup
Heap
9.0
Mixpanel
7.0
Optimizely
8.7
Ease of Admin
Heap
8.3
Mixpanel
7.6
Optimizely
8.4
Quality of Support
Heap
8.3
Mixpanel
7.8
Optimizely
8.0
Ease of Doing Business With
Heap
8.4
Mixpanel
8.1
Optimizely
8.1
Product Direction (% positive)
Heap
8.8
Mixpanel
6.8
Optimizely
7.6

Features

Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
9.5
Conversion Goal
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.8
Percentage of Traffic
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
9.2
Confidence Level
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.7
Multivariate Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.5
Split URL Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.7
Build
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.7
Landing Pages
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
Not enough data available
Reporting
Segmentation
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.9
Reports and Dashboards
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.9
Mobile Optimization
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.3
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.5
Custom Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.0
Profile Storage Duration
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.4
In-Page Analytics
Click Reporting
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.1
Heat Maps
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
6.6
Session Replays
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
6.1
Administration
Performance and Reliability
Heap
8.1
Mixpanel
8.2
Optimizely
8.1
User, Role, and Access Management
Heap
8.1
Mixpanel
8.0
Optimizely
8.8
API / Integrations
Heap
8.0
Mixpanel
7.9
Optimizely
7.4
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Optimizely
7.3
Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
6.8
Optimizely
9.4
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
5.8
Optimizely
7.2
Conversion Goal
Heap
Not enough data available
Mixpanel
6.7
Optimizely
8.3
Percentage of Traffic
Heap
Not enough data available
Mixpanel
6.7
Optimizely
8.6
Confidence Level
Heap
Not enough data available
Mixpanel
7.1
Optimizely
9.5
Multivariant Testing
Heap
Not enough data available
Mixpanel
6.7
Optimizely
8.1
Reporting
Segmentation
Heap
9.0
Mixpanel
7.9
Optimizely
7.8
Reports and Dashboards
Heap
8.3
Mixpanel
7.6
Optimizely
7.4
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
6.8
Optimizely
7.8
Custom Targeting
Heap
Not enough data available
Mixpanel
6.7
Optimizely
7.9
Administration
API / Integrations
Heap
8.7
Mixpanel
7.1
Optimizely
Not enough data available
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Optimizely
Not enough data available
Performance and Reliability
Heap
9.2
Mixpanel
8.0
Optimizely
8.3
User, Role, and Access Management
Heap
8.9
Mixpanel
7.5
Optimizely
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.5%
64.4%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
31.0%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.7%
4.6%
25.8%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Internet
24.5%
Computer Software
25.7%
Internet
18.1%
 
Computer Software
14.4%
Internet
18.7%
Marketing and Advertising
14.7%
 
Information Technology and Services
13.7%
Information Technology and Services
14.3%
Computer Software
13.8%
 
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
Information Technology and Services
6.9%
 
Insurance
2.2%
Financial Services
7.0%
Financial Services
5.2%
 
Other
32.4%
Other
27.3%
Other
41.4%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Heap
Most Helpful Favorable Review
G2 User in Internet

Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

Most Helpful Critical Review
David M.
Administrator in Commercial Real Estate

We setup heap, mixpanel, calq, google analytics and sentry to trial various metrics/reporting. They all have similar API/SDK calls but heap ended up being the hardest to integrate by far due to its unnecessarily opinionated JS snippet making it incompatible...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Optimizely
No videos provided

Downloads

 No downloads providedNo downloads provided
Heap
No downloads provided
Optimizely
No downloads provided
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