Compare Heap, Mixpanel, and Optimizely

Pricing

 
Free
$0
per month
Enterprise
Contact Vendor
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.4
8.2
8.6
Ease of Use
Ease of Use
8.1
7.7
8.5
Ease of Setup
Ease of Setup
9.1
7.1
8.7
Ease of Admin
Ease of Admin
8.5
7.5
8.4
Quality of Support
Quality of Support
8.3
7.8
8.0
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.1
Product Direction (% positive)
Product Direction (% positive)
9.0
6.9
7.6
Meets Requirements
Heap
8.4
Mixpanel
8.2
Optimizely
8.6
Ease of Use
Heap
8.1
Mixpanel
7.7
Optimizely
8.5
Ease of Setup
Heap
9.1
Mixpanel
7.1
Optimizely
8.7
Ease of Admin
Heap
8.5
Mixpanel
7.5
Optimizely
8.4
Quality of Support
Heap
8.3
Mixpanel
7.8
Optimizely
8.0
Ease of Doing Business With
Heap
8.4
Mixpanel
8.1
Optimizely
8.1
Product Direction (% positive)
Heap
9.0
Mixpanel
6.9
Optimizely
7.6

Features

Variation Testing
A/B Testing
Heap
8.3
Mixpanel
Not enough data available
Optimizely
9.5
Conversion Goal
Heap
8.8
Mixpanel
Not enough data available
Optimizely
8.8
Percentage of Traffic
Heap
8.9
Mixpanel
Not enough data available
Optimizely
9.2
Confidence Level
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.7
Multivariate Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.5
Split URL Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.7
Build
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.7
Landing Pages
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
Not enough data available
Reporting
Segmentation
Heap
8.9
Mixpanel
Not enough data available
Optimizely
8.0
Reports and Dashboards
Heap
9.1
Mixpanel
Not enough data available
Optimizely
7.9
Mobile Optimization
Heap
9.3
Mixpanel
Not enough data available
Optimizely
7.4
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.5
Custom Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
8.0
Profile Storage Duration
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
7.5
In-Page Analytics
Click Reporting
Heap
9.2
Mixpanel
Not enough data available
Optimizely
8.2
Heat Maps
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
6.7
Session Replays
Heap
Not enough data available
Mixpanel
Not enough data available
Optimizely
6.2
Administration
API / Integrations
Heap
8.1
Mixpanel
7.9
Optimizely
7.5
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Optimizely
7.4
Performance and Reliability
Heap
8.4
Mixpanel
8.2
Optimizely
8.2
User, Role, and Access Management
Heap
8.3
Mixpanel
8.0
Optimizely
8.9
Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
7.1
Optimizely
9.4
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
6.4
Optimizely
7.4
Conversion Goal
Heap
8.6
Mixpanel
6.9
Optimizely
8.5
Percentage of Traffic
Heap
7.5
Mixpanel
6.9
Optimizely
8.8
Confidence Level
Heap
6.9
Mixpanel
7.3
Optimizely
9.4
Multivariant Testing
Heap
Not enough data available
Mixpanel
6.9
Optimizely
8.3
Reporting
Segmentation
Heap
8.8
Mixpanel
8.0
Optimizely
8.1
Reports and Dashboards
Heap
8.5
Mixpanel
7.7
Optimizely
7.5
Personalization
Standard Targeting
Heap
8.3
Mixpanel
6.9
Optimizely
8.1
Custom Targeting
Heap
8.3
Mixpanel
6.7
Optimizely
8.1
Administration
API / Integrations
Heap
8.7
Mixpanel
7.2
Optimizely
7.7
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Optimizely
7.0
Performance and Reliability
Heap
9.2
Mixpanel
8.0
Optimizely
8.6
User, Role, and Access Management
Heap
9.0
Mixpanel
7.5
Optimizely
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.9%
63.2%
18.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
36.0%
31.8%
55.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.1%
4.9%
26.5%
Heap
Small-Business
55.9%
Mid-Market
36.0%
Enterprise
8.1%
Mixpanel
Small-Business
63.2%
Mid-Market
31.8%
Enterprise
4.9%
Optimizely
Small-Business
18.4%
Mid-Market
55.1%
Enterprise
26.5%

Reviewers' Industry

 
Computer Software
16.8%
Computer Software
23.7%
Internet
18.3%
 
Internet
16.1%
Internet
17.9%
Marketing and Advertising
14.4%
 
Marketing and Advertising
12.4%
Information Technology and Services
12.9%
Computer Software
12.5%
 
Information Technology and Services
12.4%
Marketing and Advertising
8.0%
Information Technology and Services
6.7%
 
Financial Services
5.0%
Financial Services
6.7%
Financial Services
4.8%
 
Other
37.3%
Other
30.8%
Other
43.3%
Heap
Computer Software
16.8%
Internet
16.1%
Marketing and Advertising
12.4%
Information Technology and Services
12.4%
Financial Services
5.0%
Other
37.3%
Mixpanel
Computer Software
23.7%
Internet
17.9%
Information Technology and Services
12.9%
Marketing and Advertising
8.0%
Financial Services
6.7%
Other
30.8%
Optimizely
Internet
18.3%
Marketing and Advertising
14.4%
Computer Software
12.5%
Information Technology and Services
6.7%
Financial Services
4.8%
Other
43.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Nick D.
User in Financial Services

Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Heap
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Gitai B.
User in Computer Software

The ability to analyze is ridiculously bad. I've been doing web analytics for four years now, and I'm pretty good at it. I find that usually the third level of drill down is where you start getting an answer to your question, and Heap just doesn't allow...

Mixpanel
Most Helpful Favorable Review
Nick D.
User in Financial Services

Interface is overall very easy to use and get started with. It does a very good job of supporting some advanced analysis without making the interface overly complex. Cohort analysis is very good. Very easy to integrate with.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
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Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Optimizely
No videos provided
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