Compare Heap, Mixpanel, Google Analytics, and Moz Pro

Pricing

 
Free
$0
per month
Standard
$99
/ month
 
Enterprise
Custom
Medium
$179
/ month
 
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
9.0
8.4
Ease of Use
Ease of Use
8.0
7.7
7.7
8.7
Ease of Setup
Ease of Setup
9.0
7.0
7.8
9.1
Ease of Admin
Ease of Admin
8.3
7.6
8.1
9.0
Quality of Support
Quality of Support
8.3
7.8
7.4
8.7
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.2
9.2
Product Direction (% positive)
Product Direction (% positive)
8.7
6.8
8.4
8.5
Meets Requirements
Heap
8.3
Mixpanel
8.2
Google Analytics
9.0
Moz Pro
8.4
Ease of Use
Heap
8.0
Mixpanel
7.7
Google Analytics
7.7
Moz Pro
8.7
Ease of Setup
Heap
9.0
Mixpanel
7.0
Google Analytics
7.8
Moz Pro
9.1
Ease of Admin
Heap
8.3
Mixpanel
7.6
Google Analytics
8.1
Moz Pro
9.0
Quality of Support
Heap
8.3
Mixpanel
7.8
Google Analytics
7.4
Moz Pro
8.7
Ease of Doing Business With
Heap
8.4
Mixpanel
8.1
Google Analytics
8.2
Moz Pro
9.2
Product Direction (% positive)
Heap
8.7
Mixpanel
6.8
Google Analytics
8.4
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.4%
64.1%
60.6%
54.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
31.3%
27.6%
35.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.4%
4.6%
11.8%
10.3%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%
Moz Pro
Small-Business
54.1%
Mid-Market
35.5%
Enterprise
10.3%

Reviewers' Industry

 
Internet
24.1%
Computer Software
25.9%
Marketing and Advertising
21.9%
Marketing and Advertising
29.6%
 
Computer Software
14.9%
Internet
18.6%
Information Technology and Services
6.8%
Computer Software
13.1%
 
Information Technology and Services
13.5%
Information Technology and Services
14.3%
Computer Software
6.7%
Internet
12.8%
 
Marketing and Advertising
12.8%
Marketing and Advertising
7.0%
Internet
6.0%
Information Technology and Services
7.8%
 
Insurance
2.1%
Financial Services
7.0%
Higher Education
2.9%
Retail
2.2%
 
Other
32.6%
Other
27.2%
Other
55.7%
Other
34.6%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
Moz Pro
Marketing and Advertising
29.6%
Computer Software
13.1%
Internet
12.8%
Information Technology and Services
7.8%
Retail
2.2%
Other
34.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

 
Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Moz Pro
Most Helpful Favorable Review
Benjamin C.
Agency in Staffing and Recruiting

Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....

Most Helpful Critical Review
Eric S.
User in Public Relations and Communications

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6

Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided
Moz Pro
No videos provided

Downloads

Ask Heap a QuestionContact HeapAsk Mixpanel a QuestionContact MixpanelAsk Google Analytics a QuestionContact Google AnalyticsRequest More InformationRequest More Information
 
Heap
Heap
Optimized for quick response
Mixpanel
Mixpanel
Optimized for quick response
Google Analytics
Google Analytics
Moz Pro
Moz Pro