Compare Heap, Mixpanel, Google Analytics, and Adobe Analytics

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
9.0
8.4
Ease of Use
Ease of Use
8.0
7.7
7.7
7.0
Ease of Setup
Ease of Setup
9.0
7.0
7.8
6.4
Ease of Admin
Ease of Admin
8.3
7.6
8.1
7.2
Quality of Support
Quality of Support
8.3
7.8
7.4
7.6
Ease of Doing Business With
Ease of Doing Business With
8.4
8.1
8.2
7.7
Product Direction (% positive)
Product Direction (% positive)
8.7
6.8
8.4
7.0
Meets Requirements
Heap
8.3
Mixpanel
8.2
Google Analytics
9.0
Adobe Analytics
8.4
Ease of Use
Heap
8.0
Mixpanel
7.7
Google Analytics
7.7
Adobe Analytics
7.0
Ease of Setup
Heap
9.0
Mixpanel
7.0
Google Analytics
7.8
Adobe Analytics
6.4
Ease of Admin
Heap
8.3
Mixpanel
7.6
Google Analytics
8.1
Adobe Analytics
7.2
Quality of Support
Heap
8.3
Mixpanel
7.8
Google Analytics
7.4
Adobe Analytics
7.6
Ease of Doing Business With
Heap
8.4
Mixpanel
8.1
Google Analytics
8.2
Adobe Analytics
7.7
Product Direction (% positive)
Heap
8.7
Mixpanel
6.8
Google Analytics
8.4
Adobe Analytics
7.0

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Mixpanel
8.6
Google Analytics
9.0
Adobe Analytics
8.6
Engagement
Heap
8.1
Mixpanel
8.5
Google Analytics
8.7
Adobe Analytics
8.3
Entry and Exit Pages
Heap
7.9
Mixpanel
7.8
Google Analytics
8.7
Adobe Analytics
8.4
Standard Event Tracking
Heap
9.1
Mixpanel
8.6
Google Analytics
8.5
Adobe Analytics
8.3
Custom Event Tracking
Heap
8.6
Mixpanel
8.6
Google Analytics
8.3
Adobe Analytics
8.4
Retention
Heap
7.7
Mixpanel
7.9
Google Analytics
8.3
Adobe Analytics
7.9
Return
Heap
7.9
Mixpanel
8.0
Google Analytics
8.4
Adobe Analytics
8.0
Conversions
Heap
8.1
Mixpanel
8.4
Google Analytics
8.5
Adobe Analytics
8.4
Funnels
Heap
8.5
Mixpanel
8.8
Google Analytics
8.1
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Heap
8.5
Mixpanel
8.4
Google Analytics
8.7
Adobe Analytics
8.1
Trending
Heap
7.4
Mixpanel
8.1
Google Analytics
8.5
Adobe Analytics
8.2
Retroactive Reporting
Heap
8.7
Mixpanel
7.8
Google Analytics
8.2
Adobe Analytics
8.0
Segmentation
Heap
7.9
Mixpanel
8.4
Google Analytics
8.4
Adobe Analytics
8.3
Mobile Reporting
Heap
8.0
Mixpanel
7.8
Google Analytics
8.5
Adobe Analytics
7.9
Unification Across Devices
Heap
8.3
Mixpanel
7.4
Google Analytics
8.2
Adobe Analytics
7.7
Custom Reports and Dashboards
Heap
7.8
Mixpanel
7.5
Google Analytics
8.5
Adobe Analytics
8.3
User Identification
Demographics
Heap
Not enough data available
Mixpanel
7.8
Google Analytics
8.9
Adobe Analytics
8.2
User Segmentation
Heap
Not enough data available
Mixpanel
8.1
Google Analytics
8.8
Adobe Analytics
8.4
Geolocation
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
9.1
Adobe Analytics
8.4
Other
User Data
Heap
8.1
Mixpanel
8.3
Google Analytics
8.4
Adobe Analytics
8.3
Site Search Reporting
Heap
7.5
Mixpanel
7.5
Google Analytics
8.5
Adobe Analytics
8.2
Load Time Monitoring
Heap
7.5
Mixpanel
7.2
Google Analytics
8.3
Adobe Analytics
7.8
Campaign Tracking
Heap
8.0
Mixpanel
7.8
Google Analytics
8.7
Adobe Analytics
8.4
E-Commerce
Heap
7.4
Mixpanel
7.2
Google Analytics
8.5
Adobe Analytics
8.3
Promotional Messages
Heap
Not enough data available
Mixpanel
7.4
Google Analytics
8.0
Adobe Analytics
7.9
Administration Alerts
Heap
Not enough data available
Mixpanel
7.6
Google Analytics
8.2
Adobe Analytics
8.0
Tracking & Reporting
Crash Reporting
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
7.9
Adobe Analytics
8.2
Custom Event Tracking
Heap
Not enough data available
Mixpanel
8.6
Google Analytics
8.4
Adobe Analytics
8.6
Real-Time Insights
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.8
Adobe Analytics
8.2
Attribution
Heap
Not enough data available
Mixpanel
6.7
Google Analytics
8.4
Adobe Analytics
8.3
Dashboard
Heap
Not enough data available
Mixpanel
7.8
Google Analytics
8.8
Adobe Analytics
8.6
User Path Tracking
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.7
Adobe Analytics
8.4
User Activity History
Heap
Not enough data available
Mixpanel
8.2
Google Analytics
8.5
Adobe Analytics
8.4
Administration
API / Integrations
Heap
8.0
Mixpanel
7.9
Google Analytics
8.4
Adobe Analytics
7.9
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Google Analytics
8.1
Adobe Analytics
8.0
Performance and Reliability
Heap
8.2
Mixpanel
8.2
Google Analytics
8.9
Adobe Analytics
8.2
User, Role, and Access Management
Heap
8.1
Mixpanel
8.0
Google Analytics
8.9
Adobe Analytics
8.3
Metrics
Sessions - Mobile App Analytics
Heap
8.9
Mixpanel
7.9
Google Analytics
9.0
Adobe Analytics
8.5
Engagement
Heap
9.5
Mixpanel
8.0
Google Analytics
8.9
Adobe Analytics
8.4
Exit Tracking
Heap
8.2
Mixpanel
6.5
Google Analytics
8.7
Adobe Analytics
8.3
Events
Heap
9.0
Mixpanel
8.6
Google Analytics
8.7
Adobe Analytics
8.5
Retention
Heap
8.3
Mixpanel
7.6
Google Analytics
8.6
Adobe Analytics
8.1
Return
Heap
8.3
Mixpanel
7.0
Google Analytics
8.6
Adobe Analytics
8.3
Conversions
Heap
9.0
Mixpanel
7.9
Google Analytics
8.7
Adobe Analytics
8.5
Funnels
Heap
8.6
Mixpanel
8.1
Google Analytics
8.4
Adobe Analytics
8.3
Reporting
Real-Time
Heap
8.8
Mixpanel
8.3
Google Analytics
8.9
Adobe Analytics
8.0
Trending
Heap
8.5
Mixpanel
7.7
Google Analytics
8.7
Adobe Analytics
8.3
Retroactive Reporting
Heap
8.2
Mixpanel
7.5
Google Analytics
8.4
Adobe Analytics
8.3
Segmentation
Heap
8.9
Mixpanel
8.0
Google Analytics
8.6
Adobe Analytics
8.6
Dashboards
Heap
8.9
Mixpanel
7.7
Google Analytics
8.9
Adobe Analytics
8.4
Custom Reports and Dashboards
Heap
8.7
Mixpanel
7.5
Google Analytics
8.6
Adobe Analytics
8.5
Other
User Data
Heap
9.4
Mixpanel
7.9
Google Analytics
8.7
Adobe Analytics
8.4
Load Time Monitoring
Heap
7.9
Mixpanel
6.9
Google Analytics
8.6
Adobe Analytics
8.1
Campaign Tracking
Heap
8.7
Mixpanel
7.7
Google Analytics
8.7
Adobe Analytics
8.4
E-Commerce
Heap
Not enough data available
Mixpanel
6.7
Google Analytics
8.6
Adobe Analytics
8.5
Tracking
Standard Tracking
Heap
9.0
Mixpanel
8.0
Google Analytics
8.9
Adobe Analytics
8.6
Tracking Flexibility
Heap
9.3
Mixpanel
7.6
Google Analytics
8.6
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Mixpanel
7.5
Google Analytics
8.4
Adobe Analytics
8.3
System Notifications
Heap
Not enough data available
Mixpanel
7.1
Google Analytics
8.4
Adobe Analytics
8.2
Alerts
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
8.4
Adobe Analytics
8.2
Administration
API / Integrations
Heap
8.7
Mixpanel
7.1
Google Analytics
8.7
Adobe Analytics
8.1
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Google Analytics
8.5
Adobe Analytics
8.2
Performance and Reliability
Heap
9.2
Mixpanel
8.0
Google Analytics
8.9
Adobe Analytics
8.3
User, Role, and Access Management
Heap
8.9
Mixpanel
7.5
Google Analytics
9.0
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.4%
64.1%
60.7%
27.2%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
31.3%
27.6%
28.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.4%
4.6%
11.8%
44.6%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%
Adobe Analytics
Small-Business
27.2%
Mid-Market
28.2%
Enterprise
44.6%

Reviewers' Industry

 
Internet
24.1%
Computer Software
25.9%
Marketing and Advertising
21.8%
Marketing and Advertising
14.7%
 
Computer Software
14.9%
Internet
18.6%
Information Technology and Services
6.8%
Retail
5.9%
 
Information Technology and Services
13.5%
Information Technology and Services
14.3%
Computer Software
6.7%
Information Technology and Services
5.3%
 
Marketing and Advertising
12.8%
Marketing and Advertising
7.0%
Internet
6.0%
Financial Services
5.1%
 
Insurance
2.1%
Financial Services
7.0%
Higher Education
2.9%
Internet
3.9%
 
Other
32.6%
Other
27.2%
Other
55.7%
Other
65.0%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
Adobe Analytics
Marketing and Advertising
14.7%
Retail
5.9%
Information Technology and Services
5.3%
Financial Services
5.1%
Internet
3.9%
Other
65.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided
Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Ask Heap a QuestionContact HeapAsk Mixpanel a QuestionContact MixpanelAsk Google Analytics a QuestionContact Google Analytics
 
Heap
Heap
Optimized for quick response
Mixpanel
Mixpanel
Optimized for quick response
Google Analytics
Google Analytics
Adobe Analytics
Adobe Analytics