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Compare Heap, Mixpanel, and Adobe Analytics

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial
Adobe Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
8.4
Ease of Use
Ease of Use
8.0
7.7
7.0
Ease of Setup
Ease of Setup
9.0
7.1
6.4
Ease of Admin
Ease of Admin
8.3
7.5
7.2
Quality of Support
Quality of Support
8.3
7.8
7.5
Ease of Doing Business With
Ease of Doing Business With
8.4
8.2
7.6
Product Direction (% positive)
Product Direction (% positive)
8.8
6.7
6.9
Meets Requirements
Heap
8.3
Mixpanel
8.2
Adobe Analytics
8.4
Ease of Use
Heap
8.0
Mixpanel
7.7
Adobe Analytics
7.0
Ease of Setup
Heap
9.0
Mixpanel
7.1
Adobe Analytics
6.4
Ease of Admin
Heap
8.3
Mixpanel
7.5
Adobe Analytics
7.2
Quality of Support
Heap
8.3
Mixpanel
7.8
Adobe Analytics
7.5
Ease of Doing Business With
Heap
8.4
Mixpanel
8.2
Adobe Analytics
7.6
Product Direction (% positive)
Heap
8.8
Mixpanel
6.7
Adobe Analytics
6.9

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Mixpanel
8.6
Adobe Analytics
8.5
Engagement
Heap
8.1
Mixpanel
8.5
Adobe Analytics
8.3
Entry and Exit Pages
Heap
7.9
Mixpanel
7.8
Adobe Analytics
8.4
Standard Event Tracking
Heap
9.1
Mixpanel
8.6
Adobe Analytics
8.3
Custom Event Tracking
Heap
8.6
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Heap
7.7
Mixpanel
7.9
Adobe Analytics
7.9
Return
Heap
7.8
Mixpanel
8.0
Adobe Analytics
7.9
Conversions
Heap
8.2
Mixpanel
8.4
Adobe Analytics
8.4
Funnels
Heap
8.5
Mixpanel
8.8
Adobe Analytics
8.1
Reporting
Real-Time Reporting
Heap
8.5
Mixpanel
8.4
Adobe Analytics
8.1
Trending
Heap
7.5
Mixpanel
8.1
Adobe Analytics
8.2
Retroactive Reporting
Heap
8.8
Mixpanel
7.8
Adobe Analytics
8.0
Segmentation
Heap
7.9
Mixpanel
8.4
Adobe Analytics
8.3
Mobile Reporting
Heap
8.0
Mixpanel
7.8
Adobe Analytics
7.9
Unification Across Devices
Heap
8.3
Mixpanel
7.4
Adobe Analytics
7.7
Custom Reports and Dashboards
Heap
7.8
Mixpanel
7.5
Adobe Analytics
8.3
User Identification
Geolocation
Heap
Not enough data available
Mixpanel
7.0
Adobe Analytics
8.4
Demographics
Heap
Not enough data available
Mixpanel
7.8
Adobe Analytics
8.1
User Segmentation
Heap
Not enough data available
Mixpanel
8.1
Adobe Analytics
8.4
Other
User Data
Heap
8.1
Mixpanel
8.3
Adobe Analytics
8.3
Site Search Reporting
Heap
7.3
Mixpanel
7.5
Adobe Analytics
8.2
Load Time Monitoring
Heap
7.5
Mixpanel
7.2
Adobe Analytics
7.8
Campaign Tracking
Heap
8.0
Mixpanel
7.8
Adobe Analytics
8.4
E-Commerce
Heap
7.5
Mixpanel
7.2
Adobe Analytics
8.3
Promotional Messages
Heap
Not enough data available
Mixpanel
7.4
Adobe Analytics
7.9
Administration Alerts
Heap
Not enough data available
Mixpanel
7.6
Adobe Analytics
8.0
Tracking & Reporting
User Path Tracking
Heap
Not enough data available
Mixpanel
7.5
Adobe Analytics
8.4
User Activity History
Heap
Not enough data available
Mixpanel
8.2
Adobe Analytics
8.4
Crash Reporting
Heap
Not enough data available
Mixpanel
7.0
Adobe Analytics
8.1
Custom Event Tracking
Heap
Not enough data available
Mixpanel
8.6
Adobe Analytics
8.5
Real-Time Insights
Heap
Not enough data available
Mixpanel
7.5
Adobe Analytics
8.1
Attribution
Heap
Not enough data available
Mixpanel
6.7
Adobe Analytics
8.2
Dashboard
Heap
Not enough data available
Mixpanel
7.8
Adobe Analytics
8.5
Administration
Performance and Reliability
Heap
8.1
Mixpanel
8.2
Adobe Analytics
8.2
User, Role, and Access Management
Heap
8.1
Mixpanel
8.0
Adobe Analytics
8.3
API / Integrations
Heap
8.0
Mixpanel
7.9
Adobe Analytics
7.8
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Adobe Analytics
8.0
Metrics
Conversions
Heap
9.0
Mixpanel
7.9
Adobe Analytics
8.5
Sessions - Mobile App Analytics
Heap
8.9
Mixpanel
7.9
Adobe Analytics
8.5
Engagement
Heap
9.5
Mixpanel
8.0
Adobe Analytics
8.3
Exit Tracking
Heap
8.2
Mixpanel
6.5
Adobe Analytics
8.3
Events
Heap
9.0
Mixpanel
8.6
Adobe Analytics
8.4
Retention
Heap
8.3
Mixpanel
7.6
Adobe Analytics
8.1
Return
Heap
8.3
Mixpanel
7.0
Adobe Analytics
8.3
Funnels
Heap
8.6
Mixpanel
8.1
Adobe Analytics
8.3
Reporting
Real-Time
Heap
8.8
Mixpanel
8.3
Adobe Analytics
8.0
Trending
Heap
8.5
Mixpanel
7.7
Adobe Analytics
8.2
Retroactive Reporting
Heap
8.2
Mixpanel
7.5
Adobe Analytics
8.3
Segmentation
Heap
8.9
Mixpanel
8.0
Adobe Analytics
8.5
Dashboards
Heap
8.9
Mixpanel
7.7
Adobe Analytics
8.4
Custom Reports and Dashboards
Heap
8.7
Mixpanel
7.5
Adobe Analytics
8.5
Other
User Data
Heap
9.4
Mixpanel
7.9
Adobe Analytics
8.4
Load Time Monitoring
Heap
7.9
Mixpanel
6.9
Adobe Analytics
8.0
Campaign Tracking
Heap
8.7
Mixpanel
7.7
Adobe Analytics
8.4
E-Commerce
Heap
Not enough data available
Mixpanel
6.7
Adobe Analytics
8.5
Tracking
Standard Tracking
Heap
9.0
Mixpanel
8.0
Adobe Analytics
8.5
Tracking Flexibility
Heap
9.3
Mixpanel
7.6
Adobe Analytics
8.4
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Mixpanel
7.5
Adobe Analytics
8.2
System Notifications
Heap
Not enough data available
Mixpanel
7.1
Adobe Analytics
8.2
Alerts
Heap
Not enough data available
Mixpanel
7.0
Adobe Analytics
8.2
Administration
API / Integrations
Heap
8.7
Mixpanel
7.1
Adobe Analytics
8.1
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Adobe Analytics
8.1
Performance and Reliability
Heap
9.2
Mixpanel
8.0
Adobe Analytics
8.3
User, Role, and Access Management
Heap
8.9
Mixpanel
7.5
Adobe Analytics
8.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.5%
64.2%
26.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
31.2%
27.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.7%
4.7%
45.5%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Adobe Analytics
Small-Business
26.6%
Mid-Market
27.9%
Enterprise
45.5%

Reviewers' Industry

 
Internet
24.5%
Computer Software
25.8%
Marketing and Advertising
14.6%
 
Computer Software
14.4%
Internet
18.7%
Retail
6.0%
 
Information Technology and Services
13.7%
Information Technology and Services
14.4%
Financial Services
5.2%
 
Marketing and Advertising
12.9%
Marketing and Advertising
7.0%
Information Technology and Services
5.1%
 
Insurance
2.2%
Financial Services
7.0%
Internet
4.0%
 
Other
32.4%
Other
27.1%
Other
65.1%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Adobe Analytics
Marketing and Advertising
14.6%
Retail
6.0%
Financial Services
5.2%
Information Technology and Services
5.1%
Internet
4.0%
Other
65.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

 
Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
G2 User in Hospital & Health Care

This is especially true in the funnels report, which I use every day. If you are looking to filter the data by identity, say for new customers, there is no way to export a report of all users who fall into that bucket. Heap will show the first 70 or so rows...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Adobe Analytics
Most Helpful Favorable Review
Paul L.
Administrator in Information Technology and Services

The online control suite is quite amazing. If you know how to use it you can slice and dice your data in hundreds of ways. You can set it up to use first party cookies which is always nice. The performance of the reporting is awesome.

Most Helpful Critical Review
G2 User in Sports

It's kind of complicated to find what I'm looking for a lot of the time. Wouldn't recommend for beginners.

Screenshots

 
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Videos

 No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

Heap
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Adobe Analytics

High-level overview of Analysis Workspace, with curation and project sharing, in Adobe Analytics.

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