# Heap vs Microsoft Clarity Comparison

| | Heap | Microsoft Clarity | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,097 | 54 | 
| **Largest Market Segment** | Mid-Market (54.1% of reviews) | Small-Business (64.2% of reviews) | 
| **Entry Level Price** | Free 10000 Sessions Per Month | No pricing available | 

---
## Top Pros & Cons

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Microsoft Clarity

Pros:
- Recording (6 reviews)
- Ease of Use (5 reviews)

Cons:
- Filtering Issues (3 reviews)
- Limited Analysis (2 reviews)

---
## Ratings Comparison
| Rating | Heap | Microsoft Clarity | 
|---|---|---|
  | **Meets Requirements** | 8.6 (857 reviews) | 8.8 (42 reviews) | 
  | **Ease of Use** | 8.1 (867 reviews) | 9.1 (44 reviews) | 
  | **Ease of Setup** | 8.5 (315 reviews) | 9.5 (28 reviews) | 
  | **Ease of Admin** | 8.6 (317 reviews) | 9.4 (17 reviews) | 
  | **Quality of Support** | 8.7 (680 reviews) | 7.9 (30 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 9.4 (16 reviews) | 
  | **Product Direction (% positive)** | 8.7 (796 reviews) | 10.0 (38 reviews) | 

---
## Pricing

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Microsoft Clarity

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 564 |
| **Microsoft Clarity** | N/A | N/A |

#### Metrics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (397 reviews) | Not enough data | 
| **Engagement** | 8.4 (365 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.3 (327 reviews) | Not enough data | 
| **Standard Event Tracking** | 9.0 (398 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.8 (391 reviews) | Not enough data | 
| **Retention** | 8.0 (305 reviews) | Not enough data | 
| **Return** | 8.1 (279 reviews) | Not enough data | 
| **Conversions** | 8.7 (347 reviews) | Not enough data | 
| **Funnels** | 8.7 (368 reviews) | Not enough data | 

#### Reporting

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (365 reviews) | Not enough data | 
| **Trending** | 8.0 (293 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.7 (330 reviews) | Not enough data | 
| **Segmentation** | 8.3 (358 reviews) | Not enough data | 
| **Mobile Reporting** | 8.2 (205 reviews) | Not enough data | 
| **Unification Across Devices** | 8.4 (225 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.3 (375 reviews) | Not enough data | 

#### Other

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **User Data** | 8.4 (339 reviews) | Not enough data | 
| **Site Search Reporting** | 8.0 (185 reviews) | Not enough data | 
| **Load Time Monitoring** | 7.6 (192 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (214 reviews) | Not enough data | 
| **E-Commerce** | 8.1 (149 reviews) | Not enough data | 
| **Promotional Messages** | 8.0 (45 reviews) | Not enough data | 
| **Administration Alerts** | 7.9 (47 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **API / Integrations** | 8.4 (274 reviews) | Not enough data | 
| **QA Testing** | 8.6 (99 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (412 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (388 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 118 |
| **Microsoft Clarity** | N/A | N/A |

#### User Identification

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Demographics** | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | 8.5 (68 reviews) | Not enough data | 

#### Tracking &amp; Reporting

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.1/10 | 85 |
| **Microsoft Clarity** | 7.8/10 | 24 |

#### User Behavior

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Click Tracking** | 9.4 (83 reviews) | 9.2 (22 reviews) | 
| **Mouse Movement ** | 9.0 (73 reviews) | 7.9 (21 reviews) | 
| **Frustration Tracking** | 9.0 (69 reviews) | 8.1 (18 reviews) | 

#### A/B Testing 

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (52 reviews) | 7.2 (19 reviews) | 
| **Split URL Testing** | 8.9 (24 reviews) | Feature Not Available | 
| **Data Analysis** | 9.3 (61 reviews) | 8.2 (19 reviews) | 
| **Notes** | 9.3 (44 reviews) | 7.3 (16 reviews) | 

#### Visitor Information

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **User Identification** | 9.3 (66 reviews) | 7.8 (20 reviews) | 
| **Search Box** | 8.9 (61 reviews) | 6.8 (14 reviews) | 

#### Agentic AI - Session Replay

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 413 |
| **Microsoft Clarity** | N/A | N/A |

#### Product Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 95 |
| **Microsoft Clarity** | N/A | N/A |

#### Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Reports** | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | 7.3 (49 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Data Storage** | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.9/10 | 36 |
| **Microsoft Clarity** | N/A | N/A |

#### Platform Basics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Journey Reporting** | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Journey Mapping** | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.2/10 | 32 |
| **Microsoft Clarity** | N/A | N/A |

#### Generative AI

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Security** | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | 9.3 (14 reviews) | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Microsoft Clarity** | 8.3/10 | 22 |

#### Agentic AI - Heatmap Tools

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (19 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 7.7 (17 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.3 (18 reviews) | 
| **Data Quantification** | Not enough data | 7.8 (18 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.3 (18 reviews) | 

#### Reporting

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.0 (20 reviews) | 
| **Session Replays** | Not enough data | 9.2 (20 reviews) | 
| **Monitoring** | Not enough data | 8.6 (19 reviews) | 
| **Data Segmentation** | Not enough data | 7.5 (19 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 78 |
| **Microsoft Clarity** | N/A | N/A |

#### Metrics

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.4/10 | 80 |
| **Microsoft Clarity** | N/A | N/A |

#### Variation Testing

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **A/B Testing** | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Segmentation** | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **Standard Targeting** | Feature Not Available | Not enough data | 
| **Custom Targeting** | Feature Not Available | Not enough data | 
| **Data Segmentation** | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Microsoft Clarity | 
|---|---|---|
| **API / Integrations** | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Session Replay Software](https://www.g2.com/categories/session-replay)

**Unique to Heap (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Microsoft Clarity (1):** [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Heap | Microsoft Clarity | 
|---|---|---|
| **Small-Business** | 34.6% | 64.2% | 
| **Mid-Market** | 54.1% | 26.4% | 
| **Enterprise** | 11.3% | 9.4% | 

### By Industry

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel &amp; Tourism:** 2.2%
- **Other:** 33.1%

#### Microsoft Clarity

- **Information Technology and Services:** 25.0%
- **Marketing and Advertising:** 13.5%
- **Computer Software:** 13.5%
- **Non-Profit Organization Management:** 3.8%
- **Financial Services:** 3.8%
- **Accounting:** 1.9%
- **Architecture &amp; Planning:** 1.9%
- **Banking:** 1.9%
- **Computer &amp; Network Security:** 1.9%
- **Computer Hardware:** 1.9%
- **Other:** 30.8%

---
## Alternatives

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2353 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1350 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2884 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

### Alternatives to Microsoft Clarity

- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1049 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2353 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1779 reviews)

---
## Top Discussions

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM&#39;s into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I&#39;m getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Microsoft Clarity

- Title: [What is Microsoft Clarity used for?](https://www.g2.com/discussions/what-is-microsoft-clarity-used-for) — 1 comment, 2 upvotes
  > **Top comment:** "To monitor the user behaviour of the website and tracking the heatmap of the entire website."
- Title: [How can I customize the dashboard to what I would like at a very simplified high level overview?](https://www.g2.com/discussions/how-can-i-customize-the-dashboard-to-what-i-would-like-at-a-very-simplified-high-level-overview) — 1 comment, 1 upvote
  > **Top comment:** "Hi Andrea! 

Thanks for the inquiry, we currently don&#39;t support this feature. We will take this feedback into consideration for our future roadmap. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-vs-microsoft-microsoft-clarity)

