# Heap vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Heap excels in its user-friendly interface, with many users appreciating its seamless connection between product and website data. One user highlighted that they can easily log in and search for events without needing to plan ahead, making it a great tool for real-time insights.
- **Users say** Looker stands out for its visually appealing user interface and design, which enhances the overall experience. Reviewers have praised the platform for allowing them to quickly build interactive dashboards that display key performance indicators clearly, making data analysis more intuitive.
- **According to verified reviews** , Heap's implementation process is often described as straightforward, with users noting a minimal learning curve. This ease of setup allows teams to start leveraging the tool effectively right away, fostering a collaborative work environment.
- **Reviewers mention** that Looker offers impressive customization options, which are particularly beneficial for users needing to integrate multiple data sources. One user shared their positive experience using Looker for analytics dashboards in a Quality Engineering department, highlighting the flexibility it provides for various integrations.
- **G2 reviewers report** that while both products receive high marks for support quality, Heap slightly edges out with a focus on fostering a supportive work culture. Users appreciate the emphasis on teamwork and continuous improvement, which enhances their overall experience with the product.
- **Users say** that while Heap has strong capabilities in event tracking, Looker shines in its ability to present data visually. Reviewers have noted that Looker's engagement overview and detailed charts help them quickly grasp complex data, making it a preferred choice for those who prioritize visual analytics.



| | Heap | Looker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,097 | 1,640 | 
| **Largest Market Segment** | Mid-Market (54.1% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | Free 10000 Sessions Per Month | No pricing available | 

---
## Top Pros & Cons

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

---
## Ratings Comparison
| Rating | Heap | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.6 (857 reviews) | 8.7 (1125 reviews) | 
  | **Ease of Use** | 8.1 (867 reviews) | 8.3 (1131 reviews) | 
  | **Ease of Setup** | 8.5 (315 reviews) | 8.2 (607 reviews) | 
  | **Ease of Admin** | 8.6 (317 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.7 (680 reviews) | 8.6 (960 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 8.7 (796 reviews) | 8.7 (1053 reviews) | 

---
## Pricing

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 8.3/10 | 777 |

#### Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Heap | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 

#### Building Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

#### Platform

| Feature | Heap | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 8.2/10 | 743 |

#### Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Heap | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Heap | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Heap | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Heap | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Heap | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 7.9/10 | 799 |

#### Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Heap | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Heap | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Heap | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.6 (38 reviews) | 

#### Self Service 

| Feature | Heap | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.3 (42 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.6 (34 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (429 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (642 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (54 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Heap | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.2 (35 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 8.4/10 | 769 |

#### Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (678 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (619 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (671 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (528 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (673 reviews) ✓ Verified | 

#### Self Service 

| Feature | Heap | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (645 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (615 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (591 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (500 reviews) ✓ Verified | 

#### Building Reports

| Feature | Heap | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (402 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (356 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 564 |
| **Looker** | 8.4/10 | 323 |

#### Metrics

| Feature | Heap | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (397 reviews) | 8.8 (237 reviews) | 
| **Engagement** | 8.4 (365 reviews) | 8.7 (237 reviews) | 
| **Entry and Exit Pages** | 8.3 (327 reviews) | 8.4 (223 reviews) | 
| **Standard Event Tracking** | 9.0 (398 reviews) | 8.3 (225 reviews) | 
| **Custom Event Tracking** | 8.8 (391 reviews) | 8.4 (214 reviews) | 
| **Retention** | 8.0 (305 reviews) | 8.3 (224 reviews) | 
| **Return** | 8.1 (279 reviews) | 8.4 (218 reviews) | 
| **Conversions** | 8.7 (347 reviews) | 8.5 (229 reviews) | 
| **Funnels** | 8.7 (368 reviews) | 8.3 (222 reviews) | 

#### Reporting

| Feature | Heap | Looker | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (365 reviews) | 8.4 (241 reviews) | 
| **Trending** | 8.0 (293 reviews) | Feature Not Available | 
| **Retroactive Reporting** | 8.7 (330 reviews) | 8.6 (241 reviews) | 
| **Segmentation** | 8.3 (358 reviews) | 8.5 (244 reviews) | 
| **Mobile Reporting** | 8.2 (205 reviews) | 8.1 (198 reviews) | 
| **Unification Across Devices** | 8.4 (225 reviews) | 8.4 (204 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (375 reviews) | 9.0 (253 reviews) | 

#### Other

| Feature | Heap | Looker | 
|---|---|---|
| **User Data** | 8.4 (339 reviews) | 8.7 (225 reviews) | 
| **Site Search Reporting** | 8.0 (185 reviews) | 8.6 (208 reviews) | 
| **Load Time Monitoring** | 7.6 (192 reviews) | 8.4 (200 reviews) | 
| **Campaign Tracking** | 8.2 (214 reviews) | 8.7 (214 reviews) | 
| **E-Commerce** | 8.1 (149 reviews) | 8.7 (206 reviews) | 
| **Promotional Messages** | 8.0 (45 reviews) | 8.2 (178 reviews) | 
| **Administration Alerts** | 7.9 (47 reviews) | 8.3 (190 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Heap | Looker | 
|---|---|---|
| **API / Integrations** | 8.4 (274 reviews) | 8.4 (217 reviews) | 
| **QA Testing** | 8.6 (99 reviews) | 8.3 (193 reviews) | 
| **Performance and Reliability** | 8.6 (412 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | 8.7 (388 reviews) | 8.6 (239 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 118 |
| **Looker** | N/A | N/A |

#### User Identification

| Feature | Heap | Looker | 
|---|---|---|
| **Demographics** | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | 8.5 (68 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Heap | Looker | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | Heap | Looker | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.1/10 | 85 |
| **Looker** | N/A | N/A |

#### User Behavior

| Feature | Heap | Looker | 
|---|---|---|
| **Click Tracking** | 9.4 (83 reviews) | Not enough data | 
| **Mouse Movement ** | 9.0 (73 reviews) | Not enough data | 
| **Frustration Tracking** | 9.0 (69 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Heap | Looker | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (52 reviews) | Not enough data | 
| **Split URL Testing** | 8.9 (24 reviews) | Not enough data | 
| **Data Analysis** | 9.3 (61 reviews) | Not enough data | 
| **Notes** | 9.3 (44 reviews) | Not enough data | 

#### Visitor Information

| Feature | Heap | Looker | 
|---|---|---|
| **User Identification** | 9.3 (66 reviews) | Not enough data | 
| **Search Box** | 8.9 (61 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Heap | Looker | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.3/10 | 413 |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 95 |
| **Looker** | N/A | N/A |

#### Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Reports** | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | 7.3 (49 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Looker | 
|---|---|---|
| **Data Storage** | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Heap | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.9/10 | 36 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Heap | Looker | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Heap | Looker | 
|---|---|---|
| **Journey Reporting** | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Heap | Looker | 
|---|---|---|
| **Journey Mapping** | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 9.2/10 | 32 |
| **Looker** | N/A | N/A |

#### Generative AI

| Feature | Heap | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Heap | Looker | 
|---|---|---|
| **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Heap | Looker | 
|---|---|---|
| **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Heap | Looker | 
|---|---|---|
| **Security** | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | 9.3 (14 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Heap | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Heap | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |

#### Marketing Operations

| Feature | Heap | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (240 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (227 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Heap | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Heap | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.2/10 | 78 |
| **Looker** | N/A | N/A |

#### Metrics

| Feature | Heap | Looker | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Heap** | 8.4/10 | 80 |
| **Looker** | N/A | N/A |

#### Variation Testing

| Feature | Heap | Looker | 
|---|---|---|
| **A/B Testing** | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Heap | Looker | 
|---|---|---|
| **Segmentation** | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Heap | Looker | 
|---|---|---|
| **Standard Targeting** | Feature Not Available | Not enough data | 
| **Custom Targeting** | Feature Not Available | Not enough data | 
| **Data Segmentation** | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Heap | Looker | 
|---|---|---|
| **API / Integrations** | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Heap (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Heap | Looker | 
|---|---|---|
| **Small-Business** | 34.6% | 19.3% | 
| **Mid-Market** | 54.1% | 60.7% | 
| **Enterprise** | 11.3% | 20.0% | 

### By Industry

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2351 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2877 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)

---
## Top Discussions

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-vs-looker)