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At a Glance
Market Segments
Mid-Market (54.0% of reviews)
Mid-Market (45.6% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
No pricing available
Heap
Star Rating
(1,095)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansInsider One
Star Rating
(1,262)4.8 out of 5
Market Segments
Mid-Market (45.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Heap. Users appreciate the platform's ability to create tailored experiences for different customer segments, enhancing engagement and conversion rates.
- Users say that Heap offers a seamless experience for analyzing user behavior, with its visual analytics tools allowing for easy exploration of user interactions. However, some users feel that it may not fully meet their specific workflow needs, citing occasional configuration challenges.
- Reviewers mention that Insider One's implementation process is notably quick and efficient, with many praising the reactivity of technical support and the ongoing guidance provided by account managers. This level of support seems to contribute to a smoother onboarding experience compared to Heap.
- According to verified reviews, both products are well-regarded for their ease of use, but Insider One stands out with a higher rating. Users highlight that it requires minimal learning curve, making it accessible for teams without extensive technical expertise.
- Users appreciate Heap's ability to connect product and website data effortlessly, which allows for comprehensive user journey analysis. However, they also note that the platform could benefit from more robust support features, as some users have expressed a desire for improved assistance during complex tasks.
- Reviewers highlight Insider One's advanced capabilities in journey optimization and reporting, which are enhanced by its dynamic segmentation features. Users find these tools invaluable for creating high-performing marketing strategies, while Heap's offerings in this area, although strong, are seen as less comprehensive.
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Insider One
No pricing availableFree Trial
Heap
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.6
856
9.4
1,139
Ease of Use
8.1
866
9.4
1,151
Ease of Setup
8.5
314
9.0
608
Ease of Admin
8.6
317
9.1
312
Quality of Support
8.7
679
9.6
1,136
Has the product been a good partner in doing business?
8.8
299
9.5
313
Product Direction (% positive)
8.7
795
9.8
1,093
Features by Category
Email Marketing
Not enough data
9.6
511
Not enough data
9.6
490
Not enough data
9.6
493
Not enough data
9.6
434
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
530
Not enough data
9.6
545
Not enough data
9.5
534
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
504
Not enough data
9.5
502
Not enough data
9.6
549
Not enough data
Feature Not Available
Not enough data
9.5
481
Not enough data
9.5
446
Not enough data
9.5
485
Not enough data
9.5
469
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
440
Not enough data
9.4
451
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
531
Not enough data
9.4
526
Not enough data
9.4
520
Not enough data
9.4
517
Not enough data
9.1
420
Platform
Not enough data
9.5
529
Not enough data
9.5
278
Not enough data
9.6
508
Not enough data
9.5
445
Not enough data
9.4
450
Not enough data
9.5
491
Not enough data
9.4
431
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
500
Not enough data
9.4
499
Not enough data
9.4
461
Metrics
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Not enough data
Reporting
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Not enough data
Other
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
Not enough data
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Behavior
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
Not enough data
A/B Testing
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Not enough data
Visitor Information
9.3
66
Not enough data
8.9
61
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
582
Not enough data
9.6
600
Not enough data
9.5
545
Templates
Not enough data
9.5
561
Not enough data
9.5
605
Not enough data
9.6
598
Personalization
Not enough data
9.6
590
Not enough data
9.5
577
Not enough data
9.6
587
Not enough data
9.4
521
Not enough data
9.5
571
Not enough data
9.6
573
Not enough data
9.6
598
Not enough data
9.6
586
Multichannel
Not enough data
9.6
590
Not enough data
9.5
526
Not enough data
9.6
588
Administration
Not enough data
9.6
582
Not enough data
9.4
601
Not enough data
9.5
577
Not enough data
9.4
579
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Product Analytics
8.3
300
Not enough data
8.7
358
Not enough data
8.5
327
Not enough data
8.7
352
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
254
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Not enough data
Administration
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.7
602
Not enough data
9.6
582
Targeting
Not enough data
9.6
595
Not enough data
9.6
565
Triggered Content
Not enough data
9.5
503
Not enough data
9.5
500
Not enough data
9.7
554
Personalized Content
Not enough data
9.6
540
Not enough data
9.6
518
Not enough data
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
84
Not enough data
9.4
78
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
85
Not enough data
9.4
80
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
584
|
Verified
Not enough data
9.5
572
|
Verified
Not enough data
9.6
379
Not enough data
9.5
601
|
Verified
Intelligence
Not enough data
9.4
607
|
Verified
Not enough data
9.4
577
|
Verified
Not enough data
9.6
568
|
Verified
Platform Basics
9.2
30
9.5
656
|
Verified
9.2
31
9.5
655
|
Verified
Platform Data
9.1
32
9.4
639
|
Verified
8.7
34
9.4
617
|
Verified
9.2
33
9.3
652
|
Verified
8.9
33
9.3
619
Platform Additional Functionality
9.2
33
9.5
623
|
Verified
8.9
31
9.5
618
|
Verified
7.9
15
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
61
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
53
Not enough data
9.5
49
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
32
Analysis
Not enough data
9.3
623
Not enough data
9.4
694
Not enough data
9.3
556
|
Verified
Not enough data
9.4
601
|
Verified
Campaigns
Not enough data
9.4
579
|
Verified
Not enough data
9.7
698
|
Verified
Not enough data
9.4
485
Not enough data
9.2
485
Not enough data
9.6
571
|
Verified
Not enough data
9.6
658
|
Verified
Engagement
Not enough data
9.6
626
Platform
Not enough data
9.6
674
Not enough data
9.4
624
|
Verified
Not enough data
9.5
546
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Insider One are categorized as Customer Journey Analytics
Unique Categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.4%
Information Technology and Services
12.0%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.4%
Retail
26.4%
Apparel & Fashion
10.2%
Cosmetics
4.0%
Food & Beverages
3.8%
Financial Services
3.7%
Other
51.9%
Alternatives
Discussions
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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