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At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
No pricing available
Heap
Star Rating
(1,094)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansInsider One
Star Rating
(1,251)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Heap | by Contentsquare excels in "Standard Event Tracking" with a score of 9.0, while Insider's score of 8.4 in the same category indicates a noticeable difference in user satisfaction regarding event tracking capabilities.
- Reviewers mention that Insider shines in "Quality of Support" with a score of 9.6, significantly higher than Heap's 8.7, suggesting that users find Insider's customer service more responsive and helpful.
- G2 users highlight that Heap's "Ease of Use" is rated at 8.1, which is lower than Insider's impressive 9.5, indicating that users may find Insider's interface more intuitive and user-friendly.
- Users on G2 report that Insider's "Email Marketing" features, particularly "Automated Email Responses" and "Sending Outbound Emails," both score 9.7, showcasing its strength in email campaign management compared to Heap's offerings.
- Reviewers say that Heap's "Custom Event Tracking" is rated at 8.8, which is competitive, but Insider's overall metrics in user behavior tracking, particularly "Click Tracking" at 9.4, suggest a more robust solution for understanding user interactions.
- Users report that while both platforms offer "A/B Testing," Insider's score of 9.7 indicates a more comprehensive and effective approach to testing and optimizing campaigns compared to Heap's score of 8.5.
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Insider One
No pricing availableFree Trial
Heap
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.6
856
9.4
1,130
Ease of Use
8.1
865
9.4
1,140
Ease of Setup
8.5
313
9.0
597
Ease of Admin
8.6
317
9.1
308
Quality of Support
8.7
679
9.6
1,129
Has the product been a good partner in doing business?
8.8
299
9.5
309
Product Direction (% positive)
8.7
794
9.8
1,082
Features by Category
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
543
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
546
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
529
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Metrics
8.6
397
Not enough data
8.4
365
Not enough data
8.3
327
Not enough data
9.0
398
Not enough data
8.8
391
Not enough data
8.0
305
Not enough data
8.1
279
Not enough data
8.7
347
Not enough data
8.7
368
Not enough data
Reporting
8.6
365
Not enough data
8.0
293
Not enough data
8.7
330
Not enough data
8.3
358
Not enough data
8.2
205
Not enough data
8.4
225
Not enough data
8.3
375
Not enough data
Other
8.4
339
Not enough data
8.0
185
Not enough data
7.6
192
Not enough data
8.2
214
Not enough data
8.1
149
Not enough data
8.0
45
Not enough data
7.9
47
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
274
Not enough data
8.6
99
Not enough data
8.6
412
Not enough data
8.7
388
Not enough data
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Behavior
9.4
83
Not enough data
9.0
73
Not enough data
9.0
69
Not enough data
A/B Testing
9.1
52
Not enough data
8.9
24
Not enough data
9.3
61
Not enough data
9.3
44
Not enough data
Visitor Information
9.3
66
Not enough data
8.9
61
Not enough data
Agentic AI - Session Replay
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.5
580
Not enough data
9.6
597
Not enough data
9.5
544
Templates
Not enough data
9.5
559
Not enough data
9.5
602
Not enough data
9.6
596
Personalization
Not enough data
9.6
586
Not enough data
9.5
574
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
Not enough data
9.6
569
Not enough data
9.6
596
Not enough data
9.6
582
Multichannel
Not enough data
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Administration
Not enough data
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
576
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Product Analytics
8.3
300
Not enough data
8.7
358
Not enough data
8.5
327
Not enough data
8.7
351
Not enough data
7.9
105
Not enough data
8.4
223
Not enough data
7.8
92
Not enough data
8.3
254
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Not enough data
Administration
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.7
601
Not enough data
9.6
579
Targeting
Not enough data
9.6
593
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
Not enough data
9.5
583
|
Verified
Not enough data
9.5
571
|
Verified
Not enough data
9.6
379
Not enough data
9.5
599
|
Verified
Intelligence
Not enough data
9.4
606
|
Verified
Not enough data
9.5
576
|
Verified
Not enough data
9.6
567
|
Verified
Platform Basics
9.2
30
9.5
653
|
Verified
9.2
31
9.5
653
|
Verified
Platform Data
9.1
32
9.4
638
|
Verified
8.7
34
9.4
616
|
Verified
9.2
33
9.3
651
|
Verified
8.9
33
9.3
618
Platform Additional Functionality
9.2
33
9.5
622
|
Verified
8.9
31
9.5
617
|
Verified
7.9
15
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Analysis
Not enough data
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Engagement
Not enough data
9.6
624
Platform
Not enough data
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Insider One are categorized as Customer Journey Analytics
Unique Categories
Heap is categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Enterprise Feedback Management
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.4%
Information Technology and Services
12.0%
Financial Services
9.1%
Marketing and Advertising
7.7%
Internet
5.4%
Other
49.4%
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Alternatives
Discussions
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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