Compare Heap vs IBM Digital Analytics

See this
comparison of Heap vs. IBM Digital Analytics
based on data from user reviews. Heap rates 4.3/5 stars with 118 reviews. IBM Digital Analytics rates 3.2/5 stars with 64 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
IBM Digital Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
6.9
Ease of Use
Ease of Use
8.0
5.8
Ease of Setup
Ease of Setup
9.0
5.4
Ease of Admin
Ease of Admin
8.4
7.0
Quality of Support
Quality of Support
8.3
6.1
Ease of Doing Business With
Ease of Doing Business With
8.3
7.0
Product Direction (% positive)
Product Direction (% positive)
8.7
3.4
Meets Requirements
Heap
8.3
IBM Digital Analytics
6.9
Ease of Use
Heap
8.0
IBM Digital Analytics
5.8
Ease of Setup
Heap
9.0
IBM Digital Analytics
5.4
Ease of Admin
Heap
8.4
IBM Digital Analytics
7.0
Quality of Support
Heap
8.3
IBM Digital Analytics
6.1
Ease of Doing Business With
Heap
8.3
IBM Digital Analytics
7.0
Product Direction (% positive)
Heap
8.7
IBM Digital Analytics
3.4

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
IBM Digital Analytics
7.7
Engagement
Heap
8.1
IBM Digital Analytics
6.9
Entry and Exit Pages
Heap
7.9
IBM Digital Analytics
7.2
Standard Event Tracking
Heap
9.1
IBM Digital Analytics
7.0
Custom Event Tracking
Heap
8.6
IBM Digital Analytics
6.6
Retention
Heap
7.7
IBM Digital Analytics
7.1
Return
Heap
7.9
IBM Digital Analytics
6.9
Conversions
Heap
8.2
IBM Digital Analytics
7.5
Funnels
Heap
8.5
IBM Digital Analytics
6.5
Reporting
Real-Time Reporting
Heap
8.5
IBM Digital Analytics
5.7
Trending
Heap
7.4
IBM Digital Analytics
6.3
Retroactive Reporting
Heap
8.7
IBM Digital Analytics
6.3
Segmentation
Heap
7.9
IBM Digital Analytics
6.0
Mobile Reporting
Heap
8.0
IBM Digital Analytics
4.9
Unification Across Devices
Heap
8.3
IBM Digital Analytics
5.7
Custom Reports and Dashboards
Heap
7.8
IBM Digital Analytics
6.0
Other
User Data
Heap
8.1
IBM Digital Analytics
6.3
Site Search Reporting
Heap
7.5
IBM Digital Analytics
6.7
Load Time Monitoring
Heap
7.5
IBM Digital Analytics
5.5
Campaign Tracking
Heap
8.0
IBM Digital Analytics
6.8
E-Commerce
Heap
7.4
IBM Digital Analytics
7.3
Promotional Messages
Heap
Not enough data available
IBM Digital Analytics
6.6
Administration Alerts
Heap
Not enough data available
IBM Digital Analytics
6.5
Administration
API / Integrations
Heap
8.0
IBM Digital Analytics
6.6
QA Testing
Heap
Not enough data available
IBM Digital Analytics
5.7
Performance and Reliability
Heap
8.2
IBM Digital Analytics
6.5
User, Role, and Access Management
Heap
8.1
IBM Digital Analytics
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.9%
21.3%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.7%
31.1%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.3%
47.5%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%
IBM Digital Analytics
Small-Business
21.3%
Mid-Market
31.1%
Enterprise
47.5%

Reviewers' Industry

 
Internet
22.0%
Retail
14.1%
 
Computer Software
16.1%
Marketing and Advertising
14.1%
 
Marketing and Advertising
12.7%
Internet
7.8%
 
Information Technology and Services
12.7%
Insurance
6.3%
 
Insurance
2.5%
Information Technology and Services
6.3%
 
Other
33.9%
Other
51.6%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%
IBM Digital Analytics
Retail
14.1%
Marketing and Advertising
14.1%
Internet
7.8%
Insurance
6.3%
Information Technology and Services
6.3%
Other
51.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Industry Analyst / Tech Writer in Higher Education

it is very easy to use and makes research much easier

Most Helpful Critical Review
Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

User in Consumer Electronics

Very expensive. Comes along with IBM suite of services which means they will hound you for more business.

 
Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Charlie C.
Administrator

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

IBM Digital Analytics
Most Helpful Favorable Review
Industry Analyst / Tech Writer in Higher Education

it is very easy to use and makes research much easier

Most Helpful Critical Review
User in Consumer Electronics

Very expensive. Comes along with IBM suite of services which means they will hound you for more business.

Screenshots

 
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Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

No videos provided
Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

IBM Digital Analytics
No videos provided
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