Compare Heap and Hotjar 
At a Glance
Market Segments
Mid-Market (54.1% of reviews)
Small-Business (51.9% of reviews)
Entry-Level Pricing
Free 10000 Sessions Per Month
Free 35 Daily sessions
Heap
Star Rating
(1,097)4.4 out of 5
Market Segments
Mid-Market (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansHotjar
Star Rating
(340)4.3 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Heap excels in its ability to seamlessly connect product and website data, making it particularly user-friendly. Users appreciate the lack of a learning curve, with one reviewer noting, "I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it."
- Users say that Hotjar stands out for its intuitive heatmaps and session recordings, which provide clear insights into user behavior. One user highlighted that "heatmaps clearly show what users actually click, scroll, or ignore," making it easier to identify areas for UX improvement.
- Reviewers mention that while Heap has a strong focus on analytics, it may not always meet specific workflow needs as effectively as Hotjar. Some users have pointed out challenges in configuration, which can impact the overall experience when trying to tailor the tool to their unique requirements.
- According to verified reviews, Hotjar's setup process is praised for being quick and straightforward, allowing users to start analyzing data almost immediately. One user noted, "Setup is quick, and it’s something you end up using regularly to improve the website experience without guesswork."
- G2 reviewers report that Heap's strong support quality is a significant advantage, with users feeling that the product has been a good partner in their business endeavors. One user mentioned, "I like Heap because it supports learning and skill growth while I’m working on real projects," highlighting the supportive work culture surrounding the tool.
- Users say that while both products offer valuable features, Hotjar's focus on user experience through visual tools like heatmaps and session recordings makes it particularly effective for those looking to enhance website usability. Reviewers appreciate how these features save time and provide practical insights, with one stating, "Session recording makes it easy to see exactly where users hesitate or drop off."
Pricing
Entry-Level Pricing
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Hotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Heap
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.6
857
8.6
264
Ease of Use
8.1
867
8.9
267
Ease of Setup
8.5
315
9.0
128
Ease of Admin
8.6
317
8.9
118
Quality of Support
8.7
680
8.5
182
Has the product been a good partner in doing business?
8.8
299
8.7
105
Product Direction (% positive)
8.7
796
8.2
260
Features by Category
Metrics
8.6
397
8.7
26
8.4
365
9.1
28
8.3
327
9.0
25
9.0
398
9.1
24
8.8
391
8.8
20
8.0
305
8.6
19
8.1
279
8.8
18
8.7
347
9.0
21
8.7
368
9.0
26
Reporting
8.6
365
Feature Not Available
8.0
293
9.0
20
8.7
330
Feature Not Available
8.3
358
8.1
20
8.2
205
8.6
20
8.4
225
8.2
17
8.3
375
8.9
22
Other
8.4
339
8.0
24
8.0
185
Feature Not Available
7.6
192
Feature Not Available
8.2
214
7.8
18
8.1
149
8.1
15
8.0
45
Feature Not Available
7.9
47
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
274
8.2
70
8.6
99
Feature Not Available
8.6
412
8.9
140
8.7
388
8.9
140
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Response Methods
Not enough data
8.9
48
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
31
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.3
16
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
39
|
Verified
Not enough data
8.5
40
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
9.4
83
9.0
71
|
Verified
9.0
73
8.9
72
|
Verified
9.0
69
8.6
53
|
Verified
A/B Testing
9.1
52
9.1
36
|
Verified
8.9
24
8.8
36
9.3
61
8.7
54
|
Verified
9.3
44
8.8
36
|
Verified
Visitor Information
9.3
66
7.6
46
|
Verified
8.9
61
8.7
41
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
8.3
299
Not enough data
8.7
358
Not enough data
8.5
326
Not enough data
8.7
351
Not enough data
7.9
104
Feature Not Available
8.4
222
Feature Not Available
7.8
91
Feature Not Available
8.3
254
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.6
85
7.8
9
8.4
87
8.1
9
8.6
83
9.1
9
8.2
69
7.8
6
7.8
72
8.6
7
7.3
49
Feature Not Available
Administration
8.1
69
7.6
7
8.2
50
5.7
5
8.5
65
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
9.2
30
Not enough data
9.2
31
Not enough data
Platform Data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Not enough data
Platform Additional Functionality
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
Not enough data
9.3
7
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
8.3
5
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
96
Not enough data
8.6
110
Not enough data
8.1
102
Not enough data
8.9
126
Reporting
Not enough data
9.3
154
Not enough data
9.0
148
Not enough data
8.7
128
Not enough data
7.9
106
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap and Hotjar are categorized as E-Commerce Analytics, Product Analytics, Session Replay, and Digital Analytics
Unique Categories
Heap is categorized as Mobile App Analytics, Mobile App Optimization, Enterprise Feedback Management, and Customer Journey Analytics
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), User Research, Heatmap Tools, Software Testing, and Survey
Reviews
Reviewers' Company Size
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Marketing and Advertising
15.7%
Computer Software
14.7%
Information Technology and Services
11.0%
Internet
9.4%
Retail
5.6%
Other
43.6%
Discussions
What is the best visualization I can use to track the conversion rate from free trial to paid subscription?
1 Comment
GR
You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.
The ideal way to do this is to centralize Heap...Read more
How do I know the numbers I'm getting are correct
1 Comment
JG
When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show...Read more
Do you know of other platforms that provide automatic and retroactive event tracking?
1 Comment
DS
PendoRead more
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
