Compare Heap, Google Analytics, and Mixpanel

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial Unavailable
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
9.0
8.2
Ease of Use
Ease of Use
8.0
7.7
7.7
Ease of Setup
Ease of Setup
9.0
7.8
7.0
Ease of Admin
Ease of Admin
8.3
8.1
7.6
Quality of Support
Quality of Support
8.3
7.4
7.8
Ease of Doing Business With
Ease of Doing Business With
8.4
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
8.4
6.8
Meets Requirements
Heap
8.3
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
Heap
8.0
Google Analytics
7.7
Mixpanel
7.7
Ease of Setup
Heap
9.0
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
Heap
8.3
Google Analytics
8.1
Mixpanel
7.6
Quality of Support
Heap
8.3
Google Analytics
7.4
Mixpanel
7.8
Ease of Doing Business With
Heap
8.4
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
Heap
8.7
Google Analytics
8.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Google Analytics
9.0
Mixpanel
8.6
Engagement
Heap
8.1
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
Heap
7.9
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
Heap
9.1
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
Heap
8.6
Google Analytics
8.3
Mixpanel
8.6
Retention
Heap
7.7
Google Analytics
8.3
Mixpanel
7.9
Return
Heap
7.9
Google Analytics
8.4
Mixpanel
8.0
Conversions
Heap
8.1
Google Analytics
8.6
Mixpanel
8.4
Funnels
Heap
8.5
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
Heap
8.5
Google Analytics
8.7
Mixpanel
8.4
Trending
Heap
7.4
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
Heap
8.7
Google Analytics
8.2
Mixpanel
7.8
Segmentation
Heap
7.9
Google Analytics
8.4
Mixpanel
8.4
Mobile Reporting
Heap
8.0
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
Heap
8.3
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
Heap
7.8
Google Analytics
8.5
Mixpanel
7.5
User Identification
Demographics
Heap
Not enough data available
Google Analytics
8.9
Mixpanel
7.8
User Segmentation
Heap
Not enough data available
Google Analytics
8.8
Mixpanel
8.1
Geolocation
Heap
Not enough data available
Google Analytics
9.1
Mixpanel
7.0
Other
User Data
Heap
8.1
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
Heap
7.5
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
Heap
7.5
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
Heap
8.0
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
Heap
7.4
Google Analytics
8.5
Mixpanel
7.2
Promotional Messages
Heap
Not enough data available
Google Analytics
8.1
Mixpanel
7.4
Administration Alerts
Heap
Not enough data available
Google Analytics
8.2
Mixpanel
7.6
Tracking & Reporting
Crash Reporting
Heap
Not enough data available
Google Analytics
7.9
Mixpanel
7.0
Custom Event Tracking
Heap
Not enough data available
Google Analytics
8.4
Mixpanel
8.6
Real-Time Insights
Heap
Not enough data available
Google Analytics
8.8
Mixpanel
7.5
Attribution
Heap
Not enough data available
Google Analytics
8.4
Mixpanel
6.7
Dashboard
Heap
Not enough data available
Google Analytics
8.8
Mixpanel
7.8
User Path Tracking
Heap
Not enough data available
Google Analytics
8.7
Mixpanel
7.5
User Activity History
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
8.2
Variation Testing
A/B Testing
Heap
Not enough data available
Google Analytics
8.4
Mixpanel
Not enough data available
Conversion Goal
Heap
Not enough data available
Google Analytics
8.7
Mixpanel
Not enough data available
Percentage of Traffic
Heap
Not enough data available
Google Analytics
8.8
Mixpanel
Not enough data available
Confidence Level
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
Multivariate Testing
Heap
Not enough data available
Google Analytics
8.3
Mixpanel
Not enough data available
Split URL Testing
Heap
Not enough data available
Google Analytics
8.4
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Heap
Not enough data available
Google Analytics
8.0
Mixpanel
Not enough data available
Landing Pages
Heap
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Reporting
Segmentation
Heap
Not enough data available
Google Analytics
8.7
Mixpanel
Not enough data available
Reports and Dashboards
Heap
Not enough data available
Google Analytics
8.8
Mixpanel
Not enough data available
Mobile Optimization
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
Personalization
Standard Targeting
Heap
Not enough data available
Google Analytics
8.7
Mixpanel
Not enough data available
Custom Targeting
Heap
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Profile Storage Duration
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Heap
Not enough data available
Google Analytics
8.6
Mixpanel
Not enough data available
Heat Maps
Heap
Not enough data available
Google Analytics
7.8
Mixpanel
Not enough data available
Session Replays
Heap
Not enough data available
Google Analytics
8.1
Mixpanel
Not enough data available
Administration
API / Integrations
Heap
8.0
Google Analytics
8.4
Mixpanel
7.9
QA Testing
Heap
Not enough data available
Google Analytics
8.1
Mixpanel
7.7
Performance and Reliability
Heap
8.2
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
Heap
8.1
Google Analytics
8.9
Mixpanel
8.0
Metrics
Sessions - Mobile App Analytics
Heap
8.9
Google Analytics
9.0
Mixpanel
7.9
Engagement
Heap
9.5
Google Analytics
8.9
Mixpanel
8.0
Exit Tracking
Heap
8.2
Google Analytics
8.7
Mixpanel
6.5
Events
Heap
9.0
Google Analytics
8.7
Mixpanel
8.6
Retention
Heap
8.3
Google Analytics
8.6
Mixpanel
7.6
Return
Heap
8.3
Google Analytics
8.6
Mixpanel
7.0
Conversions
Heap
9.0
Google Analytics
8.7
Mixpanel
7.9
Funnels
Heap
8.6
Google Analytics
8.4
Mixpanel
8.1
Reporting
Real-Time
Heap
8.8
Google Analytics
8.9
Mixpanel
8.3
Trending
Heap
8.5
Google Analytics
8.7
Mixpanel
7.7
Retroactive Reporting
Heap
8.2
Google Analytics
8.4
Mixpanel
7.5
Segmentation
Heap
8.9
Google Analytics
8.6
Mixpanel
8.0
Dashboards
Heap
8.9
Google Analytics
8.9
Mixpanel
7.7
Custom Reports and Dashboards
Heap
8.7
Google Analytics
8.6
Mixpanel
7.5
Other
User Data
Heap
9.4
Google Analytics
8.7
Mixpanel
7.9
Load Time Monitoring
Heap
7.9
Google Analytics
8.6
Mixpanel
6.9
Campaign Tracking
Heap
8.7
Google Analytics
8.7
Mixpanel
7.7
E-Commerce
Heap
Not enough data available
Google Analytics
8.6
Mixpanel
6.7
Tracking
Standard Tracking
Heap
9.0
Google Analytics
9.0
Mixpanel
8.0
Tracking Flexibility
Heap
9.3
Google Analytics
8.6
Mixpanel
7.6
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
7.5
System Notifications
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
7.1
Alerts
Heap
Not enough data available
Google Analytics
8.4
Mixpanel
7.0
Administration
API / Integrations
Heap
8.7
Google Analytics
8.7
Mixpanel
7.1
QA Testing
Heap
Not enough data available
Google Analytics
8.5
Mixpanel
7.0
Performance and Reliability
Heap
9.2
Google Analytics
8.9
Mixpanel
8.0
User, Role, and Access Management
Heap
8.9
Google Analytics
9.0
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.4%
60.7%
64.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.2%
27.5%
31.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.4%
11.8%
4.6%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%
Google Analytics
Small-Business
60.7%
Mid-Market
27.5%
Enterprise
11.8%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%

Reviewers' Industry

 
Internet
24.1%
Marketing and Advertising
21.9%
Computer Software
25.9%
 
Computer Software
14.9%
Information Technology and Services
6.8%
Internet
18.6%
 
Information Technology and Services
13.5%
Computer Software
6.7%
Information Technology and Services
14.3%
 
Marketing and Advertising
12.8%
Internet
6.0%
Marketing and Advertising
7.0%
 
Insurance
2.1%
Higher Education
2.9%
Financial Services
7.0%
 
Other
32.6%
Other
55.7%
Other
27.2%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Heap
Most Helpful Favorable Review
Justin A.
Agency in Marketing and Advertising

Heap is easy to implement, easy to use, and very simple to deploy. It gives the "lay-person", a marketing team member, or business team member who is NOT a tech savvy data scientist the ability to review the most important data, answer questions in a...

Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

No videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Ask Heap a QuestionContact HeapAsk Google Analytics a QuestionContact Google AnalyticsAsk Mixpanel a QuestionContact Mixpanel
Add Product
Heap
Heap
Optimized for quick response
Google Analytics
Google Analytics
Mixpanel
Mixpanel
Optimized for quick response