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Compare Heap vs Google Analytics
See this
comparison of Heap vs. Google Analytics
based on data from user reviews. Heap rates 4.3/5 stars with 115 reviews. Google Analytics rates 4.5/5 stars with 3,748 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
9.0
Ease of Use
Ease of Use
8.0
7.6
Ease of Setup
Ease of Setup
9.0
7.8
Ease of Admin
Ease of Admin
8.3
8.1
Quality of Support
Quality of Support
8.3
7.3
Ease of Doing Business With
Ease of Doing Business With
8.4
8.2
Product Direction (% positive)
Product Direction (% positive)
8.8
8.4
Meets Requirements
Heap
8.3
Google Analytics
9.0
Ease of Use
Heap
8.0
Google Analytics
7.6
Ease of Setup
Heap
9.0
Google Analytics
7.8
Ease of Admin
Heap
8.3
Google Analytics
8.1
Quality of Support
Heap
8.3
Google Analytics
7.3
Ease of Doing Business With
Heap
8.4
Google Analytics
8.2
Product Direction (% positive)
Heap
8.8
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Google Analytics
9.0
Engagement
Heap
8.1
Google Analytics
8.7
Entry and Exit Pages
Heap
7.9
Google Analytics
8.7
Standard Event Tracking
Heap
9.1
Google Analytics
8.5
Custom Event Tracking
Heap
8.6
Google Analytics
8.3
Retention
Heap
7.7
Google Analytics
8.3
Return
Heap
7.8
Google Analytics
8.4
Conversions
Heap
8.2
Google Analytics
8.5
Funnels
Heap
8.5
Google Analytics
8.1
Reporting
Real-Time Reporting
Heap
8.5
Google Analytics
8.7
Trending
Heap
7.5
Google Analytics
8.5
Retroactive Reporting
Heap
8.8
Google Analytics
8.2
Segmentation
Heap
7.9
Google Analytics
8.4
Mobile Reporting
Heap
8.0
Google Analytics
8.5
Unification Across Devices
Heap
8.3
Google Analytics
8.2
Custom Reports and Dashboards
Heap
7.8
Google Analytics
8.5
User Identification
Geolocation
Heap
Not enough data available
Google Analytics
9.1
Demographics
Heap
Not enough data available
Google Analytics
8.9
User Segmentation
Heap
Not enough data available
Google Analytics
8.8
Other
User Data
Heap
8.1
Google Analytics
8.4
Site Search Reporting
Heap
7.3
Google Analytics
8.5
Load Time Monitoring
Heap
7.5
Google Analytics
8.3
Campaign Tracking
Heap
8.0
Google Analytics
8.7
E-Commerce
Heap
7.5
Google Analytics
8.4
Promotional Messages
Heap
Not enough data available
Google Analytics
8.0
Administration Alerts
Heap
Not enough data available
Google Analytics
8.2
Tracking & Reporting
User Path Tracking
Heap
Not enough data available
Google Analytics
8.7
User Activity History
Heap
Not enough data available
Google Analytics
8.5
Crash Reporting
Heap
Not enough data available
Google Analytics
7.9
Custom Event Tracking
Heap
Not enough data available
Google Analytics
8.4
Real-Time Insights
Heap
Not enough data available
Google Analytics
8.8
Attribution
Heap
Not enough data available
Google Analytics
8.4
Dashboard
Heap
Not enough data available
Google Analytics
8.8
Variation Testing
A/B Testing
Heap
Not enough data available
Google Analytics
8.4
Conversion Goal
Heap
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Heap
Not enough data available
Google Analytics
8.8
Confidence Level
Heap
Not enough data available
Google Analytics
8.5
Multivariate Testing
Heap
Not enough data available
Google Analytics
8.2
Split URL Testing
Heap
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Heap
Not enough data available
Google Analytics
7.9
Landing Pages
Heap
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Heap
Not enough data available
Google Analytics
8.6
Reports and Dashboards
Heap
Not enough data available
Google Analytics
8.8
Mobile Optimization
Heap
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Heap
Not enough data available
Google Analytics
8.7
Custom Targeting
Heap
Not enough data available
Google Analytics
8.5
Profile Storage Duration
Heap
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Heap
Not enough data available
Google Analytics
8.6
Heat Maps
Heap
Not enough data available
Google Analytics
7.8
Session Replays
Heap
Not enough data available
Google Analytics
8.0
Administration
Performance and Reliability
Heap
8.1
Google Analytics
8.9
User, Role, and Access Management
Heap
8.1
Google Analytics
8.9
API / Integrations
Heap
8.0
Google Analytics
8.4
QA Testing
Heap
Not enough data available
Google Analytics
8.1
Metrics
Conversions
Heap
9.0
Google Analytics
8.7
Sessions - Mobile App Analytics
Heap
8.9
Google Analytics
9.0
Engagement
Heap
9.5
Google Analytics
8.9
Exit Tracking
Heap
8.2
Google Analytics
8.6
Events
Heap
9.0
Google Analytics
8.6
Retention
Heap
8.3
Google Analytics
8.6
Return
Heap
8.3
Google Analytics
8.6
Funnels
Heap
8.6
Google Analytics
8.4
Reporting
Real-Time
Heap
8.8
Google Analytics
8.9
Trending
Heap
8.5
Google Analytics
8.7
Retroactive Reporting
Heap
8.2
Google Analytics
8.4
Segmentation
Heap
8.9
Google Analytics
8.6
Dashboards
Heap
8.9
Google Analytics
8.9
Custom Reports and Dashboards
Heap
8.7
Google Analytics
8.6
Other
User Data
Heap
9.4
Google Analytics
8.7
Load Time Monitoring
Heap
7.9
Google Analytics
8.6
Campaign Tracking
Heap
8.7
Google Analytics
8.7
E-Commerce
Heap
Not enough data available
Google Analytics
8.6
Tracking
Standard Tracking
Heap
9.0
Google Analytics
9.0
Tracking Flexibility
Heap
9.3
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Google Analytics
8.4
System Notifications
Heap
Not enough data available
Google Analytics
8.4
Alerts
Heap
Not enough data available
Google Analytics
8.4
Administration
API / Integrations
Heap
8.7
Google Analytics
8.7
QA Testing
Heap
Not enough data available
Google Analytics
8.5
Performance and Reliability
Heap
9.2
Google Analytics
8.9
User, Role, and Access Management
Heap
8.9
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
56.5%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.8%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
8.7%
11.9%
Heap
Small-Business
56.5%
Mid-Market
34.8%
Enterprise
8.7%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Internet
24.5%
Marketing and Advertising
22.1%
 
Computer Software
14.4%
Information Technology and Services
6.8%
 
Information Technology and Services
13.7%
Computer Software
6.8%
 
Marketing and Advertising
12.9%
Internet
6.1%
 
Insurance
2.2%
Higher Education
3.0%
 
Other
32.4%
Other
55.2%
Heap
Internet
24.5%
Computer Software
14.4%
Information Technology and Services
13.7%
Marketing and Advertising
12.9%
Insurance
2.2%
Other
32.4%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Heap
Most Helpful Favorable Review
Abdurashid A.
Administrator in Internet

Its simplicity, scope, flexibility and total cost of ownership. Having spent over a month with Mixpanel in an effort to get something out of it and get use to how it works, it has led to many frustrations and lost opportunities due to complexity of the app...

Most Helpful Critical Review
Anne M.
User in Financial Services

The inaccuracies (#s will jump) over time, I record HEAP data daily/weekly/monthly and when I go back to see it I notice there are something slight or LARGE changes in the numbers I also dislike how easily it is to pull inaccurate information if your...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

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