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- Heap | by Contentsquare
- VWO Insights - Web
- Heap | by Contentsquare-vs-VWO Insights - Web
Compare Heap | by Contentsquare and VWO Insights - Web 
At a Glance
Market Segments
Heap | by Contentsquare
Mid-Market (53.9% of reviews)
VWO Insights - Web
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Heap | by Contentsquare
Free 10000 Sessions Per MonthVWO Insights - Web
Starting at $139.00 Per MonthFeatured Products
Sponsored
Survicate
(171)
User Research
Visit Website
Heap | by Contentsquare vs VWO Insights - Web
- Users report that Heap | by Contentsquare excels in Click Tracking with a score of 9.4, while VWO Insights - Web falls short with a score of 7.7. Reviewers mention that Heap's ability to capture every user interaction without manual tagging is a significant advantage for understanding user behavior.
- Reviewers mention that Heap's Eye Tracking feature scores 9.1, providing deep insights into user attention, whereas VWO Insights - Web only scores 4.3 in this area. Users say that this capability allows for more effective optimization of website layouts and content placement.
- G2 users highlight that Heap's Standard Event Tracking is rated at 9.0, making it easier to track specific user actions, while VWO Insights - Web's tracking capabilities are less robust, leading to a score of 8.4. Users report that this difference allows Heap users to gain more precise insights into user journeys.
- Users on G2 mention that VWO Insights - Web shines in Ease of Setup with a score of 8.8 compared to Heap's 8.5. Reviewers say that VWO's straightforward installation process makes it more accessible for teams with limited technical resources.
- Reviewers mention that Heap | by Contentsquare offers superior Frustration Tracking with a score of 9.0, while VWO Insights - Web only scores 6.4. Users report that this feature helps identify pain points in the user experience, allowing for timely interventions.
- Users say that VWO Insights - Web provides better Quality of Support with a score of 9.0, compared to Heap's 8.7. Reviewers mention that VWO's customer service is responsive and helpful, which is crucial for teams needing quick resolutions to issues.
Pricing
Entry-Level Pricing
Heap | by Contentsquare
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
VWO Insights - Web
GROWTH
Starting at $139.00
Per Month
For small businesses looking to expand their user behavior analysis.
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison
Free Trial
Heap | by Contentsquare
Free Trial is available
VWO Insights - Web
Free Trial is available
Ratings
Meets Requirements
8.6
852
8.2
54
Ease of Use
8.1
860
8.3
54
Ease of Setup
8.5
309
8.8
35
Ease of Admin
8.6
317
9.0
34
Quality of Support
8.7
676
9.0
52
Has the product been a good partner in doing business?
8.8
299
8.7
33
Product Direction (% positive)
8.7
789
8.4
52
Features by Category
Metrics
8.6
396
Not enough data
8.4
364
Not enough data
8.3
326
Not enough data
9.0
397
Not enough data
8.8
390
Not enough data
8.0
304
Not enough data
8.1
278
Not enough data
8.7
346
Not enough data
8.7
367
Not enough data
Reporting
8.6
364
Not enough data
8.0
292
Not enough data
8.7
329
Not enough data
8.3
357
Not enough data
8.2
204
Not enough data
8.4
224
Not enough data
8.3
374
Not enough data
Other
8.4
338
Not enough data
8.0
184
Not enough data
7.6
191
Not enough data
8.3
213
Not enough data
8.1
148
Not enough data
8.0
44
Not enough data
7.9
46
Not enough data
Administration
8.4
273
7.3
17
8.7
98
7.0
11
8.6
411
7.9
35
8.7
387
8.2
39
User Identification
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Not enough data
Tracking & Reporting
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
User Response Methods
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Participant Selection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
User Behavior
9.4
82
7.7
8
|
Verified
9.1
51
4.3
5
|
Verified
9.1
72
7.1
7
|
Verified
9.0
68
6.4
6
|
Verified
A/B Testing
9.2
51
Not enough data
9.1
23
9.2
6
|
Verified
9.3
60
8.1
7
|
Verified
9.3
43
Not enough data
Visitor Information
9.3
65
Not enough data
8.9
60
Not enough data
Product Analytics
8.3
296
Not enough data
8.7
354
Not enough data
8.5
323
Not enough data
8.7
347
Not enough data
7.9
101
Not enough data
8.4
219
Not enough data
7.9
89
Not enough data
8.3
250
Not enough data
Analytics
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Not enough data
Administration
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Personalized Content
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
Not enough data
9.2
31
Not enough data
Platform Data
9.0
31
Not enough data
8.7
33
Not enough data
9.2
32
Not enough data
8.9
32
Not enough data
Platform Additional Functionality
9.3
32
Not enough data
8.9
30
Not enough data
7.9
15
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Survey Management
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Not enough data
Process Management
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
Not enough data
System Management
9.4
20
Not enough data
9.3
14
Not enough data
Analysis
Not enough data
7.6
15
Not enough data
7.7
13
Not enough data
7.5
14
Not enough data
7.5
17
Not enough data
8.3
14
Reporting
Not enough data
7.1
22
Not enough data
6.9
16
Not enough data
7.6
13
Not enough data
7.3
17
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Not enough data
Variation Testing
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Not enough data
Reporting
8.4
64
Not enough data
8.2
65
Not enough data
Personalization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Not enough data
Administration
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Not enough data
Categories
Categories
Shared Categories
Heap | by Contentsquare and VWO Insights - Web are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Digital Analytics, and Enterprise Feedback Management
Unique Categories
Heap | by Contentsquare is categorized as Mobile App Analytics, Mobile App Optimization, and Customer Journey Analytics
VWO Insights - Web is categorized as User Research, Heatmap Tools, Survey, Digital Experience Monitoring (DEM), Marketing Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Heap | by Contentsquare
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VWO Insights - Web
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.4%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.7%
Internet
5.3%
Other
49.4%
Marketing and Advertising
20.0%
Internet
8.3%
Information Technology and Services
6.7%
Retail
5.0%
Financial Services
5.0%
Other
55.0%
Most Helpful Reviews
Heap | by Contentsquare
Most Helpful Favorable Review
Josh K.
Verified User in Real Estate
Flexibility for layers of data to be viewed in context. Heap "Illuminate" really helps to surface items I may not have thought to look into before. Data quiz, while simple, has the effect of getting you to know some of your data trends better. Heap...
Most Helpful Critical Review
Kelsey P.
Verified User in Information Technology and Services
Two things come to mind: first, I don't find it overly intuitive to use. As someone who works primarily in social media and copywriting, running data analyses isn't my #1 skill, but it's still a necessary part of my job; so some of the more technical...
VWO Insights - Web
Most Helpful Favorable Review
Divakar R.
Verified User in Internet
Features: -Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys)....
Most Helpful Critical Review
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Josh K.
Verified User in Real Estate
Flexibility for layers of data to be viewed in context. Heap "Illuminate" really helps to surface items I may not have thought to look into before. Data quiz, while simple, has the effect of getting you to know some of your data trends better. Heap...
Divakar R.
Verified User in Internet
Features: -Almost covers all elements that you need for optimization. It includes features sets like testings (AB, MVT split etc.), user behaviour analysis (heat map, visitor recordings, scroll maps etc) and feedbacks (on-site surveys)....
Kelsey P.
Verified User in Information Technology and Services
Two things come to mind: first, I don't find it overly intuitive to use. As someone who works primarily in social media and copywriting, running data analyses isn't my #1 skill, but it's still a necessary part of my job; so some of the more technical...
Verified User in Retail
Continuously had issues creating multi-variant tests. Our traffic was too much, so we needed to sample, which did not provide very effective analysis. Somewhat clunky in the previewing tools
Discussions
Does Heap work with multiple domains or websites?
1 comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
VWO Insights - Web has no discussions with answers
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