# Heap by Contentsquare vs SAP Engagement Cloud (formerly SAP Emarsys) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that SAP Engagement Cloud excels in user-friendliness, with many users appreciating its intuitive dashboard that simplifies the process of creating automations and campaigns. One user noted, "I love the simplicity of use and appreciate how easy it is to create automations and campaigns with minimal time spent on learning and fixing issues."
- **Users say** that Heap shines in its ability to seamlessly connect product and website data, making it easy to track user interactions without needing extensive setup. A reviewer mentioned, "I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it."
- **According to verified reviews** , SAP Engagement Cloud has a stronger overall satisfaction score compared to Heap, indicating that users feel more positively about their experience with the platform. Users highlighted the relational data capabilities, stating, "I like the relational data in SAP Engagement Cloud because I can integrate data from other systems in my company and use it to send better communications to our customers."
- **Reviewers mention** that Heap's ease of setup is a significant advantage, with many users praising its quick implementation process. One user noted, "Really easy to use, no learning curve," which suggests that new users can get started without extensive training.
- **G2 reviewers report** that while SAP Engagement Cloud offers a robust set of features, some users find it challenging to configure for their specific needs. This contrasts with Heap, where users appreciate the flexibility and adaptability of the platform, as one user stated, "It supports learning and skill growth while I’m working on real projects."
- **Users say** that SAP Engagement Cloud provides a better experience for managing customer communications, with one user sharing, "I use SAP Engagement Cloud mainly to store my company's contacts and send them campaigns for events and new available content on our webpage." This highlights its effectiveness in campaign management compared to Heap.



| | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,097 | 638 | 
| **Largest Market Segment** | Mid-Market (54.1% of reviews) | Mid-Market (53.3% of reviews) | 
| **Entry Level Price** | Contact Us | $ | 

---
## Top Pros & Cons

### Heap by Contentsquare

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### SAP Engagement Cloud (formerly SAP Emarsys)

Pros:
- Ease of Use (76 reviews)
- Automation (56 reviews)

Cons:
- Missing Features (40 reviews)
- Learning Curve (39 reviews)

---
## Ratings Comparison
| Rating | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (857 reviews) | 8.3 (406 reviews) | 
  | **Ease of Use** | 8.1 (867 reviews) | 8.2 (413 reviews) | 
  | **Ease of Setup** | 8.5 (315 reviews) | 7.2 (219 reviews) | 
  | **Ease of Admin** | 8.6 (317 reviews) | 8.2 (172 reviews) | 
  | **Quality of Support** | 8.7 (680 reviews) | 8.4 (400 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 8.5 (173 reviews) | 
  | **Product Direction (% positive)** | 8.7 (796 reviews) | 8.9 (381 reviews) | 

---
## Pricing

### Heap by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Contact Us

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap-by-contentsquare/pricing)

#### Free Trial

Yes

### SAP Engagement Cloud (formerly SAP Emarsys)

#### Entry-Level Pricing

Plan: ESSENTIAL

Price: $

Description: Achieve your most essential objectives through marketing personalization and automation.


[Browse all 3 editions](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.7/10 | 297 |

#### Email Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.7 (264 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (249 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.5 (258 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.3 (234 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.0 (158 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | 8.0 (191 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.1 (218 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | 8.0 (215 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.8 (158 reviews) | 

#### Lead Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 7.9 (174 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 7.8 (192 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.5 (243 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | 7.8 (161 reviews) ✓ Verified | 
| **Lead Nurturing** | Not enough data | 8.0 (159 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | 8.2 (183 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | 7.8 (146 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | 8.2 (144 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Program Management** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | 7.8 (122 reviews) | 
| **Calendaring** | Not enough data | 7.6 (113 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.0 (84 reviews) | 

#### Social

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Social Listening** | Not enough data | 7.3 (93 reviews) | 
| **Social Sharing** | Not enough data | 7.5 (103 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.4 (101 reviews) ✓ Verified | 
| **Social Media Engagement** | Not enough data | 7.4 (93 reviews) ✓ Verified | 
| **Social Media Advertising** | Not enough data | 7.5 (104 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.0 (238 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 7.8 (176 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | 7.6 (165 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 7.4 (173 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.4 (109 reviews) | 

#### Platform

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customization ** | Not enough data | 7.6 (154 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.1 (136 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (152 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 7.9 (106 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (107 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.5 (137 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.6 (103 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (28 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (30 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (29 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (29 reviews) | 
| **Decision Making** | Not enough data | 6.7 (29 reviews) | 

#### Integration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 7.8 (159 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 7.6 (152 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (117 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.4/10 | 564 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.9/10 | 49 |

#### Metrics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (397 reviews) | 7.8 (35 reviews) | 
| **Engagement** | 8.4 (365 reviews) | 8.1 (38 reviews) | 
| **Entry and Exit Pages** | 8.3 (327 reviews) | 8.0 (30 reviews) | 
| **Standard Event Tracking** | 9.0 (398 reviews) | 8.0 (34 reviews) | 
| **Custom Event Tracking** | 8.8 (391 reviews) | 8.1 (33 reviews) | 
| **Retention** | 8.0 (305 reviews) | 8.3 (35 reviews) | 
| **Return** | 8.1 (279 reviews) | 7.8 (33 reviews) | 
| **Conversions** | 8.7 (347 reviews) | 8.3 (36 reviews) | 
| **Funnels** | 8.7 (368 reviews) | 8.0 (33 reviews) | 

#### Reporting

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (365 reviews) | 8.0 (40 reviews) | 
| **Trending** | 8.0 (293 reviews) | 8.1 (37 reviews) | 
| **Retroactive Reporting** | 8.7 (330 reviews) | 7.8 (35 reviews) | 
| **Segmentation** | 8.3 (358 reviews) | 8.6 (39 reviews) | 
| **Mobile Reporting** | 8.2 (205 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 8.4 (225 reviews) | 7.9 (32 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (375 reviews) | 7.7 (37 reviews) | 

#### Other

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Data** | 8.4 (339 reviews) | 8.2 (35 reviews) | 
| **Site Search Reporting** | 8.0 (185 reviews) | 8.0 (32 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.0 (29 reviews) | 
| **Campaign Tracking** | 8.2 (214 reviews) | 8.4 (36 reviews) | 
| **E-Commerce** | 8.1 (149 reviews) | 8.2 (31 reviews) | 
| **Promotional Messages** | 8.0 (45 reviews) | 8.4 (31 reviews) | 
| **Administration Alerts** | 7.9 (47 reviews) | 7.7 (34 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (8 reviews) | 
| **Decision Making** | Not enough data | 7.1 (8 reviews) | 

#### Administration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | 8.4 (274 reviews) | 7.1 (38 reviews) | 
| **QA Testing** | 8.6 (99 reviews) | 7.5 (36 reviews) | 
| **Performance and Reliability** | 8.6 (412 reviews) | 8.3 (40 reviews) | 
| **User, Role, and Access Management** | 8.7 (388 reviews) | 8.5 (40 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 100 |

#### Administration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Template Creation** | Not enough data | 8.2 (82 reviews) | 
| **Preset Template Availability** | Not enough data | 7.9 (75 reviews) | 
| **Custom Unsubscribe** | Not enough data | 7.8 (75 reviews) | 
| **Email Segmentation** | Not enough data | 8.6 (85 reviews) | 
| **Detailed Server Logs** | Not enough data | 7.1 (58 reviews) | 
| **Notifications** | Not enough data | 7.8 (65 reviews) | 

#### Integrations

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Webhooks** | Not enough data | 7.8 (48 reviews) | 
| **Event Tracking API** | Not enough data | 7.8 (58 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (58 reviews) | 
| **Spam Filter Testing** | Not enough data | 7.7 (58 reviews) | 

#### Platform

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.1 (55 reviews) | 
| **Multiple Domains** | Not enough data | 7.9 (54 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (49 reviews) | 
| **Documentation** | Not enough data | 7.8 (64 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.2 (59 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.4 (73 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.0 (55 reviews) | 
| **Performance and Reliability** | Not enough data | 8.4 (70 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 118 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### User Identification

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Demographics** | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | 8.5 (68 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 9.2/10 | 85 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### User Behavior

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Click Tracking** | 9.4 (83 reviews) | Not enough data | 
| **Mouse Movement ** | 9.0 (73 reviews) | Not enough data | 
| **Frustration Tracking** | 9.0 (69 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (52 reviews) | Not enough data | 
| **Split URL Testing** | Feature Not Available | Not enough data | 
| **Data Analysis** | 9.3 (61 reviews) | Not enough data | 
| **Notes** | 9.3 (44 reviews) | Not enough data | 

#### Visitor Information

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User Identification** | 9.3 (66 reviews) | Not enough data | 
| **Search Box** | 8.9 (61 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 106 |

#### Diagnosis

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **IP Address ** | Not enough data | 6.9 (61 reviews) | 
| **Domains** | Not enough data | 7.3 (66 reviews) | 
| **Content ** | Not enough data | 7.8 (72 reviews) | 
| **Policy Compliance** | Not enough data | 7.4 (65 reviews) | 

#### Tracking

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Processing Time** | Not enough data | 7.3 (70 reviews) | 
| **Placement ** | Not enough data | 7.1 (61 reviews) | 
| **Open Rate** | Not enough data | 8.2 (86 reviews) | 
| **Time to Open** | Not enough data | 8.0 (80 reviews) | 
| **Alerts** | Not enough data | 7.3 (59 reviews) | 

#### Reporting

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.2 (93 reviews) | 
| **Domain Reputation** | Not enough data | 7.6 (80 reviews) | 
| **Brand Reputation** | Not enough data | 7.6 (72 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.6 (77 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (18 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (18 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (18 reviews) | 
| **Decision Making** | Not enough data | 7.2 (18 reviews) | 

### Digital Experience Platforms (DXP)

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.8/10 | 12 |

#### Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web Analytics** | Not enough data | 8.8 (8 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (8 reviews) | 
| **Audience Insights** | Not enough data | 9.0 (8 reviews) | 
| **Reports & Dashboards** | Not enough data | 8.9 (9 reviews) | 
| **Personalization** | Not enough data | 8.1 (8 reviews) | 
| **Marketing Automation** | Not enough data | 9.1 (9 reviews) | 

#### Content Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | 9.2 (10 reviews) | 
| **Asset Management** | Not enough data | 8.5 (9 reviews) | 
| **Portals and Sites** | Not enough data | Feature Not Available | 

#### Design & Development

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **No-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Low-Code App Development** | Not enough data | 9.0 (8 reviews) | 
| **Self-Service Capabilities** | Not enough data | 8.2 (10 reviews) | 

#### Agentic AI - Digital Experience Platforms

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Location-Based Marketing

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.3/10 | 16 |

#### Administration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Integration** | Not enough data | 7.0 (10 reviews) | 
| **Geofencing** | Not enough data | 7.0 (10 reviews) | 
| **Wi-Fi Marketing** | Not enough data | 6.5 (9 reviews) | 
| **Beacons** | Not enough data | 6.5 (8 reviews) | 
| **IP Geolocation** | Not enough data | 7.5 (10 reviews) | 

#### Agentic AI - Location-Based Marketing Features

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geolocation** | Not enough data | 7.7 (11 reviews) | 
| **Campaign Automation** | Not enough data | 8.0 (10 reviews) | 
| **Analytics** | Not enough data | 8.2 (11 reviews) | 
| **Security Compliance** | Not enough data | 7.6 (11 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 142 |

#### Visitor Behavior

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Monitoring** | Not enough data | 8.5 (94 reviews) ✓ Verified | 
| **Targeting** | Not enough data | 8.8 (101 reviews) ✓ Verified | 
| **Guided Selling** | Not enough data | 8.2 (79 reviews) ✓ Verified | 

#### Templates

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Library** | Not enough data | 8.0 (96 reviews) ✓ Verified | 
| **Customization** | Not enough data | 8.6 (98 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.5 (95 reviews) ✓ Verified | 

#### Personalization

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation** | Not enough data | 8.6 (104 reviews) ✓ Verified | 
| **Content** | Not enough data | 8.4 (93 reviews) ✓ Verified | 
| **Cart Abandonment** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.4 (69 reviews) ✓ Verified | 
| **Personalization Engine** | Not enough data | 8.7 (86 reviews) ✓ Verified | 
| **Product Recommendations** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | 8.5 (96 reviews) ✓ Verified | 
| **Personalized Messaging** | Not enough data | 8.7 (92 reviews) ✓ Verified | 

#### Multichannel

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Web** | Not enough data | 8.3 (86 reviews) ✓ Verified | 
| **Email** | Not enough data | 8.9 (117 reviews) ✓ Verified | 
| **Mobile** | Not enough data | 8.4 (89 reviews) ✓ Verified | 

#### Administration 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 8.7 (105 reviews) ✓ Verified | 
| **Reports & Analytics** | Not enough data | 8.5 (111 reviews) ✓ Verified | 
| **User Data** | Not enough data | 8.5 (102 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.2 (90 reviews) ✓ Verified | 

#### Agentic AI - E-Commerce Personalization

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 5.2 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 5.4 (8 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.5/10 | 33 |

#### Campaigns

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Customize** | Not enough data | 7.7 (24 reviews) | 
| **Scheduling** | Not enough data | 8.3 (26 reviews) | 
| **Retarget** | Not enough data | 7.9 (24 reviews) | 
| **Segmentation** | Not enough data | 8.3 (27 reviews) | 
| **Triggered Notifications** | Not enough data | 8.0 (24 reviews) | 

#### Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 7.6 (24 reviews) | 
| **Audience Insights** | Not enough data | 7.3 (24 reviews) | 

#### Optimization

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.6 (24 reviews) | 
| **Personalization** | Not enough data | 8.2 (25 reviews) | 
| **Rich Notifications** | Not enough data | 7.0 (22 reviews) | 
| **Integrations** | Not enough data | 7.4 (23 reviews) | 

#### Agentic AI - Push Notification

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (13 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 413 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Product Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 95 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reports** | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Data Storage** | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.4/10 | 27 |

#### Segmentation

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (20 reviews) | 
| **Customer Profiles** | Not enough data | 8.9 (19 reviews) | 

#### Targeting

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (19 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (17 reviews) | 

#### Triggered Content

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.1 (15 reviews) | 
| **Triggered Emails** | Not enough data | 8.9 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (19 reviews) | 

#### Personalized Content

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.4 (20 reviews) | 
| **Personalized Discounts** | Not enough data | 9.0 (15 reviews) | 
| **Website Personalization** | Not enough data | 8.6 (17 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | 
| **Decision Making** | Not enough data | 8.1 (6 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.1/10 | 31 |

#### Text Messaging

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.3 (23 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 7.4 (18 reviews) | 
| **Text Scheduler** | Not enough data | 8.5 (24 reviews) | 
| **Automatic Replies** | Not enough data | 7.7 (17 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.0 (20 reviews) | 
| **MMS Marketing** | Not enough data | 7.1 (18 reviews) | 
| **Personalization** | Not enough data | 8.3 (23 reviews) | 
| **Transactional SMS** | Not enough data | 7.9 (19 reviews) | 

#### SMS Platform

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Reporting** | Not enough data | 7.8 (23 reviews) | 
| **Automation** | Not enough data | 8.6 (23 reviews) | 
| **White Label** | Not enough data | 7.4 (17 reviews) | 
| **Text-to-Landline** | Not enough data | 6.9 (15 reviews) | 
| **Short Codes** | Not enough data | 7.1 (16 reviews) | 
| **API Integration** | Not enough data | 8.2 (19 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 5.4 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.6 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.2 (9 reviews) | 
| **Decision Making** | Not enough data | 5.6 (9 reviews) | 

#### AI Automation - SMS Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.9/10 | 36 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.2/10 | 59 |

#### Platform Basics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) | 8.6 (50 reviews) | 
| **Journey Optimization** | 9.2 (31 reviews) | 8.6 (48 reviews) | 

#### Platform Data

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Reporting** | 9.1 (32 reviews) | 8.1 (45 reviews) | 
| **Trends Reporting** | 8.7 (34 reviews) | 8.0 (47 reviews) | 
| **Dashboards** | 9.2 (33 reviews) | 8.4 (51 reviews) | 
| **Advanced Data Filtering** | 8.9 (33 reviews) | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Journey Mapping** | 9.2 (33 reviews) | 7.8 (44 reviews) | 
| **Integrations** | 8.9 (31 reviews) | 8.1 (42 reviews) | 
| **Automated Alerts** | 7.9 (15 reviews) | 7.9 (40 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (10 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (9 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.0/10 | 28 |

#### Loyalty Experience

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 8.4 (15 reviews) | 
| **Rewards** | Not enough data | 8.6 (15 reviews) | 
| **Membership** | Not enough data | 8.4 (17 reviews) | 
| **Personalization** | Not enough data | 8.5 (22 reviews) | 
| **Gamification** | Not enough data | 7.4 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 7.8 (13 reviews) | 

#### Loyalty Platform

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Communication Tools** | Not enough data | 8.7 (15 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 8.7 (18 reviews) | 
| **Loyalty Analytics** | Not enough data | 8.3 (15 reviews) | 
| **Localization** | Not enough data | 8.5 (16 reviews) | 
| **Integrations** | Not enough data | 8.8 (18 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 9.2/10 | 32 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Generative AI

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Security** | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | 9.3 (14 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 7.6/10 | 91 |

#### Analysis

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.0 (43 reviews) | 
| **Campaign Analysis** | Not enough data | 8.3 (69 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 7.7 (38 reviews) | 
| **Custom Dashboards** | Not enough data | 8.1 (54 reviews) | 

#### Campaigns

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.9 (42 reviews) ✓ Verified | 
| **Push Notifications** | Not enough data | 8.4 (46 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.4 (39 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.8 (32 reviews) | 
| **Email Campaigns** | Not enough data | 9.1 (64 reviews) | 
| **Audience Segmentation** | Not enough data | 8.8 (62 reviews) | 

#### Engagement

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.1 (52 reviews) | 

#### Platform

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Optimization** | Not enough data | 8.4 (59 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.1 (28 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.3 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (8 reviews) | 
| **Multi-step Planning** | Not enough data | 6.0 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 5.4 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (8 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | 7.4 (7 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | 8.1/10 | 112 |

#### Marketing Operations

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (70 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.5 (83 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.3 (80 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (81 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.3 (94 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.4 (101 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (74 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.0 (75 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (72 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.1 (73 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (16 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.2/10 | 78 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Metrics

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.4/10 | 80 |
| **SAP Engagement Cloud (formerly SAP Emarsys)** | N/A | N/A |

#### Variation Testing

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **A/B Testing** | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Segmentation** | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Standard Targeting** | 8.3 (32 reviews) | Not enough data | 
| **Custom Targeting** | 8.3 (31 reviews) | Not enough data | 
| **Data Segmentation** | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **API / Integrations** | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Heap by Contentsquare (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)

**Unique to SAP Engagement Cloud (formerly SAP Emarsys) (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Push Notification Software](https://www.g2.com/categories/push-notification), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Location-Based Marketing Software](https://www.g2.com/categories/location-based-marketing), [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Heap by Contentsquare | SAP Engagement Cloud (formerly SAP Emarsys) | 
|---|---|---|
| **Small-Business** | 34.6% | 23.7% | 
| **Mid-Market** | 54.1% | 53.3% | 
| **Enterprise** | 11.3% | 23.0% | 

### By Industry

#### Heap by Contentsquare

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### SAP Engagement Cloud (formerly SAP Emarsys)

- **Retail:** 28.3%
- **Apparel & Fashion:** 10.4%
- **Consumer Goods:** 5.3%
- **Marketing and Advertising:** 4.7%
- **Sporting Goods:** 3.9%
- **Leisure, Travel & Tourism:** 3.5%
- **Entertainment:** 2.0%
- **Computer Software:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Internet:** 1.8%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Heap by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
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- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14725 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14868 reviews)

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## Top Discussions

### Heap by Contentsquare

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### SAP Engagement Cloud (formerly SAP Emarsys)

- Title: [Can I add other templates if I don't want to use html?](https://www.g2.com/discussions/44709-can-i-add-other-templates-if-i-don-t-want-to-use-html) — 2 comments, 1 upvote
  > **Top comment:** "Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a..."
- Title: [how much turnvoer my company need before emarsys is worth.](https://www.g2.com/discussions/how-much-turnvoer-my-company-need-before-emarsys-is-worth) — 1 comment, 1 upvote
  > **Top comment:** "Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover."
- Title: [Why don't they have support for training in Spanish?](https://www.g2.com/discussions/42614-por-que-no-tienen-soporte-para-las-capacitaciones-en-espanol) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-by-contentsquare-vs-sap-engagement-cloud-formerly-sap-emarsys)