# Heap by Contentsquare vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Heap excels in its user-friendly interface, with many users appreciating its seamless connection between product and website data. One user noted, "I don't need to consider what I'll need to measure in future — I can simply log in, search for the event I'm interested in, and see how our users are using it."
- **Users say** Looker stands out for its intuitive reporting capabilities, allowing users to create custom fields and calculations easily. Reviewers highlighted that the reports interface is "intuitive, straightforward, and easy to use," making it a strong choice for those needing robust data visualization.
- **According to verified reviews** , Heap's implementation process is praised for its simplicity, with users mentioning a "really easy to use" experience and no significant learning curve. This can be particularly beneficial for teams looking to get started quickly without extensive training.
- **Reviewers mention** that Looker offers excellent support for marketing analytics, with features that allow for detailed campaign tracking and funnel analysis. One user shared, "I like that we can pull reports for pretty much anything we’re running in our campaigns," showcasing its versatility in handling various data needs.
- **G2 reviewers highlight** that while both products have similar star ratings, Heap's recent user feedback indicates a strong focus on team collaboration and continuous improvement, with users appreciating the friendly work culture it fosters.
- **Users report** that Looker has a slight edge in overall satisfaction, particularly in areas like custom reports and dashboards, where it received higher ratings. One user noted that it has "helped me with data visualization, tech stack integration, shareable dashboards," indicating its effectiveness in complex data environments.



| | Heap by Contentsquare | Looker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,097 | 1,651 | 
| **Largest Market Segment** | Mid-Market (54.1% of reviews) | Mid-Market (60.5% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Heap by Contentsquare

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Heap by Contentsquare | Looker | 
|---|---|---|
  | **Meets Requirements** | 8.6 (857 reviews) | 8.7 (1136 reviews) | 
  | **Ease of Use** | 8.1 (867 reviews) | 8.3 (1142 reviews) | 
  | **Ease of Setup** | 8.5 (315 reviews) | 8.3 (618 reviews) | 
  | **Ease of Admin** | 8.6 (317 reviews) | 8.3 (432 reviews) | 
  | **Quality of Support** | 8.7 (680 reviews) | 8.6 (971 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (299 reviews) | 8.9 (411 reviews) | 
  | **Product Direction (% positive)** | 8.7 (796 reviews) | 8.7 (1063 reviews) | 

---
## Pricing

### Heap by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Contact Us

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap-by-contentsquare/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 8.3/10 | 791 |

#### Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Self Service 

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (650 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (521 reviews) ✓ Verified | 

#### Building Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 8.2/10 | 755 |

#### Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (113 reviews) | 
| **Share Reports** | Not enough data | 8.5 (110 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (117 reviews) | 
| **Score Cards** | Not enough data | 8.5 (113 reviews) | 
| **Dashboards** | Not enough data | 8.7 (118 reviews) | 
| **Formats** | Not enough data | 8.3 (110 reviews) | 

#### Data Updates

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (108 reviews) | 

#### Collaboration

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (103 reviews) | 

#### Data Updates

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (144 reviews) | 
| **Email Reports** | Not enough data | 8.5 (146 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 7.9/10 | 813 |

#### Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (295 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (265 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (335 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (311 reviews) ✓ Verified | 

#### Generative AI

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (41 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (42 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (41 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.8 (40 reviews) | 

#### Self Service 

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (46 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (36 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.4 (53 reviews) | 

#### Advanced Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (650 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (521 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.2 (60 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (37 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (47 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.2 (35 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.4 (36 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.3 (36 reviews) | 
| **Natural Language Queries** | Not enough data | 7.6 (37 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.4 (37 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 8.4/10 | 782 |

#### Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (684 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (678 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (682 reviews) ✓ Verified | 

#### Self Service 

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (628 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (649 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (620 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (618 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (598 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (503 reviews) ✓ Verified | 

#### Building Reports

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (387 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (408 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (358 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.4/10 | 564 |
| **Looker** | 8.4/10 | 325 |

#### Metrics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (397 reviews) | 8.8 (238 reviews) | 
| **Engagement** | 8.4 (365 reviews) | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | 8.3 (327 reviews) | 8.4 (224 reviews) | 
| **Standard Event Tracking** | 9.0 (398 reviews) | 8.3 (226 reviews) | 
| **Custom Event Tracking** | 8.8 (391 reviews) | 8.4 (215 reviews) | 
| **Retention** | 8.0 (305 reviews) | 8.3 (224 reviews) | 
| **Return** | 8.1 (279 reviews) | 8.4 (219 reviews) | 
| **Conversions** | 8.7 (347 reviews) | 8.5 (230 reviews) | 
| **Funnels** | 8.7 (368 reviews) | 8.3 (223 reviews) | 

#### Reporting

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Real-Time Reporting** | 8.6 (365 reviews) | 8.4 (242 reviews) | 
| **Trending** | 8.0 (293 reviews) | Feature Not Available | 
| **Retroactive Reporting** | 8.7 (330 reviews) | 8.6 (242 reviews) | 
| **Segmentation** | 8.3 (358 reviews) | 8.5 (245 reviews) | 
| **Mobile Reporting** | 8.2 (205 reviews) | 8.1 (199 reviews) | 
| **Unification Across Devices** | 8.4 (225 reviews) | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | 8.3 (375 reviews) | 9.0 (254 reviews) | 

#### Other

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **User Data** | 8.4 (339 reviews) | 8.7 (226 reviews) | 
| **Site Search Reporting** | 8.0 (185 reviews) | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Feature Not Available | 8.4 (201 reviews) | 
| **Campaign Tracking** | 8.2 (214 reviews) | 8.7 (215 reviews) | 
| **E-Commerce** | 8.1 (149 reviews) | 8.7 (207 reviews) | 
| **Promotional Messages** | 8.0 (45 reviews) | 8.2 (179 reviews) | 
| **Administration Alerts** | 7.9 (47 reviews) | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **API / Integrations** | 8.4 (274 reviews) | 8.4 (218 reviews) | 
| **QA Testing** | 8.6 (99 reviews) | 8.3 (193 reviews) | 
| **Performance and Reliability** | 8.6 (412 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | 8.7 (388 reviews) | 8.6 (239 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 118 |
| **Looker** | N/A | N/A |

#### User Identification

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Demographics** | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | 8.5 (68 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Custom Event Tracking** | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 9.2/10 | 85 |
| **Looker** | N/A | N/A |

#### User Behavior

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Click Tracking** | 9.4 (83 reviews) | Not enough data | 
| **Mouse Movement ** | 9.0 (73 reviews) | Not enough data | 
| **Frustration Tracking** | 9.0 (69 reviews) | Not enough data | 

#### A/B Testing 

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Error and Bug Tracking** | 9.1 (52 reviews) | Not enough data | 
| **Split URL Testing** | Feature Not Available | Not enough data | 
| **Data Analysis** | 9.3 (61 reviews) | Not enough data | 
| **Notes** | 9.3 (44 reviews) | Not enough data | 

#### Visitor Information

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **User Identification** | 9.3 (66 reviews) | Not enough data | 
| **Search Box** | 8.9 (61 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 413 |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Account-Level Analytics** | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.3/10 | 95 |
| **Looker** | N/A | N/A |

#### Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Reports** | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Storage** | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.9/10 | 36 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) | Not enough data | 
| **Journey Optimization** | 9.2 (31 reviews) | Not enough data | 

#### Platform Data

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Journey Reporting** | 9.1 (32 reviews) | Not enough data | 
| **Trends Reporting** | 8.7 (34 reviews) | Not enough data | 
| **Dashboards** | 9.2 (33 reviews) | Not enough data | 
| **Advanced Data Filtering** | 8.9 (33 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Journey Mapping** | 9.2 (33 reviews) | Not enough data | 
| **Integrations** | 8.9 (31 reviews) | Not enough data | 
| **Automated Alerts** | 7.9 (15 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 9.2/10 | 32 |
| **Looker** | N/A | N/A |

#### Generative AI

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Brand Design Consistency** | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Feedback Aggregation** | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Security** | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | 9.3 (14 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | N/A | N/A |
| **Looker** | 8.2/10 | 313 |

#### Marketing Operations

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.7 (242 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (229 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.2/10 | 78 |
| **Looker** | N/A | N/A |

#### Metrics

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Engagement** | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | 7.9 (51 reviews) | Not enough data | 
| **Retention** | 8.0 (56 reviews) | Not enough data | 
| **Return** | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | 8.4 (68 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Heap by Contentsquare** | 8.4/10 | 80 |
| **Looker** | N/A | N/A |

#### Variation Testing

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **A/B Testing** | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Feature Not Available | Not enough data | 
| **Conversion Goal** | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Segmentation** | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **Standard Targeting** | 8.3 (32 reviews) | Not enough data | 
| **Custom Targeting** | 8.3 (31 reviews) | Not enough data | 
| **Data Segmentation** | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | Heap by Contentsquare | Looker | 
|---|---|---|
| **API / Integrations** | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Heap by Contentsquare (7):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Heap by Contentsquare | Looker | 
|---|---|---|
| **Small-Business** | 34.6% | 19.3% | 
| **Mid-Market** | 54.1% | 60.5% | 
| **Enterprise** | 11.3% | 20.2% | 

### By Industry

#### Heap by Contentsquare

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.2%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.2%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.8%

---
## Alternatives

### Alternatives to Heap by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1051 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2388 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1805 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2950 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (285 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1034 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (281 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3756 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)

---
## Top Discussions

### Heap by Contentsquare

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 4 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/heap-by-contentsquare-vs-looker)