# HCL Unica vs SAS Customer Intelligence 360 Comparison --- ## AI Generated Summary - **G2 reviewers report** that HCL Unica excels in its **automation features** , which many users describe as a game-changer for streamlining marketing operations. Users appreciate how these features allow for more time to focus on strategic initiatives and creativity. - **Users say** that SAS Customer Intelligence 360 stands out for its **analytical depth** , leveraging SAS's statistical expertise to provide advanced reporting and segmentation capabilities. This is particularly beneficial for users looking for detailed insights into consumer behavior across the sales journey. - **Reviewers mention** that HCL Unica offers robust tools for **personalized campaigns** and customer engagement, making it easier for marketers to target specific customer segments effectively. This capability enhances overall marketing effectiveness, according to user feedback. - **According to verified reviews** , SAS Customer Intelligence 360 is praised for its ability to **integrate data** from various traffic sources, such as Google and Meta. Users find this feature invaluable for creating segment maps that improve the precision of their marketing efforts. - **G2 reviewers highlight** that while both platforms have similar ease of use ratings, HCL Unica's **setup process** can be more challenging, with some users reporting configuration difficulties. In contrast, SAS Customer Intelligence 360 has a slightly smoother setup experience, making it more accessible for new users. - **Users express mixed feelings** about the **quality of support** provided by both platforms. While SAS Customer Intelligence 360 receives higher praise for its support services, HCL Unica's support is still considered reliable, with users noting that both platforms are good partners in business. | | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | | **Total Reviews** | 128 | 146 | | **Largest Market Segment** | Enterprise (48.3% of reviews) | Mid-Market (45.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### HCL Unica Pros: - Automation Efficiency (2 reviews) - Automation Features (2 reviews) Cons: - Expertise Required (2 reviews) - Learning Curve (2 reviews) ### SAS Customer Intelligence 360 Pros: - Insights (16 reviews) - Ease of Use (15 reviews) Cons: - Learning Curve (15 reviews) - Integration Issues (11 reviews) --- ## Ratings Comparison | Rating | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Meets Requirements** | 8.5 (90 reviews) | 8.7 (114 reviews) | | **Ease of Use** | 8.5 (93 reviews) | 8.5 (123 reviews) | | **Ease of Setup** | 7.6 (39 reviews) | 7.9 (81 reviews) | | **Ease of Admin** | 7.8 (33 reviews) | 7.5 (33 reviews) | | **Quality of Support** | 7.8 (87 reviews) | 8.8 (113 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (33 reviews) | 8.2 (34 reviews) | | **Product Direction (% positive)** | 8.2 (89 reviews) | 9.3 (113 reviews) | --- ## Pricing ### HCL Unica #### Entry-Level Pricing No pricing available #### Free Trial No information available ### SAS Customer Intelligence 360 #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **HCL Unica** | 8.4/10 | 86 | | **SAS Customer Intelligence 360** | 8.2/10 | 41 | #### Email Marketing | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Building and Personalizing Emails** | 8.6 (67 reviews) ✓ Verified | 8.4 (28 reviews) | | **Sending Outbound Emails** | 8.7 (57 reviews) ✓ Verified | 8.2 (29 reviews) | | **Manage Email Deliverability** | 8.3 (59 reviews) ✓ Verified | 8.3 (29 reviews) | | **Automated Email Responses** | 8.3 (65 reviews) ✓ Verified | 8.5 (28 reviews) | #### Online Marketing | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Landing Pages and Forms** | 8.0 (57 reviews) ✓ Verified | 7.8 (29 reviews) | | **Dynamic Content** | 8.2 (59 reviews) ✓ Verified | 8.2 (29 reviews) | | **A/B Testing** | 8.3 (62 reviews) ✓ Verified | 8.2 (29 reviews) | | **Mobile Optimized** | 8.0 (56 reviews) ✓ Verified | 8.2 (28 reviews) | | **Search Tracking and Optimization** | 7.8 (50 reviews) | 8.3 (28 reviews) | #### Lead Management | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Marketing Lead Database** | 8.5 (61 reviews) ✓ Verified | 8.6 (28 reviews) | | **Data Quality Management** | 8.6 (59 reviews) ✓ Verified | 8.7 (30 reviews) | | **Segmentation** | 8.7 (60 reviews) ✓ Verified | 8.5 (31 reviews) | | **Lead Scoring and Grading** | 8.4 (55 reviews) ✓ Verified | 8.1 (29 reviews) | | **Lead Nurturing** | 8.6 (53 reviews) ✓ Verified | 8.2 (28 reviews) | | **Online Behavior Tracking** | 8.6 (51 reviews) ✓ Verified | 8.3 (28 reviews) | | **Automated Alerts and Tasks** | 8.7 (54 reviews) ✓ Verified | 8.1 (27 reviews) | | **CRM Lead Integration** | 8.6 (55 reviews) ✓ Verified | 8.3 (28 reviews) | #### Campaign Management | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Program Management** | 8.8 (63 reviews) ✓ Verified | 8.3 (29 reviews) | | **Event / Webinar Marketing** | 8.5 (50 reviews) | 8.1 (26 reviews) | | **Calendaring** | 8.5 (54 reviews) ✓ Verified | 8.3 (27 reviews) | | **Budgeting** | 8.1 (53 reviews) | 7.7 (27 reviews) | #### Social | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Social Listening** | 8.1 (48 reviews) | 7.9 (26 reviews) | | **Social Sharing** | 8.2 (48 reviews) ✓ Verified | 8.0 (27 reviews) | | **Social Campaigns** | 8.1 (49 reviews) ✓ Verified | 8.2 (27 reviews) | | **Social Media Engagement** | 7.9 (48 reviews) | 8.0 (28 reviews) | | **Social Media Advertising** | 8.2 (55 reviews) | 8.4 (29 reviews) | #### Reporting & Analytics | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Basic Reporting** | 8.3 (63 reviews) ✓ Verified | 8.7 (31 reviews) | | **Web Analytics** | 8.2 (56 reviews) ✓ Verified | 8.6 (28 reviews) | | **ROI Analytics** | 8.3 (53 reviews) ✓ Verified | 8.2 (28 reviews) | | **Revenue Analytics** | 8.5 (52 reviews) ✓ Verified | 8.2 (28 reviews) | | **SEO / Keyword Analytics** | 8.3 (45 reviews) ✓ Verified | 7.8 (27 reviews) | #### Platform | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Customization ** | 8.3 (46 reviews) ✓ Verified | 8.1 (26 reviews) | | **Workflow Capability** | 8.7 (47 reviews) ✓ Verified | 8.6 (29 reviews) | | **User, Role, and Access Management** | 8.9 (47 reviews) ✓ Verified | 8.8 (28 reviews) | | **Internationalization** | 8.5 (43 reviews) ✓ Verified | 8.6 (25 reviews) | | **Sandbox / Test Environments** | 8.1 (47 reviews) ✓ Verified | 8.1 (26 reviews) | | **Performance and Reliability** | 8.8 (47 reviews) ✓ Verified | 8.1 (28 reviews) | | **Output Document Generation** | 8.4 (46 reviews) ✓ Verified | 8.1 (27 reviews) | #### Agentic AI - Marketing Automation | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Data Import & Export Tools** | 8.4 (47 reviews) ✓ Verified | 8.9 (34 reviews) | | **Integration APIs** | 8.4 (44 reviews) ✓ Verified | 8.5 (30 reviews) | | **Breadth of Partner Applications** | 8.3 (43 reviews) ✓ Verified | 8.5 (28 reviews) | ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.7/10 | 18 | #### Metrics | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Sessions - Digital Analytics** | Not enough data | 8.9 (17 reviews) | | **Engagement** | Not enough data | 8.6 (17 reviews) | | **Entry and Exit Pages** | Not enough data | 8.8 (17 reviews) | | **Standard Event Tracking** | Not enough data | 8.6 (15 reviews) | | **Custom Event Tracking** | Not enough data | 8.7 (15 reviews) | | **Retention** | Not enough data | 8.3 (13 reviews) | | **Return** | Not enough data | 8.8 (14 reviews) | | **Conversions** | Not enough data | 8.8 (13 reviews) | | **Funnels** | Not enough data | 8.8 (14 reviews) | #### Reporting | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Real-Time Reporting** | Not enough data | 8.7 (13 reviews) | | **Trending** | Not enough data | 8.3 (14 reviews) | | **Retroactive Reporting** | Not enough data | 8.6 (14 reviews) | | **Segmentation** | Not enough data | 8.8 (13 reviews) | | **Mobile Reporting** | Not enough data | 8.7 (14 reviews) | | **Unification Across Devices** | Not enough data | 8.8 (13 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.8 (14 reviews) | #### Other | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **User Data** | Not enough data | 8.9 (14 reviews) | | **Site Search Reporting** | Not enough data | 8.5 (13 reviews) | | **Load Time Monitoring** | Not enough data | 8.8 (12 reviews) | | **Campaign Tracking** | Not enough data | 8.6 (13 reviews) | | **E-Commerce** | Not enough data | 8.8 (13 reviews) | | **Promotional Messages** | Not enough data | 8.7 (13 reviews) | | **Administration Alerts** | Not enough data | 8.8 (13 reviews) | #### Agentic AI - Digital Analytics | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Administration | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **API / Integrations** | Not enough data | 8.2 (14 reviews) | | **QA Testing** | Not enough data | 8.6 (13 reviews) | | **Performance and Reliability** | Not enough data | 8.7 (13 reviews) | | **User, Role, and Access Management** | Not enough data | 8.8 (13 reviews) | ### Personalization Engines | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Segmentation | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | #### Targeting | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Behavioral Targeting** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Triggered Content | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Geofencing** | Not enough data | Not enough data | | **Triggered Emails** | Not enough data | Not enough data | | **Triggered Messages** | Not enough data | Not enough data | #### Personalized Content | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Recommendation Engine** | Not enough data | Not enough data | | **Personalized Discounts** | Not enough data | Not enough data | | **Website Personalization** | Not enough data | Not enough data | #### Agentic AI - Personalization Engines | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.7/10 | 25 | #### Data Sourcing | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Data Enrichment** | Not enough data | 8.8 (22 reviews) | | **Expandability** | Not enough data | 8.6 (21 reviews) | | **Content Marketing** | Not enough data | 8.9 (22 reviews) | | **Multiple Devices** | Not enough data | 8.7 (21 reviews) | #### Intelligence | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Marketing Metrics** | Not enough data | 8.7 (21 reviews) | | **Predictive Modeling** | Not enough data | 8.5 (21 reviews) | | **Recommendation Engine** | Not enough data | 8.8 (21 reviews) | ### Customer Journey Mapping | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.5/10 | 31 | #### Platform Basics | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Templates** | Not enough data | 8.6 (22 reviews) | | **Exporting** | Not enough data | 8.2 (21 reviews) | | **Multi-user Access and Collaboration** | Not enough data | 8.8 (20 reviews) | | **Multiple Personas** | Not enough data | 8.3 (20 reviews) | | **Data Analytics ** | Not enough data | 9.0 (27 reviews) | #### Agentic AI - Customer Journey Mapping | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | ### Publisher Ad Server | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Ad Serving & Management - Publisher Ad Server | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Real-Time Bidding (RTB) Support** | Not enough data | Not enough data | | **Ad Delivery Optimization & Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Dynamic Ad Placement** | Not enough data | Not enough data | | **Ad Tag Management** | Not enough data | Not enough data | #### Targeting & Personalization - Publisher Ad Server | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Geo-Targeting** | Not enough data | Not enough data | | **A/B Testing for Ads** | Not enough data | Not enough data | | **Multi-Device & Cross-Platform Delivery** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Frequency Capping** | Not enough data | Not enough data | | **Contextual Targeting** | Not enough data | Not enough data | #### Monetization & Reporting - Publisher Ad Server | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Header Bidding Support** | Not enough data | Not enough data | | **Ad Revenue Share & Payout Management** | Not enough data | Not enough data | | **Revenue Forecasting** | Not enough data | Not enough data | | **Performance & Engagement Analytics** | Not enough data | Not enough data | #### Agentic AI - Publisher Ad Server | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Personalization | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | N/A | N/A | #### Agentic AI - Personalization | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### AI Personalization - Personalization | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Predictive Recommendations** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Adaptive Content** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **SAS Customer Intelligence 360** | 8.8/10 | 26 | #### Marketing Operations | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **ROI Tracking** | Not enough data | 8.8 (24 reviews) | | **Data Collection** | Not enough data | 8.9 (24 reviews) | | **Customer Insights** | Not enough data | 9.1 (25 reviews) | | **Multi-User Access** | Not enough data | 9.0 (24 reviews) | | **Spend Management** | Not enough data | 8.7 (23 reviews) | | **White Label** | Not enough data | 8.5 (23 reviews) | #### Campaign Activity | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Campaign Insights** | Not enough data | 9.0 (24 reviews) | | **Reports and Dashboards** | Not enough data | 8.6 (23 reviews) | | **Campaign Stickiness** | Not enough data | 8.9 (24 reviews) | | **Multichannel Tracking** | Not enough data | 8.9 (24 reviews) | | **Brand Optimization** | Not enough data | 9.3 (24 reviews) | | **Predictive Analytics** | Not enough data | 8.4 (23 reviews) | #### Agentic AI - Marketing Analytics | Feature | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to SAS Customer Intelligence 360 (7):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Publisher Ad Server Software](https://www.g2.com/categories/publisher-ad-server), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines) --- ## Reviewer Demographics ### By Company Size | Segment | HCL Unica | SAS Customer Intelligence 360 | |---|---|---| | **Small-Business** | 25.9% | 22.4% | | **Mid-Market** | 25.9% | 45.5% | | **Enterprise** | 48.3% | 32.2% | ### By Industry #### HCL Unica - **Marketing and Advertising:** 18.3% - **Information Technology and Services:** 11.3% - **Banking:** 7.8% - **Financial Services:** 7.8% - **Telecommunications:** 7.0% - **Computer Software:** 3.5% - **Hospitality:** 3.5% - **Retail:** 2.6% - **Apparel & Fashion:** 2.6% - **Automotive:** 2.6% - **Other:** 33.0% #### SAS Customer Intelligence 360 - **Marketing and Advertising:** 12.1% - **Banking:** 10.7% - **Information Technology and Services:** 7.1% - **Telecommunications:** 6.4% - **Consulting:** 5.7% - **Financial Services:** 5.0% - **Retail:** 4.3% - **Market Research:** 4.3% - **Education Management:** 3.6% - **Higher Education:** 3.6% - **Other:** 37.1% --- ## Alternatives ### Alternatives to HCL Unica - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14862 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1070 reviews) - [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews) - [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews) — 3.9/5 stars (69 reviews) - [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (220 reviews) - [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (253 reviews) ### Alternatives to SAS Customer Intelligence 360 - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1412 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews) - [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6858 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) --- ## Top Discussions ### HCL Unica - Title: [Is IBM Campaign integrated with other IBM solutions?](https://www.g2.com/discussions/integration-with-other-products) — 1 comment, 1 upvote > **Top comment:** "Yes, IBM uses other internal software systems for marketing." - Title: [Am I able to accurately measure and report?](https://www.g2.com/discussions/reporting-949e4be3-1bf0-48bc-bd3a-9d62cc2fc992) — 1 comment, 1 upvote > **Top comment:** "Short answer : Yes Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt..." - Title: [Can I re-use campaign logic?](https://www.g2.com/discussions/campaign-logic) — 1 comment, 1 upvote > **Top comment:** "Short answer: Yes Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and..." - Title: [Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?](https://www.g2.com/discussions/uniqueness) — 1 comment, 1 upvote > **Top comment:** "Whilst this is a new reply to an old question, this is something we still hear regularly. We support multiple MA platforms and are fully aware that not..." ### SAS Customer Intelligence 360 No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hcl-unica-vs-sas-customer-intelligence-360-sas)