Introducing G2.ai, the future of software buying.Try now
Compare HCL Unica and Oracle Responsys 
At a Glance
Market Segments
Enterprise (48.3% of reviews)
Mid-Market (47.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
HCL Unica
Star Rating
(128)4.2 out of 5
Market Segments
Enterprise (48.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about HCL UnicaOracle Responsys
Star Rating
(127)3.9 out of 5
Market Segments
Mid-Market (47.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysHCL Unica vs Oracle Responsys
When assessing the two solutions, reviewers found HCL Unica easier to use, set up, and administer. Reviewers also preferred doing business with HCL Unica overall.
- Reviewers felt that HCL Unica meets the needs of their business better than Oracle Responsys.
- When comparing quality of ongoing product support, reviewers felt that HCL Unica is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HCL Unica over Oracle Responsys.
Pricing
Entry-Level Pricing
HCL Unica
No pricing availableOracle Responsys
No pricing availableFree Trial
HCL Unica
No trial information availableOracle Responsys
No trial information availableRatings
Meets Requirements
8.5
90
8.0
97
Ease of Use
8.5
93
6.8
96
Ease of Setup
7.6
39
5.7
43
Ease of Admin
7.8
33
6.4
45
Quality of Support
7.8
87
6.5
95
Has the product been a good partner in doing business?
8.2
33
7.1
45
Product Direction (% positive)
8.2
89
6.7
95
Features by Category
Email Marketing
8.6
67
|
Verified
8.3
45
|
Verified
8.7
57
|
Verified
8.3
45
|
Verified
8.3
59
|
Verified
8.0
45
|
Verified
8.3
65
|
Verified
8.1
44
|
Verified
Online Marketing
8.0
57
|
Verified
7.0
18
|
Verified
8.2
59
|
Verified
8.0
46
|
Verified
8.3
62
|
Verified
7.8
47
|
Verified
8.0
56
|
Verified
7.5
38
|
Verified
7.8
50
7.7
33
Lead Management
8.5
61
|
Verified
8.0
16
|
Verified
8.6
59
|
Verified
7.6
34
|
Verified
8.7
60
|
Verified
7.3
41
|
Verified
8.4
55
|
Verified
7.4
21
|
Verified
8.6
53
|
Verified
8.1
25
|
Verified
8.6
51
|
Verified
7.6
26
|
Verified
8.7
54
|
Verified
8.2
30
|
Verified
8.6
55
|
Verified
8.1
28
|
Verified
Campaign Management
8.8
63
|
Verified
8.3
41
|
Verified
8.5
50
8.1
24
8.5
54
|
Verified
8.4
25
|
Verified
8.1
53
7.9
20
Social
8.1
48
8.3
10
8.2
48
|
Verified
8.7
15
|
Verified
8.1
49
|
Verified
8.2
15
|
Verified
7.9
48
8.1
15
|
Verified
8.2
55
8.4
15
Reporting & Analytics
8.3
63
|
Verified
7.9
45
|
Verified
8.2
56
|
Verified
7.9
25
|
Verified
8.3
53
|
Verified
7.5
26
|
Verified
8.5
52
|
Verified
7.4
26
|
Verified
8.3
45
|
Verified
7.9
19
Platform
8.3
46
|
Verified
7.4
21
|
Verified
8.7
47
|
Verified
7.9
20
|
Verified
8.9
47
|
Verified
7.3
22
|
Verified
8.5
43
|
Verified
8.0
14
|
Verified
8.1
47
|
Verified
6.4
17
|
Verified
8.8
47
|
Verified
8.0
20
|
Verified
8.4
46
|
Verified
7.3
15
|
Verified
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.4
47
|
Verified
7.6
21
|
Verified
8.4
44
|
Verified
7.8
20
|
Verified
8.3
43
|
Verified
7.8
17
|
Verified
Campaigns
Not enough data
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Analytics
Not enough data
8.5
8
Not enough data
7.5
8
Optimization
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Campaigns
Not enough data
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Engagement
Not enough data
8.5
8
|
Verified
Platform
Not enough data
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HCL Unica and Oracle Responsys are categorized as Marketing Automation
Unique Categories
HCL Unica has no unique categories
Oracle Responsys is categorized as Push Notification and Mobile Marketing
Reviews
Reviewers' Company Size
HCL Unica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.3%
Information Technology and Services
11.3%
Financial Services
7.8%
Banking
7.8%
Telecommunications
7.0%
Other
47.8%
Marketing and Advertising
25.6%
Retail
9.1%
Financial Services
7.4%
Information Technology and Services
5.0%
Sporting Goods
4.1%
Other
48.8%
Alternatives
Discussions
Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?
1 Comment
AA
Whilst this is a new reply to an old question, this is something we still hear regularly.
We support multiple MA platforms and are fully aware that not...Read more
Can I re-use campaign logic?
1 Comment
AA
Short answer: Yes
Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and...Read more
Am I able to accurately measure and report?
1 Comment
AA
Short answer : Yes
Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt...Read more
Marketing to Millenials
2 Comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
What is Oracle Responsys used for?
1 Comment
RM
Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure...Read more
Oracle Responsys has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
