# HCL Unica vs LastPass Comparison | | HCL Unica | LastPass | |---|---|---| | **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 128 | 2,072 | | **Largest Market Segment** | Enterprise (48.3% of reviews) | Small-Business (63.8% of reviews) | | **Entry Level Price** | No pricing available | $7.00 1 User/Per Month, Billed Annually | --- ## Top Pros & Cons ### HCL Unica Pros: - Automation Efficiency (2 reviews) - Automation Features (2 reviews) Cons: - Expertise Required (2 reviews) - Learning Curve (2 reviews) ### LastPass Pros: - Ease of Use (227 reviews) - Password Management (170 reviews) Cons: - Autofill Issues (83 reviews) - Password Management (78 reviews) --- ## Ratings Comparison | Rating | HCL Unica | LastPass | |---|---|---| | **Meets Requirements** | 8.5 (90 reviews) | 9.2 (1730 reviews) | | **Ease of Use** | 8.5 (93 reviews) | 8.7 (1763 reviews) | | **Ease of Setup** | 7.6 (39 reviews) | 8.8 (865 reviews) | | **Ease of Admin** | 7.8 (33 reviews) | 8.4 (561 reviews) | | **Quality of Support** | 7.8 (87 reviews) | 8.3 (1059 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (33 reviews) | 8.6 (505 reviews) | | **Product Direction (% positive)** | 8.2 (89 reviews) | 8.1 (1696 reviews) | --- ## Pricing ### HCL Unica #### Entry-Level Pricing No pricing available #### Free Trial No information available ### LastPass #### Entry-Level Pricing Plan: LastPass Business Price: $7.00 1 User/Per Month, Billed Annually Description: Effortless password and access management. Best for small businesses, agencies and commercial/enterprise business units. Key Features: - All the features in LastPass Teams Plus... - Unlimited purchasable users - 100+ security policies [Browse all 3 editions](https://www.g2.com/products/lastpass/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **HCL Unica** | 8.4/10 | 86 | | **LastPass** | N/A | N/A | #### Email Marketing | Feature | HCL Unica | LastPass | |---|---|---| | **Building and Personalizing Emails** | 8.6 (67 reviews) ✓ Verified | Not enough data | | **Sending Outbound Emails** | 8.7 (57 reviews) ✓ Verified | Not enough data | | **Manage Email Deliverability** | 8.3 (59 reviews) ✓ Verified | Not enough data | | **Automated Email Responses** | 8.3 (65 reviews) ✓ Verified | Not enough data | #### Online Marketing | Feature | HCL Unica | LastPass | |---|---|---| | **Landing Pages and Forms** | 8.0 (57 reviews) ✓ Verified | Not enough data | | **Dynamic Content** | 8.2 (59 reviews) ✓ Verified | Not enough data | | **A/B Testing** | 8.3 (62 reviews) ✓ Verified | Not enough data | | **Mobile Optimized** | 8.0 (56 reviews) ✓ Verified | Not enough data | | **Search Tracking and Optimization** | 7.8 (50 reviews) | Not enough data | #### Lead Management | Feature | HCL Unica | LastPass | |---|---|---| | **Marketing Lead Database** | 8.5 (61 reviews) ✓ Verified | Not enough data | | **Data Quality Management** | 8.6 (59 reviews) ✓ Verified | Not enough data | | **Segmentation** | 8.7 (60 reviews) ✓ Verified | Not enough data | | **Lead Scoring and Grading** | 8.4 (55 reviews) ✓ Verified | Not enough data | | **Lead Nurturing** | 8.6 (53 reviews) ✓ Verified | Not enough data | | **Online Behavior Tracking** | 8.6 (51 reviews) ✓ Verified | Not enough data | | **Automated Alerts and Tasks** | 8.7 (54 reviews) ✓ Verified | Not enough data | | **CRM Lead Integration** | 8.6 (55 reviews) ✓ Verified | Not enough data | #### Campaign Management | Feature | HCL Unica | LastPass | |---|---|---| | **Program Management** | 8.8 (63 reviews) ✓ Verified | Not enough data | | **Event / Webinar Marketing** | 8.5 (50 reviews) | Not enough data | | **Calendaring** | 8.5 (54 reviews) ✓ Verified | Not enough data | | **Budgeting** | 8.1 (53 reviews) | Not enough data | #### Social | Feature | HCL Unica | LastPass | |---|---|---| | **Social Listening** | 8.1 (48 reviews) | Not enough data | | **Social Sharing** | 8.2 (48 reviews) ✓ Verified | Not enough data | | **Social Campaigns** | 8.1 (49 reviews) ✓ Verified | Not enough data | | **Social Media Engagement** | 7.9 (48 reviews) | Not enough data | | **Social Media Advertising** | 8.2 (55 reviews) | Not enough data | #### Reporting & Analytics | Feature | HCL Unica | LastPass | |---|---|---| | **Basic Reporting** | 8.3 (63 reviews) ✓ Verified | Not enough data | | **Web Analytics** | 8.2 (56 reviews) ✓ Verified | Not enough data | | **ROI Analytics** | 8.3 (53 reviews) ✓ Verified | Not enough data | | **Revenue Analytics** | 8.5 (52 reviews) ✓ Verified | Not enough data | | **SEO / Keyword Analytics** | 8.3 (45 reviews) ✓ Verified | Not enough data | #### Platform | Feature | HCL Unica | LastPass | |---|---|---| | **Customization ** | 8.3 (46 reviews) ✓ Verified | Not enough data | | **Workflow Capability** | 8.7 (47 reviews) ✓ Verified | Not enough data | | **User, Role, and Access Management** | 8.9 (47 reviews) ✓ Verified | Not enough data | | **Internationalization** | 8.5 (43 reviews) ✓ Verified | Not enough data | | **Sandbox / Test Environments** | 8.1 (47 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.8 (47 reviews) ✓ Verified | Not enough data | | **Output Document Generation** | 8.4 (46 reviews) ✓ Verified | Not enough data | #### Agentic AI - Marketing Automation | Feature | HCL Unica | LastPass | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | HCL Unica | LastPass | |---|---|---| | **Data Import & Export Tools** | 8.4 (47 reviews) ✓ Verified | Not enough data | | **Integration APIs** | 8.4 (44 reviews) ✓ Verified | Not enough data | | **Breadth of Partner Applications** | 8.3 (43 reviews) ✓ Verified | Not enough data | ### Single Sign-On (SSO) | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.7/10 | 171 | #### Authentication Options | Feature | HCL Unica | LastPass | |---|---|---| | **Authentication User experience** | Not enough data | 8.8 (149 reviews) | | **Supports Required Authentication systems** | Not enough data | 8.5 (140 reviews) | | **Multi-Factor Authentication** | Not enough data | 8.9 (135 reviews) | | **Supports Required Authentication Methods/Protocols** | Not enough data | 8.7 (127 reviews) | | **Federation/SAML support (idp)** | Not enough data | 8.4 (102 reviews) | | **Federation/SAML support (sp)** | Not enough data | 8.4 (97 reviews) | #### Access Control Types | Feature | HCL Unica | LastPass | |---|---|---| | **Endpoint access** | Not enough data | Feature Not Available | | **Local Access** | Not enough data | 8.8 (131 reviews) | | **Remote Access** | Not enough data | 9.0 (127 reviews) | | **Partner Access** | Not enough data | 8.6 (106 reviews) | | **Supports BYOD users** | Not enough data | 8.8 (109 reviews) | #### Administration | Feature | HCL Unica | LastPass | |---|---|---| | **Ease of installation on server** | Not enough data | 8.7 (113 reviews) | | **Password Policy Enforcement** | Not enough data | 8.9 (127 reviews) | | **Administration Console** | Not enough data | 8.7 (124 reviews) | | **Ease of connecting applications** | Not enough data | 8.7 (118 reviews) | | **Self Service Password Administration** | Not enough data | 9.0 (124 reviews) | #### Platform | Feature | HCL Unica | LastPass | |---|---|---| | **Multiple Operating system support** | Not enough data | 9.0 (123 reviews) | | **Multi-Domain Support** | Not enough data | 8.9 (113 reviews) | | **Cross Browser support** | Not enough data | 9.0 (126 reviews) | | **Fail over protection** | Not enough data | 8.5 (101 reviews) | | **Reporting** | Not enough data | 8.4 (109 reviews) | | **Auditing** | Not enough data | 8.4 (105 reviews) | | **Third Party Web Services support** | Not enough data | 8.2 (96 reviews) | ### Multi-Factor Authentication (MFA) | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.0/10 | 268 | #### Authentication type | Feature | HCL Unica | LastPass | |---|---|---| | **SMS-Based** | Not enough data | 8.0 (212 reviews) ✓ Verified | | **Voice-Based Telephony** | Not enough data | 6.5 (176 reviews) | | **Email-Based** | Not enough data | 8.0 (206 reviews) | | **Hardware Token-Based** | Not enough data | 7.3 (178 reviews) ✓ Verified | | **Software Token** | Not enough data | 8.2 (202 reviews) ✓ Verified | | **Biometric Factor** | Not enough data | 8.3 (204 reviews) ✓ Verified | | **Mobile-Push** | Not enough data | 8.6 (213 reviews) | | **Risk-Based Authentication** | Not enough data | 7.8 (180 reviews) ✓ Verified | #### Functionality | Feature | HCL Unica | LastPass | |---|---|---| | **Multi-Device Sync** | Not enough data | 9.1 (236 reviews) ✓ Verified | | **Backup** | Not enough data | 8.6 (216 reviews) ✓ Verified | #### Implementation | Feature | HCL Unica | LastPass | |---|---|---| | **Easy Setup** | Not enough data | 9.0 (246 reviews) ✓ Verified | | **Mobile SDK** | Not enough data | 7.2 (164 reviews) | | **Web SDK** | Not enough data | 7.3 (165 reviews) | ### Biometric Authentication | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.0/10 | 101 | #### Integration | Feature | HCL Unica | LastPass | |---|---|---| | **Uses Open Standards** | Not enough data | 8.3 (68 reviews) | | **Mobile SDK** | Not enough data | 7.2 (67 reviews) | | **Workforce Authentication** | Not enough data | 7.4 (66 reviews) | | **Customer Authentication** | Not enough data | 7.5 (64 reviews) | #### Administration | Feature | HCL Unica | LastPass | |---|---|---| | **Encryption** | Not enough data | 9.0 (81 reviews) | | **Audit Trails** | Not enough data | 8.2 (68 reviews) | | **Regulatory Compliance** | Not enough data | 8.4 (71 reviews) | ### Risk-Based Authentication (RBA) | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 9.1/10 | 15 | #### Administration | Feature | HCL Unica | LastPass | |---|---|---| | **Bi-Directional Identity Synchronization** | Not enough data | 9.3 (10 reviews) | | **Policy Management** | Not enough data | 9.0 (12 reviews) | | **Cloud Directory** | Not enough data | 8.9 (12 reviews) | | **Application Integrations** | Not enough data | Not enough data | ### Passwordless Authentication | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.1/10 | 149 | #### Functionality | Feature | HCL Unica | LastPass | |---|---|---| | **FIDO2-compliant** | Not enough data | 7.7 (100 reviews) | | **Works with hardware security keys** | Not enough data | 7.8 (105 reviews) | | **Multiple authentication methods** | Not enough data | 8.8 (132 reviews) | | **Offline or no-phone solution** | Not enough data | 8.0 (105 reviews) | ### Dark Web Monitoring | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.4/10 | 82 | #### Functionality | Feature | HCL Unica | LastPass | |---|---|---| | **Monitoring - Deep Web** | Not enough data | 8.7 (70 reviews) | | **Monitoring - Dark Web** | Not enough data | 8.9 (78 reviews) | | **Analysis** | Not enough data | 8.6 (67 reviews) | | **Ticketing** | Not enough data | 7.2 (49 reviews) | | **Simple Search** | Not enough data | 8.5 (64 reviews) | | **Leak Source** | Not enough data | 7.7 (56 reviews) | | **Centralized Dashboard** | Not enough data | 8.9 (73 reviews) | | **Real-Time Alerts** | Not enough data | 8.6 (67 reviews) | ### Password Managers | Product | Score | Reviews | |---|---|---| | **HCL Unica** | N/A | N/A | | **LastPass** | 8.7/10 | 1346 | #### Usability & Access | Feature | HCL Unica | LastPass | |---|---|---| | **Quick Login** | Not enough data | 8.9 (1255 reviews) | | **Browser Extension** | Not enough data | 8.9 (1229 reviews) | | **Mobile App Usability** | Not enough data | 8.5 (1120 reviews) | | **Multi-Device Use** | Not enough data | 9.0 (1178 reviews) | | **Admin Management** | Not enough data | 8.4 (1052 reviews) | #### Security Measures | Feature | HCL Unica | LastPass | |---|---|---| | **Password Generator** | Not enough data | 9.3 (1208 reviews) | | **Two-Factor Authentication** | Not enough data | 8.9 (1046 reviews) | | **Security Audits** | Not enough data | 8.5 (879 reviews) | #### Storage | Feature | HCL Unica | LastPass | |---|---|---| | **Digital Wallet** | Not enough data | 8.4 (845 reviews) | | **File Storage** | Not enough data | 7.7 (771 reviews) | --- ## Categories **Unique to HCL Unica (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Unique to LastPass (7):** [Password Managers](https://www.g2.com/categories/password-managers), [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso), [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa), [Dark Web Monitoring Tools](https://www.g2.com/categories/dark-web-monitoring), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [Passwordless Authentication Software](https://www.g2.com/categories/passwordless-authentication) --- ## Reviewer Demographics ### By Company Size | Segment | HCL Unica | LastPass | |---|---|---| | **Small-Business** | 25.9% | 63.8% | | **Mid-Market** | 25.9% | 25.2% | | **Enterprise** | 48.3% | 11.0% | ### By Industry #### HCL Unica - **Marketing and Advertising:** 18.3% - **Information Technology and Services:** 11.3% - **Banking:** 7.8% - **Financial Services:** 7.8% - **Telecommunications:** 7.0% - **Computer Software:** 3.5% - **Hospitality:** 3.5% - **Retail:** 2.6% - **Apparel & Fashion:** 2.6% - **Automotive:** 2.6% - **Other:** 33.0% #### LastPass - **Information Technology and Services:** 11.1% - **Computer Software:** 8.2% - **Marketing and Advertising:** 7.4% - **Financial Services:** 4.4% - **Accounting:** 4.1% - **Non-Profit Organization Management:** 3.6% - **Internet:** 3.6% - **Higher Education:** 2.9% - **Computer & Network Security:** 2.8% - **Consulting:** 2.7% - **Other:** 49.2% --- ## Alternatives ### Alternatives to HCL Unica - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14889 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) — 3.9/5 stars (626 reviews) - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews) - [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews) - [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (275 reviews) - [Mapp Marketing Cloud](https://www.g2.com/products/mapp-marketing-cloud/reviews) — 3.9/5 stars (69 reviews) - [Sugar Market](https://www.g2.com/products/sugar-market/reviews) — 4.2/5 stars (219 reviews) - [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews) - [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (255 reviews) ### Alternatives to LastPass - [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1809 reviews) - [Keeper Password Manager](https://www.g2.com/products/keeper-password-manager/reviews) — 4.6/5 stars (1235 reviews) - [LogMeOnce](https://www.g2.com/products/logmeonce/reviews) — 3.9/5 stars (18 reviews) - [NordPass Business](https://www.g2.com/products/nordpass-business/reviews) — 4.5/5 stars (642 reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (518 reviews) - [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) — 4.5/5 stars (912 reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) — 4.4/5 stars (292 reviews) - [Auth0](https://www.g2.com/products/auth0/reviews) — 4.3/5 stars (278 reviews) - [Dashlane Password Manager](https://www.g2.com/products/dashlane-password-manager/reviews) — 4.5/5 stars (626 reviews) - [Uniqkey](https://www.g2.com/products/uniqkey/reviews) — 4.4/5 stars (141 reviews) --- ## Top Discussions ### HCL Unica - Title: [Is IBM Campaign integrated with other IBM solutions?](https://www.g2.com/discussions/integration-with-other-products) — 1 comment, 1 upvote > **Top comment:** "Yes, IBM uses other internal software systems for marketing." - Title: [Am I able to accurately measure and report?](https://www.g2.com/discussions/reporting-949e4be3-1bf0-48bc-bd3a-9d62cc2fc992) — 1 comment, 1 upvote > **Top comment:** "Short answer : Yes Longer answer : contact and response data is stored in the application system tables. This can be accessed through the inbuilt..." - Title: [Can I re-use campaign logic?](https://www.g2.com/discussions/campaign-logic) — 1 comment, 1 upvote > **Top comment:** "Short answer: Yes Longer answer: Unica flowcharts can be stored as templates, which can be full or partial logic. Additionally custom derived fields and..." - Title: [Why would I buy IBM Campaign when there are so many others around that might be just as good but are probably much less expensive?](https://www.g2.com/discussions/uniqueness) — 1 comment, 1 upvote > **Top comment:** "Whilst this is a new reply to an old question, this is something we still hear regularly. We support multiple MA platforms and are fully aware that not..." ### LastPass - Title: [How do I migrate an employee's account from her personal email to her corporate email?](https://www.g2.com/discussions/how-do-i-migrate-an-employee-s-account-from-her-personal-email-to-her-corporate-email) — 5 comments, 1 upvote > **Top comment:** "I don't believe you can migrate the whole account over, but once they have the corporate account they can link the accounts so they will only need one..." - Title: [What is LastPass used for?](https://www.g2.com/discussions/what-is-lastpass-used-for) — 4 comments, 1 upvote > **Top comment:** "Lastpass is a password management system." - Title: [What is LastPass used for?](https://www.g2.com/discussions/lastpass-what-is-lastpass-used-for) — 3 comments > **Top comment:** "Storing passwords and sensitive information in one location, which gets updated automatically each time you change your password on a site. As long as you..." - Title: [Is LastPass app safe?](https://www.g2.com/discussions/is-lastpass-app-safe) — 2 comments, 2 upvotes > **Top comment:** "Based on my research and from others who have attested to the safety of LastPass, we chose them specifically because they are rates as one of the safest on..." - Title: [Integrations with Password Vulnerability Databases / Weak Password Databases](https://www.g2.com/discussions/15074-integrations-with-password-vulnerability-databases-weak-password-databases) — 2 comments, 1 upvote > **Top comment:** "LastPass has their own flavor of HIBP built in: https://blog.lastpass.com/2018/11/protect-your-accounts-with-breach-alerts-through-lastpass.html/ The..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/hcl-unica-vs-lastpass)