Link copied to clipboard # Gusto vs Wrapbook Comparison - What are their main differences? Share [ Export ](/compare/gusto/wrapbook/export.csv) GustoWrapbook[+ Add Product](#) Pricing **Gusto** **$49.00** Other Per Month · Solo **$49.00** Other Per Month · Simple **$80.00** Other Per Month · Plus **$180.00** Other Per Month · Premium **$35.00** Other Per Month · Contractor Show more **Wrapbook** **Contact Vendor for Pricing** Other With One-Time Purchase · Basic **Pricing Insights** from reviews Perceived Cost **Gusto** $$$$$ **Wrapbook** $$$$$ Average Discount **Gusto** 9% **Wrapbook** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Gusto** 6 months Based on 100 responses **Wrapbook** 6 months Based on 100 responses Return on Investment **Gusto** 6 months Based on 100 responses **Wrapbook** 6 months Based on 100 responses ![Gusto](https://images.g2crowd.com/uploads/product/hd_favicon/ed5b5ae1366d980e7d0f5e104166e2fd/gusto.svg "Gusto") ![Wrapbook](https://images.g2crowd.com/uploads/product/hd_favicon/6320af8ea52a2246c95fbb4acf9a003f/wrapbook.svg "Wrapbook") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Gusto** Ease of Use (5185) Payroll Ease (2722) Missing Features (619) Poor Customer Support (548) **Wrapbook** Ease of Use (17) Onboarding (8) Feature Absence (2) Integration Issues (2) Integrations **Gusto** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bd35168858a5693ac47d68eaf646dc72/7shifts.png "Product Avatar Image") 7shifts ](https://www.g2.com/products/7shifts/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3daed0a0106e1008bdcaed7498296072/8am-mycase.png "Product Avatar Image") 8am MyCase ](https://www.g2.com/products/8am-mycase/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image") Acumatica ](https://www.g2.com/products/acumatica/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6581ac213d7946f2ef27505905652457/adp-global-payroll.png "Product Avatar Image") ADP Global Payroll ](https://www.g2.com/products/adp-global-payroll/reviews)[ View all ](https://www.g2.com/products/gusto/integrations) **Wrapbook** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d2460258871dc6131c752f231fe010db/entertainment-partners-payroll.jpg "Product Avatar Image") Entertainment Partners Payroll ](https://www.g2.com/products/entertainment-partners-payroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e189c9a0582c6b3467658109ad95bd9/oracle-netsuite.png "Product Avatar Image") NetSuite ](https://www.g2.com/products/oracle-netsuite/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50b93b0f332ffa4a17f0c4c1f6c6464b/quickbooks-online.png "Product Avatar Image") QuickBooks Online ](https://www.g2.com/products/quickbooks-online/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_14f9ce34aa0bb0f679b3f8e617a83f09/sage-intacct.jpg "Product Avatar Image") Sage Intacct ](https://www.g2.com/products/sage-intacct/reviews)[ View all ](https://www.g2.com/products/wrapbook/integrations) Screenshots **Gusto** ![Gusto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/112006/7.19-Run-Payroll-Desktop.png) **Wrapbook** No screenshot available **Ratings** from reviews Meets Requirements **Gusto** **9.4** /10 Based on 10,048 responses **Wrapbook** **9.4** /10 Based on 26 responses Ease of Use **Gusto** **9.4** /10 Based on 10,337 responses **Wrapbook** **9.5** /10 Based on 31 responses Ease of Setup **Gusto** **9.3** /10 Based on 8,753 responses **Wrapbook** **9.7** /10 Based on 30 responses Ease of Admin **Gusto** **9.3** /10 Based on 2,871 responses **Wrapbook** **9.7** /10 Based on 20 responses Quality of Support **Gusto** **9.0** /10 Based on 8,278 responses **Wrapbook** **9.5** /10 Based on 26 responses Has the product been a good partner in doing business? **Gusto** **9.2** /10 Based on 2,856 responses **Wrapbook** **9.5** /10 Based on 20 responses Product Direction (% positive) **Gusto** **9.1** /10 Based on 9,604 responses **Wrapbook** **9.5** /10 Based on 25 responses **Features** ratings from reviews Payroll **8.9** /10 Based on 9,096 responses **9.5** /10 Based on 22 responses Core HR **9.2** /10 Based on 3,017 responses Not enough data Benefits Administration **8.8** /10 Based on 2,949 responses Not enough data Uncover more feature rated insights from real users to improve your shopping experience. See it for free Time & Attendance **8.9** /10 Based on 793 responses Not enough data Contractor Management **8.6** /10 Based on 205 responses Not enough data Performance Management **9.9** /10 Based on 15 responses Not enough data Contractor Payments **8.9** /10 Based on 841 responses Not enough data Onboarding **8.7** /10 Based on 3,184 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 83.6% Mid-Market(51-1000 emp.) 16.0% Enterprise(\> 1000 emp.) 0.4% Small-Business(50 or fewer emp.) 83.6% Mid-Market(51-1000 emp.) 16.0% Enterprise(\> 1000 emp.) 0.4% Small-Business(50 or fewer emp.) 86.5% Mid-Market(51-1000 emp.) 13.5% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 86.5% Mid-Market(51-1000 emp.) 13.5% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Gusto](https://images.g2crowd.com/uploads/product/hd_favicon/ed5b5ae1366d980e7d0f5e104166e2fd/gusto.svg "Gusto")](https://www.g2.com/products/gusto/reviews) Gusto Non-Profit Organization Management 5.8% Mental Health Care 5.2% Hospital & Health Care 5.1% Health, Wellness and Fitness 5.1% Accounting 4.8% Other 74.2% [![Wrapbook](https://images.g2crowd.com/uploads/product/hd_favicon/6320af8ea52a2246c95fbb4acf9a003f/wrapbook.svg "Wrapbook")](https://www.g2.com/products/wrapbook/reviews) Wrapbook Media Production 45.9% Motion Pictures and Film 18.9% Marketing and Advertising 8.1% Entertainment 8.1% Accounting 5.4% Other 13.5% Alternatives **Gusto Alternatives** ![Rippling](https://images.g2crowd.com/uploads/product/hd_favicon/49f7d8e6cbfe097f90afa19d824891bc/rippling.svg "Rippling") [ Rippling ](/products/rippling/reviews) ![Paycor](https://images.g2crowd.com/uploads/product/hd_favicon/3d4b526c8b16bcdbe6eeeb5586149ed5/paycor.svg "Paycor") [ Paycor ](/products/paycor/reviews) ![Paycom](https://images.g2crowd.com/uploads/product/hd_favicon/770f0a3b32b7b97c9e00cf3c0a3a83a1/paycom.svg "Paycom") [ Paycom ](/products/paycom/reviews) ![BambooHR](https://images.g2crowd.com/uploads/product/hd_favicon/47b1971b687f86ff5064075af95075db/bamboohr.svg "BambooHR") [ BambooHR ](/products/bamboohr/reviews) **Wrapbook Alternatives** ![QuickBooks Workforce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_6b0135578182be9b7a3554a808a64d72/quickbooks-workforce.png "QuickBooks Workforce") [ QuickBooks Workforce ](/products/quickbooks-workforce/reviews) ![Rippling](https://images.g2crowd.com/uploads/product/hd_favicon/49f7d8e6cbfe097f90afa19d824891bc/rippling.svg "Rippling") [ Rippling ](/products/rippling/reviews) ![ADP Workforce Now](https://images.g2crowd.com/uploads/product/hd_favicon/1487565767/adp-workforce-now.svg "ADP Workforce Now") [ Workforce Now ](/products/adp-workforce-now/reviews) ![Paylocity](https://images.g2crowd.com/uploads/product/hd_favicon/bd6131cf9b0260bb95666ba5a37a54bb/paylocity.svg "Paylocity") [ Paylocity ](/products/paylocity/reviews) ## Gusto vs Wrapbook FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Gusto vs Wrapbook? Gusto and Wrapbook both score 4.6/5, but Gusto is distinguished by its massive review volume and payroll management strengths, while Wrapbook stands out for onboarding and production payroll efficiency. | [Gusto](https://www.g2.com/products/gusto/reviews) | [Wrapbook](https://www.g2.com/products/wrapbook/reviews) | | --- | --- | | 4.6/5 (12,442 reviews) | 4.6/5 (37 reviews) | | Small-Business | Small-Business | | 9.3 | 9.7 | | 9.0 | 9.5 | | Ease of Use (5,185 mentions) | Onboarding (8 mentions) | ### How do the pricing models of Gusto and Wrapbook compare? Gusto is favored for value satisfaction, with a higher Price/Cost satisfaction score than Wrapbook. - **Gusto:** In recent reviews, many buyers describe Gusto as worth the investment and cite its tiered pricing as working well for growing businesses. - **Wrapbook:** Recent reviewers report significant price increases, with one citing a 3,000% rise in transaction fees and expressing concern that Wrapbook is no longer affordable for small businesses. - **Switching-reason:** Recent Wrapbook reviewers recommend exploring other payroll solutions due to sudden and drastic price increases impacting small business viability. ### What are the best alternatives to Gusto and Wrapbook? Rippling, Paycor, and QuickBooks Workforce are the top three alternatives to Gusto and Wrapbook. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Gusto](https://www.g2.com/products/gusto/reviews) | 4.6/5 (12,442 reviews) | Small-Business | In recent reviews, buyers describe Gusto as worth the investment and cite its tiered pricing as working well for growing businesses. | Ease of Use (5,185 mentions) | | [Wrapbook](https://www.g2.com/products/wrapbook/reviews) | 4.6/5 (37 reviews) | Small-Business | Recent reviewers report significant price increases, with one citing a 3,000% rise in transaction fees and expressing concern that Wrapbook is no longer affordable for small businesses. | Onboarding (8 mentions) | | [Rippling](https://www.g2.com/products/rippling/reviews) | 4.8/5 (13,253 reviews) | Mid-Market | — | — | | [Paycor](https://www.g2.com/products/paycor/reviews) | 4.0/5 (1,911 reviews) | Mid-Market | — | — | | [QuickBooks Workforce](https://www.g2.com/products/quickbooks-workforce/reviews) | 4.4/5 (508 reviews) | Small-Business | — | — | ### Which Payroll features should I prioritize when comparing Gusto and Wrapbook? Buyers should prioritize Ease of Setup, Onboarding, Payroll Management, Integrations, and Support Quality when comparing Gusto and Wrapbook. - **Ease of Setup:** Gusto scores 9.3, Wrapbook scores 9.7. - **Onboarding:** Wrapbook is cited for onboarding in 8 reviews; Gusto reviewers highlight onboarding as a key benefit in recent feedback. - **Payroll Management:** Gusto is cited for payroll management in 1,755 reviews; Wrapbook reviewers highlight payroll efficiency and automation. - **Integrations:** Gusto reviewers mention Google Workspace integration in 7 all-time reviews; Wrapbook reviewers mention integration with Hot Budget and QuickBooks Online. - **Support Quality:** Gusto scores 9.0, Wrapbook scores 9.5. ### What are the pros and cons of Gusto vs Wrapbook? Gusto's headline strength is ease of use and payroll management, while Wrapbook excels in onboarding and production payroll efficiency. - **Gusto strengths:** Ease of Use (5,185 mentions), Payroll Management (1,755 mentions), intuitive interface, strong onboarding experience, and robust integrations. - **Gusto trade-offs:** Recent reviewers note challenges with support responsiveness and pricing escalation as teams grow. - **Wrapbook strengths:** Onboarding (8 mentions), intuitive and user-friendly interface, automation, and strong customer support experiences. - **Wrapbook trade-offs:** Recent reviewers cite significant price increases, integration limitations, and occasional complex reporting needs. ### Is Gusto or Wrapbook better for small businesses? Gusto is the better fit for small businesses, supported by its dominant small-business segment and positive reviewer sentiment. - **Gusto:** Largest segment is Small-Business; reviewers consistently highlight ease of use, affordability, and suitability for small teams. - **Wrapbook:** Largest segment is Small-Business; recent reviewers express concern about price increases making it less viable for small businesses despite positive feedback on onboarding and support. ### Which Payroll platform has better integrations? Gusto is favored for integrations, with more reviewer-cited integration mentions than Wrapbook. - **Gusto:** Google Workspace integration is mentioned in 7 all-time reviews, with additional recent mentions of Slack and other tech stack integrations. - **Wrapbook:** Recent reviewers mention integration with Hot Budget and QuickBooks Online, but with fewer total mentions and some reports of integration limitations. ### How do Gusto and Wrapbook compare on customer support? Wrapbook leads Gusto on Quality of Support by 0.5 points, a material difference in reviewer satisfaction. - **Gusto:** Quality of Support score is 9.0; reviewers describe support as helpful but occasionally difficult to reach or slow to resolve complex issues. - **Wrapbook:** Quality of Support score is 9.5; reviewers consistently praise Wrapbook's support team for responsiveness, personalized assistance, and proactive updates. ### Which is easier to implement, Gusto or Wrapbook? Wrapbook leads Gusto on Ease of Setup by 0.4 points, with reviewers highlighting both products as easy to implement. - **Gusto:** Ease of Setup score is 9.3; reviewers describe setup as intuitive, quick, and supported by clear tutorials. - **Wrapbook:** Ease of Setup score is 9.7; reviewers consistently report fast, straightforward onboarding and minimal training required for new users. ### Which product has better Onboarding? Wrapbook is the stronger product for Onboarding, with more reviewer-cited mentions and a higher Ease of Setup score. - **Gusto:** Onboarding is frequently praised in recent reviews; Ease of Setup score is 9.3. - **Wrapbook:** Onboarding is cited in 8 reviews; Ease of Setup score is 9.7.