# Gusto vs Now Flock Benefits Administration Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gusto excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate features like quick payroll processing, which can be completed in under five minutes, making it a significant time-saver compared to previous systems.
- **Users say** that Now Flock Benefits Administration offers a smooth navigation experience, particularly during the benefits enrollment process. Reviewers highlight the ability to easily access and compare benefit information, which enhances decision-making for employees.
- **According to verified reviews** , Gusto stands out for its robust support and implementation process. Users frequently mention the helpfulness of the onboarding wizard, which simplifies the setup and allows for quick integration with existing systems.
- **Reviewers mention** that while Now Flock Benefits Administration is easy to install and intuitive, it lacks the extensive user base and feedback that Gusto enjoys. With Gusto receiving over 10,000 reviews compared to Flock's 78, users may find more community support and resources with Gusto.
- **G2 reviewers highlight** that Gusto's comprehensive features, such as mobile access and calendar integration, significantly enhance day-to-day usability. Users find it convenient to manage tasks on-the-go, which is a crucial aspect for busy professionals.
- **Users report** that while both platforms have similar ease of use ratings, Gusto's overall satisfaction score is notably higher. This suggests that Gusto not only meets user needs effectively but also provides a more satisfying experience overall, as reflected in its higher G2 Score.



| | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 10,638 | 83 | 
| **Largest Market Segment** | Small-Business (84.1% of reviews) | Mid-Market (60.3% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Gusto

Pros:
- Ease of Use (5640 reviews)
- Payroll Ease (2984 reviews)

Cons:
- Missing Features (614 reviews)
- Poor Customer Support (601 reviews)

### Now Flock Benefits Administration

**Not enough data**

---
## Ratings Comparison
| Rating | Gusto | Now Flock Benefits Administration | 
|---|---|---|
  | **Meets Requirements** | 9.4 (7593 reviews) | 9.6 (59 reviews) | 
  | **Ease of Use** | 9.5 (7828 reviews) | 9.5 (59 reviews) | 
  | **Ease of Setup** | 9.3 (6402 reviews) | 9.4 (22 reviews) | 
  | **Ease of Admin** | 9.3 (2383 reviews) | 9.6 (23 reviews) | 
  | **Quality of Support** | 9.0 (6313 reviews) | 9.5 (50 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (2380 reviews) | 9.5 (23 reviews) | 
  | **Product Direction (% positive)** | 9.2 (7560 reviews) | 9.3 (53 reviews) | 

---
## Pricing

### Gusto

#### Entry-Level Pricing

Plan: Simple Plan

Price: Starting at $49.00 Per Month

Description: For small businesses or s-corps needing basic payroll.

Key Features:
- Full-service single-state payroll including W-2s and 1099s
- Basic support
-  Employee profiles and self-service

[Browse all 3 editions](https://www.g2.com/products/gusto/pricing)

#### Free Trial

Yes

### Now Flock Benefits Administration

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Core HR

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 8.6/10 | 2879 |
| **Now Flock Benefits Administration** | 8.8/10 | 34 |

#### Core HR

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Organization Management** | 8.8 (916 reviews) | 9.1 (21 reviews) | 
| **Time, Attendance, and PTO** | 9.0 (962 reviews) | 9.2 (12 reviews) | 
| **Expense Management** | 8.1 (804 reviews) | Feature Not Available | 
| **Salary Structures** | 8.6 (852 reviews) | 8.1 (13 reviews) | 
| **Compliance** | 8.8 (882 reviews) | 9.0 (21 reviews) | 
| **Benefits Administration** | 8.8 (890 reviews) | 9.6 (25 reviews) | 

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Summarization** | 7.2 (474 reviews) | Not enough data | 

#### Platform

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Customization ** | 8.2 (2279 reviews) | 8.4 (19 reviews) | 
| **Integration APIs** | 8.0 (2083 reviews) | 8.3 (12 reviews) | 
| **User, Role, and Access Management** | 8.9 (2322 reviews) | 8.8 (21 reviews) | 
| **Performance** | 9.2 (2392 reviews) | 9.3 (19 reviews) | 
| **Mobility** | 8.9 (2269 reviews) | 8.9 (14 reviews) | 
| **Reporting** | 8.7 (2318 reviews) | 8.8 (19 reviews) | 
| **Dashboards** | 9.1 (2294 reviews) | 9.1 (20 reviews) | 

### Payroll

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 9.1/10 | 6839 |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Employee Self Service

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Web Portal** | 9.5 (5493 reviews) ✓ Verified | Not enough data | 
| **Benefits Manager** | 8.9 (4837 reviews) ✓ Verified | Not enough data | 
| **Mobile** | 9.0 (4877 reviews) ✓ Verified | Not enough data | 

#### Administration

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Payroll Entry** | 9.4 (5344 reviews) ✓ Verified | Not enough data | 
| **Time Off Accrual** | 9.1 (4808 reviews) ✓ Verified | Not enough data | 
| **Direct Deposit** | 9.6 (5249 reviews) ✓ Verified | Not enough data | 
| **Expense Reimbursement** | 8.9 (4502 reviews) ✓ Verified | Not enough data | 
| **Pre-tax Deductions** | 9.2 (4717 reviews) ✓ Verified | Not enough data | 
| **Wage Garnishment** | 8.8 (4178 reviews) ✓ Verified | Not enough data | 
| **Approvals** | 9.1 (4394 reviews) ✓ Verified | Not enough data | 
| **Check/W-2 Printing** | 9.2 (4574 reviews) ✓ Verified | Not enough data | 
| **Check/W-2 Delivery** | 9.2 (4564 reviews) ✓ Verified | Not enough data | 

#### Taxes

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Tax Calculation** | 9.3 (5080 reviews) ✓ Verified | Not enough data | 
| **Tax Filing** | 9.2 (4894 reviews) ✓ Verified | Not enough data | 
| **Automatic Tax Payment** | Feature Not Available | Not enough data | 

#### Integration

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **API / Integration** | 8.6 (4224 reviews) ✓ Verified | Not enough data | 
| **Time Tracking Integration** | 8.8 (4152 reviews) ✓ Verified | Not enough data | 
| **Accounting Integration** | 8.8 (4210 reviews) ✓ Verified | Not enough data | 
| **Core HR Integration** | 8.6 (3909 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Reporting and Dashboards** | 9.0 (4693 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 9.2 (4622 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 9.3 (5212 reviews) ✓ Verified | Not enough data | 
| **Scalability** | 9.2 (4541 reviews) ✓ Verified | Not enough data | 

### Benefits Administration

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 8.7/10 | 2881 |
| **Now Flock Benefits Administration** | 9.2/10 | 42 |

#### Benefits Administration Platform Features

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Benefits Record Management** | 9.0 (1365 reviews) | 9.5 (28 reviews) | 
| **Enrollment Planning** | 8.9 (1317 reviews) | 9.5 (29 reviews) | 
| **Third-Party Carrier Integration** | 8.4 (1223 reviews) | 9.0 (19 reviews) | 
| **Document Management** | 9.0 (1342 reviews) | 9.3 (29 reviews) | 
| **Total Compensation Statements** | 9.1 (1311 reviews) | 9.4 (18 reviews) | 
| **Self-Service Portal** | 9.2 (1357 reviews) | 9.5 (29 reviews) | 
| **Regulatory Compliance** | 9.0 (1279 reviews) | 9.1 (20 reviews) | 
| **Mobile Benefits Access** | 8.8 (1256 reviews) | 8.8 (20 reviews) | 

#### Benefits Administration Platform Features

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Benefits Record Management** | 9.0 (1365 reviews) | 9.5 (28 reviews) | 
| **Enrollment Planning** | 8.9 (1317 reviews) | 9.5 (29 reviews) | 
| **Third-Party Carrier Integration** | 8.4 (1223 reviews) | 9.0 (19 reviews) | 
| **Document Management** | 9.0 (1342 reviews) | 9.3 (29 reviews) | 
| **Total Compensation Statements** | 9.1 (1311 reviews) | 9.4 (18 reviews) | 
| **Self-Service Portal** | 9.2 (1357 reviews) | 9.5 (29 reviews) | 
| **Regulatory Compliance** | 9.0 (1279 reviews) | 9.1 (20 reviews) | 
| **Benefits Dashboards** | 9.1 (932 reviews) | 9.7 (31 reviews) | 
| **Mobile Benefits Access** | 8.8 (1256 reviews) | 8.8 (20 reviews) | 
| **Integrations / APIs** | 8.5 (1061 reviews) | 8.9 (16 reviews) | 
| **Internationalization** | 8.3 (977 reviews) | Not enough data | 
| **Mobility** | 8.9 (1043 reviews) | Not enough data | 

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Generation** | 7.2 (840 reviews) | Not enough data | 
| **AI Text Summarization** | 7.2 (837 reviews) | Not enough data | 
| **AI Image-to-Text** | 7.1 (832 reviews) | Not enough data | 

#### Platform

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Customization ** | 8.2 (2279 reviews) | 8.4 (19 reviews) | 
| **Integration APIs** | 8.0 (2083 reviews) | 8.3 (12 reviews) | 
| **User, Role, and Access Management** | 8.9 (2322 reviews) | 8.8 (21 reviews) | 
| **Performance** | 9.2 (2392 reviews) | 9.3 (19 reviews) | 
| **Mobility** | 8.9 (2269 reviews) | 8.9 (14 reviews) | 
| **Reporting** | 8.7 (2318 reviews) | 8.8 (19 reviews) | 
| **Dashboards** | 9.1 (2294 reviews) | 9.1 (20 reviews) | 

### Time & Attendance

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 9.2/10 | 120 |
| **Now Flock Benefits Administration** | 9.2/10 | 9 |

#### Automation

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Process Automation** | 9.2 (36 reviews) | 9.3 (7 reviews) | 

#### Logistics

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Dashboards & Reporting** | 9.1 (9 reviews) | 9.0 (5 reviews) | 
| **Data Collection** | 8.6 (28 reviews) | 9.4 (6 reviews) | 
| **Lanuguage Options** | 10.0 (5 reviews) | 9.3 (5 reviews) | 

#### Management

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Schedule Creation Tools** | 7.9 (18 reviews) | 9.7 (5 reviews) | 
| **Schedule Management** | 9.3 (32 reviews) | 9.4 (6 reviews) | 
| **Employee Leave Management** | 8.8 (13 reviews) | 9.2 (6 reviews) | 
| **User Access** | 9.1 (13 reviews) | 9.4 (6 reviews) | 
| **User Role Access** | 9.1 (15 reviews) | 9.0 (7 reviews) | 
| **Employee Information** | 10.0 (28 reviews) | 9.6 (8 reviews) | 
| **Employee Information Automation** | 7.5 (6 reviews) | 9.0 (7 reviews) | 

#### Monitoring

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Regulations Enforcement** | 10.0 (10 reviews) | 8.6 (6 reviews) | 
| **Compliance Monitoring** | 10.0 (10 reviews) | 8.6 (6 reviews) | 
| **Integration** | 10.0 (10 reviews) | 9.3 (5 reviews) | 

### HR Compliance

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | 8.6/10 | 10 |

#### Platform Basics

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Interoperability** | Not enough data | 8.3 (6 reviews) | 
| **Performance** | Not enough data | 9.0 (8 reviews) | 

#### Platform Data

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Visualization** | Not enough data | 8.6 (7 reviews) | 
| **Platform Search** | Not enough data | 8.8 (7 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.3 (7 reviews) | 

#### Platform Content

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Automation** | Not enough data | 8.3 (6 reviews) | 
| **File Sharing** | Not enough data | 9.2 (8 reviews) | 
| **Content Library** | Not enough data | 8.3 (6 reviews) | 

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Contractor Management

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 8.6/10 | 203 |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Platform Basics

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Interoperability** | 8.5 (186 reviews) | Not enough data | 
| **Performance** | 9.2 (195 reviews) | Not enough data | 
| **Portal** | 8.9 (186 reviews) | Not enough data | 

#### Platform Performance

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Reporting** | 8.8 (193 reviews) | Not enough data | 
| **Application Monitoring** | 8.5 (179 reviews) | Not enough data | 

#### Platform Functionality

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Document management** | 9.1 (189 reviews) | Not enough data | 
| **Requalification** | 8.5 (182 reviews) | Not enough data | 
| **Compliance** | 8.8 (180 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Onboarding** | 8.9 (184 reviews) | Not enough data | 
| **Pre-qualifiation** | 8.4 (176 reviews) | Not enough data | 
| **Onsite Monitoring** | 8.1 (173 reviews) | Not enough data | 

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Summarization** | 7.3 (159 reviews) | Not enough data | 

### Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 10.0/10 | 6 |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Performance reviews

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **360 Reviews** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Review Status Tracking** | Not enough data | Not enough data | 

#### Goals

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Goal-Setting** | 10.0 (5 reviews) | Not enough data | 
| **Company Goals And OKRs** | Not enough data | Not enough data | 

#### Feedback

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Continuous Feedback** | Not enough data | Not enough data | 
| **Requesting Feedback** | Not enough data | Not enough data | 
| **1-On-1 Meetings** | Not enough data | Not enough data | 
| **Public Praise** | Not enough data | Not enough data | 

#### Data

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Dashboards And Reports** | Not enough data | Not enough data | 
| **Historical Data** | Not enough data | Not enough data | 

#### Agentic AI - Performance Management

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### Contractor Payments

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 8.9/10 | 837 |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Platform Basics

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Performance** | 9.2 (773 reviews) | Not enough data | 
| **Portal** | 9.2 (778 reviews) | Not enough data | 

#### Platform Administration

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Integrations** | 8.6 (711 reviews) | Not enough data | 
| **Compliance** | 9.1 (758 reviews) | Not enough data | 
| **Reporting** | 8.9 (763 reviews) | Not enough data | 

#### Platform Payment Content

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Document management** | 9.0 (761 reviews) | Not enough data | 
| **Invoicing Tool** | 8.4 (652 reviews) | Not enough data | 
| **Wage access** | 9.1 (737 reviews) | Not enough data | 

### HCM Software

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Talent Acquisition Suites

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | N/A | N/A |

#### Generative AI

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Onboarding

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | 8.6/10 | 2855 |
| **Now Flock Benefits Administration** | 9.1/10 | 34 |

#### Agentic AI - Onboarding

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (246 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (246 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (250 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (252 reviews) | Not enough data | 
| **Decision Making** | 8.0 (249 reviews) | Not enough data | 

#### Platform Content

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Forms Library** | 8.7 (1163 reviews) | 9.2 (17 reviews) | 
| **E-Forms** | 9.1 (1194 reviews) | 8.9 (17 reviews) | 
| **E-Signature** | 9.3 (1200 reviews) | 9.3 (20 reviews) | 
| **Background Checks** | 8.4 (1098 reviews) | Not enough data | 
| **Offer Letter Approvals** | 8.8 (1108 reviews) | 9.6 (9 reviews) | 
| **Offer Letter Templates** | 8.6 (1100 reviews) | 9.4 (9 reviews) | 

#### Platform Additional Functionality

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Self-Service Portal** | 9.3 (1173 reviews) | 9.5 (19 reviews) | 
| **Automated Team Introductions** | 8.8 (1095 reviews) | 9.2 (10 reviews) | 
| **Compliance Training** | 8.5 (1072 reviews) | 8.9 (6 reviews) | 
| **Automated Onboarding Workflows** | 8.9 (1124 reviews) | 9.7 (15 reviews) | 
| **Onboarding Notifications** | 9.1 (1149 reviews) | 9.5 (19 reviews) | 

#### Platform Data

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Time-to-Productivity Reporting** | 8.4 (1021 reviews) | 8.6 (7 reviews) | 
| **Onboarding Process Reporting** | 8.7 (1063 reviews) | 9.3 (14 reviews) | 
| **Visualization** | 8.8 (1044 reviews) | 8.5 (8 reviews) | 

#### Platform

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Customization ** | 8.2 (2279 reviews) | 8.4 (19 reviews) | 
| **Integration APIs** | 8.0 (2083 reviews) | 8.3 (12 reviews) | 
| **User, Role, and Access Management** | 8.9 (2322 reviews) | 8.8 (21 reviews) | 
| **Performance** | 9.2 (2392 reviews) | 9.3 (19 reviews) | 
| **Mobility** | 8.9 (2269 reviews) | 8.9 (14 reviews) | 
| **Reporting** | 8.7 (2318 reviews) | 8.8 (19 reviews) | 
| **Dashboards** | 9.1 (2294 reviews) | 9.1 (20 reviews) | 

#### Recruiting and Onboarding

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Interview Scheduling** | 8.0 (995 reviews) | Not enough data | 
| **Onboarding** | 9.0 (1191 reviews) | 9.4 (20 reviews) | 

### Employee Engagement

| Product | Score | Reviews |
|---|---|---|
| **Gusto** | N/A | N/A |
| **Now Flock Benefits Administration** | 8.9/10 | 32 |

#### Platform Basics

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Performance Benchmarking** | Not enough data | 8.0 (5 reviews) | 
| **Reporting & Dashboards** | Not enough data | 9.2 (8 reviews) | 
| **Interoperability** | Not enough data | Not enough data | 

#### Platform Content

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Employee Pulse Surveys** | Not enough data | 8.3 (5 reviews) | 
| **Survey Customization** | Not enough data | 9.2 (6 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 9.3 (5 reviews) | 
| **Science-based templates** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Employee Segmenting** | Not enough data | 9.2 (8 reviews) | 
| **Goal and Challenge Creation** | Not enough data | 9.3 (5 reviews) | 
| **Peer Recognition** | Not enough data | 8.7 (5 reviews) | 
| **Social Feedback Portal** | Not enough data | Not enough data | 

#### Platform

| Feature | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Customization ** | 8.2 (2279 reviews) | 8.4 (19 reviews) | 
| **Integration APIs** | 8.0 (2083 reviews) | 8.3 (12 reviews) | 
| **User, Role, and Access Management** | 8.9 (2322 reviews) | 8.8 (21 reviews) | 
| **Performance** | 9.2 (2392 reviews) | 9.3 (19 reviews) | 
| **Mobility** | 8.9 (2269 reviews) | 8.9 (14 reviews) | 
| **Reporting** | 8.7 (2318 reviews) | 8.8 (19 reviews) | 
| **Dashboards** | 9.1 (2294 reviews) | 9.1 (20 reviews) | 

---
## Categories
**Shared Categories (4):** [Time & Attendance Software](https://www.g2.com/categories/time-attendance), [Onboarding Software](https://www.g2.com/categories/onboarding-software), [Benefits Administration Software](https://www.g2.com/categories/benefits-administration), [Core HR Software](https://www.g2.com/categories/core-hr)

**Unique to Gusto (5):** [ Contractor Payment Software](https://www.g2.com/categories/contractor-payments), [Contractor Management Software](https://www.g2.com/categories/contractor-management), [Payroll Software](https://www.g2.com/categories/payroll), [HCM Software](https://www.g2.com/categories/hcm-software), [Performance Management Software](https://www.g2.com/categories/performance-management)

**Unique to Now Flock Benefits Administration (2):** [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [HR Compliance Software](https://www.g2.com/categories/hr-compliance)


---
## Reviewer Demographics

### By Company Size

| Segment | Gusto | Now Flock Benefits Administration | 
|---|---|---|
| **Small-Business** | 84.1% | 35.9% | 
| **Mid-Market** | 15.5% | 60.3% | 
| **Enterprise** | 0.5% | 3.8% | 

### By Industry

#### Gusto

- **Non-Profit Organization Management:** 5.7%
- **Health, Wellness and Fitness:** 4.9%
- **Computer Software:** 4.9%
- **Accounting:** 4.8%
- **Hospital & Health Care:** 4.8%
- **Mental Health Care:** 4.7%
- **Marketing and Advertising:** 4.4%
- **Information Technology and Services:** 3.7%
- **Medical Practice:** 3.6%
- **Construction:** 2.9%
- **Other:** 55.7%

#### Now Flock Benefits Administration

- **Insurance:** 10.3%
- **Marketing and Advertising:** 7.7%
- **Staffing and Recruiting:** 5.1%
- **Public Relations and Communications:** 5.1%
- **Computer Software:** 5.1%
- **Hospital & Health Care:** 3.8%
- **Recreational Facilities and Services:** 3.8%
- **Pharmaceuticals:** 3.8%
- **Biotechnology:** 3.8%
- **Consumer Electronics:** 3.8%
- **Other:** 47.4%

---
## Alternatives

### Alternatives to Gusto

- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (12808 reviews)
- [Paycor](https://www.g2.com/products/paycor/reviews) — 3.9/5 stars (1333 reviews)
- [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6428 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5323 reviews)
- [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1700 reviews)
- [Namely](https://www.g2.com/products/namely/reviews) — 3.9/5 stars (331 reviews)
- [Dayforce](https://www.g2.com/products/dayforce/reviews) — 4.2/5 stars (957 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4223 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1634 reviews)
- [APS](https://www.g2.com/products/aps-aps/reviews) — 4.6/5 stars (826 reviews)

### Alternatives to Now Flock Benefits Administration

- [Ease](https://www.g2.com/products/employee-navigator-ease/reviews) — 4.6/5 stars (1446 reviews)
- [Rippling](https://www.g2.com/products/rippling/reviews) — 4.8/5 stars (12808 reviews)
- [HR Plus](https://www.g2.com/products/trinet-hr-plus/reviews) — 3.9/5 stars (465 reviews)
- [Employee Navigator](https://www.g2.com/products/employee-navigator/reviews) — 4.6/5 stars (161 reviews)
- [Paylocity](https://www.g2.com/products/paylocity/reviews) — 4.4/5 stars (5323 reviews)
- [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) — 4.2/5 stars (4223 reviews)
- [Dayforce](https://www.g2.com/products/dayforce/reviews) — 4.2/5 stars (957 reviews)
- [Workday HCM](https://www.g2.com/products/workday-hcm/reviews) — 4.1/5 stars (1634 reviews)
- [BambooHR](https://www.g2.com/products/bamboohr/reviews) — 4.4/5 stars (5389 reviews)
- [Kallidus](https://www.g2.com/products/kallidus/reviews) — 4.3/5 stars (391 reviews)

---
## Top Discussions

### Gusto

- Title: [Is there an app for Gusto payroll?](https://www.g2.com/discussions/is-there-an-app-for-gusto-payroll) — 4 comments, 1 upvote
  > **Top comment:** "No, only for employees. You can only run payroll using a browser."
- Title: [Is gusto payroll safe?](https://www.g2.com/discussions/is-gusto-payroll-safe) — 3 comments, 6 upvotes
  > **Top comment:** "Yes, it is secure"
- Title: [What is Gusto used for?](https://www.g2.com/discussions/what-is-gusto-used-for) — 2 comments
  > **Top comment:** "payroll"
- Title: [What is gusto payroll?](https://www.g2.com/discussions/what-is-gusto-payroll) — 2 comments
  > **Top comment:** "Gusto payroll is a web client platform where you can perform payment for an employees or contractor for your owned business. Simply it is your accounting..."
- Title: [Why doesn't Gusto take responsibility and rectify the pay problems that they have caused?](https://www.g2.com/discussions/25111-why-doesn-t-gusto-take-responsibility-and-rectify-the-pay-problems-that-they-have-caused) — 2 comments, 3 upvotes *(includes official response)*
  > **Top comment:** "Hi there, we see you've been in touch with several customer support advocates and managers to help go through the situation as well as provide options for..."

### Now Flock Benefits Administration

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gusto-vs-now-flock-benefits-administration)