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# Gupshup vs Twilio Comparison - What are their main differences?

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GupshupTwilio[+ Add Product](#)

Reviews

**Gupshup** [

4.4/5(67)

](https://www.g2.com/products/gupshup/reviews#reviews)

**Twilio** [

4/5(531)

](https://www.g2.com/products/twilio/reviews#reviews)

Pricing

**Gupshup**
No pricing available

**Twilio**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Gupshup**
1 monthFaster

Based on 6 responses

**Twilio**
2 months

Based on 49 responses

Return on Investment

**Gupshup**
9 months4 months sooner

Based on 9 responses

**Twilio**
13 months

Based on 40 responses

Perceived Cost

**Gupshup**
$$$$$

**Twilio**
$$$$$

Average Discount

**Gupshup**
15%5% more

**Twilio**
10%

 ![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")

 ![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")

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Pros & Cons

**Gupshup**
[
Ease of Use (26)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132588&qs=pros-and-cons#reviews)[
Customer Support (23)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1133133&qs=pros-and-cons#reviews)[
Dashboard Issues (5)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1132373&qs=pros-and-cons#reviews)[
Poor Customer Support (4)
](https://www.g2.com/products/gupshup/reviews?filters%5Bsentiment_snippet%5D=1130856&qs=pros-and-cons#reviews)

**Twilio**
[
Ease of Use (40)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1308887&qs=pros-and-cons#reviews)[
Easy Integrations (30)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1310079&qs=pros-and-cons#reviews)[
Expensive (26)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1309252&qs=pros-and-cons#reviews)[
Poor Customer Support (23)
](https://www.g2.com/products/twilio/reviews?filters%5Bsentiment_snippet%5D=1309494&qs=pros-and-cons#reviews)

Integrations

**Gupshup**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6b767338df58a3b0ccd60e0f9434b5b7/clevertap.png "Product Avatar Image")

CleverTap

](https://www.g2.com/products/clevertap/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image")

HubSpot Marketing Hub

](https://www.g2.com/products/hubspot-marketing-hub/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da59683d960369b2c21858be7ecf7d03/kapture-cx.png "Product Avatar Image")

Kapture CX

](https://www.g2.com/products/kapture-cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0864c27fe20b07ec3ed3d780e010ea02/laravel.jpg "Product Avatar Image")

Laravel

](https://www.g2.com/products/laravel/reviews)[
View all
](https://www.g2.com/products/gupshup/integrations)

**Twilio**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_008b482b2f316167c39b202b3ae42a79/cervis.png "Product Avatar Image")

CERVIS

](https://www.g2.com/products/cervis/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b1f08b5eb3285149fd8a0c0b64ebed1c/customer-io.png "Product Avatar Image")

Customer.io

](https://www.g2.com/products/customer-io/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ac7db60c98205b233ac8eec3ef589eca/eleven-labs-2026-06-08.jpeg "Product Avatar Image")

Eleven labs

](https://www.g2.com/products/eleven-labs-2026-06-08/reviews)[
View all
](https://www.g2.com/products/twilio/integrations)

Screenshots

**Gupshup**
 ![Gupshup screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1368553/Screenshot-2024-04-03-at-12.38.57-PM.png)

**Twilio**
No screenshot available

Ratings

Meets Requirements

**Gupshup**

8.9

8.959

**Twilio**

8.7

8.7381

Ease of Use

**Gupshup**

8.8

8.860

**Twilio**

8.1

8.1393

Ease of Setup

**Gupshup**

8.8

8.842

**Twilio**

7.5

7.5232

Ease of Admin

**Gupshup**

8.1

8.122

**Twilio**

7.9

7.9200

Quality of Support

**Gupshup**

8.4

8.459

**Twilio**

7.7

7.7347

Has the product been a good partner in doing business?

**Gupshup**

8.7

8.722

**Twilio**

8.0

8.0191

Product Direction (% positive)

**Gupshup**

8.8

8.857

**Twilio**

8.2

8.2367

Features

Communication Platform as a Service (CPaaS)[Hide 41 FeaturesShow 41 Features](javascript:void(0);)

Not enough data

7.8

140

Additional Functionality

Automated Responses

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Audio/Video Conferencing

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Chat Transcript

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

API

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Functionality

Ease Of Integration

Not enough data

8.1(won by default)

119

|

Verified

API Call Speed

Not enough data

8.3(won by default)

105

|

Verified

Unified Communications

Not enough data

8.3(won by default)

114

|

Verified

Alerts/Notifications

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Support

Documentation

Not enough data

7.5(won by default)

108

|

Verified

Professional Support

Not enough data

6.6(won by default)

119

|

Verified

Community Support

Not enough data

Feature Not Available

Video Platform as a Service (VPaaS)[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

Not enough data

6.9

15

API Features

Live Chat

Not enough data

6.7(won by default)

12

Screen Sharing

Not enough data

6.7(won by default)

12

Subtitles and Closed Captions

Not enough data

6.7(won by default)

13

Custom Video Player

Not enough data

7.3(won by default)

11

Live Simulcasting

Not enough data

7.0(won by default)

11

Security and Compliance

Encryption

Not enough data

6.5(won by default)

11

Watermarking

Not enough data

6.7(won by default)

11

HIPAA Compliance

Not enough data

7.2(won by default)

13

GDPR Compliance

Not enough data

7.3(won by default)

11

Cloud PBX Platforms[Hide 46 FeaturesShow 46 Features](javascript:void(0);)

Not enough data

4.9

5

Basic Communication - Cloud PBX

Call Management

Not enough data

4.7(won by default)

5

Communication Management

Not enough data

5.0(won by default)

5

Scalability

Not enough data

5.0(won by default)

5

Integrations

Not enough data

5.7(won by default)

5

Mobile Accessibility

Not enough data

5.3(won by default)

5

Accessibility

Not enough data

5.3(won by default)

5

Contact Management

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

Advanced Features - Cloud PBX

Security and Compliance

Not enough data

4.7(won by default)

5

Analytics and Reporting

Not enough data

4.3(won by default)

5

Support and Reliability

Not enough data

3.7(won by default)

5

Automated attendant

Not enough data

5.0(won by default)

5

Real-Time Analytics

Not enough data

Not enough data

Additional Functionality

Virtual Extensions

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Customizable Caller ID

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

SIP Trunking

Not enough data

Not enough data

For Cloud Phone Systems

Not enough data

Not enough data

Ring Groups

Not enough data

Not enough data

Bot Platforms[Hide 19 FeaturesShow 19 Features](javascript:void(0);)

7.9

15

Not enough data

Bot Development & Deployment - Bot Platforms

Pre-Built Conversation Templates

Not enough data

Not enough data

Visual Flow Builder

Not enough data

Not enough data

Multi-Channel Deployment

Not enough data

Not enough data

Bot Maintenance & Version Control

Not enough data

Not enough data

Generative AI

AI Text Generation

7.0(won by default)

11

Not enough data

AI Text Summarization

7.4(won by default)

11

Not enough data

Agentic AI - Bot Platforms

Autonomous Task Execution

7.5(won by default)

6

Not enough data

Cross-system Integration

9.4(won by default)

6

Not enough data

Natural Language Interaction

8.1(won by default)

6

Not enough data

Multi-step Planning

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Conversation Intelligence - Bot Platforms

Natural Language Understanding

Not enough data

Not enough data

Multilingual Support

Not enough data

Not enough data

Voice Bot Support

Not enough data

Not enough data

Testing & Debugging - Bot Platforms

Bot Performance Analytics

Not enough data

Not enough data

Bot Testing & Simulation

Not enough data

Not enough data

Conversation Logs & Debugging

Not enough data

Not enough data

Conversational Support[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.3

15

Not enough data

Conversational Platform

Personalization

8.6(won by default)

12

Not enough data

Omnichannel

8.5(won by default)

10

Not enough data

Contextual Engagement

8.5(won by default)

11

Not enough data

Proactive Engagement

9.1(won by default)

11

Not enough data

Support Automation

Intelligent Routing

8.9(won by default)

11

Not enough data

Seamless Escalation

8.6(won by default)

12

Not enough data

Transcripts

8.2(won by default)

10

Not enough data

Self-Serve Support

8.5(won by default)

11

Not enough data

Generative AI

AI Text Generation

7.1(won by default)

7

Not enough data

AI Text Summarization

7.4(won by default)

7

Not enough data

Conversational Marketing[Hide 68 FeaturesShow 68 Features](javascript:void(0);)

7.7

25

Not enough data

Messenger

Sequencing

8.8(won by default)

20

Not enough data

AI

7.1(won by default)

19

Not enough data

Video Chat

7.6(won by default)

20

Not enough data

Customization Interface

7.9(won by default)

19

Not enough data

Generative AI

Not enough data

Not enough data

Channels

Social Media Integration

7.3(won by default)

18

Not enough data

Website

7.3(won by default)

20

Not enough data

Text Message (SMS)

8.5(won by default)

19

Not enough data

Voice Assistants

6.8(won by default)

17

Not enough data

Other

7.2(won by default)

16

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customers

Audience Targeting

8.1(won by default)

17

Not enough data

Profiles

7.7(won by default)

18

Not enough data

Analytics

7.8(won by default)

19

Not enough data

Lead Gathering

7.6(won by default)

17

Not enough data

Sales Conversion

7.5(won by default)

17

Not enough data

Customer Service Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Agentic AI - Conversational Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Additional Functionality

Customizable Fields

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Lead Nurturing

Not enough data

Not enough data

Human Handover

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Appointment Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-time Conversations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

One-to-One Messaging

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Appointment Scheduling

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Group Messaging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Email Automation

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

WhatsApp Marketing[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

9.3

17

Not enough data

WhatsApp Messaging - WhatsApp Marketing

Transactional Messages

9.4(won by default)

13

Not enough data

Bulk WhatsApp Messaging

9.6(won by default)

14

Not enough data

Personalization

9.4(won by default)

12

Not enough data

Conversational Messaging

9.4(won by default)

12

Not enough data

Promotional Messages

9.2(won by default)

12

Not enough data

Automated Replies

9.5(won by default)

13

Not enough data

WhatsApp Business Platform - WhatsApp Marketing

Segmentation

9.1(won by default)

11

Not enough data

API Integration

9.6(won by default)

12

Not enough data

WhatsApp Commerce

8.6(won by default)

12

Not enough data

Analytics

8.8(won by default)

12

Not enough data

Show 5 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

RCS Business Messaging[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

Not enough data

Messaging - RCS Business Messaging

Rich Media

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Interactive Messages

Not enough data

Not enough data

Branded Templates

Not enough data

Not enough data

Automation

Not enough data

Not enough data

Transactional RCS

Not enough data

Not enough data

Conversational RCS

Not enough data

Not enough data

Promotional RCS

Not enough data

Not enough data

Security / Verification - RCS Business Messaging

Encryption

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Verified Sender

Not enough data

Not enough data

Analytics / Deliverability - RCS Business Messaging

Read Receipts

Not enough data

Not enough data

SMS Fallback

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

AI - RCS Business Messaging

AI

Not enough data

Not enough data

VoIP Providers[Hide 93 FeaturesShow 93 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics - VoIP Providers

PBX systems, VoIP Softphone

Not enough data

Not enough data

Call Management

Not enough data

Not enough data

Network monitoring

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Virtual PBX

Not enough data

Not enough data

SIP trunking services

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Fax Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Call Center Integration

Not enough data

Not enough data

Agentic AI - VoIP Providers

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Basic Communication

Phone Calls

Not enough data

Not enough data

Video Calls

Not enough data

Not enough data

Instant Messaging

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Conference Calls

Not enough data

Not enough data

Desk-to-Desk Calls

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Video Call Recording

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

SIP Trunking

Not enough data

Not enough data

Access

Software Pairing

Not enough data

Not enough data

Browser Extension

Not enough data

Not enough data

Individual Download

Not enough data

Not enough data

Advanced Features

Hold Music

Not enough data

Not enough data

Automated Attendants

Not enough data

Not enough data

VOiP Number

Not enough data

Not enough data

Additional Functionality

Live Chat

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Purchasing & Receiving

Not enough data

Not enough data

Employee Directory

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Virtual Call Center

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Call Reporting

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Customizable Caller ID

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

IVR

Not enough data

Not enough data

API

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Call Conferencing

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Spam Blocker

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Caller Profiles

Not enough data

Not enough data

Multiple User Accounts

Not enough data

Not enough data

VoIP Connection

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

Text to Speech

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

VoIP

Not enough data

Not enough data

Call Queues

Not enough data

Not enough data

Call Screening

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Online Voice Transmission

Not enough data

Not enough data

Unified Communications

Not enough data

Not enough data

Voicemail Transcription

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

Not enough data

Text Messaging

Bulk SMS

Not enough data

Not enough data

Two-Way Text Messaging

Not enough data

Not enough data

Text Scheduler

Not enough data

Not enough data

Automatic Replies

Not enough data

Not enough data

Automatic URL Shortening

Not enough data

Not enough data

MMS Marketing

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Transactional SMS

Not enough data

Not enough data

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Text-to-Landline

Not enough data

Not enough data

Short Codes

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)

Gupshup

Small-Business(50 or fewer emp.)

24.2%

Mid-Market(51-1000 emp.)

45.5%

Enterprise(\> 1000 emp.)

30.3%

[![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")](https://www.g2.com/products/twilio/reviews)

Twilio

Small-Business(50 or fewer emp.)

52.2%

Mid-Market(51-1000 emp.)

30.0%

Enterprise(\> 1000 emp.)

17.8%

Small-Business

(50 or fewer emp.)

24.2%

52.2%

Mid-Market

(51-1000 emp.)

45.5%

30.0%

Enterprise

(\> 1000 emp.)

30.3%

17.8%

Reviewers' Industry

[![Gupshup](https://images.g2crowd.com/uploads/product/hd_favicon/9eed5b28a871b357ed42dbe65468234f/gupshup.svg "Gupshup")](https://www.g2.com/products/gupshup/reviews)
Gupshup

Financial Services

7.6%

Automotive

7.6%

Computer Software

7.6%

Marketing and Advertising

6.1%

Insurance

6.1%

Other

65.2%

[![Twilio](https://images.g2crowd.com/uploads/product/hd_favicon/1487565692/twilio.svg "Twilio")](https://www.g2.com/products/twilio/reviews)
Twilio

Computer Software

17.3%

Information Technology and Services

11.3%

Marketing and Advertising

7.3%

Financial Services

5.1%

Internet

4.7%

Other

54.3%

FAQs

## Gupshup vs Twilio FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Twilio vs Gupshup?

Gupshup stands out for higher reviewer satisfaction on setup and support, while Twilio is more widely reviewed and recognized for its developer-friendly APIs.

| [Twilio](https://www.g2.com/products/twilio/reviews) | [Gupshup](https://www.g2.com/products/gupshup/reviews) |
| --- | --- |
| 4.1/5 (530 reviews) | 4.4/5 (67 reviews) |
| Small-Business | Mid-Market |
| 7.5 | 8.8 |
| 7.8 | 8.4 |
| Developer-friendly APIs | Ease of use and customer support |

### How do the pricing models of Twilio and Gupshup compare?

Gupshup is rated higher for value, with a stronger Price/Cost satisfaction score than Twilio.

- **Twilio:** In recent reviews, many cite concerns about hidden charges, complex billing, and high costs as usage scales.
- **Gupshup:** Reviewers describe Gupshup as convenient and cost-effective, though some mention higher prices for increased message volumes.
- **Switching reasons:** Recent Twilio reviewers mention switching due to perceived deceptive pricing and upfront charges.

### What are the best alternatives to Twilio and Gupshup?

The top three alternatives to Twilio and Gupshup are Wati, Plivo, and MSG91.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Twilio](https://www.g2.com/products/twilio/reviews) | 4.1/5 (530 reviews) | Small-Business | Pricing can become expensive and complex at scale | Developer-friendly APIs and integrations |
| [Gupshup](https://www.g2.com/products/gupshup/reviews) | 4.4/5 (67 reviews) | Mid-Market | Convenient pricing, but can be high for large volumes | Ease of use and customer support |
| [Wati](https://www.g2.com/products/wati/reviews) | 4.6/5 (500 reviews) | Small-Business | — | — |
| [Plivo](https://www.g2.com/products/plivo/reviews) | 4.5/5 (747 reviews) | Small-Business | — | — |
| [MSG91](https://www.g2.com/products/msg91/reviews) | 4.5/5 (199 reviews) | Small-Business | — | — |

### Which Communication Platform as a Service (CPaaS) features should I prioritize when comparing Twilio and Gupshup?

Buyers should prioritize Ease of Setup, Quality of Support, Integrations, Messaging Capabilities, and Pricing Satisfaction when comparing Twilio and Gupshup.

- **Ease of Setup:** Twilio 7.5, Gupshup 8.8
- **Quality of Support:** Twilio 7.8, Gupshup 8.4
- **Integrations:** Twilio (23 all-time mentions), Gupshup (10 all-time mentions)
- **Messaging Capabilities:** Twilio (17 all-time mentions), Gupshup (8 all-time mentions)
- **Pricing Satisfaction:** Gupshup is rated higher for value in recent reviews

### What are the pros and cons of Twilio vs Gupshup?

Twilio's headline strength is its developer-friendly APIs and integrations, while Gupshup excels in ease of use and customer support.

- **Twilio strengths:** Developer-friendly APIs (19 all-time mentions), easy integrations (30 all-time mentions), reliability (17 all-time mentions), and broad communication channel support.
- **Twilio trade-offs:** Expensive (26 all-time mentions), poor customer support (23 all-time mentions), complex setup (11 all-time mentions), and billing issues (10 all-time mentions).
- **Gupshup strengths:** Ease of use (26 all-time mentions), customer support (23 all-time mentions), helpful staff (14 all-time mentions), and automation features (6 all-time mentions).
- **Gupshup trade-offs:** Dashboard issues (5 all-time mentions), higher prices for large message volumes in recent reviews, and some technical complexity for advanced features.

### Is Twilio or Gupshup better for small businesses?

Gupshup is the better fit for small businesses, with higher satisfaction scores and positive small-business reviewer sentiment.

- **Twilio:** Largest segment is Small-Business, but recent reviews highlight onboarding challenges, confusing pricing, and support issues for small teams.
- **Gupshup:** Largest segment is Mid-Market, but recent small-business reviewers praise its ease of use, quick setup, and responsive support.

### Which Communication Platform as a Service (CPaaS) platform has better integrations?

Twilio is favored for integrations, with more reviewer-cited integration mentions than Gupshup.

- **Twilio:** Integrations with 3CX, Eleven labs, and Jiminny are cited in recent reviews, with 23 all-time mentions for integrations.
- **Gupshup:** Integration with CleverTap is cited in recent reviews, with 10 all-time mentions for integrations.

### How do Twilio and Gupshup compare on customer support?

Gupshup scores higher on Quality of Support, with a 0.6-point advantage over Twilio.

- **Twilio:** Reviewers frequently cite slow or unresponsive support, with 23 all-time mentions of poor customer support and recurring complaints about delayed or generic responses.
- **Gupshup:** Reviewers consistently praise responsive and helpful support, with 23 all-time mentions of customer support and multiple recent references to dedicated account managers and timely assistance.

### Which is easier to implement, Twilio or Gupshup?

Gupshup is easier to implement, with a 1.3-point higher Ease of Setup score than Twilio.

- **Twilio:** Reviewers describe setup as complex, with a learning curve and technical requirements, and 14 all-time mentions of difficult configuration.
- **Gupshup:** Reviewers highlight quick setup, intuitive onboarding, and user-friendly interfaces, with 26 all-time mentions of ease of use.

### Which product has better AI?

Gupshup is favored for AI, with more recent reviewer praise for AI-powered chatbots and automation.

- **Twilio:** AI is mentioned in recent reviews for voice bots and automation, but lacks a high all-time mention count or dedicated feature score.
- **Gupshup:** AI and NLP chatbots are highlighted in recent reviews, with reviewers citing advanced automation and personalized messaging as key benefits.

Alternatives

**Gupshup Alternatives**

 ![Wati](https://images.g2crowd.com/uploads/product/hd_favicon/1e61e7f92ca8c086d788d836910a4dff/wati.svg "Wati")

[
Wati
](/products/wati/reviews)

 ![Freshchat](https://images.g2crowd.com/uploads/product/hd_favicon/11816ec7e2663eb06b74cbab32900fda/freshworks-freshchat.svg "Freshchat")

[
FreshChat
](/products/freshworks-freshchat/reviews)

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![Fin](https://images.g2crowd.com/uploads/product/hd_favicon/5d5fd30de40ef30f077664aa44f9775a/fin.svg "Fin")

[
Fin
](/products/fin/reviews)

**Twilio Alternatives**

 ![Plivo](https://images.g2crowd.com/uploads/product/hd_favicon/0219be4caa38f6525d39454d85265b89/plivo.svg "Plivo")

[
Plivo
](/products/plivo/reviews)

 ![MSG91](https://images.g2crowd.com/uploads/product/hd_favicon/2518bd529361564782a6f5ee850b19df/msg91.svg "MSG91")

[
MSG91
](/products/msg91/reviews)

 ![Vonage Communications APIs](https://images.g2crowd.com/uploads/product/hd_favicon/2e3d95995bfd345d17b179df3141db83/vonage-communications-apis.svg "Vonage Communications APIs")

[
Vonage Communications APIs
](/products/vonage-communications-apis/reviews)

 ![Podium](https://images.g2crowd.com/uploads/product/hd_favicon/7ad51b1556a385a48c1ebe601ccfab27/podium.svg "Podium")

[
Podium
](/products/podium/reviews)