# Guideline vs Human Interest Comparison --- ## AI Generated Summary - **G2 reviewers report** that Human Interest excels in customer support, with users highlighting the **responsive support team** and the **intuitive design** that makes setup straightforward. This level of service is often contrasted with Guideline, where users appreciate the support but note it may not be as personalized. - **Users say** that Human Interest offers a seamless integration with Gusto, which enhances the management of employee benefits. This integration is a significant advantage for businesses looking for a comprehensive solution, while Guideline also provides integration but may not have the same level of user satisfaction in this area. - **Reviewers mention** that Human Interest is particularly user-friendly once set up, allowing employees to invest in their 401(k) plans with ease. In comparison, Guideline users appreciate the automated portfolio selection, but some feel it lacks the same level of simplicity in day-to-day use. - **According to verified reviews** , Human Interest has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Users frequently commend the platform for being **hassle-free** , while Guideline, despite its higher star rating, has fewer recent reviews, which may indicate less current user engagement. - **G2 reviewers highlight** that Human Interest is particularly favored by small businesses, with a significant portion of its user base coming from this segment. Guideline also serves small businesses well, but its slightly higher percentage of small business reviews suggests it may cater more specifically to that market. - **Users express** that while both platforms provide valuable features, Human Interest's focus on customer relationships makes it stand out. Reviewers appreciate being treated as individuals rather than just numbers, which contrasts with some feedback for Guideline that suggests a more transactional experience. | | Guideline | Human Interest | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 1,154 | 2,340 | | **Largest Market Segment** | Small-Business (89.6% of reviews) | Small-Business (82.5% of reviews) | | **Entry Level Price** | $49.00 49 per month + $6/mo per active participant Per Month | $80.00 80 per month + $5 per eligible employee | --- ## Top Pros & Cons ### Guideline Pros: - Ease of Use (171 reviews) - Easy Setup (130 reviews) Cons: - Limited Options (20 reviews) - Limited Investment Options (19 reviews) ### Human Interest Pros: - Easy Setup (266 reviews) - Ease of Use (242 reviews) Cons: - Poor Customer Support (85 reviews) - Difficulty Understanding (46 reviews) --- ## Ratings Comparison | Rating | Guideline | Human Interest | |---|---|---| | **Meets Requirements** | 9.2 (992 reviews) | 9.0 (1776 reviews) | | **Ease of Use** | 9.3 (1018 reviews) | 8.9 (1812 reviews) | | **Ease of Setup** | 9.2 (947 reviews) | 8.8 (1693 reviews) | | **Ease of Admin** | 9.3 (943 reviews) | 8.9 (1533 reviews) | | **Quality of Support** | 8.7 (875 reviews) | 8.3 (1690 reviews) | | **Has the product been a good partner in doing business?** | 9.1 (932 reviews) | 8.8 (1525 reviews) | | **Product Direction (% positive)** | 8.5 (972 reviews) | 7.8 (1722 reviews) | --- ## Pricing ### Guideline #### Entry-Level Pricing Plan: Starter Price: $49.00 49 per month + $6/mo per active participant Per Month Description: A simplified 401(k) with limited features and easy administration. Key Features: - $6,000 employee contribution limit***** - No employer contributions - Exempt from IRS testing [Browse all 3 editions](https://www.g2.com/products/guideline/pricing) #### Free Trial No ### Human Interest #### Entry-Level Pricing Plan: Essentials Price: $80.00 80 per month + $5 per eligible employee Description: Your affordable all-in-one 401(k) solution. Key Features: - "No-Touch” integration with 500+ payroll providers - Flexible plan design including auto-enroll and safe harbor - Automated administration and recordkeeping [Browse all 3 editions](https://www.g2.com/products/human-interest/pricing) #### Free Trial No --- ## Features Comparison By Category ### 401(k) | Product | Score | Reviews | |---|---|---| | **Guideline** | 8.8/10 | 888 | | **Human Interest** | 8.8/10 | 1518 | #### Onboarding | Feature | Guideline | Human Interest | |---|---|---| | **Administrators** | 8.8 (855 reviews) | 8.5 (1368 reviews) | | **Employees** | 9.1 (868 reviews) | 8.8 (1381 reviews) | #### Dashboard | Feature | Guideline | Human Interest | |---|---|---| | **Balances** | 9.1 (844 reviews) | 8.9 (1294 reviews) | | **Investments** | 8.8 (839 reviews) | 8.7 (1263 reviews) | | **Personal Information** | 9.0 (829 reviews) | 8.9 (1273 reviews) | #### Compliance | Feature | Guideline | Human Interest | |---|---|---| | **IRS** | 9.2 (795 reviews) | 8.9 (1178 reviews) | | **Tax Benefits** | 9.1 (804 reviews) | 8.8 (1186 reviews) | #### Administration | Feature | Guideline | Human Interest | |---|---|---| | **Monitoring** | 9.0 (812 reviews) | 8.8 (1253 reviews) | | **Reporting** | 8.9 (819 reviews) | 8.6 (1246 reviews) | #### Generative AI | Feature | Guideline | Human Interest | |---|---|---| | **AI Image-to-Text** | 6.8 (366 reviews) | Feature Not Available | --- ## Categories **Shared Categories (1):** [401(k) Software](https://www.g2.com/categories/401-k) --- ## Reviewer Demographics ### By Company Size | Segment | Guideline | Human Interest | |---|---|---| | **Small-Business** | 89.6% | 82.5% | | **Mid-Market** | 10.4% | 17.2% | | **Enterprise** | 0% | 0.3% | ### By Industry #### Guideline - **Computer Software:** 9.9% - **Information Technology and Services:** 6.6% - **Accounting:** 6.3% - **Marketing and Advertising:** 4.9% - **Financial Services:** 4.3% - **Hospital & Health Care:** 4.3% - **Construction:** 4.2% - **Non-Profit Organization Management:** 3.9% - **Legal Services:** 3.8% - **Consulting:** 3.8% - **Other:** 48.1% #### Human Interest - **Computer Software:** 7.0% - **Construction:** 6.9% - **Hospital & Health Care:** 5.9% - **Information Technology and Services:** 5.6% - **Non-Profit Organization Management:** 4.7% - **Mental Health Care:** 3.7% - **Health, Wellness and Fitness:** 3.4% - **Financial Services:** 3.2% - **Marketing and Advertising:** 3.1% - **Accounting:** 3.0% - **Other:** 53.4% --- ## Alternatives ### Alternatives to Guideline - [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews) — 4.3/5 stars (546 reviews) - [401GO](https://www.g2.com/products/401go/reviews) — 4.8/5 stars (150 reviews) - [ForUsAll](https://www.g2.com/products/forusall/reviews) — 3.9/5 stars (21 reviews) - [Ubiquity Retirement](https://www.g2.com/products/ubiquity-retirement/reviews) — 4.2/5 stars (56 reviews) - [Vestwell](https://www.g2.com/products/vestwell/reviews) — 3.5/5 stars (5 reviews) - [Transamerica Retirement Solutions](https://www.g2.com/products/transamerica-retirement-solutions/reviews) — 4.4/5 stars (5 reviews) - [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews) — 4.4/5 stars (64 reviews) - [Slavic 401k](https://www.g2.com/products/slavic-401k/reviews) — 1.9/5 stars (4 reviews) - [AB401k](https://www.g2.com/products/ab401k/reviews) — 0.0/5 stars (0 reviews) - [Saveday](https://www.g2.com/products/saveday/reviews) — 4.0/5 stars (1 reviews) ### Alternatives to Human Interest - [Betterment at Work](https://www.g2.com/products/betterment-at-work/reviews) — 4.3/5 stars (546 reviews) - [401GO](https://www.g2.com/products/401go/reviews) — 4.8/5 stars (150 reviews) - [ForUsAll](https://www.g2.com/products/forusall/reviews) — 3.9/5 stars (21 reviews) - [Vestwell](https://www.g2.com/products/vestwell/reviews) — 3.5/5 stars (5 reviews) - [Ubiquity Retirement](https://www.g2.com/products/ubiquity-retirement/reviews) — 4.2/5 stars (56 reviews) - [Betterment Advisor Solutions](https://www.g2.com/products/betterment-advisor-solutions/reviews) — 4.4/5 stars (64 reviews) - [Transamerica Retirement Solutions](https://www.g2.com/products/transamerica-retirement-solutions/reviews) — 4.4/5 stars (5 reviews) - [Slavic 401k](https://www.g2.com/products/slavic-401k/reviews) — 1.9/5 stars (4 reviews) - [Saveday](https://www.g2.com/products/saveday/reviews) — 4.0/5 stars (1 reviews) - [AB401k](https://www.g2.com/products/ab401k/reviews) — 0.0/5 stars (0 reviews) --- ## Top Discussions ### Guideline - Title: [What is Guideline used for?](https://www.g2.com/discussions/what-is-guideline-used-for) — 1 comment > **Top comment:** "Retirement saving accounts" - Title: [Would you possibly make monthly statements available as a feature?](https://www.g2.com/discussions/50689-would-you-possibly-make-monthly-statements-available-as-a-feature) — 1 comment, 1 upvote > **Top comment:** "yes" - Title: [Can I use this for myself as the owner?](https://www.g2.com/discussions/46542-can-i-use-this-for-myself-as-the-owner) — 1 comment, 1 upvote > **Top comment:** "Yes, you can use this as the owner and reap the benefits of whatever company match you decide to offer." ### Human Interest - Title: [Is it legal to take custody of someone's assets without notifying them or allowing them to access them?](https://www.g2.com/discussions/is-it-legal-to-take-custody-of-someone-s-assets-without-notifying-them-or-allowing-them-to-access-them) — 2 comments, 1 upvote > **Top comment:** "Adam, can you please reach out to our team - advocate@humaninterest.com? They'll be able to assist you best. Thanks! " - Title: [Share your experience with Human Interest integration with payroll system.](https://www.g2.com/discussions/share-your-experience-with-human-interest-integration-with-payroll-system) — 2 comments, 1 upvote > **Top comment:** "My experience with Human Interest's integration is that the company have hijacked my assets without notifying me. For one month (so far), they have rejected..." - Title: [Utilizing more Graphs on Website](https://www.g2.com/discussions/utilizing-more-graphs-on-website) — 2 comments, 1 upvote > **Top comment:** "Hi Zachary, I'd be happy to help. What kind of graphs are you looking to build out? If you could provide a bit of information I can help find some answers or..." - Title: [Do you have a flyer or email that I can use to send to clients who are interested in having a retirement provider?](https://www.g2.com/discussions/do-you-have-a-flyer-or-email-that-i-can-use-to-send-to-clients-who-are-interested-in-having-a-retirement-provider) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Hi Laura, As requested, please see the link below to learn more about Human Interest's three-tier pricing structure and different levels of service:..." - Title: [What happened to my data?](https://www.g2.com/discussions/what-happened-to-my-data) — 1 comment, 1 upvote > **Top comment:** "Hi Adam, We apologize that you haven't received the service that we strive to provide to all of our customers. We've reviewed the history of your plan..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/guideline-vs-human-interest)