# GTM Workspace - Powered by ZoomInfo vs PipeCandy Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is crucial for sales processes. Users appreciate the platform's ability to generate leads and connect with decision-makers effectively, highlighting its comprehensive filters for targeting potential customers based on various criteria.
- **Users say** that PipeCandy offers unique aggregated data that is hard to find elsewhere, making it a valuable tool for those in the ecommerce sector. The customer success team is noted for being **extremely supportive** , which enhances the overall user experience.
- **Reviewers mention** that while ZoomInfo Sales has a higher overall satisfaction score, PipeCandy shines in **ease of use** , with users noting its intuitive interface and effective filtering options that allow for precise targeting of specific verticals.
- **According to verified reviews** , ZoomInfo Sales has a significantly larger user base, with thousands of reviews reflecting its strong market presence. This extensive feedback contributes to its high G2 Score, indicating a well-established reputation among users.
- **Users highlight** that ZoomInfo Sales provides a more comprehensive suite of features, including detailed insights into contact and company data, which many find essential for their sales strategies. In contrast, while PipeCandy offers solid data quality, it may not match the depth of insights available in ZoomInfo Sales.
- **Reviewers note** that both platforms have their strengths, but ZoomInfo Sales is often preferred for its **robust analytics capabilities** and the ability to create detailed customer lists, whereas PipeCandy is appreciated for its speed in generating leads, particularly for ecommerce merchants.



| | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 9,106 | 35 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Mid-Market (54.8% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat | No pricing available | 

---
## Top Pros & Cons

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (353 reviews)
- Ease of Use (349 reviews)

Cons:
- Inaccurate Data (205 reviews)
- Outdated Data (203 reviews)

### PipeCandy

**Not enough data**

---
## Ratings Comparison
| Rating | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
  | **Meets Requirements** | 8.7 (7431 reviews) | 8.7 (26 reviews) | 
  | **Ease of Use** | 8.8 (7513 reviews) | 9.1 (25 reviews) | 
  | **Ease of Setup** | 8.9 (2258 reviews) | 9.2 (12 reviews) | 
  | **Ease of Admin** | 8.7 (1487 reviews) | 8.9 (11 reviews) | 
  | **Quality of Support** | 8.7 (6640 reviews) | 9.1 (27 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (1503 reviews) | 9.1 (13 reviews) | 
  | **Product Direction (% positive)** | 8.7 (7188 reviews) | 7.1 (24 reviews) | 

---
## Pricing

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

### PipeCandy

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |
| **PipeCandy** | 6.9/10 | 8 |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Contact Data Availability** | 8.3 (4361 reviews) ✓ Verified | 5.3 (5 reviews) | 
| **Company Data Availability** | 8.5 (4292 reviews) ✓ Verified | 7.2 (6 reviews) | 
| **Industry Research Availability** | 8.2 (2916 reviews) ✓ Verified | 7.8 (6 reviews) ✓ Verified | 
| **Technographic Data Availability** | 7.9 (419 reviews) | Not enough data | 

#### Data Accuracy

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (4352 reviews) ✓ Verified | 6.0 (5 reviews) | 
| **Company Data Accuracy** | 8.2 (4250 reviews) ✓ Verified | 8.0 (5 reviews) | 
| **Technographic Data Accuracy** | 7.9 (405 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (133 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (132 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (133 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (135 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (132 reviews) | Not enough data | 
| **Decision Making** | 7.5 (133 reviews) | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Internationalization** | 7.8 (427 reviews) | Feature Not Available | 
| **User, Role, and Access Management** | 8.6 (1321 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (1629 reviews) ✓ Verified | Not enough data | 
| **Reporting/Dashboards** | 8.2 (1366 reviews) ✓ Verified | Feature Not Available | 
| **Mobile User Support** | 7.7 (1056 reviews) ✓ Verified | Feature Not Available | 
| **APIs** | 8.2 (1239 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Builder** | 8.4 (3444 reviews) ✓ Verified | Feature Not Available | 
| **Integration to CRM/Marketing Automation** | 8.4 (3452 reviews) ✓ Verified | Not enough data | 
| **Data Cleaning/Enrichment** | 8.0 (3177 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 8.3 (3478 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.6 (4208 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 8.1 (3346 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.0 (2706 reviews) ✓ Verified | Feature Not Available | 
| **Messaging** | 7.8 (1248 reviews) ✓ Verified | Feature Not Available | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1536 |
| **PipeCandy** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Market Insights ** | 8.6 (1265 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.7 (1293 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (1276 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Segmentation ** | 8.6 (1252 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.2 (1215 reviews) | Not enough data | 
| **Account Identification ** | 8.8 (1306 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (1100 reviews) | Not enough data | 
| **Revenue Planning ** | 7.8 (1092 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (1047 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (1093 reviews) | Not enough data | 
| **Customization ** | 8.3 (1144 reviews) | Not enough data | 

#### Campaign Execution

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Website Personalization ** | 8.0 (1063 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.6 (1203 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (1187 reviews) | Not enough data | 
| **Email Campaigns ** | 8.3 (1144 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | 
| **Decision Making** | 7.2 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **PipeCandy** | N/A | N/A |

#### Lead Generation

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |
| **PipeCandy** | N/A | N/A |

#### Lead Facilitation

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | 
| **Data Entry** | 8.5 (471 reviews) | Not enough data | 
| **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Coaching ** | 8.3 (454 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **AI Text Generation** | 7.9 (262 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | 
| **Decision Making** | 8.1 (28 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |
| **PipeCandy** | N/A | N/A |

#### Integrated Workflows

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Task Management** | 8.1 (913 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.2 (920 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 7.7 (885 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.0 (862 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (931 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 7.8 (860 reviews) ✓ Verified | Not enough data | 
| **Shared Records** | 8.1 (878 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Content Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.3 (872 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (868 reviews) | Not enough data | 
| **Gamification** | 7.4 (819 reviews) | Not enough data | 

#### AI and Automation

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Prioritization** | 8.3 (867 reviews) | Not enough data | 
| **Lead Scoring** | 8.3 (877 reviews) ✓ Verified | Not enough data | 
| **Best Time of Day Scheduling** | 7.9 (826 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (876 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (818 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **AI Text Generation** | 7.5 (661 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | 
| **Decision Making** | 8.0 (59 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |
| **PipeCandy** | N/A | N/A |

#### Dialing Options

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | 
| **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Whisper Coaching ** | Feature Not Available | Not enough data | 
| **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | 

#### Automation

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | 
| **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |
| **PipeCandy** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Contact Data Availability** | 8.4 (1049 reviews) | Not enough data | 
| **Account Data Availability** | 8.6 (1048 reviews) | Not enough data | 
| **Offline Data** | 7.7 (706 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Integrations** | 8.7 (1013 reviews) | Not enough data | 
| **Topic Customization** | 8.4 (756 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (701 reviews) | Not enough data | 
| **Alerts** | 8.5 (783 reviews) | Not enough data | 
| **Real-time Intent** | 8.3 (793 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |
| **PipeCandy** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Validation** | 8.6 (1293 reviews) | Not enough data | 
| **Lead Enrichment** | 8.6 (1278 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.5 (1320 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 8.5 (1244 reviews) | Not enough data | 
| **Browser Extension** | 8.7 (1268 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Cross-system Integration** | 7.7 (84 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |
| **PipeCandy** | N/A | N/A |

#### Lead Monitoring

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Features** | 8.8 (1418 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (1346 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.5 (1317 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | 

#### Data Capture

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Mobile** | 8.0 (902 reviews) | Not enough data | 
| **Websites** | 8.6 (1281 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.1 (1206 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.6 (1338 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Export/Import** | 8.8 (1434 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (1316 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Forms** | 8.2 (1159 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.2 (1209 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.1 (1179 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.7 (1361 reviews) ✓ Verified | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |
| **PipeCandy** | N/A | N/A |

#### Data collection

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (643 reviews) | Not enough data | 
| **Data Sources** | 8.5 (768 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.5 (756 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.7 (793 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.7 (774 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Web** | 8.3 (703 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (670 reviews) | Not enough data | 
| **Benchmarks** | 8.1 (655 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 8.0 (677 reviews) | Not enough data | 

#### Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Custom Dashboards** | 8.2 (701 reviews) | Not enough data | 
| **Reports** | 8.5 (738 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (760 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Search** | 8.9 (829 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.7 (776 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.9 (671 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.4 (749 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.3 (704 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.4 (697 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Cross-system Integration** | 7.5 (36 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (37 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |
| **PipeCandy** | N/A | N/A |

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **AI Text Generation** | 7.7 (614 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.4 (612 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Decision Making** | 8.1 (63 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.0/10 | 68 |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Cross-system Integration** | 7.1 (64 reviews) | Not enough data | 
| **Proactive Assistance** | 6.9 (65 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Lead Management** | Not enough data | Feature Not Available | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Feature Not Available | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | 
| **Decision Making** | 7.1 (11 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (22 reviews) | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Open Rates** | 8.5 (508 reviews) | Not enough data | 
| **Link Activity** | 8.6 (501 reviews) | Not enough data | 
| **Attachment Activity** | 8.6 (463 reviews) | Not enough data | 

#### Customizations

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (498 reviews) | Not enough data | 
| **Notifications** | 8.7 (515 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (498 reviews) | Not enough data | 
| **Templates** | 8.6 (505 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **AI Text Generation** | 8.2 (296 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |
| **PipeCandy** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | 

#### Calling

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | 
| **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | 
| **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | 
| **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **Auto Dialer** | 8.2 (12 reviews) | Not enough data | 

#### Contacts

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | 
| **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | 

#### Insights

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | 
| **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | 
| **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | 
| **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |
| **PipeCandy** | 8.4/10 | 9 |

#### Agentic AI - Marketing Account Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Market Insights ** | 8.4 (979 reviews) | 8.1 (6 reviews) | 
| **Account-level Insights ** | 8.5 (998 reviews) | 8.9 (6 reviews) | 
| **Lead Analysis ** | 8.4 (971 reviews) | Feature Not Available | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Segmentation ** | 8.4 (912 reviews) | 8.1 (7 reviews) | 
| **Predictive Scoring ** | 8.2 (651 reviews) | Feature Not Available | 
| **Account Identification ** | 8.5 (925 reviews) | 8.6 (6 reviews) | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (129 reviews) | Feature Not Available | 
| **Opportunity Timeline ** | 8.3 (131 reviews) | Feature Not Available | 
| **Customization ** | 8.0 (336 reviews) | Feature Not Available | 

#### Data Availability - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to GTM Workspace - Powered by ZoomInfo (12):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Verification Software](https://www.g2.com/categories/email-verification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to PipeCandy (1):** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)


---
## Reviewer Demographics

### By Company Size

| Segment | GTM Workspace - Powered by ZoomInfo | PipeCandy | 
|---|---|---|
| **Small-Business** | 25.9% | 35.5% | 
| **Mid-Market** | 48.3% | 54.8% | 
| **Enterprise** | 25.9% | 9.7% | 

### By Industry

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

#### PipeCandy

- **Information Technology and Services:** 19.4%
- **Computer Software:** 19.4%
- **Marketing and Advertising:** 12.9%
- **Internet:** 9.7%
- **Hospital & Health Care:** 9.7%
- **Logistics and Supply Chain:** 6.5%
- **Warehousing:** 3.2%
- **Retail:** 3.2%
- **Management Consulting:** 3.2%
- **Information Services:** 3.2%
- **Other:** 9.7%

---
## Alternatives

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9673 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1989 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (639 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1659 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4121 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (327 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1368 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)

### Alternatives to PipeCandy

- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (824 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (479 reviews)
- [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) — 0.0/5 stars (678 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (947 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1343 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews)
- [Owler](https://www.g2.com/products/owler/reviews) — 4.3/5 stars (483 reviews)
- [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5345 reviews)

---
## Top Discussions

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

### PipeCandy

- Title: [Do you also provide executive names and contact data for eCommerce companies?](https://www.g2.com/discussions/contact-intel) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We have built a robust partner eco-system that builds contact data for eCommerce companies (even the smaller ones)."
- Title: [We want to get some questions answered about specific eCommerce categories, markets and probably about competitors. Would you provide such insights?](https://www.g2.com/discussions/ecommerce-research) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. We offer custom-built insights and research reports."
- Title: [How do you calculate web sales revenue for private eCommerce companies?](https://www.g2.com/discussions/data-acquistion) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Well, it’s a secret. But we are going to lift the curtains just a wee bit for you. Two companies with the same web traffic for their eCommerce websites and..."
- Title: [How are you different from other companies that provide technology or traffic data?](https://www.g2.com/discussions/the-data-we-provide) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The fundamental difference is that we track eCommerce companies and they track eCommerce websites among other things. Technology usage and traffic are among..."
- Title: [So, are you a data, predictive analytics and market research company?](https://www.g2.com/discussions/classification-fc9c0c03-8b68-4ab1-8ca0-193ce7859212) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-pipecandy)