# GTM Workspace - Powered by ZoomInfo vs LinkedIn Marketing Solutions Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GTM Workspace - Powered by ZoomInfo excels in user experience, highlighting its intuitive interface and natural language search capabilities. Users appreciate how it streamlines tasks and helps them stay organized with up-to-date contact information.
- **Users say** LinkedIn Marketing Solutions offers robust audience targeting, allowing marketers to reach specific professional demographics effectively. Reviewers commend its ability to connect with active users based on job titles and industries, making it a strong choice for B2B marketing.
- **According to verified reviews** , GTM Workspace - Powered by ZoomInfo stands out for its quick implementation process. Users have noted that the onboarding experience is smooth, which helps teams get up and running without significant downtime.
- **Reviewers mention** that while LinkedIn Marketing Solutions is easy to use, some users have expressed a desire for more advanced features to enhance their marketing strategies. Despite its strengths, there are areas where users feel it could improve to better meet their needs.
- **G2 reviewers highlight** the quality of support provided by GTM Workspace - Powered by ZoomInfo, with many users praising the responsiveness and helpfulness of the support team. This level of service contributes to a more positive overall experience for users.
- **Users find** that LinkedIn Marketing Solutions integrates well with other lead-processing platforms, which enhances its functionality. However, some users feel that the platform could benefit from additional features to further streamline their marketing efforts.



| | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 9,107 | 269 | 
| **Largest Market Segment** | Mid-Market (48.3% of reviews) | Small-Business (44.0% of reviews) | 
| **Entry Level Price** | Contact Us 1 Seat | No pricing available | 

---
## Top Pros & Cons

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

### LinkedIn Marketing Solutions

Pros:
- LinkedIn Integration (4 reviews)
- Ad Management (3 reviews)

Cons:
- Expensive (5 reviews)
- High Subscription Cost (2 reviews)

---
## Ratings Comparison
| Rating | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
  | **Meets Requirements** | 8.7 (7434 reviews) | 8.2 (218 reviews) | 
  | **Ease of Use** | 8.8 (7516 reviews) | 8.0 (223 reviews) | 
  | **Ease of Setup** | 8.9 (2261 reviews) | 7.8 (107 reviews) | 
  | **Ease of Admin** | 8.7 (1488 reviews) | 7.9 (95 reviews) | 
  | **Quality of Support** | 8.7 (6642 reviews) | 7.6 (192 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (1504 reviews) | 7.8 (91 reviews) | 
  | **Product Direction (% positive)** | 8.7 (7191 reviews) | 6.7 (214 reviews) | 

---
## Pricing

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

### LinkedIn Marketing Solutions

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4711 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Availability** | 8.3 (4362 reviews) ✓ Verified | Not enough data | 
| **Company Data Availability** | 8.5 (4292 reviews) ✓ Verified | Not enough data | 
| **Industry Research Availability** | 8.2 (2915 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 7.9 (418 reviews) | Not enough data | 

#### Data Accuracy

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (4352 reviews) ✓ Verified | Not enough data | 
| **Company Data Accuracy** | 8.2 (4250 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Accuracy** | 7.9 (404 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.3 (132 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (131 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (132 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (134 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (131 reviews) | Not enough data | 
| **Decision Making** | 7.5 (132 reviews) | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Internationalization** | 7.8 (427 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.6 (1320 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.6 (1628 reviews) ✓ Verified | Not enough data | 
| **Reporting/Dashboards** | 8.2 (1365 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.7 (1055 reviews) ✓ Verified | Not enough data | 
| **APIs** | 8.2 (1238 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Builder** | 8.4 (3444 reviews) ✓ Verified | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.4 (3453 reviews) ✓ Verified | Not enough data | 
| **Data Cleaning/Enrichment** | 8.0 (3176 reviews) ✓ Verified | Not enough data | 
| **Data Segmentation/Filtering** | 8.3 (3478 reviews) ✓ Verified | Not enough data | 
| **Search** | 8.6 (4209 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 8.1 (3345 reviews) ✓ Verified | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.0 (2705 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.8 (1247 reviews) ✓ Verified | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Market Insights ** | 8.6 (1266 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.7 (1294 reviews) | Not enough data | 
| **Lead Analysis ** | 8.6 (1276 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Segmentation ** | 8.6 (1252 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.3 (1216 reviews) | Not enough data | 
| **Account Identification ** | 8.8 (1306 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.0 (1100 reviews) | Not enough data | 
| **Revenue Planning ** | 7.8 (1092 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (1047 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.0 (1093 reviews) | Not enough data | 
| **Customization ** | 8.3 (1144 reviews) | Not enough data | 

#### Campaign Execution

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Website Personalization ** | 8.0 (1063 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.6 (1203 reviews) | Not enough data | 
| **Trending Accounts ** | 8.5 (1187 reviews) | Not enough data | 
| **Email Campaigns ** | 8.3 (1144 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (31 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (31 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (31 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (30 reviews) | Not enough data | 
| **Decision Making** | 7.2 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Generation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Facilitation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Customer-facing Chatbot** | 8.0 (333 reviews) | Not enough data | 
| **Lead Qualification** | 8.6 (466 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | 8.5 (462 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.0 (435 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.3 (450 reviews) | Not enough data | 
| **Data Entry** | 8.5 (471 reviews) | Not enough data | 
| **Integrations / APIs** | 8.5 (460 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Coaching ** | 8.3 (454 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (449 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **ROI Forecasting ** | 8.0 (440 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.3 (450 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.9 (262 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (262 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (29 reviews) | Not enough data | 
| **Multi-step Planning** | 7.9 (29 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (29 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (28 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (28 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (28 reviews) | Not enough data | 
| **Decision Making** | 8.1 (28 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Integrated Workflows

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Task Management** | 8.1 (913 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.2 (920 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 7.7 (885 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.0 (862 reviews) | Not enough data | 
| **CRM Integration** | 8.6 (931 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 7.8 (860 reviews) ✓ Verified | Not enough data | 
| **Shared Records** | 8.1 (878 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Content Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.3 (889 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.3 (872 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.1 (868 reviews) | Not enough data | 
| **Gamification** | 7.4 (819 reviews) | Not enough data | 

#### AI and Automation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Prioritization** | 8.3 (867 reviews) | Not enough data | 
| **Lead Scoring** | 8.3 (877 reviews) ✓ Verified | Not enough data | 
| **Best Time of Day Scheduling** | 7.9 (826 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (876 reviews) | Not enough data | 
| **Machine Learning** | 7.9 (818 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.5 (661 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (59 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (59 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (58 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (59 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.8 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (57 reviews) | Not enough data | 
| **Decision Making** | 8.0 (59 reviews) | Not enough data | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Dialing Options

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Preview Dialing** | 8.9 (118 reviews) ✓ Verified | Not enough data | 
| **Progressive Dialing** | 8.7 (118 reviews) ✓ Verified | Not enough data | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Whisper Coaching ** | Feature Not Available | Not enough data | 
| **Callback Scheduling ** | 8.5 (113 reviews) ✓ Verified | Not enough data | 
| **Call Recording ** | 8.4 (109 reviews) ✓ Verified | Not enough data | 

#### Automation

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Voice Activity Detection** | 8.3 (100 reviews) | Not enough data | 
| **Interactive Voice Response (IVR)** | Feature Not Available | Not enough data | 
| **Call Scrubbing** | 8.5 (103 reviews) | Not enough data | 

#### Agentic AI - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data Availability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Contact Data Availability** | 8.4 (1049 reviews) | Not enough data | 
| **Account Data Availability** | 8.6 (1048 reviews) | Not enough data | 
| **Offline Data** | 7.7 (706 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Integrations** | 8.7 (1013 reviews) | Not enough data | 
| **Topic Customization** | 8.4 (756 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 8.0 (701 reviews) | Not enough data | 
| **Alerts** | 8.5 (783 reviews) | Not enough data | 
| **Real-time Intent** | 8.3 (793 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |
| **LinkedIn Marketing Solutions** | 7.4/10 | 182 |

#### Platform Interoperability

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 7.9 (24 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Social Functionality** | Not enough data | Feature Not Available | 

#### Campaign Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 7.5 (161 reviews) | 
| **Campaign Optimization** | Not enough data | 7.1 (157 reviews) | 
| **Reach** | Not enough data | Feature Not Available | 
| **Bulk Editing** | Not enough data | 5.6 (124 reviews) | 
| **Batch Uploading** | Not enough data | 6.0 (116 reviews) | 
| **Brand Safety** | Not enough data | Feature Not Available | 
| **Fraud Protection** | Not enough data | 7.6 (114 reviews) | 
| **Frequency Capping** | Not enough data | Feature Not Available | 
| **Budget Pacing** | Not enough data | Feature Not Available | 
| **Creative Optimization** | Not enough data | 7.1 (140 reviews) | 
| **Rich Media Capabilties** | Not enough data | 6.9 (125 reviews) | 
| **In-App Ads** | Not enough data | 7.2 (65 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 6.9 (66 reviews) | 

#### Targeting

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (168 reviews) | 
| **Retargeting** | Not enough data | 7.9 (137 reviews) | 
| **Geo-Targeting** | Not enough data | 8.4 (160 reviews) | 
| **Contextual Targeting** | Not enough data | 7.9 (135 reviews) | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **API / Integrations** | Not enough data | 7.4 (108 reviews) | 
| **Custom Reports** | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Not enough data | 7.8 (144 reviews) | 
| **Performance and Reliability** | Not enough data | 7.8 (161 reviews) | 
| **Enterprise Scalability** | Not enough data | 7.7 (138 reviews) | 
| **Customization** | Not enough data | 7.1 (142 reviews) | 
| **Workflow Capability** | Not enough data | 7.4 (127 reviews) | 
| **Internationalization** | Not enough data | 8.1 (111 reviews) | 
| **Notifications** | Not enough data | 7.5 (149 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Lead Validation** | 8.6 (1292 reviews) | Not enough data | 
| **Lead Enrichment** | 8.6 (1277 reviews) ✓ Verified | Not enough data | 
| **Lead Quality** | 8.5 (1319 reviews) ✓ Verified | Not enough data | 
| **Lead Analysis** | 8.5 (1243 reviews) | Not enough data | 
| **Browser Extension** | 8.7 (1267 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.7 (83 reviews) | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Lead Monitoring

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Features** | 8.8 (1418 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (1346 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.5 (1317 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.8 (55 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (55 reviews) | Not enough data | 

#### Data Capture

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Mobile** | 8.0 (902 reviews) | Not enough data | 
| **Websites** | 8.6 (1281 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.1 (1206 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.6 (1338 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Export/Import** | 8.8 (1434 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (1316 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Forms** | 8.2 (1159 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.2 (1209 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.1 (1179 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.7 (1361 reviews) ✓ Verified | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Data collection

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Natural Language Processing (NLP)** | 8.1 (642 reviews) | Not enough data | 
| **Data Sources** | 8.5 (767 reviews) ✓ Verified | Not enough data | 
| **Custom Research Sources** | 8.5 (755 reviews) ✓ Verified | Not enough data | 
| **Lead Enrichment** | 8.7 (792 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Collection** | 8.7 (773 reviews) ✓ Verified | Not enough data | 

#### Segment Trending

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Web** | 8.3 (702 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.1 (669 reviews) | Not enough data | 
| **Benchmarks** | 8.1 (654 reviews) ✓ Verified | Not enough data | 
| **Finance ** | 8.0 (676 reviews) | Not enough data | 

#### Analysis

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Custom Dashboards** | 8.2 (700 reviews) | Not enough data | 
| **Reports** | 8.5 (737 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (759 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Search** | 8.8 (828 reviews) ✓ Verified | Not enough data | 
| **User, Role, And Access Management** | 8.7 (775 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 7.9 (670 reviews) ✓ Verified | Not enough data | 
| **Alerts** | 8.4 (748 reviews) ✓ Verified | Not enough data | 
| **Collaboration** | 8.3 (703 reviews) ✓ Verified | Not enough data | 
| **Compliance** | 8.4 (696 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.5 (35 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (36 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 7.7 (614 reviews) | Not enough data | 
| **AI Text-to-Speech** | 7.4 (612 reviews) | Not enough data | 

#### Agentic AI - Email Verification

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Decision Making** | 8.1 (63 reviews) | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Lead Mining

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 7.1 (63 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (64 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Cross-system Integration** | 8.1 (24 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 7.1 (11 reviews) | Not enough data | 
| **Decision Making** | 7.1 (11 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.5 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (22 reviews) | Not enough data | 
| **Decision Making** | 8.7 (22 reviews) | Not enough data | 

#### Analytics

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Open Rates** | 8.5 (508 reviews) | Not enough data | 
| **Link Activity** | 8.6 (501 reviews) | Not enough data | 
| **Attachment Activity** | 8.6 (463 reviews) | Not enough data | 

#### Customizations

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Email Platform Integration** | 8.8 (510 reviews) | Not enough data | 
| **Email Scheduling** | 8.9 (498 reviews) | Not enough data | 
| **Notifications** | 8.7 (515 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (498 reviews) | Not enough data | 
| **Templates** | 8.6 (505 reviews) | Not enough data | 

#### Generative AI

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **AI Text Generation** | 8.2 (296 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (14 reviews) | Not enough data | 

#### Calling

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Record Calls** | 8.1 (284 reviews) ✓ Verified | Not enough data | 
| **Generate Location** | 8.6 (267 reviews) ✓ Verified | Not enough data | 
| **Call Types** | 8.5 (286 reviews) ✓ Verified | Not enough data | 
| **Click-to-Call** | 8.5 (297 reviews) ✓ Verified | Not enough data | 
| **Auto Dialer** | 8.2 (12 reviews) | Not enough data | 

#### Contacts

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Personalization** | 8.6 (256 reviews) ✓ Verified | Not enough data | 
| **Information Locater** | 8.7 (287 reviews) ✓ Verified | Not enough data | 
| **Record Prospect Data** | 8.8 (290 reviews) ✓ Verified | Not enough data | 

#### Insights

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Notes** | 8.4 (286 reviews) ✓ Verified | Not enough data | 
| **Daily Summary** | 8.6 (291 reviews) ✓ Verified | Not enough data | 
| **Automated Voicemails** | 8.2 (283 reviews) ✓ Verified | Not enough data | 
| **Automated Emails** | 8.5 (293 reviews) ✓ Verified | Not enough data | 
| **Sorts Prospects** | 8.6 (287 reviews) | Not enough data | 
| **Automated Note Taking** | 8.1 (12 reviews) | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |
| **LinkedIn Marketing Solutions** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (17 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (17 reviews) | Not enough data | 
| **Adaptive Learning** | 7.6 (16 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (17 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Market Insights ** | 8.4 (979 reviews) | Not enough data | 
| **Account-level Insights ** | 8.5 (998 reviews) | Not enough data | 
| **Lead Analysis ** | 8.4 (971 reviews) | Not enough data | 

#### Lead Management

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Segmentation ** | 8.4 (912 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.2 (651 reviews) | Not enough data | 
| **Account Identification ** | 8.5 (925 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.2 (129 reviews) | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Feature Not Available | Not enough data | 
| **Opportunity Timeline ** | 8.3 (131 reviews) | Not enough data | 
| **Customization ** | 8.0 (336 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Technographic Data Availability** | 8.5 (72 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Technographic Data Accuracy** | 8.4 (72 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to GTM Workspace - Powered by ZoomInfo (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to LinkedIn Marketing Solutions (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | GTM Workspace - Powered by ZoomInfo | LinkedIn Marketing Solutions | 
|---|---|---|
| **Small-Business** | 25.8% | 44.0% | 
| **Mid-Market** | 48.3% | 39.8% | 
| **Enterprise** | 25.9% | 16.2% | 

### By Industry

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

#### LinkedIn Marketing Solutions

- **Marketing and Advertising:** 19.1%
- **Computer Software:** 13.6%
- **Information Technology and Services:** 11.7%
- **Internet:** 5.1%
- **Management Consulting:** 3.9%
- **Staffing and Recruiting:** 3.5%
- **Education Management:** 2.3%
- **Telecommunications:** 1.9%
- **Financial Services:** 1.9%
- **Hospitality:** 1.6%
- **Other:** 35.4%

---
## Alternatives

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (656 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1664 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4132 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (345 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1375 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1047 reviews)

### Alternatives to LinkedIn Marketing Solutions

- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews) — 3.9/5 stars (242 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (475 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4024 reviews)

---
## Top Discussions

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

### LinkedIn Marketing Solutions

- Title: [What other ways are there to track the success of a campaign if not down to the individual?](https://www.g2.com/discussions/what-other-ways-are-there-to-track-the-success-of-a-campaign-if-not-down-to-the-individual) — 2 comments, 1 upvote
  > **Top comment:** "https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin
Hi, I hope you find answers in the above link."
- Title: [How are you using LinkedIn Marketing Solutions for Android-focused marketing?](https://www.g2.com/discussions/how-are-you-using-linkedin-marketing-solutions-for-android-focused-marketing) — 1 comment, 1 upvote
  > **Top comment:** "Android solution solving benefit of the day "
- Title: [How can I market on LinkedIn for free?](https://www.g2.com/discussions/how-can-i-market-on-linkedin-for-free) — 1 comment
  > **Top comment:** "Attractive Profile:

- Create a complete and professional profile.
- Use an appropriate photo and a clear description.

Valuable Content:

- Share relevant..."
- Title: [What are marketing solutions?](https://www.g2.com/discussions/what-are-marketing-solutions) — 1 comment
  > **Top comment:** "LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:

1...."
- Title: [How can LinkedIn be used for marketing?](https://www.g2.com/discussions/how-can-linkedin-be-used-for-marketing) — 1 comment
  > **Top comment:** "By building a strong profile related to your business."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gtm-workspace-powered-by-zoominfo-vs-linkedin-marketing-solutions)