# GrowthHero vs UpPromote: Affiliate & Referral Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UpPromote: Affiliate & Referral excels in user experience, with a clean interface that makes it easy for affiliates to track their performance. Users appreciate the straightforward setup process, which has been highlighted as a significant advantage for businesses looking to get started quickly.
- **Users say** that GrowthHero offers a user-friendly configuration process, making it easy to set up affiliate partnerships and manage unique accounts. Recent feedback emphasizes the helpfulness of the support team, which is noted for its quick response times, ensuring users feel supported throughout their experience.
- **Reviewers mention** that UpPromote: Affiliate & Referral provides a robust free version that includes valuable features, such as the ability to customize branding by removing promotional logos. This flexibility is particularly appreciated by users who want to maintain a professional appearance for their affiliate programs.
- **According to verified reviews** , GrowthHero is praised for its effective organization of influencer partnerships, with users noting that monthly payouts are streamlined and hassle-free. This feature is particularly beneficial for small businesses looking to manage their affiliate relationships efficiently.
- **G2 reviewers highlight** that UpPromote: Affiliate & Referral's auto payment feature simplifies the payment process for affiliates, allowing businesses to set up recurring payments easily. This functionality is a game-changer for users who want to ensure timely compensation for their affiliates without manual intervention.
- **Users express concern** that while GrowthHero has a solid foundation, it may not meet all specific workflow needs as effectively as UpPromote: Affiliate & Referral. Some users have noted challenges in customization options, which could limit the adaptability of the software for more complex affiliate programs.



| | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 19 | 93 | 
| **Largest Market Segment** | Small-Business (84.2% of reviews) | Small-Business (84.9% of reviews) | 
| **Entry Level Price** | $49.00 Per Month | Free Per Month | 

---
## Top Pros & Cons

### GrowthHero

Pros:
- Customer Support (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Difficult Learning (1 reviews)
- Inaccuracy (1 reviews)

### UpPromote: Affiliate & Referral

Pros:
- Ease of Use (10 reviews)
- Affiliate Marketing (8 reviews)

Cons:
- Expensive (3 reviews)
- Difficult Learning (1 reviews)

---
## Ratings Comparison
| Rating | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
  | **Meets Requirements** | 6.8 (10 reviews) | 9.4 (55 reviews) | 
  | **Ease of Use** | 8.2 (10 reviews) | 9.5 (57 reviews) | 
  | **Ease of Setup** | 9.4 (6 reviews) | 9.6 (53 reviews) | 
  | **Ease of Admin** | 9.2 (6 reviews) | 9.5 (25 reviews) | 
  | **Quality of Support** | 7.8 (9 reviews) | 9.7 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.8 (6 reviews) | 9.9 (25 reviews) | 
  | **Product Direction (% positive)** | 6.5 (10 reviews) | 9.3 (50 reviews) | 

---
## Pricing

### GrowthHero

#### Entry-Level Pricing

Plan: Starter

Price: $49.00 Per Month

Key Features:
- 100 Partner Orders/mo
- 2 Admin Seats
- Unlimited Partner Programs

[Browse all 3 editions](https://www.g2.com/products/growthhero/pricing)

#### Free Trial

Yes

### UpPromote: Affiliate & Referral

#### Entry-Level Pricing

Plan: Free Plan

Price: Free Per Month

Description: All the basics for starting an affiliate campaign.

Key Features:
- Customizable affiliate registration form
- Tracking by affiliate links
- Tracking by coupons

[Browse all 4 editions](https://www.g2.com/products/uppromote-affiliate-referral/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **GrowthHero** | 6.9/10 | 8 |
| **UpPromote: Affiliate & Referral** | 9.6/10 | 54 |

#### Link Options

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Custom Links** | 7.5 (6 reviews) | 9.9 (28 reviews) | 
| **Referral Link Generator** | 7.9 (7 reviews) | 9.9 (36 reviews) | 
| **Smart Link** | 7.4 (7 reviews) | 9.7 (19 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 10.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Email Updates** | 6.2 (7 reviews) | 9.1 (17 reviews) | 
| **Affiliate Tracking** | 6.9 (8 reviews) | 9.8 (42 reviews) | 
| **Cookieless Tracking** | Not enough data | 9.4 (14 reviews) | 

#### Affiliate Management

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Affiliate Network** | 6.1 (6 reviews) | 9.8 (29 reviews) | 
| **Commissions and Payouts** | 6.5 (8 reviews) | 9.6 (35 reviews) | 
| **Customization** | 6.9 (7 reviews) | 9.2 (28 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GrowthHero** | N/A | N/A |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Influencer Marketing

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Feature Not Available | Not enough data | 
| **Audience Analysis** | Feature Not Available | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Feature Not Available | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Feature Not Available | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Feature Not Available | Not enough data | 
| **E-Commerce Integration** | Feature Not Available | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **GrowthHero** | N/A | N/A |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **GrowthHero** | N/A | N/A |
| **UpPromote: Affiliate & Referral** | N/A | N/A |

#### Discovery

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to GrowthHero (2):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)



---
## Reviewer Demographics

### By Company Size

| Segment | GrowthHero | UpPromote: Affiliate & Referral | 
|---|---|---|
| **Small-Business** | 84.2% | 84.9% | 
| **Mid-Market** | 15.8% | 10.5% | 
| **Enterprise** | 0% | 4.7% | 

### By Industry

#### GrowthHero

- **Cosmetics:** 31.6%
- **Health, Wellness and Fitness:** 21.1%
- **Consumer Goods:** 15.8%
- **Apparel & Fashion:** 15.8%
- **Sporting Goods:** 5.3%
- **Retail:** 5.3%
- **Marketing and Advertising:** 5.3%

#### UpPromote: Affiliate & Referral

- **Health, Wellness and Fitness:** 18.6%
- **Consumer Goods:** 10.2%
- **Apparel & Fashion:** 8.5%
- **Retail:** 8.5%
- **Cosmetics:** 3.4%
- **Food & Beverages:** 3.4%
- **Information Technology and Services:** 3.4%
- **Logistics and Supply Chain:** 3.4%
- **Marketing and Advertising:** 3.4%
- **Computer & Network Security:** 3.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to GrowthHero

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2386 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4162 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2658 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)

### Alternatives to UpPromote: Affiliate & Referral

- [GOAFFPRO](https://www.g2.com/products/goaffpro/reviews) — 4.9/5 stars (48 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2386 reviews)
- [Refersion](https://www.g2.com/products/refersion/reviews) — 3.6/5 stars (22 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (928 reviews)
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — 4.8/5 stars (331 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (724 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Systeme.io](https://www.g2.com/products/systeme-io/reviews) — 4.8/5 stars (750 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)

---
## Top Discussions

### GrowthHero

No discussions available for this product.

### UpPromote: Affiliate & Referral

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/growthhero-vs-uppromote-affiliate-referral)