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Compare GrowthBook and Optimizely Web Experimentation 
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At a Glance
Market Segments
Small-Business (54.2% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Free 3 seats
Contact Vendor
GrowthBook
Star Rating
(24)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 seats
Browse all 3 pricing plansOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in Data Enrichment with a score of 9.3, allowing for comprehensive insights into visitor behavior, while GrowthBook, although strong, scores lower in this area, indicating a potential gap in data integration capabilities.
- Reviewers mention that GrowthBook shines in Feature Testing with a score of 9.2, highlighting its robust capabilities for testing various features, whereas Optimizely's score of 8.5 suggests it may not offer the same level of flexibility in this aspect.
- G2 users indicate that Optimizely's Heatmaps feature, scoring 6.9, is less effective compared to GrowthBook's score of 4.9, suggesting that users may find GrowthBook's visual analytics tools more beneficial for understanding user interactions.
- Users on G2 report that Optimizely's Ease of Setup is rated at 8.1, which is higher than GrowthBook's 7.1, indicating that users may find Optimizely easier to implement and start using effectively.
- Reviewers mention that GrowthBook's Reporting and Analytics feature scores 9.0, which is significantly higher than Optimizely's 8.2, suggesting that users may prefer GrowthBook for its superior analytics capabilities that provide deeper insights into campaign performance.
- Users say that Optimizely's Segmentation capabilities, particularly in A/B Testing with a score of 8.8, are highly regarded, while GrowthBook's performance in this area is not as strong, indicating that Optimizely may offer more effective tools for targeted experimentation.
Pricing
Entry-Level Pricing
GrowthBook
GrowthBook Cloud Starter
Free
3 seats
A free version of GrowthBook cloud for up to 3 users.
- Cloud hosted on our servers
- Up to 3 GrowthBook users
- Unlimited traffic
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
GrowthBook
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.7
21
8.4
296
Ease of Use
8.0
23
8.1
309
Ease of Setup
7.3
15
8.0
155
Ease of Admin
8.5
8
8.2
124
Quality of Support
8.6
21
8.0
252
Has the product been a good partner in doing business?
8.6
7
7.9
119
Product Direction (% positive)
10.0
21
7.8
271
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
9.2
12
8.3
24
8.9
12
8.3
25
8.2
11
8.0
23
Functionality
8.5
11
8.0
25
9.2
11
8.5
26
7.9
11
7.6
26
Computing
7.4
16
7.9
67
6.3
15
6.4
61
6.8
15
6.9
72
Experimental Design
8.9
17
8.4
70
9.1
17
8.7
69
8.2
17
8.7
69
Analytics
8.8
15
8.2
68
5.1
14
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
GrowthBook and Optimizely Web Experimentation are categorized as A/B Testing and Feature Management
Unique Categories
GrowthBook has no unique categories
Optimizely Web Experimentation is categorized as Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), Configuration Management, and Personalization
Reviews
Reviewers' Company Size
GrowthBook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.8%
Leisure, Travel & Tourism
12.5%
Information Technology and Services
12.5%
Real Estate
4.2%
Online Media
4.2%
Other
45.8%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Discussions
GrowthBook has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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