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Compare GrowthBook and Optimizely Feature Experimentation 
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At a Glance
Market Segments
Small-Business (54.2% of reviews)
Mid-Market (50.9% of reviews)
Entry-Level Pricing
Free 3 seats
No pricing available
GrowthBook
Star Rating
(24)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 3 seats
Browse all 3 pricing plansOptimizely Feature Experimentation
Star Rating
(116)4.3 out of 5
Market Segments
Mid-Market (50.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Feature ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Feature Experimentation excels in its Feature Testing capabilities, scoring 8.7, while GrowthBook shines even brighter with a score of 9.2, indicating a more robust feature testing experience.
- Reviewers mention that GrowthBook offers superior Reporting and Analytics with a score of 9.0, compared to Optimizely's 7.0, highlighting GrowthBook's advanced analytics tools that provide deeper insights into user behavior.
- G2 users note that both products have similar scores in Multi-Environment Control at 8.3, but users on G2 appreciate Optimizely's more intuitive interface for managing multiple environments.
- Users say that GrowthBook's Concurrent Testing capabilities are particularly strong, scoring 9.1, which allows for more efficient testing of multiple variations simultaneously compared to Optimizely's score of 7.3.
- Reviewers mention that while both platforms offer Mobile Testing, GrowthBook's score of 8.1 suggests a more user-friendly experience for mobile environments compared to Optimizely's 7.7.
- Users report that Optimizely's Flag Management feature, scoring 8.6, is highly praised for its ease of use, but GrowthBook's 9.1 score indicates a more comprehensive and user-friendly approach to managing feature flags.
Pricing
Entry-Level Pricing
GrowthBook
GrowthBook Cloud Starter
Free
3 seats
A free version of GrowthBook cloud for up to 3 users.
- Cloud hosted on our servers
- Up to 3 GrowthBook users
- Unlimited traffic
Optimizely Feature Experimentation
No pricing availableFree Trial
GrowthBook
Free Trial is available
Optimizely Feature Experimentation
Free Trial is available
Ratings
Meets Requirements
8.7
21
8.1
79
Ease of Use
8.0
23
8.1
85
Ease of Setup
7.3
15
7.0
40
Ease of Admin
8.5
8
7.9
26
Quality of Support
8.6
21
8.1
67
Has the product been a good partner in doing business?
8.6
7
8.7
26
Product Direction (% positive)
10.0
21
7.9
71
Features by Category
Management
9.2
12
8.6
37
8.9
12
8.5
37
8.2
11
7.6
36
Functionality
8.5
11
8.6
37
9.2
11
8.8
38
7.9
11
7.6
37
Computing
7.4
16
Feature Not Available
6.3
15
6.5
27
6.8
15
7.6
29
Experimental Design
8.9
17
7.7
30
9.1
17
7.7
29
8.2
17
8.0
29
Analytics
8.8
15
7.1
29
5.1
14
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
Not enough data
8.2
18
Not enough data
Feature Not Available
Not enough data
8.5
18
Not enough data
7.4
18
Not enough data
8.5
17
Not enough data
7.4
18
Reporting
Not enough data
7.3
16
Not enough data
7.9
17
Personalization
Not enough data
7.6
17
Not enough data
7.6
17
Not enough data
7.9
16
Administration
Not enough data
7.5
17
Not enough data
7.6
16
Not enough data
8.5
16
Not enough data
7.4
16
Categories
Categories
Shared Categories
GrowthBook and Optimizely Feature Experimentation are categorized as A/B Testing and Feature Management
Unique Categories
GrowthBook has no unique categories
Optimizely Feature Experimentation is categorized as Mobile App Optimization and Personalization
Reviews
Reviewers' Company Size
GrowthBook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Feature Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.8%
Leisure, Travel & Tourism
12.5%
Information Technology and Services
12.5%
Real Estate
4.2%
Online Media
4.2%
Other
45.8%
Financial Services
16.4%
Computer Software
10.3%
Retail
6.0%
Information Technology and Services
6.0%
Real Estate
5.2%
Other
56.0%
Discussions
GrowthBook has no discussions with answers
Is optimizely open source?
1 Comment
MM
No. It is not.Read more
Optimizely Feature Experimentation has no more discussions with answers
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