# Groupon vs LivingSocial Comparison

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## Frequently Asked Questions

### What is the difference between Groupon vs LivingSocial?

Groupon stands out from LivingSocial with a higher G2 rating, more reviews, and stronger reviewer satisfaction on key dimensions.

| [Groupon](https://www.g2.com/products/groupon/reviews) | [LivingSocial](https://www.g2.com/products/livingsocial/reviews) |
| --- | --- |
| 4.2/5 (91 reviews) | 3.8/5 (19 reviews) |
| — | — |
| 8.6 | 8.6 |
| 7.9 | 7.0 |
| Wide variety of local deals and easy-to-use platform | Discounted certificates for local activities and gifts |



### How do the pricing models of Groupon and LivingSocial compare?

Groupon is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to LivingSocial.

- **Groupon:** In recent reviews, many highlight the platform's ability to offer significant savings and a wide range of affordable deals for local activities, travel, and products.
- **LivingSocial:** Reviewers note that LivingSocial provides discounted certificates and affordable options, but some mention issues with deal expirations and limited value in certain categories.
- **Switching reasons:** Several reviewers recommend Groupon over LivingSocial due to more reliable value and better overall deal satisfaction.



### What are the best alternatives to Groupon and LivingSocial?

The top 3 alternatives to Groupon and LivingSocial are Vagaro, Travelzoo, and dealsaver.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Groupon](https://www.g2.com/products/groupon/reviews) | 4.2/5 (91 reviews) | — | Reviewers highlight strong value and frequent discounts | Wide variety of local deals and easy-to-use platform |
| [LivingSocial](https://www.g2.com/products/livingsocial/reviews) | 3.8/5 (19 reviews) | — | Affordable certificates, but some concerns about deal expirations | Discounted certificates for local activities and gifts |
| [Vagaro](https://www.g2.com/products/vagaro/reviews) | 4.6/5 (394 reviews) | Small-Business | — | Comprehensive booking and business management features |
| [Travelzoo](https://www.g2.com/products/travelzoo/reviews) | 4.2/5 (52 reviews) | Small-Business | — | Curated travel and entertainment deals |
| [dealsaver](https://www.g2.com/products/dealsaver/reviews) | 3.9/5 (4 reviews) | — | — | Local deal discovery |



### Which Merchant Marketing features should I prioritize when comparing Groupon and LivingSocial?

Buyers comparing Groupon and LivingSocial should prioritize deal variety, ease of use, quality of support, ease of setup, and value for money.

- **Deal variety:** Groupon is frequently praised for its wide range of local deals and activities; LivingSocial is noted for discounted certificates but with fewer mentions of breadth.
- **Ease of use:** Groupon scores 8.9, LivingSocial 8.7, indicating both are highly usable with a slight edge to Groupon.
- **Quality of support:** Groupon scores 7.9, LivingSocial 7.0, showing a notable advantage for Groupon in support satisfaction.
- **Ease of setup:** Both score 8.6, indicating parity in initial implementation experience.
- **Value for money:** Reviewers consistently cite Groupon's strong value and frequent discounts, while LivingSocial receives mixed feedback on deal expiration and value.



### What are the pros and cons of Groupon vs LivingSocial?

Groupon's headline strength is its wide variety of local deals and ease of use, while LivingSocial is noted for affordable certificates and group activity options.

- **Groupon strengths:** Wide range of local deals, easy-to-use platform, significant savings, and frequent discounts.
- **Groupon trade-offs:** Reviewers mention deal expirations, fine print restrictions, and occasional customer support challenges.
- **LivingSocial strengths:** Affordable certificates for local activities, useful for group gifts and outings, and accessible platform for discovering new experiences.
- **LivingSocial trade-offs:** Some reviewers cite issues with deal expirations, limited business diversity, and lower satisfaction with customer support.



### Is Groupon or LivingSocial better for small businesses?

Groupon is the better fit for small businesses, with more positive sentiment from reviewers in this segment.

- **Groupon:** Small-business reviewers consistently highlight the platform's ability to drive new customer traffic and provide exposure for local businesses.
- **LivingSocial:** Small-business reviewers note the platform's potential for boosting sales and reaching new customers, but mention concerns about deal profitability and support.



### Which Merchant Marketing platform has better integrations?

Groupon and LivingSocial are at parity for integrations, with no reviewer-cited integrations or third-party tool mentions for either product.

- **Groupon:** No integrations are mentioned in recent reviews.
- **LivingSocial:** No integrations are mentioned in recent reviews.



### How do Groupon and LivingSocial compare on customer support?

Groupon has a higher Quality of Support score than LivingSocial by 0.9 points, indicating a material advantage in reviewer satisfaction.

- **Groupon:** Reviewers describe support as generally responsive, though some mention delays and challenges with refunds or policy clarity.
- **LivingSocial:** Reviewers report mixed experiences, with some citing helpful support but others noting unresolved issues and dissatisfaction with refund processes.



### Which is easier to implement, Groupon or LivingSocial?

Groupon and LivingSocial are rated equally on Ease of Setup, both scoring 8.6, indicating parity in implementation experience.

- **Groupon:** Reviewers describe setup as straightforward and easy to navigate, with minimal barriers to getting started.
- **LivingSocial:** Reviewers also report an easy setup process, with positive feedback on initial onboarding and usability.



| | Groupon | LivingSocial | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 91 | 19 | 


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## Ratings Comparison
| Rating | Groupon | LivingSocial | 
|---|---|---|
  | **Meets Requirements** | 8.6 (68 reviews) | 7.3 (14 reviews) | 
  | **Ease of Use** | 8.9 (68 reviews) | 8.7 (14 reviews) | 
  | **Ease of Setup** | 8.6 (30 reviews) | 8.6 (12 reviews) | 
  | **Ease of Admin** | 8.6 (25 reviews) | 9.0 (10 reviews) | 
  | **Quality of Support** | 7.9 (58 reviews) | 7.0 (10 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (24 reviews) | 8.3 (13 reviews) | 
  | **Product Direction (% positive)** | 7.3 (65 reviews) | 5.8 (14 reviews) | 

---
## Pricing

### Groupon

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LivingSocial

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

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## Features Comparison By Category

### Merchant Marketing

| Product | Score | Reviews |
|---|---|---|
| **Groupon** | 7.7/10 | 57 |
| **LivingSocial** | 7.7/10 | 14 |

#### Analytics

| Feature | Groupon | LivingSocial | 
|---|---|---|
| **Merchant Marketing** | 7.7 (40 reviews) | 8.0 (10 reviews) | 
| **Profit Calculator** | 6.9 (30 reviews) | 8.3 (7 reviews) | 

#### Marketing

| Feature | Groupon | LivingSocial | 
|---|---|---|
| **Email Marketing** | 7.7 (36 reviews) | 7.8 (9 reviews) | 
| **Merchant Marketing** | 7.4 (34 reviews) | 6.9 (8 reviews) | 
| **Custom Merchant Pages** | 7.0 (35 reviews) | 7.6 (9 reviews) | 
| **Merchant-Run Deals** | 7.7 (36 reviews) | 7.4 (9 reviews) | 

#### Redemption

| Feature | Groupon | LivingSocial | 
|---|---|---|
| **Coupon Redemption** | 8.3 (45 reviews) | 7.6 (13 reviews) | 
| **POS System Integration** | 7.9 (29 reviews) | 7.6 (9 reviews) | 
| **Payment Gateway** | 8.3 (40 reviews) | 8.5 (10 reviews) | 

---
## Categories
**Shared Categories (1):** [Merchant Marketing Software](https://www.g2.com/categories/merchant-marketing)




---
## Reviewer Demographics

### By Company Size

| Segment | Groupon | LivingSocial | 
|---|---|---|
| **Small-Business** | 71.1% | 38.9% | 
| **Mid-Market** | 16.7% | 22.2% | 
| **Enterprise** | 12.2% | 38.9% | 

### By Industry

#### Groupon

- **Marketing and Advertising:** 7.8%
- **Information Technology and Services:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Higher Education:** 4.4%
- **Health, Wellness and Fitness:** 4.4%
- **Financial Services:** 4.4%
- **Computer Software:** 4.4%
- **Retail:** 3.3%
- **Entertainment:** 3.3%
- **Food & Beverages:** 3.3%
- **Other:** 53.3%

#### LivingSocial

- **Internet:** 11.1%
- **Higher Education:** 11.1%
- **Education Management:** 11.1%
- **Public Relations and Communications:** 5.6%
- **Professional Training & Coaching:** 5.6%
- **Marketing and Advertising:** 5.6%
- **Leisure, Travel & Tourism:** 5.6%
- **Law Practice:** 5.6%
- **Insurance:** 5.6%
- **Information Technology and Services:** 5.6%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Groupon

- [Vagaro](https://www.g2.com/products/vagaro/reviews) — 4.6/5 stars (396 reviews)
- [Travelzoo](https://www.g2.com/products/travelzoo/reviews) — 4.2/5 stars (52 reviews)
- [dealsaver](https://www.g2.com/products/dealsaver/reviews) — 3.9/5 stars (4 reviews)
- [Localflavor](https://www.g2.com/products/localflavor/reviews) — 5.0/5 stars (1 reviews)
- [Gilt](https://www.g2.com/products/gilt/reviews) — 4.1/5 stars (26 reviews)
- [HalfOffDeals](https://www.g2.com/products/halfoffdeals/reviews) — 2.6/5 stars (4 reviews)
- [Deals.Today](https://www.g2.com/products/deals-today/reviews) — 4.0/5 stars (1 reviews)
- [Glopal](https://www.g2.com/products/glopal/reviews) — 4.7/5 stars (13 reviews)
- [discountscode](https://www.g2.com/products/discountscode-discountscode/reviews) — 3.8/5 stars (14 reviews)
- [BOGOS: Free Gift Bundle Upsell](https://www.g2.com/products/bogos-free-gift-bundle-upsell/reviews) — 4.9/5 stars (35 reviews)

### Alternatives to LivingSocial

- [Vagaro](https://www.g2.com/products/vagaro/reviews) — 4.6/5 stars (396 reviews)
- [Travelzoo](https://www.g2.com/products/travelzoo/reviews) — 4.2/5 stars (52 reviews)
- [Gilt](https://www.g2.com/products/gilt/reviews) — 4.1/5 stars (26 reviews)
- [dealsaver](https://www.g2.com/products/dealsaver/reviews) — 3.9/5 stars (4 reviews)
- [BOGOS: Free Gift Bundle Upsell](https://www.g2.com/products/bogos-free-gift-bundle-upsell/reviews) — 4.9/5 stars (35 reviews)
- [Localflavor](https://www.g2.com/products/localflavor/reviews) — 5.0/5 stars (1 reviews)
- [discountscode](https://www.g2.com/products/discountscode-discountscode/reviews) — 3.8/5 stars (14 reviews)
- [Glopal](https://www.g2.com/products/glopal/reviews) — 4.7/5 stars (13 reviews)
- [Saving Says](https://www.g2.com/products/saving-says/reviews) — 4.6/5 stars (10 reviews)
- [Webinterpret](https://www.g2.com/products/webinterpret/reviews) — 4.5/5 stars (11 reviews)

---
## Top Discussions

### Groupon

No discussions available for this product.

### LivingSocial

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/groupon-vs-livingsocial)