# GroupHigh vs Sprout Social Influencer Marketing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Sprout Social Influencer Marketing excels in user satisfaction, boasting a significantly higher overall rating compared to GroupHigh. Users appreciate the platform's **customizable reporting features** and its ability to help discover and engage new influencers effectively.
- **Users say** that GroupHigh offers a straightforward experience for finding influencers, with many highlighting its **ease of use** in locating specific bloggers and content. However, it struggles to match the comprehensive capabilities of Sprout Social, particularly in advanced search functionalities.
- **Reviewers mention** that Sprout Social's search tools are particularly powerful, allowing users to find specific creators tailored to their campaigns. This level of customization is a standout feature that GroupHigh does not match, leading to a more streamlined influencer recruitment process.
- **According to verified reviews** , both platforms receive similar scores for the quality of support, but Sprout Social's overall user experience is enhanced by its robust community and resources, which can be a deciding factor for users seeking ongoing assistance.
- **G2 reviewers highlight** that while GroupHigh is favored by small businesses for its simplicity, it lacks the depth and market presence that Sprout Social offers, which is more appealing to mid-market organizations looking for comprehensive influencer marketing solutions.
- **Users report** that GroupHigh's recent updates have improved its functionality, but it still falls short in comparison to Sprout Social's frequent enhancements and user-driven improvements, which keep the platform relevant and effective for modern marketing needs.



| | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 18 | 413 | 
| **Largest Market Segment** | Small-Business (44.4% of reviews) | Mid-Market (46.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### GroupHigh

**Not enough data**

### Sprout Social Influencer Marketing

Pros:
- Influencer Management (53 reviews)
- Influencer Discovery (52 reviews)

Cons:
- Influencer Management (18 reviews)
- Inaccuracy (16 reviews)

---
## Ratings Comparison
| Rating | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
  | **Meets Requirements** | 7.5 (16 reviews) | 8.1 (293 reviews) | 
  | **Ease of Use** | 7.5 (16 reviews) | 8.3 (297 reviews) | 
  | **Ease of Setup** | 7.9 (12 reviews) | 8.3 (235 reviews) | 
  | **Ease of Admin** | 7.8 (12 reviews) | 8.5 (163 reviews) | 
  | **Quality of Support** | 8.5 (16 reviews) | 8.5 (274 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (11 reviews) | 8.8 (159 reviews) | 
  | **Product Direction (% positive)** | 7.1 (16 reviews) | 8.9 (288 reviews) | 

---
## Pricing

### GroupHigh

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprout Social Influencer Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **GroupHigh** | N/A | N/A |
| **Sprout Social Influencer Marketing** | N/A | N/A |

#### Additional Functionality

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Blogger Outreach

| Product | Score | Reviews |
|---|---|---|
| **GroupHigh** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.4/10 | 27 |

#### Identify

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Blogger Database** | Not enough data | 7.7 (23 reviews) | 
| **Blogger Search Engine** | Not enough data | 7.9 (24 reviews) | 
| **Selection Criteria** | Not enough data | 7.8 (24 reviews) | 

#### Manage

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Import/Export** | Not enough data | 7.9 (25 reviews) | 
| **Automatic Follow-up** | Not enough data | 7.4 (21 reviews) | 
| **Multichannel Outreach** | Not enough data | 7.5 (22 reviews) | 
| **Product Tracking** | Not enough data | 6.7 (21 reviews) | 
| **Content Scheduling** | Not enough data | 6.7 (19 reviews) | 

#### Results

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Curation** | Not enough data | 7.2 (20 reviews) | 
| **Reports and Visualization** | Not enough data | 7.3 (20 reviews) | 
| **Campaign Analytics** | Not enough data | 7.2 (21 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GroupHigh** | 6.5/10 | 5 |
| **Sprout Social Influencer Marketing** | 6.9/10 | 239 |

#### Influencer Marketing

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Influencer Recruitment** | 7.3 (5 reviews) ✓ Verified | 8.3 (222 reviews) ✓ Verified | 
| **Influencer Scoring** | Not enough data | 8.0 (190 reviews) ✓ Verified | 
| **Audience Analysis** | Not enough data | 8.4 (207 reviews) ✓ Verified | 
| **Influencer Segmentation** | 5.7 (5 reviews) ✓ Verified | 8.0 (191 reviews) ✓ Verified | 
| **Influencer Collaboration** | Not enough data | 7.5 (186 reviews) ✓ Verified | 
| **User-Generated Content (UGC) Management** | Not enough data | 6.9 (163 reviews) ✓ Verified | 
| **Content Approval** | Not enough data | 7.0 (161 reviews) ✓ Verified | 
| **Campaign Analytics** | Not enough data | 7.8 (199 reviews) ✓ Verified | 
| **Reporting and Dashboards** | Not enough data | 7.9 (200 reviews) ✓ Verified | 
| **Data Importing and Exporting Tools** | Not enough data | 7.3 (173 reviews) ✓ Verified | 
| **Influencer Whitelisting** | Not enough data | 6.8 (153 reviews) ✓ Verified | 
| **Influencer Compensation** | Feature Not Available | 6.3 (159 reviews) ✓ Verified | 
| **Social Commerce** | Not enough data | 6.2 (149 reviews) | 
| **E-Commerce Integration** | Feature Not Available | 7.4 (42 reviews) | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (52 reviews) | 
| **Multi-step Planning** | Not enough data | 5.5 (51 reviews) | 
| **Cross-system Integration** | Not enough data | 5.6 (53 reviews) | 
| **Adaptive Learning** | Not enough data | 5.7 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 5.7 (50 reviews) | 
| **Decision Making** | Not enough data | 6.1 (53 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **GroupHigh** | N/A | N/A |
| **Sprout Social Influencer Marketing** | 7.0/10 | 115 |

#### Database

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Database** | Feature Not Available | 8.1 (95 reviews) | 
| **Contact/Campaign Management** | Not enough data | 7.8 (101 reviews) | 
| **Newsroom** | Feature Not Available | 6.7 (80 reviews) | 

#### Outreach

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Media Distribution** | Feature Not Available | 7.6 (84 reviews) | 
| **PR Planner** | Not enough data | Feature Not Available | 
| **Social Media Services** | Not enough data | 8.0 (90 reviews) | 

#### Reporting

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.3 (100 reviews) | 
| **Response Desk** | Feature Not Available | 7.7 (86 reviews) | 
| **Impact Measurement** | Feature Not Available | 8.1 (95 reviews) | 

#### Agentic AI - Media and Influencer Targeting

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.3 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 5.1 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.6 (12 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.3 (12 reviews) | 

#### User Rights/Roles

| Feature | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Version Control** | Not enough data | 8.0 (86 reviews) | 
| **Team Collaboration** | Not enough data | 8.1 (98 reviews) | 

---
## Categories
**Shared Categories (3):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [Blogger Outreach Software](https://www.g2.com/categories/blogger-outreach)




---
## Reviewer Demographics

### By Company Size

| Segment | GroupHigh | Sprout Social Influencer Marketing | 
|---|---|---|
| **Small-Business** | 44.4% | 38.8% | 
| **Mid-Market** | 27.8% | 46.1% | 
| **Enterprise** | 27.8% | 15.0% | 

### By Industry

#### GroupHigh

- **Marketing and Advertising:** 50.0%
- **Public Relations and Communications:** 11.1%
- **Real Estate:** 5.6%
- **Legal Services:** 5.6%
- **Furniture:** 5.6%
- **Food & Beverages:** 5.6%
- **Consumer Goods:** 5.6%
- **Civic & Social Organization:** 5.6%
- **Apparel & Fashion:** 5.6%

#### Sprout Social Influencer Marketing

- **Marketing and Advertising:** 48.5%
- **Public Relations and Communications:** 10.1%
- **Food & Beverages:** 4.5%
- **Consumer Goods:** 3.3%
- **Retail:** 2.4%
- **Automotive:** 2.1%
- **Sports:** 2.1%
- **Entertainment:** 1.8%
- **Higher Education:** 1.5%
- **Information Technology and Services:** 1.5%
- **Other:** 22.3%

---
## Alternatives

### Alternatives to GroupHigh

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)
- [BuzzStream](https://www.g2.com/products/buzzstream/reviews) — 4.2/5 stars (165 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (408 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2402 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)

### Alternatives to Sprout Social Influencer Marketing

- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (581 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (469 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2667 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2402 reviews)
- [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (500 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1344 reviews)

---
## Top Discussions

### GroupHigh

- Title: [Why use this software?](https://www.g2.com/discussions/why-use-this-software) — 1 comment, 1 upvote
  > **Top comment:** "I work at Everywhere Agency, a social media marketing agency, and we specialize in influencer marketing. We work with brands of all shapes and sizes to help..."

### Sprout Social Influencer Marketing

- Title: [What kind of benchmarks is your team using to access the quality of your influencers?](https://www.g2.com/discussions/what-kind-of-benchmarks-is-your-team-using-to-access-the-quality-of-your-influencers) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Tagger provides users with multiple opportunities to see and compare benchmarks; you can view category benchmarks for audience authenticity, content..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grouphigh-vs-sprout-social-influencer-marketing)