# GRIN vs Roster Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GRIN excels in user support, with many users praising the team's knowledge and helpfulness. One user highlighted how easy it is for influencers to place orders and access their codes, making the platform user-friendly for both brands and creators.
- **Users say** Roster shines in its ease of setting up sales campaigns, with feedback indicating that managing ambassador programs is straightforward. One reviewer noted the seamless approval process for ambassadors and the clear visibility of revenue generated, which enhances overall campaign management.
- **According to verified reviews** , GRIN offers robust content tracking features that users find invaluable. Reviewers appreciate the ability to label and sort content with tags, which aids in selecting the right influencers for upcoming campaigns, showcasing its effectiveness in influencer management.
- **Reviewers mention** that Roster's Shopify integration is a standout feature, streamlining communication and reporting. Users find this integration essential for scaling their ambassador programs, indicating that Roster effectively supports e-commerce needs.
- **G2 reviewers highlight** that while both platforms have similar scores for quality of support, GRIN's overall user satisfaction is notably higher. Users feel that GRIN has been a strong partner in their business efforts, reflecting a commitment to customer success that resonates well with its user base.
- **Users express** that while Roster has a solid feature set, some aspects, like content approval, could be improved. Reviewers noted that GRIN's content approval process is less cumbersome, which can enhance workflow efficiency for brands managing multiple campaigns.



| | GRIN | Roster | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 483 | 62 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (80.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### GRIN

Pros:
- Influencer Management (42 reviews)
- Ease of Use (31 reviews)

Cons:
- Technical Issues (19 reviews)
- Poor Customer Support (13 reviews)

### Roster

Pros:
- Ease of Use (6 reviews)
- Customer Support (5 reviews)

Cons:
- Missing Features (3 reviews)
- Inaccuracy (2 reviews)

---
## Ratings Comparison
| Rating | GRIN | Roster | 
|---|---|---|
  | **Meets Requirements** | 8.6 (411 reviews) | 8.6 (32 reviews) | 
  | **Ease of Use** | 8.4 (414 reviews) | 8.9 (32 reviews) | 
  | **Ease of Setup** | 8.1 (236 reviews) | 8.3 (20 reviews) | 
  | **Ease of Admin** | 8.6 (163 reviews) | 8.8 (18 reviews) | 
  | **Quality of Support** | 9.2 (411 reviews) | 9.4 (31 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | 9.4 (18 reviews) | 
  | **Product Direction (% positive)** | 9.2 (390 reviews) | 10.0 (29 reviews) | 

---
## Pricing

### GRIN

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Roster

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | N/A | N/A |
| **Roster** | 8.7/10 | 10 |

#### Link Options

| Feature | GRIN | Roster | 
|---|---|---|
| **Custom Links** | Not enough data | 9.6 (8 reviews) | 
| **Referral Link Generator** | Not enough data | 9.6 (9 reviews) | 
| **Smart Link** | Not enough data | 8.3 (6 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | GRIN | Roster | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | GRIN | Roster | 
|---|---|---|
| **Email Updates** | Not enough data | 8.3 (10 reviews) | 
| **Affiliate Tracking** | Not enough data | 9.3 (10 reviews) | 
| **Cookieless Tracking** | Not enough data | 9.4 (6 reviews) | 

#### Affiliate Management

| Feature | GRIN | Roster | 
|---|---|---|
| **Affiliate Network** | Not enough data | Feature Not Available | 
| **Commissions and Payouts** | Not enough data | 8.0 (9 reviews) | 
| **Customization** | Not enough data | 7.2 (9 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | 8.1/10 | 365 |
| **Roster** | 8.5/10 | 12 |

#### Influencer Marketing

| Feature | GRIN | Roster | 
|---|---|---|
| **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | Feature Not Available | 
| **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 8.8 (7 reviews) | 
| **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | 8.3 (8 reviews) | 
| **Content Approval** | 8.0 (315 reviews) ✓ Verified | 9.4 (8 reviews) | 
| **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | 7.6 (11 reviews) | 
| **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | 8.3 (7 reviews) | 
| **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | 9.2 (6 reviews) | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | GRIN | Roster | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | N/A | N/A |
| **Roster** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | GRIN | Roster | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **GRIN** | N/A | N/A |
| **Roster** | N/A | N/A |

#### Discovery

| Feature | GRIN | Roster | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | GRIN | Roster | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | GRIN | Roster | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | GRIN | Roster | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Roster (2):** [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | GRIN | Roster | 
|---|---|---|
| **Small-Business** | 66.8% | 80.7% | 
| **Mid-Market** | 31.3% | 17.5% | 
| **Enterprise** | 1.9% | 1.8% | 

### By Industry

#### GRIN

- **Consumer Goods:** 18.1%
- **Apparel & Fashion:** 17.7%
- **Health, Wellness and Fitness:** 12.7%
- **Marketing and Advertising:** 12.5%
- **Food & Beverages:** 9.8%
- **Retail:** 7.7%
- **Cosmetics:** 5.6%
- **Luxury Goods & Jewelry:** 1.7%
- **Consumer Electronics:** 1.5%
- **Primary/Secondary Education:** 1.0%
- **Other:** 11.9%

#### Roster

- **Consumer Goods:** 25.0%
- **Health, Wellness and Fitness:** 21.4%
- **Apparel & Fashion:** 14.3%
- **Sporting Goods:** 8.9%
- **Retail:** 5.4%
- **Food & Beverages:** 5.4%
- **Marketing and Advertising:** 3.6%
- **Construction:** 3.6%
- **Wine and Spirits:** 1.8%
- **Sports:** 1.8%
- **Other:** 8.9%

---
## Alternatives

### Alternatives to GRIN

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (571 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (427 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (410 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (255 reviews)
- [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)

### Alternatives to Roster

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2230 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (738 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (923 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (720 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [Awin](https://www.g2.com/products/awin-com/reviews) — 4.1/5 stars (459 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews)

---
## Top Discussions

### GRIN

- Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments
  > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..."
- Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments
  > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns  across all social media platforms. Grin..."
- Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments
  > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms.  As a brand scales and..."
- Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments
  > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! "

### Roster

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-roster)