# GRIN, Influential powered by Captiv8 vs Dovetale Comparison | | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.6 out of 5 | | **Total Reviews** | 483 | 505 | 197 | | **Largest Market Segment** | Small-Business (66.8% of reviews) | Enterprise (50.6% of reviews) | Small-Business (71.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | Free | --- ## Top Pros & Cons ### GRIN Pros: - Influencer Management (39 reviews) - Ease of Use (24 reviews) Cons: - Technical Issues (16 reviews) - Poor Customer Support (13 reviews) ### Influential powered by Captiv8 Pros: - Campaign Management (23 reviews) - Influencer Management (16 reviews) Cons: - Inefficient Search System (3 reviews) - Influencer Management (3 reviews) ### Dovetale **Not enough data** --- ## Ratings Comparison | Rating | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Meets Requirements** | 8.6 (411 reviews) | 9.2 (423 reviews) | 8.8 (131 reviews) | | **Ease of Use** | 8.4 (414 reviews) | 9.1 (428 reviews) | 9.2 (131 reviews) | | **Ease of Setup** | 8.1 (236 reviews) | 9.1 (267 reviews) | 9.1 (66 reviews) | | **Ease of Admin** | 8.6 (163 reviews) | 9.1 (179 reviews) | 9.1 (64 reviews) | | **Quality of Support** | 9.2 (411 reviews) | 9.6 (421 reviews) | 9.6 (131 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | 9.5 (187 reviews) | 9.4 (65 reviews) | | **Product Direction (% positive)** | 9.2 (390 reviews) | 9.4 (405 reviews) | 9.4 (120 reviews) | --- ## Pricing ### GRIN #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Influential powered by Captiv8 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Dovetale #### Entry-Level Pricing Plan: Shopify Merchants Price: Free Description: Shopify stores can now get started building your community of influencers and affiliates for free. Key Features: - Recruitment page - Affiliate tracking - Gifting [Browse all 2 editions](https://www.g2.com/products/dovetale/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Affiliate Marketing | Product | Score | Reviews | |---|---|---| | **GRIN** | N/A | N/A | | **Influential powered by Captiv8** | 9.8/10 | 64 | | **Dovetale** | N/A | N/A | #### Link Options | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Custom Links** | Not enough data | 9.8 (62 reviews) | Not enough data | | **Referral Link Generator** | Not enough data | 9.9 (62 reviews) | Not enough data | | **Smart Link** | Not enough data | 9.7 (60 reviews) | Not enough data | #### Agentic AI - Affiliate Marketing | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 9.7 (6 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 9.7 (6 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 10.0 (6 reviews) | Not enough data | | **Decision Making** | Not enough data | 10.0 (6 reviews) | Not enough data | #### Tracking Options | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Email Updates** | Not enough data | 9.7 (62 reviews) | Not enough data | | **Affiliate Tracking** | Not enough data | 9.8 (63 reviews) | Not enough data | | **Cookieless Tracking** | Not enough data | 9.9 (59 reviews) | Not enough data | #### Affiliate Management | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Affiliate Network** | Not enough data | 9.8 (63 reviews) | Not enough data | | **Commissions and Payouts** | Not enough data | 9.7 (62 reviews) | Not enough data | | **Customization** | Not enough data | 9.7 (62 reviews) | Not enough data | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **GRIN** | 8.1/10 | 365 | | **Influential powered by Captiv8** | 9.0/10 | 330 | | **Dovetale** | 8.6/10 | 120 | #### Influencer Marketing | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | 8.9 (311 reviews) ✓ Verified | 8.6 (99 reviews) ✓ Verified | | **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | 8.9 (305 reviews) ✓ Verified | Feature Not Available | | **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | 9.1 (312 reviews) ✓ Verified | Feature Not Available | | **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 9.0 (305 reviews) ✓ Verified | 8.8 (102 reviews) ✓ Verified | | **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 9.0 (303 reviews) ✓ Verified | 8.3 (88 reviews) ✓ Verified | | **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | 8.8 (266 reviews) ✓ Verified | Feature Not Available | | **Content Approval** | 8.0 (315 reviews) ✓ Verified | 9.2 (293 reviews) ✓ Verified | Feature Not Available | | **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 9.1 (301 reviews) ✓ Verified | Feature Not Available | | **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | 9.1 (309 reviews) ✓ Verified | 8.7 (93 reviews) ✓ Verified | | **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 9.0 (283 reviews) ✓ Verified | 8.8 (95 reviews) ✓ Verified | | **Influencer Whitelisting** | Feature Not Available | 8.9 (250 reviews) | Feature Not Available | | **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | 8.9 (265 reviews) ✓ Verified | Feature Not Available | | **Social Commerce** | Feature Not Available | 8.9 (230 reviews) | Feature Not Available | | **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | 8.8 (223 reviews) | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (8 reviews) | Not enough data | | **Multi-step Planning** | Not enough data | 9.2 (8 reviews) | Not enough data | | **Cross-system Integration** | Not enough data | 9.2 (8 reviews) | Not enough data | | **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | Not enough data | | **Proactive Assistance** | Not enough data | 9.2 (8 reviews) | Not enough data | | **Decision Making** | Not enough data | 9.0 (8 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | GRIN | Influential powered by Captiv8 | Dovetale | |---|---|---|---| | **Small-Business** | 66.8% | 24.3% | 71.5% | | **Mid-Market** | 31.3% | 25.1% | 22.3% | | **Enterprise** | 1.9% | 50.6% | 6.1% | ### By Industry #### GRIN - **Consumer Goods:** 18.1% - **Apparel & Fashion:** 17.7% - **Health, Wellness and Fitness:** 12.7% - **Marketing and Advertising:** 12.5% - **Food & Beverages:** 9.8% - **Retail:** 7.7% - **Cosmetics:** 5.6% - **Luxury Goods & Jewelry:** 1.7% - **Consumer Electronics:** 1.5% - **Primary/Secondary Education:** 1.0% - **Other:** 11.9% #### Influential powered by Captiv8 - **Marketing and Advertising:** 31.7% - **Consumer Goods:** 6.8% - **Hospital & Health Care:** 5.0% - **Food & Beverages:** 4.6% - **Health, Wellness and Fitness:** 4.2% - **Education Management:** 3.8% - **Apparel & Fashion:** 3.0% - **Financial Services:** 2.6% - **Public Relations and Communications:** 2.6% - **Entertainment:** 2.2% - **Other:** 33.5% #### Dovetale - **Marketing and Advertising:** 32.4% - **Public Relations and Communications:** 11.2% - **Apparel & Fashion:** 8.4% - **Consumer Goods:** 6.1% - **Entertainment:** 5.0% - **Cosmetics:** 4.5% - **Food & Beverages:** 4.5% - **Health, Wellness and Fitness:** 3.9% - **Retail:** 3.9% - **Internet:** 2.2% - **Other:** 17.9% --- ## Alternatives ### Alternatives to GRIN - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (251 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (273 reviews) ### Alternatives to Influential powered by Captiv8 - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) - [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (737 reviews) ### Alternatives to Dovetale - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (425 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (737 reviews) - [Influencity](https://www.g2.com/products/influencity/reviews) — 4.5/5 stars (273 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) --- ## Top Discussions ### GRIN - Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..." - Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns across all social media platforms. Grin..." - Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms. As a brand scales and..." - Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! " ### Influential powered by Captiv8 - Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. " - Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..." - Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes > **Top comment:** "influencer marketing" ### Dovetale - Title: [What features are you most commonly using to track influencer campaign performance? Does Dovetale satisfy your needs or are you using it in conjunction with other platforms/tools?](https://www.g2.com/discussions/24161-what-features-are-you-most-commonly-using-to-track-influencer-campaign-performance-does-dovetale-satisfy-your-needs-or-are-you-using-it-in-conjunction-with-other-platforms-tools) — 3 comments, 1 upvote > **Top comment:** "From my point of view it is one-stop shop. No need for use any tools outside of Dovetale for us. It has a good search tool, you can create list and sort..." - Title: [Regarding influencer audience, Dovetale will be able to map the followers geographic location as it had in the beginning?](https://www.g2.com/discussions/51653-regarding-influencer-audience-dovetale-will-be-able-to-map-the-followers-geographic-location-as-it-had-in-the-beginning) — 1 comment, 1 upvote > **Top comment:** "Yes it does." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-influential-powered-by-captiv8-vs-dovetale)