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# GRIN vs Influential powered by Captiv8 Comparison - What are their main differences?

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GRINInfluential powered by Captiv8[+ Add Product](#)

Reviews

**GRIN** [

4.5/5(483)

](https://www.g2.com/products/grin/reviews#reviews)

**Influential powered by Captiv8** [

4.7/5(505)

](https://www.g2.com/products/influential-powered-by-captiv8/reviews#reviews)

Pricing

**GRIN**
No pricing available

**Influential powered by Captiv8**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**GRIN**
1 monthFaster

Based on 91 responses

**Influential powered by Captiv8**
2 months

Based on 55 responses

Return on Investment

**GRIN**
13 months

Based on 80 responses

**Influential powered by Captiv8**
9 months4 months sooner

Based on 36 responses

Perceived Cost

**GRIN**
$$$$$

**Influential powered by Captiv8**
$$$$$

Average Discount

**GRIN**
9%1% more

**Influential powered by Captiv8**
8%

 ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")

 ![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8")

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Pros & Cons

**GRIN**
[
Influencer Management (42)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487308&qs=pros-and-cons#reviews)[
Ease of Use (31)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487420&qs=pros-and-cons#reviews)[
Technical Issues (19)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487531&qs=pros-and-cons#reviews)[
Poor Customer Support (13)
](https://www.g2.com/products/grin/reviews?filters%5Bsentiment_snippet%5D=1487442&qs=pros-and-cons#reviews)

**Influential powered by Captiv8**
[
Campaign Management (23)
](https://www.g2.com/products/influential-powered-by-captiv8/reviews?filters%5Bsentiment_snippet%5D=1705535&qs=pros-and-cons#reviews)[
Influencer Management (16)
](https://www.g2.com/products/influential-powered-by-captiv8/reviews?filters%5Bsentiment_snippet%5D=1704815&qs=pros-and-cons#reviews)[
Inefficient Search System (3)
](https://www.g2.com/products/influential-powered-by-captiv8/reviews?filters%5Bsentiment_snippet%5D=1704474&qs=pros-and-cons#reviews)[
Influencer Management (3)
](https://www.g2.com/products/influential-powered-by-captiv8/reviews?filters%5Bsentiment_snippet%5D=1705411&qs=pros-and-cons#reviews)

Integrations

**GRIN**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9b832fe9bb15e5e18b6852a303b57d40/box.jpg "Product Avatar Image")

Box

](https://www.g2.com/products/box/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_20c010d5090054533c1b561ee4a019f9/dropbox.png "Product Avatar Image")

Dropbox

](https://www.g2.com/products/dropbox/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[
View all
](https://www.g2.com/products/grin/integrations)

**Influential powered by Captiv8**
Not enough data

Ratings

Meets Requirements

**GRIN**

8.6

8.6411

**Influential powered by Captiv8**

9.2

9.2423

Ease of Use

**GRIN**

8.4

8.4414

**Influential powered by Captiv8**

9.1

9.1428

Ease of Setup

**GRIN**

8.1

8.1236

**Influential powered by Captiv8**

9.1

9.1267

Ease of Admin

**GRIN**

8.6

8.6163

**Influential powered by Captiv8**

9.1

9.1179

Quality of Support

**GRIN**

9.2

9.2411

**Influential powered by Captiv8**

9.6

9.6421

Has the product been a good partner in doing business?

**GRIN**

9.0

9.0163

**Influential powered by Captiv8**

9.5

9.5187

Product Direction (% positive)

**GRIN**

9.2

9.2390

**Influential powered by Captiv8**

9.4

9.4405

Features

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

8.1

365

9.0

330

Influencer Marketing

Influencer Recruitment

8.0

350

|

Verified

8.9(won by 0.9)

311

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Scoring

7.6

311

|

Verified

8.9(won by 1.3)

305

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Audience Analysis

7.9

328

|

Verified

9.1(won by 1.2)

312

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Segmentation

8.1

334

|

Verified

9.0(won by 0.9)

305

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Collaboration

8.6

349

|

Verified

9.0(won by 0.4)

303

|

Verified

User-Generated Content (UGC) Management

8.0

320

|

Verified

8.8(won by 0.8)

266

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Approval

8.0

315

|

Verified

9.2(won by 1.2)

293

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Analytics

8.2

337

|

Verified

9.1(won by 0.9)

301

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting and Dashboards

8.2

341

|

Verified

9.1(won by 0.9)

309

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Importing and Exporting Tools

8.4

330

|

Verified

9.0(won by 0.6)

283

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Influencer Compensation

8.3

254

|

Verified

8.9(won by 0.6)

265

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

E-Commerce Integration

8.4

254

|

Verified

8.8(won by 0.4)

223

Influencer Whitelisting

Feature Not Available

8.9(won by default)

250

Social Commerce

Feature Not Available

8.9(won by default)

230

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

9.0(won by default)

8

Multi-step Planning

Not enough data

9.2(won by default)

8

Cross-system Integration

Not enough data

9.2(won by default)

8

Adaptive Learning

Not enough data

9.2(won by default)

8

Proactive Assistance

Not enough data

9.2(won by default)

8

Decision Making

Not enough data

9.0(won by default)

8

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Affiliate Marketing[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

Not enough data

9.8

64

Link Options

Custom Links

Not enough data

9.8(won by default)

62

Referral Link Generator

Not enough data

9.9(won by default)

62

Smart Link

Not enough data

9.7(won by default)

60

Agentic AI - Affiliate Marketing

Autonomous Task Execution

Not enough data

10.0(won by default)

5

Multi-step Planning

Not enough data

9.7(won by default)

6

Cross-system Integration

Not enough data

9.7(won by default)

6

Adaptive Learning

Not enough data

10.0(won by default)

6

Proactive Assistance

Not enough data

10.0(won by default)

6

Decision Making

Not enough data

10.0(won by default)

6

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Tracking Options

Email Updates

Not enough data

9.7(won by default)

62

Activity Tracking

Not enough data

9.8(won by default)

63

Cookieless Tracking

Not enough data

9.9(won by default)

59

Conversion Tracking

Not enough data

Not enough data

Affiliate Management

Affiliate Network

Not enough data

9.8(won by default)

63

Commissions and Payouts

Not enough data

9.7(won by default)

62

Customization

Not enough data

9.7(won by default)

62

Additional Functionality

Affiliate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

User Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi Level Marketing (MLM)

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")](https://www.g2.com/products/grin/reviews)

GRIN

Small-Business(50 or fewer emp.)

66.8%

Mid-Market(51-1000 emp.)

31.3%

Enterprise(\> 1000 emp.)

1.9%

[![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8")](https://www.g2.com/products/influential-powered-by-captiv8/reviews)

Influential powered by Captiv8

Small-Business(50 or fewer emp.)

24.3%

Mid-Market(51-1000 emp.)

25.1%

Enterprise(\> 1000 emp.)

50.6%

Small-Business

(50 or fewer emp.)

66.8%

24.3%

Mid-Market

(51-1000 emp.)

31.3%

25.1%

Enterprise

(\> 1000 emp.)

1.9%

50.6%

Reviewers' Industry

[![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN")](https://www.g2.com/products/grin/reviews)
GRIN

Consumer Goods

18.1%

Apparel & Fashion

17.7%

Health, Wellness and Fitness

12.7%

Marketing and Advertising

12.5%

Food & Beverages

9.8%

Other

29.3%

[![Influential powered by Captiv8](https://images.g2crowd.com/uploads/product/hd_favicon/1ac051a18f0ed02b3fce008e11a90b3c/influential-powered-by-captiv8.svg "Influential powered by Captiv8")](https://www.g2.com/products/influential-powered-by-captiv8/reviews)
Influential powered by Captiv8

Marketing and Advertising

31.7%

Consumer Goods

6.8%

Hospital & Health Care

5.0%

Food & Beverages

4.6%

Health, Wellness and Fitness

4.2%

Other

47.7%

FAQs

## GRIN vs Influential powered by Captiv8 FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Influential powered by Captiv8 vs GRIN?

Influential powered by Captiv8 stands out for its higher reviewer satisfaction scores and a stronger focus on campaign management, while GRIN is noted for influencer management and ease of use.

| [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | [GRIN](https://www.g2.com/products/grin/reviews) |
| --- | --- |
| 4.7/5 (505 reviews) | 4.5/5 (483 reviews) |
| Enterprise | Small-Business |
| 9.1 | 8.1 |
| 9.6 | 9.2 |
| Campaign Management (23 all-time mentions) | Influencer Management (42 all-time mentions) |

### How do the pricing models of Influential powered by Captiv8 and GRIN compare?

Influential powered by Captiv8 is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to GRIN.

- **Influential powered by Captiv8:** Reviewers note the platform can be expensive for small agencies or brands, but highlight the value in time savings and workflow support.
- **GRIN:** Recent reviews mention high pricing and additional charges for features, with some reviewers expressing dissatisfaction with the cost structure.
- **Switching reasons:** Reviewers cite switching to Influential powered by Captiv8 for its comprehensive feature set and time-saving benefits, while some switch from GRIN due to concerns about pricing and contract flexibility.

### What are the best alternatives to Influential powered by Captiv8 and GRIN?

The top 3 alternatives to Influential powered by Captiv8 and GRIN are impact.com, Later Influence, and CreatorIQ.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) | 4.7/5 (505 reviews) | Enterprise | Can be expensive for small agencies or brands | Campaign Management (23 all-time mentions) |
| [GRIN](https://www.g2.com/products/grin/reviews) | 4.5/5 (483 reviews) | Small-Business | High pricing, additional charges for features | Influencer Management (42 all-time mentions) |
| [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5 (2404 reviews) | Small-Business | — | — |
| [Later Influence](https://www.g2.com/products/later-influence/reviews) | 4.5/5 (469 reviews) | Small-Business | — | — |
| [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) | 4.6/5 (581 reviews) | Mid-Market | — | — |

### Which Influencer Marketing Platforms features should I prioritize when comparing Influential powered by Captiv8 and GRIN?

Buyers should prioritize campaign management, influencer management, ease of use, analytics, and social commerce when comparing Influential powered by Captiv8 and GRIN.

- **Campaign Management:** Influential powered by Captiv8 (23 all-time mentions), GRIN (20 all-time mentions)
- **Influencer Management:** Influential powered by Captiv8 (16 all-time mentions), GRIN (42 all-time mentions)
- **Ease of Use:** Influential powered by Captiv8 (9.1), GRIN (8.4)
- **Analytics:** Influential powered by Captiv8 (8 all-time mentions), GRIN (12 all-time mentions for Metrics Tracking)
- **Social Commerce:** Influential powered by Captiv8 offers Social Commerce as a feature, while GRIN does not.

### What are the pros and cons of Influential powered by Captiv8 vs GRIN?

Influential powered by Captiv8's headline strength is campaign management, while GRIN's is influencer management.

- **Influential powered by Captiv8 strengths:** Campaign Management (23 all-time mentions), Ease of Use (14), Customer Support (12), Time-saving (12), Analytics (8), Platform Usability (7), Affiliate Marketing (6), Communication (6), Content Quality (6), Innovation (7).
- **Influential powered by Captiv8 trade-offs:** Reviewers mention the platform can be expensive for small agencies or brands, and some note a learning curve for new team members.
- **GRIN strengths:** Influencer Management (42 all-time mentions), Ease of Use (31), Customer Support (25), UGC Management (21), Campaign Management (20), Organization (16), Intuitive (15), Metrics Tracking (12), Payout Efficiency (10), Easy Integrations (9).
- **GRIN trade-offs:** Reviewers cite technical issues (19 all-time mentions), poor customer support (13), poor reporting (11), slow loading (11), and complexity (9).

### Is Influential powered by Captiv8 or GRIN better for small businesses?

GRIN is the better fit for small businesses, as it is most popular in the Small-Business segment and receives positive sentiment from small-business reviewers.

- **Influential powered by Captiv8:** Largest segment is Enterprise; reviewers from smaller organizations note the platform can be expensive for small agencies or brands.
- **GRIN:** Largest segment is Small-Business; reviewers highlight its ease of use and value for small teams, with many citing its ability to streamline influencer management for smaller organizations.

### Which Influencer Marketing Platforms platform has better integrations?

GRIN is favored for integrations, with reviewers specifically mentioning integration capabilities.

- **Influential powered by Captiv8:** No third-party integrations are cited in recent reviews.
- **GRIN:** Dropbox is mentioned in recent reviews, with reviewers noting integration capabilities and ease of connecting with platforms like Shopify.

### How do Influential powered by Captiv8 and GRIN compare on customer support?

Influential powered by Captiv8 leads on Quality of Support by 0.4 points, a material difference over GRIN.

- **Influential powered by Captiv8:** Reviewers consistently praise the support team for being responsive, helpful, and acting as an extension of their own teams.
- **GRIN:** Reviewers note generally positive support experiences, but some mention slow response times and unresolved issues, with 13 all-time mentions of poor customer support.

### Which is easier to implement, Influential powered by Captiv8 or GRIN?

Influential powered by Captiv8 is easier to implement, with a 1.0-point lead in Ease of Setup over GRIN.

- **Influential powered by Captiv8:** Reviewers describe setup as straightforward and quick, with many citing a smooth onboarding process and high ease-of-setup scores.
- **GRIN:** Reviewers report mixed experiences, with some finding setup simple and others noting difficulties, especially when migrating existing influencer programs or dealing with integrations.

### Which product has better Social Commerce?

Influential powered by Captiv8 is the stronger choice for Social Commerce, as it is the only one of the two to offer this feature.

- **Influential powered by Captiv8:** Social Commerce is a featured capability, with reviewers highlighting its integration with affiliate marketing and storefronts.
- **GRIN:** Does not offer Social Commerce as a feature.

Alternatives

**GRIN Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
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