# GRIN vs Influential powered by Captiv8 Comparison --- ## AI Generated Summary - **G2 reviewers report** that Captiv8 excels in **influencer discovery** , with users praising its ability to cover nearly 95% of influencers with substantial followings. This robust feature allows brands to effectively tap into diverse stages of influencer marketing. - **Users say** that Captiv8's **automated payment system** simplifies the end-of-campaign process, alleviating concerns about managing creator payments. This feature is particularly beneficial for teams new to influencer marketing, as it streamlines operations. - **Reviewers mention** that GRIN shines in **customer support** , with many highlighting the team's knowledge and helpfulness in navigating the platform. Users appreciate the ease with which influencers can place orders and access their codes, enhancing the overall user experience. - **According to verified reviews** , Captiv8 outperforms GRIN in terms of **ease of use** and **setup** , with users noting a more intuitive onboarding process that helps new users quickly adapt to the platform. - **G2 reviewers highlight** that GRIN offers excellent **content tracking options** , allowing users to label and sort content effectively. This feature is particularly useful for brands looking to manage influencer relationships and campaign performance efficiently. - **Users report** that while both platforms provide valuable analytics, Captiv8's **campaign analytics and reporting features** are rated higher, enabling brands to gain deeper insights into their influencer marketing efforts and make data-driven decisions. | | GRIN | Influential powered by Captiv8 | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | | **Total Reviews** | 483 | 505 | | **Largest Market Segment** | Small-Business (66.8% of reviews) | Enterprise (50.6% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### GRIN Pros: - Influencer Management (42 reviews) - Ease of Use (31 reviews) Cons: - Technical Issues (19 reviews) - Poor Customer Support (13 reviews) ### Influential powered by Captiv8 Pros: - Campaign Management (33 reviews) - Influencer Management (27 reviews) Cons: - Influencer Management (4 reviews) - Payment Issues (4 reviews) --- ## Ratings Comparison | Rating | GRIN | Influential powered by Captiv8 | |---|---|---| | **Meets Requirements** | 8.6 (411 reviews) | 9.2 (423 reviews) | | **Ease of Use** | 8.4 (414 reviews) | 9.1 (428 reviews) | | **Ease of Setup** | 8.1 (236 reviews) | 9.1 (267 reviews) | | **Ease of Admin** | 8.6 (163 reviews) | 9.1 (179 reviews) | | **Quality of Support** | 9.2 (411 reviews) | 9.6 (421 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (163 reviews) | 9.5 (187 reviews) | | **Product Direction (% positive)** | 9.2 (390 reviews) | 9.4 (405 reviews) | --- ## Pricing ### GRIN #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Influential powered by Captiv8 #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Affiliate Marketing | Product | Score | Reviews | |---|---|---| | **GRIN** | N/A | N/A | | **Influential powered by Captiv8** | 9.8/10 | 64 | #### Link Options | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Custom Links** | Not enough data | 9.8 (62 reviews) | | **Referral Link Generator** | Not enough data | 9.9 (62 reviews) | | **Smart Link** | Not enough data | 9.7 (60 reviews) | #### Agentic AI - Affiliate Marketing | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Autonomous Task Execution** | Not enough data | 10.0 (5 reviews) | | **Multi-step Planning** | Not enough data | 9.7 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.7 (6 reviews) | | **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | | **Proactive Assistance** | Not enough data | 10.0 (6 reviews) | | **Decision Making** | Not enough data | 10.0 (6 reviews) | #### Tracking Options | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Email Updates** | Not enough data | 9.7 (62 reviews) | | **Affiliate Tracking** | Not enough data | 9.8 (63 reviews) | | **Cookieless Tracking** | Not enough data | 9.9 (59 reviews) | #### Affiliate Management | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Affiliate Network** | Not enough data | 9.8 (63 reviews) | | **Commissions and Payouts** | Not enough data | 9.7 (62 reviews) | | **Customization** | Not enough data | 9.7 (62 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **GRIN** | 8.1/10 | 365 | | **Influential powered by Captiv8** | 9.0/10 | 330 | #### Influencer Marketing | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Influencer Recruitment** | 8.0 (350 reviews) ✓ Verified | 8.9 (311 reviews) ✓ Verified | | **Influencer Scoring** | 7.6 (311 reviews) ✓ Verified | 8.9 (305 reviews) ✓ Verified | | **Audience Analysis** | 7.9 (328 reviews) ✓ Verified | 9.1 (312 reviews) ✓ Verified | | **Influencer Segmentation** | 8.1 (334 reviews) ✓ Verified | 9.0 (305 reviews) ✓ Verified | | **Influencer Collaboration** | 8.6 (349 reviews) ✓ Verified | 9.0 (303 reviews) ✓ Verified | | **User-Generated Content (UGC) Management** | 8.0 (320 reviews) ✓ Verified | 8.8 (266 reviews) ✓ Verified | | **Content Approval** | 8.0 (315 reviews) ✓ Verified | 9.2 (293 reviews) ✓ Verified | | **Campaign Analytics** | 8.2 (337 reviews) ✓ Verified | 9.1 (301 reviews) ✓ Verified | | **Reporting and Dashboards** | 8.2 (341 reviews) ✓ Verified | 9.1 (309 reviews) ✓ Verified | | **Data Importing and Exporting Tools** | 8.4 (330 reviews) ✓ Verified | 9.0 (283 reviews) ✓ Verified | | **Influencer Whitelisting** | Feature Not Available | 8.9 (250 reviews) | | **Influencer Compensation** | 8.3 (254 reviews) ✓ Verified | 8.9 (265 reviews) ✓ Verified | | **Social Commerce** | Feature Not Available | 8.9 (230 reviews) | | **E-Commerce Integration** | 8.4 (254 reviews) ✓ Verified | 8.8 (223 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | GRIN | Influential powered by Captiv8 | |---|---|---| | **Autonomous Task Execution** | Not enough data | 9.0 (8 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (8 reviews) | | **Cross-system Integration** | Not enough data | 9.2 (8 reviews) | | **Adaptive Learning** | Not enough data | 9.2 (8 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (8 reviews) | | **Decision Making** | Not enough data | 9.0 (8 reviews) | --- ## Categories **Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | GRIN | Influential powered by Captiv8 | |---|---|---| | **Small-Business** | 66.8% | 24.3% | | **Mid-Market** | 31.3% | 25.1% | | **Enterprise** | 1.9% | 50.6% | ### By Industry #### GRIN - **Consumer Goods:** 18.1% - **Apparel & Fashion:** 17.7% - **Health, Wellness and Fitness:** 12.7% - **Marketing and Advertising:** 12.5% - **Food & Beverages:** 9.8% - **Retail:** 7.7% - **Cosmetics:** 5.6% - **Luxury Goods & Jewelry:** 1.7% - **Consumer Electronics:** 1.5% - **Primary/Secondary Education:** 1.0% - **Other:** 11.9% #### Influential powered by Captiv8 - **Marketing and Advertising:** 31.7% - **Consumer Goods:** 6.8% - **Hospital & Health Care:** 5.0% - **Food & Beverages:** 4.6% - **Health, Wellness and Fitness:** 4.2% - **Education Management:** 3.8% - **Apparel & Fashion:** 3.0% - **Financial Services:** 2.6% - **Public Relations and Communications:** 2.6% - **Entertainment:** 2.2% - **Other:** 33.5% --- ## Alternatives ### Alternatives to GRIN - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [HypeAuditor](https://www.g2.com/products/hypeauditor/reviews) — 4.6/5 stars (250 reviews) - [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) ### Alternatives to Influential powered by Captiv8 - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews) - [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (421 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews) - [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews) - [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (736 reviews) --- ## Top Discussions ### GRIN - Title: [What is grin influencer marketing?](https://www.g2.com/discussions/grin-what-is-grin-influencer-marketing) — 3 comments > **Top comment:** "Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and..." - Title: [What is grin app?](https://www.g2.com/discussions/what-is-grin-app) — 3 comments > **Top comment:** "Grin is a tool used to search for, communicate with and keep organized content creators working on brand campaigns across all social media platforms. Grin..." - Title: [What is influencer marketing software?](https://www.g2.com/discussions/grin-what-is-influencer-marketing-software) — 2 comments > **Top comment:** "Influencer marketing software helps brands manage relationships with influencers and creators across all social media platforms. As a brand scales and..." - Title: [I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?](https://www.g2.com/discussions/30057-i-ve-only-used-the-program-for-3-months-now-what-piece-of-advice-would-you-have-for-new-users-anything-you-wish-you-knew-from-the-start-of-using-the-software) — 2 comments > **Top comment:** "Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! " ### Influential powered by Captiv8 - Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. " - Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..." - Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes > **Top comment:** "influencer marketing" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grin-vs-influential-powered-by-captiv8)