# Gravity Forms, WPForms vs Advanced Custom Fields Comparison

| | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 248 | 970 | 28 | 
| **Largest Market Segment** | Small-Business (83.3% of reviews) | Small-Business (89.7% of reviews) | Small-Business (84.6% of reviews) | 
| **Entry Level Price** | $59 Per Year | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

### WPForms

Pros:
- Ease of Use (18 reviews)
- Features (10 reviews)

Cons:
- Expensive (7 reviews)
- Limited Customization (4 reviews)

### Advanced Custom Fields

Pros:
- Customization Options (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Data Accessibility (1 reviews)
- Storage Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (182 reviews) | 9.2 (639 reviews) | 9.8 (20 reviews) | 
  | **Ease of Use** | 9.0 (184 reviews) | 9.5 (652 reviews) | 8.5 (21 reviews) | 
  | **Ease of Setup** | 9.0 (135 reviews) | 9.6 (557 reviews) | 8.5 (16 reviews) | 
  | **Ease of Admin** | 8.9 (124 reviews) | 9.5 (540 reviews) | 8.6 (15 reviews) | 
  | **Quality of Support** | 8.8 (143 reviews) | 9.3 (547 reviews) | 9.3 (12 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (102 reviews) | 9.5 (510 reviews) | 9.4 (12 reviews) | 
  | **Product Direction (% positive)** | 8.0 (167 reviews) | 8.8 (598 reviews) | 9.4 (18 reviews) | 

---
## Pricing

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

### WPForms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Advanced Custom Fields

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Gravity Forms** | 8.6/10 | 29 |
| **WPForms** | 8.9/10 | 227 |
| **Advanced Custom Fields** | N/A | N/A |

#### Customization

| Feature | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Custom Fields** | 9.4 (25 reviews) | 9.1 (206 reviews) | Not enough data | 
| **Conditional Logic** | 9.3 (25 reviews) | 9.1 (193 reviews) | Not enough data | 
| **Multi-page Forms** | 8.7 (23 reviews) | 9.2 (175 reviews) | Not enough data | 
| **Design** | 8.6 (24 reviews) | 8.5 (207 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Embedded Forms** | 9.2 (25 reviews) | 9.3 (195 reviews) | Not enough data | 
| **Offline Capability** | 5.0 (9 reviews) | 8.0 (140 reviews) | Not enough data | 
| **Notifications** | 9.3 (23 reviews) | 9.0 (203 reviews) | Not enough data | 
| **Payments** | 8.7 (17 reviews) | 8.8 (135 reviews) | Not enough data | 
| **Mobile Forms** | 9.4 (22 reviews) | 9.1 (181 reviews) | Not enough data | 

### CMS Tools

| Product | Score | Reviews |
|---|---|---|
| **Gravity Forms** | N/A | N/A |
| **WPForms** | N/A | N/A |
| **Advanced Custom Fields** | N/A | N/A |

#### Editing

| Feature | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Photo Editing** | Not enough data | Not enough data | Not enough data | 
| **Video Editing** | Not enough data | Not enough data | Not enough data | 

#### Other Content Features 

| Feature | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **SEO Optimization** | Not enough data | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **Content Proofing** | Not enough data | Not enough data | Not enough data | 
| **Interactive Content** | Not enough data | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | Not enough data | 
| **Import Content** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Gravity Forms (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to WPForms (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Advanced Custom Fields (1):** [CMS Tools ](https://www.g2.com/categories/cms-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Gravity Forms | WPForms | Advanced Custom Fields | 
|---|---|---|---|
| **Small-Business** | 83.3% | 89.7% | 84.6% | 
| **Mid-Market** | 15.3% | 9.3% | 3.8% | 
| **Enterprise** | 1.4% | 1.0% | 11.5% | 

### By Industry

#### Gravity Forms

- **Marketing and Advertising:** 26.6%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.5%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Graphic Design:** 3.7%
- **Computer Software:** 3.7%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Other:** 33.6%

#### WPForms

- **Marketing and Advertising:** 14.3%
- **Non-Profit Organization Management:** 6.4%
- **Information Technology and Services:** 5.4%
- **Design:** 4.7%
- **Health, Wellness and Fitness:** 3.9%
- **Computer Software:** 3.6%
- **Graphic Design:** 2.7%
- **Real Estate:** 2.7%
- **Internet:** 2.4%
- **Construction:** 2.4%
- **Other:** 51.6%

#### Advanced Custom Fields

- **Marketing and Advertising:** 36.0%
- **Internet:** 8.0%
- **Information Technology and Services:** 8.0%
- **Education Management:** 8.0%
- **Online Media:** 4.0%
- **Non-Profit Organization Management:** 4.0%
- **Media Production:** 4.0%
- **Management Consulting:** 4.0%
- **Health, Wellness and Fitness:** 4.0%
- **Glass, Ceramics & Concrete:** 4.0%
- **Other:** 16.0%

---
## Alternatives

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5163 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (118 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

### Alternatives to WPForms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5163 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (471 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (118 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3482 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23546 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2062 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

### Alternatives to Advanced Custom Fields

- [WeTransfer](https://www.g2.com/products/wetransfer/reviews) — 4.6/5 stars (521 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [FlippingBook](https://www.g2.com/products/flippingbook/reviews) — 4.7/5 stars (298 reviews)
- [Acquia Web Governance](https://www.g2.com/products/acquia-web-governance/reviews) — 4.5/5 stars (157 reviews)
- [Issuu](https://www.g2.com/products/issuu/reviews) — 4.7/5 stars (111 reviews)
- [echo3D 3D Digital Asset Management Platform](https://www.g2.com/products/echo3d-3d-digital-asset-management-platform/reviews) — 4.4/5 stars (83 reviews)
- [Weavy](https://www.g2.com/products/weavy/reviews) — 4.7/5 stars (61 reviews)
- [Element Pack Pro](https://www.g2.com/products/element-pack-pro/reviews) — 4.5/5 stars (52 reviews)
- [MemberSpace](https://www.g2.com/products/memberspace/reviews) — 4.7/5 stars (52 reviews)
- [Feedspot](https://www.g2.com/products/feedspot-feedspot/reviews) — 4.4/5 stars (51 reviews)

---
## Top Discussions

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

### WPForms

- Title: [What is WPForms used for?](https://www.g2.com/discussions/what-is-wpforms-used-for) — 1 comment
  > **Top comment:** "It is a plugin used for building surveys, contact forms, polls, etc. "

### Advanced Custom Fields

- Title: [Business](https://www.g2.com/discussions/bisnis) — 1 comment, 1 upvote
  > **Top comment:** "Product best for business"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gravity-forms-vs-wpforms-vs-advanced-custom-fields)