# Cognito Forms vs Gravity Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Cognito Forms excels in **user experience** , with many praising its intuitive interface and ease of customization. Users highlight features like the ability to auto-populate fields and the platform's seamless integration with Microsoft 365, making it a strong choice for those seeking flexibility.
- **According to verified reviews** , Gravity Forms is recognized for its **reliability and flexibility** in managing various form types, particularly for WordPress users. Reviewers appreciate its robust capabilities for lead generation and event registrations, noting that it has been easy to implement on their sites over the years.
- **Users say** that Cognito Forms offers a more affordable entry point, with a starting price of $19 per year compared to Gravity Forms' $59. This pricing structure makes Cognito Forms particularly appealing for small businesses looking for cost-effective solutions without sacrificing quality.
- **Reviewers mention** that both platforms perform well in terms of **ease of setup** , but Cognito Forms slightly edges out with a more user-friendly onboarding process. Users have noted that setting up forms is straightforward, which can be a significant advantage for those new to form-building tools.
- **G2 reviewers highlight** that while both products have strong support ratings, Cognito Forms stands out with a higher quality of support. Users have expressed satisfaction with the responsiveness and helpfulness of the support team, which can be crucial for businesses that rely on timely assistance.
- **According to recent feedback** , Gravity Forms is praised for its **design capabilities** and the ability to create visually appealing forms. However, some users feel that Cognito Forms offers a more modern interface, making it easier to navigate and customize, which can enhance the overall user experience.



---
## Frequently Asked Questions

### What is the difference between Cognito Forms vs Gravity Forms?

Gravity Forms stands out for its higher G2 rating and more robust support for complex integrations, while Cognito Forms is praised for its ease of use and setup.

| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) |
| --- | --- |
| 4.6/5 (132 reviews) | 4.7/5 (248 reviews) |
| Small-Business | Small-Business |
| 9.0 | 9.0 |
| 9.1 | 8.8 |
| Ease of Use (4 all-time mentions) | Flexibility (3 all-time mentions) |



### How do the pricing models of Cognito Forms and Gravity Forms compare?

Reviewers consider Cognito Forms the stronger value on price and cost satisfaction.

- **Cognito Forms:** In recent reviews, many cite its affordability and competitive pricing as a key benefit.
- **Gravity Forms:** Several reviewers mention that while the platform is powerful, it is perceived as expensive, especially when advanced features require higher-tier add-ons.
- **Switching Reason:** Recent reviewers have switched to Cognito Forms from other tools due to its better value and feature set for the price.



### What are the best alternatives to Cognito Forms and Gravity Forms?

The top 3 alternatives to Cognito Forms and Gravity Forms are Jotform, Typeform, and Formstack Forms.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) | 4.6/5 (132 reviews) | Small-Business | Affordable and competitive pricing | Ease of Use |
| [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) | 4.7/5 (248 reviews) | Small-Business | Perceived as expensive for advanced features | Flexibility |
| [Jotform](https://www.g2.com/products/jotform/reviews) | 4.7/5 (5,423 reviews) | Small-Business | — | — |
| [Typeform](https://www.g2.com/products/typeform/reviews) | 4.5/5 (1,017 reviews) | Small-Business | — | — |
| [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) | 4.3/5 (471 reviews) | Mid-Market | — | — |



### Which Online Form Builder features should I prioritize when comparing Cognito Forms and Gravity Forms?

Buyers should prioritize ease of use, integrations, customization, payments, and support quality when comparing Cognito Forms and Gravity Forms.

- **Ease of Use:** Cognito Forms scores 9.1, Gravity Forms 9.0; 4 all-time mentions for Cognito Forms, 2 for Gravity Forms.
- **Integrations:** Cognito Forms integrates with Make (32 all-time mentions), Zapier (15), Microsoft 365 (2); Gravity Forms integrates with Zapier (21), Divi (5), ActiveCampaign (3).
- **Customization:** Cognito Forms has 1 all-time mention for customizability and customization options; Gravity Forms has 1 all-time mention for each as well.
- **Payments:** Both products are frequently cited for payment features in recent reviews.
- **Support Quality:** Cognito Forms scores 9.1, Gravity Forms 8.8 on Quality of Support.



### What are the pros and cons of Cognito Forms vs Gravity Forms?

Cognito Forms is strongest in ease of use and setup, while Gravity Forms excels in flexibility and integrations.

- **Cognito Forms strengths:** Ease of use (4 all-time mentions), easy setup (2), affordability, automations, intuitive UI, and management ease.
- **Cognito Forms trade-offs:** Limited UI customization, slower loading (1 all-time mention), and some reviewers desire more advanced template options.
- **Gravity Forms strengths:** Flexibility (3 all-time mentions), integrations (1), customizability, e-signatures, and robust feature set.
- **Gravity Forms trade-offs:** Perceived as expensive (2 all-time mentions), complex features may require add-ons, and some integration issues are noted.



### Is Cognito Forms or Gravity Forms better for small businesses?

Cognito Forms is the better fit for small businesses, supported by its strong small-business segment and ease-of-use sentiment.

- **Cognito Forms:** Largest segment is Small-Business; reviewers highlight its intuitive setup, affordability, and ease of use for small teams.
- **Gravity Forms:** Largest segment is Small-Business; reviewers note its flexibility but mention higher complexity and cost for advanced features.



### Which Online Form Builder platform has better integrations?

Gravity Forms is favored for integrations due to broader reviewer-cited integration support.

- **Cognito Forms:** Integrates with Make (32 all-time mentions), Zapier (15), and Microsoft 365 (2).
- **Gravity Forms:** Integrates with Zapier (21 all-time mentions), Divi (5), and ActiveCampaign (3).



### How do Cognito Forms and Gravity Forms compare on customer support?

Cognito Forms and Gravity Forms are at near-parity on Quality of Support, with Cognito Forms scoring 9.1 and Gravity Forms 8.8.

- **Cognito Forms:** Reviewers frequently praise helpful and responsive support, with several citing positive experiences and a 9.1 support score.
- **Gravity Forms:** Reviewers describe support as generally strong and responsive, though a few mention slower or less helpful experiences; support score is 8.8.



### Which is easier to implement, Cognito Forms or Gravity Forms?

Cognito Forms and Gravity Forms are at parity on Ease of Setup, both scoring 9.0, with reviewers describing straightforward implementation for each.

- **Cognito Forms:** Reviewers consistently describe easy and intuitive setup, with many citing a short learning curve and quick onboarding.
- **Gravity Forms:** Reviewers highlight simple setup, especially for WordPress users, and note that forms can be built and deployed quickly.



### Which product has better Payments?

Both Cognito Forms and Gravity Forms are highly rated for Payments, with frequent positive mentions in recent reviews.

- **Cognito Forms:** Payments are frequently cited as a standout feature in recent reviews, with Stripe integration and payment collection highlighted.
- **Gravity Forms:** Payments are a core feature, with reviewers noting integrations with Stripe and PayPal, and positive experiences with payment flows.



| | Cognito Forms | Gravity Forms | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 137 | 248 | 
| **Largest Market Segment** | Small-Business (71.6% of reviews) | Small-Business (83.3% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | $59 Per Year | 

---
## Top Pros & Cons

### Cognito Forms

Pros:
- Ease of Use (4 reviews)
- Ease of Creation (3 reviews)

Cons:
- Formatting Issues (1 reviews)
- Slow Loading (1 reviews)

### Gravity Forms

Pros:
- Flexibility (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Cognito Forms | Gravity Forms | 
|---|---|---|
  | **Meets Requirements** | 9.1 (111 reviews) | 9.1 (182 reviews) | 
  | **Ease of Use** | 9.1 (112 reviews) | 9.0 (184 reviews) | 
  | **Ease of Setup** | 9.1 (91 reviews) | 9.0 (135 reviews) | 
  | **Ease of Admin** | 9.3 (67 reviews) | 8.9 (124 reviews) | 
  | **Quality of Support** | 9.1 (85 reviews) | 8.8 (143 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (61 reviews) | 9.4 (102 reviews) | 
  | **Product Direction (% positive)** | 8.3 (105 reviews) | 8.0 (167 reviews) | 

---
## Pricing

### Cognito Forms

#### Entry-Level Pricing

Plan: Pro

Price: $19.00 Per Month

Description: Create more advanced forms without any ads.

Key Features:
- Unlimited Forms and Fields
- 2 Users
- 2,000 Entries per Month

[Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing)

#### Free Trial

Yes

### Gravity Forms

#### Entry-Level Pricing

Plan: Basic License

Price: $59 Per Year

Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing.

Key Features:
- 1 Site
- Unlimited Forms
- Unlimited Entries

[Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Cognito Forms** | 9.2/10 | 76 |
| **Gravity Forms** | 8.6/10 | 29 |

#### Customization

| Feature | Cognito Forms | Gravity Forms | 
|---|---|---|
| **Custom Fields** | 9.6 (61 reviews) | 9.4 (25 reviews) | 
| **Conditional Logic** | 9.4 (60 reviews) | 9.3 (25 reviews) | 
| **Multi-page Forms** | 9.3 (54 reviews) | 8.7 (23 reviews) | 
| **Design** | 8.8 (60 reviews) | 8.6 (24 reviews) | 
| **Forms Creation & Design** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | Gravity Forms | 
|---|---|---|
| **Embedded Forms** | 9.3 (47 reviews) | 9.2 (25 reviews) | 
| **Offline Capability** | Feature Not Available | 5.0 (9 reviews) | 
| **Notifications** | 9.2 (62 reviews) | 9.3 (23 reviews) | 
| **Payments** | 8.9 (28 reviews) | 8.7 (17 reviews) | 
| **Mobile Forms** | 9.2 (46 reviews) | 9.4 (22 reviews) | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Cognito Forms | Gravity Forms | 
|---|---|---|
| **Search/Filter** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Autofill** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Convert to PDF** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Full Text Search** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Electronic Signature** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)




---
## Reviewer Demographics

### By Company Size

| Segment | Cognito Forms | Gravity Forms | 
|---|---|---|
| **Small-Business** | 71.6% | 83.3% | 
| **Mid-Market** | 20.9% | 15.3% | 
| **Enterprise** | 7.5% | 1.4% | 

### By Industry

#### Cognito Forms

- **Non-Profit Organization Management:** 8.9%
- **Accounting:** 4.8%
- **Education Management:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Real Estate:** 4.8%
- **Construction:** 3.2%
- **Leisure, Travel & Tourism:** 3.2%
- **Religious Institutions:** 3.2%
- **Insurance:** 2.4%
- **Events Services:** 2.4%
- **Other:** 57.3%

#### Gravity Forms

- **Marketing and Advertising:** 26.6%
- **Information Technology and Services:** 7.0%
- **Non-Profit Organization Management:** 6.5%
- **Design:** 6.1%
- **Internet:** 5.6%
- **Graphic Design:** 3.7%
- **Computer Software:** 3.7%
- **Financial Services:** 2.8%
- **Information Services:** 2.3%
- **Hospital & Health Care:** 1.9%
- **Other:** 33.6%

---
## Alternatives

### Alternatives to Cognito Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5550 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (128 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)

### Alternatives to Gravity Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5550 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1014 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1835 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23908 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14795 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (425 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)

---
## Top Discussions

### Cognito Forms

- Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments
  > **Top comment:** "Yes it is and have been using for past few years. "
- Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment
  > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..."
- Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)*
  > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..."
- Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)*
  > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us.

From data encryption and secure transmission to data..."
- Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote
  > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..."

### Gravity Forms

- Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote
  > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..."
- Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote
  > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..."
- Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote
  > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..."
- Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote
  > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..."
- Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote
  > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-gravity-forms)