# Cognito Forms vs Gravity Forms Comparison --- ## AI Generated Summary - **G2 reviewers report** that Cognito Forms excels in **user experience** , with many praising its intuitive interface and ease of customization. Users highlight features like the ability to auto-populate fields and the platform's seamless integration with Microsoft 365, making it a strong choice for those seeking flexibility. - **According to verified reviews** , Gravity Forms is recognized for its **reliability and flexibility** in managing various form types, particularly for WordPress users. Reviewers appreciate its robust capabilities for lead generation and event registrations, noting that it has been easy to implement on their sites over the years. - **Users say** that Cognito Forms offers a more affordable entry point, with a starting price of $19 per year compared to Gravity Forms' $59. This pricing structure makes Cognito Forms particularly appealing for small businesses looking for cost-effective solutions without sacrificing quality. - **Reviewers mention** that both platforms perform well in terms of **ease of setup** , but Cognito Forms slightly edges out with a more user-friendly onboarding process. Users have noted that setting up forms is straightforward, which can be a significant advantage for those new to form-building tools. - **G2 reviewers highlight** that while both products have strong support ratings, Cognito Forms stands out with a higher quality of support. Users have expressed satisfaction with the responsiveness and helpfulness of the support team, which can be crucial for businesses that rely on timely assistance. - **According to recent feedback** , Gravity Forms is praised for its **design capabilities** and the ability to create visually appealing forms. However, some users feel that Cognito Forms offers a more modern interface, making it easier to navigate and customize, which can enhance the overall user experience. | | Cognito Forms | Gravity Forms | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | | **Total Reviews** | 129 | 248 | | **Largest Market Segment** | Small-Business (70.4% of reviews) | Small-Business (83.3% of reviews) | | **Entry Level Price** | $19.00 Per Month | $59 Per Year | --- ## Top Pros & Cons ### Cognito Forms Pros: - Ease of Use (4 reviews) - Ease of Creation (3 reviews) Cons: - Formatting Issues (1 reviews) - Slow Loading (1 reviews) ### Gravity Forms Pros: - Flexibility (3 reviews) - Ease of Use (2 reviews) Cons: - Expensive (2 reviews) - Complex Features (1 reviews) --- ## Ratings Comparison | Rating | Cognito Forms | Gravity Forms | |---|---|---| | **Meets Requirements** | 9.1 (103 reviews) | 9.1 (182 reviews) | | **Ease of Use** | 9.1 (104 reviews) | 9.0 (184 reviews) | | **Ease of Setup** | 9.0 (83 reviews) | 9.0 (135 reviews) | | **Ease of Admin** | 9.2 (61 reviews) | 8.9 (124 reviews) | | **Quality of Support** | 9.2 (80 reviews) | 8.8 (143 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (56 reviews) | 9.4 (102 reviews) | | **Product Direction (% positive)** | 8.2 (97 reviews) | 8.0 (167 reviews) | --- ## Pricing ### Cognito Forms #### Entry-Level Pricing Plan: Pro Price: $19.00 Per Month Description: Create more advanced forms without any ads. Key Features: - Unlimited Forms and Fields - 2 Users - 2,000 Entries per Month [Browse all 4 editions](https://www.g2.com/products/cognito-forms/pricing) #### Free Trial Yes ### Gravity Forms #### Entry-Level Pricing Plan: Basic License Price: $59 Per Year Description: Great for bloggers or small ventures who need a single site installation with simple email capture and marketing. Key Features: - 1 Site - Unlimited Forms - Unlimited Entries [Browse all 3 editions](https://www.g2.com/products/gravity-forms/pricing) #### Free Trial No --- ## Features Comparison By Category ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Cognito Forms** | 9.1/10 | 68 | | **Gravity Forms** | 8.6/10 | 29 | #### Customization | Feature | Cognito Forms | Gravity Forms | |---|---|---| | **Custom Fields** | 9.6 (56 reviews) | 9.4 (25 reviews) | | **Conditional Logic** | 9.3 (53 reviews) | 9.3 (25 reviews) | | **Multi-page Forms** | 9.2 (48 reviews) | 8.7 (23 reviews) | | **Design** | 8.8 (57 reviews) | 8.6 (24 reviews) | #### Additional Functionality | Feature | Cognito Forms | Gravity Forms | |---|---|---| | **Embedded Forms** | 9.3 (44 reviews) | 9.2 (25 reviews) | | **Offline Capability** | Feature Not Available | 5.0 (9 reviews) | | **Notifications** | 9.1 (58 reviews) | 9.3 (23 reviews) | | **Payments** | 8.7 (25 reviews) | 8.7 (17 reviews) | | **Mobile Forms** | 9.2 (45 reviews) | 9.4 (22 reviews) | --- ## Categories **Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder) --- ## Reviewer Demographics ### By Company Size | Segment | Cognito Forms | Gravity Forms | |---|---|---| | **Small-Business** | 70.4% | 83.3% | | **Mid-Market** | 21.6% | 15.3% | | **Enterprise** | 8.0% | 1.4% | ### By Industry #### Cognito Forms - **Non-Profit Organization Management:** 8.6% - **Accounting:** 5.2% - **Education Management:** 5.2% - **Marketing and Advertising:** 5.2% - **Real Estate:** 5.2% - **Construction:** 3.4% - **Leisure, Travel & Tourism:** 3.4% - **Health, Wellness and Fitness:** 2.6% - **Religious Institutions:** 2.6% - **Higher Education:** 2.6% - **Other:** 56.0% #### Gravity Forms - **Marketing and Advertising:** 26.6% - **Information Technology and Services:** 7.0% - **Non-Profit Organization Management:** 6.5% - **Design:** 6.1% - **Internet:** 5.6% - **Graphic Design:** 3.7% - **Computer Software:** 3.7% - **Financial Services:** 2.8% - **Information Services:** 2.3% - **Hospital & Health Care:** 1.9% - **Other:** 33.6% --- ## Alternatives ### Alternatives to Cognito Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (414 reviews) - [Zoho Forms](https://www.g2.com/products/zoho-forms/reviews) — 4.4/5 stars (129 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23866 reviews) - [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews) ### Alternatives to Gravity Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1829 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23866 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14729 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.4/5 stars (414 reviews) - [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews) --- ## Top Discussions ### Cognito Forms - Title: [Is Cognito forms legit?](https://www.g2.com/discussions/is-cognito-forms-legit) — 2 comments > **Top comment:** "Yes it is and have been using for past few years. " - Title: [What is Cognito Forms used for?](https://www.g2.com/discussions/what-is-cognito-forms-used-for) — 1 comment > **Top comment:** "As a web-based form builder, Cognito can be used in limitless applications. They provide numerous templates to kickstart any project, but if you need..." - Title: [Is Cognito free form?](https://www.g2.com/discussions/is-cognito-free-form) — 1 comment *(includes official response)* > **Top comment:** "Yes! When you sign up for our free Individual plan, you can build an unlimited number of forms and collect up to 500 entries per month. Additionally, take..." - Title: [Is Cognito forms safe?](https://www.g2.com/discussions/is-cognito-forms-safe) — 1 comment *(includes official response)* > **Top comment:** "At Cognito Forms, the privacy and the security of your form data is of utmost importance to us. From data encryption and secure transmission to data..." - Title: [Is the free version a secure way to collect payment info?](https://www.g2.com/discussions/51661-is-the-free-version-a-secure-way-to-collect-payment-info) — 1 comment, 1 upvote > **Top comment:** "Hi Ellen! Organizations on the free Individual plan can use our integration with Stripe for secure credit card processing. To learn more about our security..." ### Gravity Forms - Title: [How can I prevent bots from filling out my forms?](https://www.g2.com/discussions/26574-how-can-i-prevent-bots-from-filling-out-my-forms) — 2 comments, 1 upvote > **Top comment:** "We find this a consistent problem with our customer websites also. Typically we use a Google Capture that you can setup in Gravity Forms that in our..." - Title: [How can Gravity Forms be used for vacation rental websites, other booking form solutions?](https://www.g2.com/discussions/26589-how-can-gravity-forms-be-used-for-vacation-rental-websites-other-booking-form-solutions) — 1 comment, 1 upvote > **Top comment:** "I would think if you couple Gravity forms with a Wordpress Custom Post Type (CPT), you could achieve this quite easily. That way Gravity does all the tricky..." - Title: [Is there a way to request new plugin options](https://www.g2.com/discussions/26571-is-there-a-way-to-request-new-plugin-options) — 1 comment, 1 upvote > **Top comment:** "My experience with Gravity is their support is solid and deep. I've had to seek assistance with complex operations between how Gravity interacts with Stripe..." - Title: [how do I change the next button to change colour plus use a hand icon](https://www.g2.com/discussions/26555-how-do-i-change-the-next-button-to-change-colour-plus-use-a-hand-icon) — 1 comment, 1 upvote > **Top comment:** "I'd use your browser's developer tools to identify the element's handle (id or class(es)) and then place the css: 'pointer: cursor;' into your style sheet..." - Title: [Will you consider adding templates?](https://www.g2.com/discussions/will-you-consider-adding-templates) — 1 comment, 1 upvote > **Top comment:** "I can't answer on behalf of Gravity however you are able to add classes directly into each field which will control some key elements such as layouts etc...." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cognito-forms-vs-gravity-forms)