# Grata vs ZoomInfo Sales Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **real-time data** on a vast network of companies, which is crucial for sales processes. Users appreciate its ability to generate precise lists of potential customers using various filters, making it a comprehensive tool for lead generation.
- **Users say** that Grata shines in delivering **financial information** and insights about private companies that are often hard to find on other platforms. This feature is particularly beneficial for users looking to analyze businesses quickly and effectively.
- **Reviewers mention** that ZoomInfo Sales has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience with the platform compared to Grata. This is reflected in the volume of recent reviews, with ZoomInfo receiving 103 reviews in the last 90 days, showcasing its active user base.
- **According to verified reviews** , Grata users appreciate the **quality of support** they receive, often highlighting the responsiveness and helpfulness of the support team. This aspect is crucial for users who may need assistance navigating the platform.
- **G2 reviewers report** that while Grata has a higher star rating, indicating a positive user experience, the limited number of reviews compared to ZoomInfo Sales raises questions about the consistency of that satisfaction across a broader user base.
- **Users say** that ZoomInfo Sales provides a more **comprehensive analysis** of team sales, with features that allow for detailed lead validation and enrichment, which are essential for effective sales strategies. This capability is often cited as a key advantage over Grata.



| | Grata | ZoomInfo Sales | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 81 | 9,089 | 
| **Largest Market Segment** | Small-Business (75.3% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | Contact Us 1 Seat | 

---
## Top Pros & Cons

### Grata

Pros:
- Search Functionality (26 reviews)
- Ease of Use (25 reviews)

Cons:
- Data Inaccuracy (18 reviews)
- Inaccuracy (9 reviews)

### ZoomInfo Sales

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | Grata | ZoomInfo Sales | 
|---|---|---|
  | **Meets Requirements** | 9.5 (62 reviews) | 8.7 (7415 reviews) | 
  | **Ease of Use** | 9.7 (62 reviews) | 8.8 (7497 reviews) | 
  | **Ease of Setup** | 9.9 (23 reviews) | 8.9 (2243 reviews) | 
  | **Ease of Admin** | 10.0 (9 reviews) | 8.7 (1487 reviews) | 
  | **Quality of Support** | 9.8 (61 reviews) | 8.7 (6624 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (9 reviews) | 8.6 (1503 reviews) | 
  | **Product Direction (% positive)** | 10.0 (63 reviews) | 8.7 (7173 reviews) | 

---
## Pricing

### Grata

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us Per Year

Description: Managed, scalable deal pipelines for proactive business development. Ideal for family offices and independent sponsors.

Key Features:
- Private company data & financials
- Executive contacts
- EU reported financials

[Browse all 3 editions](https://www.g2.com/products/grata/pricing)

#### Free Trial

No

### ZoomInfo Sales

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/zoominfo-sales/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 4693 |

#### Data Availability

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (4354 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | 8.5 (4286 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | 8.2 (2913 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.7 (4346 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | 8.2 (4247 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (132 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (133 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (134 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (132 reviews) | 
| **Decision Making** | Not enough data | 7.5 (133 reviews) | 

#### Platform

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Internationalization** | Not enough data | 7.8 (426 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (1626 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (1054 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.4 (3439 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.4 (3449 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (3174 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.3 (3475 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (4204 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.1 (3342 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.0 (2704 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.8 (1246 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 1536 |

#### Lead Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.7 (1294 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (1253 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (1216 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (1101 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (1093 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (1048 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (1094 reviews) | 
| **Customization ** | Not enough data | 8.3 (1145 reviews) | 

#### Campaign Execution

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.0 (1064 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (1204 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (1188 reviews) | 
| **Email Campaigns ** | Not enough data | 8.3 (1145 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | N/A | N/A |

#### Lead Generation

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.1/10 | 585 |

#### Lead Facilitation

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (332 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (465 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (449 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 1020 |

#### Integrated Workflows

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (930 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.5/10 | 133 |

#### Dialing Options

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Financial Research

| Product | Score | Reviews |
|---|---|---|
| **Grata** | 8.2/10 | 30 |
| **ZoomInfo Sales** | N/A | N/A |

#### Financial Information

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Data Visualization** | Feature Not Available | Not enough data | 
| **Document Search** | 7.6 (12 reviews) | Not enough data | 

#### Analysis

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Financial Analysis** | Feature Not Available | Not enough data | 
| **Charting** | Feature Not Available | Not enough data | 
| **Risk Analysis** | Feature Not Available | Not enough data | 
| **Document Annotation** | Feature Not Available | Not enough data | 
| **Collaboration** | 7.9 (26 reviews) | Not enough data | 

#### Market News

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Alerts and Monitoring** | 8.1 (25 reviews) | Not enough data | 
| **Market Information** | 8.8 (23 reviews) | Not enough data | 
| **Market News** | Feature Not Available | Not enough data | 

#### Platform Basics

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Mobility** | 8.8 (20 reviews) | Not enough data | 
| **Interoperability** | 9.2 (19 reviews) | Not enough data | 

#### Agentic AI - Financial Research

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Multi-step Planning** | Feature Not Available | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.3/10 | 1166 |

#### Data Availability

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1050 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1049 reviews) | 
| **Offline Data** | Not enough data | 7.7 (707 reviews) | 

#### Platform Additional Functionality

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1014 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (757 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (702 reviews) | 
| **Alerts** | Not enough data | 8.5 (784 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (794 reviews) | 

### M&A Software

| Product | Score | Reviews |
|---|---|---|
| **Grata** | 9.3/10 | 32 |
| **ZoomInfo Sales** | N/A | N/A |

#### Virtual Data Room

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Drag-and-drop Document Collection** | Feature Not Available | Not enough data | 
| **Watermarking** | Feature Not Available | Not enough data | 
| **Permissions** | Feature Not Available | Not enough data | 

#### Deal Management

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Playbooks** | Feature Not Available | Not enough data | 
| **Deal Sourcing** | 9.3 (30 reviews) | Not enough data | 
| **Post-Merger Integration** | Feature Not Available | Not enough data | 

#### Collaboration

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Task Management** | Feature Not Available | Not enough data | 
| **Project Management** | Feature Not Available | Not enough data | 
| **In-Platform Communication** | 7.5 (17 reviews) | Not enough data | 
| **Progress Tracking** | Feature Not Available | Not enough data | 

#### Sourcing

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Deal Sourcing** | 9.3 (30 reviews) | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 
| **Marketplace** | Not enough data | Not enough data | 

#### Evaluation

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Scoring** | Feature Not Available | Not enough data | 
| **Monitoring** | Feature Not Available | Not enough data | 
| **Due Dilligence** | Feature Not Available | Not enough data | 

#### Delivery - M&A Software

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Post-Merger Integration** | Feature Not Available | Not enough data | 
| **Deal Closing** | Feature Not Available | Not enough data | 
| **Implementation** | Feature Not Available | Not enough data | 

#### Agentic AI - M&A Software

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Grata** | 9.2/10 | 44 |
| **ZoomInfo Sales** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Lead Validation** | 9.3 (40 reviews) | 8.6 (1293 reviews) | 
| **Lead Enrichment** | 9.1 (40 reviews) | 8.6 (1278 reviews) ✓ Verified | 
| **Lead Quality** | 9.1 (42 reviews) | 8.5 (1320 reviews) ✓ Verified | 
| **Lead Analysis** | 9.1 (39 reviews) | 8.5 (1244 reviews) | 
| **Browser Extension** | 9.5 (41 reviews) | 8.7 (1268 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (84 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.4/10 | 1642 |

#### Lead Monitoring

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1419 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1347 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1318 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (903 reviews) | 
| **Websites** | Not enough data | 8.6 (1282 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1207 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1339 reviews) ✓ Verified | 

#### Analytics

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1435 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Customization

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1160 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1210 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1180 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1362 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.3/10 | 919 |

#### Data collection

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (643 reviews) | 
| **Data Sources** | Not enough data | 8.5 (768 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (756 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (793 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (774 reviews) ✓ Verified | 

#### Segment Trending

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Web** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (670 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (655 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (677 reviews) | 

#### Analysis

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (701 reviews) | 
| **Reports** | Not enough data | 8.5 (738 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (760 reviews) ✓ Verified | 

#### Platform

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Search** | Not enough data | 8.9 (829 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (776 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (671 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (749 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (704 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (697 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 7.7/10 | 632 |

#### Generative AI

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Deal Sourcing

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | N/A | N/A |

#### Deal Identification - Deal Sourcing

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Market Mapping** | Not enough data | Not enough data | 
| **Advanced Filters** | Not enough data | Not enough data | 
| **AI-Powered Search ** | Not enough data | Not enough data | 
| **Multi-Source Tracking** | Feature Not Available | Not enough data | 

#### Market Intelligence - Deal Sourcing

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Automated Data Enrichment** | Not enough data | Not enough data | 
| **Real Time Alerts** | Not enough data | Not enough data | 
| **Investment Trend Analysis** | Not enough data | Not enough data | 
| **Competitive Benchmarking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 

#### Workflow & Customization - Deal Sourcing

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Secure Document Sharing** | Not enough data | Not enough data | 
| **Third Party Integrations** | Not enough data | Not enough data | 
| **Customizable Dashboards** | Not enough data | Not enough data | 
| **Pipeline Management** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 7.0/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (64 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (65 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.4/10 | 566 |

#### Agentic AI - Email Tracking

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (22 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (23 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (23 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (23 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.4 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (21 reviews) | 
| **Decision Making** | Not enough data | 8.7 (21 reviews) | 

#### Analytics

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (507 reviews) | 
| **Link Activity** | Not enough data | 8.6 (500 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (462 reviews) | 

#### Customizations

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (509 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (497 reviews) | 
| **Notifications** | Not enough data | 8.7 (514 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (497 reviews) | 
| **Templates** | Not enough data | 8.6 (504 reviews) | 

#### Generative AI

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (295 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Grata** | N/A | N/A |
| **ZoomInfo Sales** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (979 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (998 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (971 reviews) | 

#### Lead Management

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (912 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (651 reviews) | 
| **Account Identification ** | Not enough data | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.2 (129 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.3 (131 reviews) | 
| **Customization ** | Not enough data | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Grata | ZoomInfo Sales | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (1):** [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

**Unique to Grata (3):** [M&A Software](https://www.g2.com/categories/m-a-software), [Deal Sourcing](https://www.g2.com/categories/deal-sourcing), [Financial Research Software](https://www.g2.com/categories/financial-research)

**Unique to ZoomInfo Sales (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Grata | ZoomInfo Sales | 
|---|---|---|
| **Small-Business** | 75.3% | 25.9% | 
| **Mid-Market** | 16.0% | 48.3% | 
| **Enterprise** | 8.6% | 25.9% | 

### By Industry

#### Grata

- **Venture Capital & Private Equity:** 34.6%
- **Financial Services:** 25.9%
- **Investment Banking:** 9.9%
- **Computer Software:** 7.4%
- **Investment Management:** 6.2%
- **Management Consulting:** 3.7%
- **Banking:** 2.5%
- **Consulting:** 1.2%
- **Semiconductors:** 1.2%
- **Medical Devices:** 1.2%
- **Other:** 6.2%

#### ZoomInfo Sales

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.8%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.4%

---
## Alternatives

### Alternatives to Grata

- [Sourcescrub](https://www.g2.com/products/sourcescrub/reviews) — 4.5/5 stars (56 reviews)
- [PitchBook](https://www.g2.com/products/pitchbook/reviews) — 4.5/5 stars (231 reviews)
- [AlphaSense](https://www.g2.com/products/alphasense/reviews) — 4.6/5 stars (313 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Datasite Diligence](https://www.g2.com/products/datasite-diligence/reviews) — 4.4/5 stars (397 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (405 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1652 reviews)
- [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews) — 4.0/5 stars (407 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4089 reviews)

### Alternatives to ZoomInfo Sales

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9647 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (478 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (626 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1652 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4089 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (149 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1362 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 4.0/5 stars (946 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (820 reviews)

---
## Top Discussions

### Grata

- Title: [What is Grata used for?](https://www.g2.com/discussions/what-is-grata-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Grata is used to find, research, and engage with private companies. We're the leading proactive business development and research platform for private markets."

### ZoomInfo Sales

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/grata-vs-zoominfo-sales)