Link copied to clipboard # Grata vs PitchBook Comparison - What are their main differences? Share [ Export ](/compare/grata/pitchbook/export.csv) GrataPitchBook[+ Add Product](#) Reviews **Grata** [ 4.9/5(81) ](https://www.g2.com/products/grata/reviews#reviews) **PitchBook** [ 4.5/5(261) ](https://www.g2.com/products/pitchbook/reviews#reviews) Pricing **Grata** **Contact Us** Per Year · Growth **PitchBook** Free Trial No pricing available **Pricing Insights** from reviews Time to Implement **Grata** Not enough reviews yet **PitchBook** Not enough reviews yet Return on Investment **Grata** Not enough reviews yet **PitchBook** Not enough reviews yet Perceived Cost **Grata** $$$$$ **PitchBook** $$$$$ Average Discount **Grata** Not enough reviews yet **PitchBook** Not enough reviews yet Pros & Cons **Grata** [ Search Functionality (25) ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506545&qs=pros-and-cons#reviews)[ Ease of Use (24) ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506229&qs=pros-and-cons#reviews)[ Data Inaccuracy (17) ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506974&qs=pros-and-cons#reviews)[ Inaccuracy (8) ](https://www.g2.com/products/grata/reviews?filters%5Bsentiment_snippet%5D=1506992&qs=pros-and-cons#reviews) **PitchBook** [ Data Accessibility (64) ](https://www.g2.com/products/pitchbook/reviews?filters%5Bsentiment_snippet%5D=1199159&qs=pros-and-cons#reviews)[ Customer Support (45) ](https://www.g2.com/products/pitchbook/reviews?filters%5Bsentiment_snippet%5D=1199110&qs=pros-and-cons#reviews)[ Outdated Information (36) ](https://www.g2.com/products/pitchbook/reviews?filters%5Bsentiment_snippet%5D=1199580&qs=pros-and-cons#reviews)[ Limited Data (29) ](https://www.g2.com/products/pitchbook/reviews?filters%5Bsentiment_snippet%5D=1198875&qs=pros-and-cons#reviews) Integrations **Grata** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_21e9a1dafc323712f8cb30f09df7c120/affinity.jpeg "Product Avatar Image") Affinity ](https://www.g2.com/products/affinity/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bdcfd8d51cd8649858fe4b6effba359c/dealcloud.jpg "Product Avatar Image") DealCloud ](https://www.g2.com/products/dealcloud/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b471eb01b994f31283e6a136bf2be944/dynamo-software-dynamo-software.png "Product Avatar Image") Dynamo Software ](https://www.g2.com/products/dynamo-software-dynamo-software/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ View all ](https://www.g2.com/products/grata/integrations) **PitchBook** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_630060c59e26db3fa36295295bc708f0/hebbia-ai-2026-02-24.png "Product Avatar Image") Hebbia AI ](https://www.g2.com/products/hebbia-ai-2026-02-24/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a5e18ba379f10d7da46f4e930faaff7/microsoft-copilot-2026-08-27.png "Product Avatar Image") Microsoft Copilot ](https://www.g2.com/products/microsoft-copilot-2026-08-27/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_033aa224b72b00b72e8860e4e6401efc/microsoft-excel.png "Product Avatar Image") Microsoft Excel ](https://www.g2.com/products/microsoft-excel/reviews)[ View all ](https://www.g2.com/products/pitchbook/integrations) Screenshots **Grata** ![Grata screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1740056/InvestmentGradePrivateMarketData%282%29.jpg) **PitchBook** ![PitchBook screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1248126/G2-assets-companies-screeners.png) Ratings Meets Requirements **Grata** 9.5 9.562 **PitchBook** 8.5 8.5207 Ease of Use **Grata** 9.7 9.762 **PitchBook** 8.5 8.5240 Ease of Setup **Grata** 9.9 9.923 **PitchBook** 8.9 8.9200 Ease of Admin **Grata** 10.0 10.09 **PitchBook** 8.4 8.430 Quality of Support **Grata** 9.8 9.861 **PitchBook** 8.7 8.7195 Has the product been a good partner in doing business? **Grata** 9.6 9.69 **PitchBook** 8.7 8.731 Product Direction (% positive) **Grata** 10.0 10.063 **PitchBook** 8.9 8.9210 Features Financial Research[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 8.2 30 7.3 202 Financial Information Document Search 7.6(won by 0.1) 12 7.5 170 Data Visualization Feature Not Available 7.9(won by default) 171 Analysis Collaboration 7.9(won by 1.4) 26 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.5 158 Financial Analysis Feature Not Available 8.0(won by default) 174 Charting Feature Not Available 7.5(won by default) 165 Risk Analysis Feature Not Available 6.5(won by default) 161 Document Annotation Feature Not Available 6.3(won by default) 156 Market News Alerts and Monitoring 8.1(tied score) 25 8.1(tied score) 164 Market Information 8.8(won by 0.2) 23 8.6 186 Market News Feature Not Available 8.2(won by default) 163 Platform Basics Mobility 8.8(won by 1.1) 20 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 160 Interoperability 9.2(won by 2.1) 19 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 159 Agentic AI - Financial Research Multi-step Planning Feature Not Available 5.6(won by default) 12 M&A Software[Hide 26 FeaturesShow 26 Features](javascript:void(0);) 9.3 32 Not enough data Virtual Data Room Drag-and-drop Document Collection Feature Not Available Not enough data Watermarking Feature Not Available Not enough data Permissions Feature Not Available Not enough data Deal Management Deal Sourcing 9.3(won by default) 30 Not enough data Playbooks Feature Not Available Not enough data Post-Merger Integration Feature Not Available Not enough data Collaboration In-Platform Communication 7.5(won by default) 17 Not enough data Task Management Feature Not Available Not enough data Project Management Feature Not Available Not enough data Progress Tracking Feature Not Available Not enough data Sourcing Deal Sourcing 9.3(won by default) 30 Not enough data Pipeline Management Not enough data Not enough data Marketplace Not enough data Not enough data Evaluation Scoring Feature Not Available Not enough data Monitoring Feature Not Available Not enough data Due Dilligence Feature Not Available Not enough data Delivery - M&A Software Post-Merger Integration Feature Not Available Not enough data Deal Closing Feature Not Available Not enough data Implementation Feature Not Available Not enough data Agentic AI - M&A Software Autonomous Task Execution Feature Not Available Not enough data Multi-step Planning Feature Not Available Not enough data Cross-system Integration Feature Not Available Not enough data Adaptive Learning Feature Not Available Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Feature Not Available Not enough data Lead Intelligence[Hide 11 FeaturesShow 11 Features](javascript:void(0);) 9.2 44 Not enough data Lead Intelligence Lead Validation 9.3(won by default) 40 Not enough data Lead Enrichment 9.1(won by default) 40 Not enough data Lead Quality 9.1(won by default) 42 Not enough data Lead Analysis 9.1(won by default) 39 Not enough data Browser Extension 9.5(won by default) 41 Not enough data Lead Verification Not enough data Not enough data External Data Sourcing Not enough data Not enough data Agentic AI - Lead Intelligence Cross-system Integration Not enough data Not enough data Artificial Intelligence - Lead Intelligence Lead Scoring & Prioritization Not enough data Not enough data Intent Signal Analysis Not enough data Not enough data Data Enrichment Not enough data Not enough data Show 2 feature categories with incomplete data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Deal Sourcing[Hide 13 FeaturesShow 13 Features](javascript:void(0);) Not enough data Not enough data Deal Identification - Deal Sourcing Market Mapping Not enough data Feature Not Available Advanced Filters Not enough data Feature Not Available AI-Powered Search Not enough data Feature Not Available Multi-Source Tracking Feature Not Available Feature Not Available Market Intelligence - Deal Sourcing Automated Data Enrichment Not enough data Feature Not Available Real Time Alerts Not enough data Feature Not Available Investment Trend Analysis Not enough data Feature Not Available Competitive Benchmarking Not enough data Feature Not Available Performance Metrics Not enough data Feature Not Available Workflow & Customization - Deal Sourcing Secure Document Sharing Not enough data Feature Not Available Third Party Integrations Not enough data Feature Not Available Customizable Dashboards Not enough data Feature Not Available Pipeline Management Not enough data Feature Not Available User Insights Reviewers' Company Size [![Grata](https://images.g2crowd.com/uploads/product/hd_favicon/509eec457f38ffcce399bfe9d0ccc26e/grata.svg "Grata")](https://www.g2.com/products/grata/reviews) Grata Small-Business(50 or fewer emp.) 75.3% Mid-Market(51-1000 emp.) 16.0% Enterprise(\> 1000 emp.) 8.6% [![PitchBook](https://images.g2crowd.com/uploads/product/hd_favicon/1496253346/pitchbook.png "PitchBook")](https://www.g2.com/products/pitchbook/reviews) PitchBook Small-Business(50 or fewer emp.) 38.5% Mid-Market(51-1000 emp.) 26.1% Enterprise(\> 1000 emp.) 35.4% Small-Business (50 or fewer emp.) 75.3% 38.5% Mid-Market (51-1000 emp.) 16.0% 26.1% Enterprise (\> 1000 emp.) 8.6% 35.4% Reviewers' Industry [![Grata](https://images.g2crowd.com/uploads/product/hd_favicon/509eec457f38ffcce399bfe9d0ccc26e/grata.svg "Grata")](https://www.g2.com/products/grata/reviews) Grata Venture Capital & Private Equity 34.6% Financial Services 25.9% Investment Banking 9.9% Computer Software 7.4% Investment Management 6.2% Other 16.0% [![PitchBook](https://images.g2crowd.com/uploads/product/hd_favicon/1496253346/pitchbook.png "PitchBook")](https://www.g2.com/products/pitchbook/reviews) PitchBook Financial Services 24.3% Venture Capital & Private Equity 15.1% Investment Banking 8.0% Information Technology and Services 5.6% Legal Services 4.4% Other 42.6% FAQs ## Grata vs PitchBook FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between PitchBook vs Grata? Grata stands out from PitchBook with a higher G2 rating, superior ease of setup, and a stronger focus on advanced search and filtering features. | [PitchBook](https://www.g2.com/products/pitchbook/reviews) | [Grata](https://www.g2.com/products/grata/reviews) | | --- | --- | | 4.5/5 (256 reviews) | 4.9/5 (81 reviews) | | Small-Business | Small-Business | | 8.9 | 9.9 | | 8.7 | 9.8 | | Data Accessibility (64 all-time mentions) | Search Functionality (25 all-time mentions) | ### How do the pricing models of PitchBook and Grata compare? Grata is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to PitchBook. - **PitchBook:** Reviewers frequently cite PitchBook as expensive, with 20 all-time mentions of high cost and several recent reviews noting steep pricing as a trade-off for its data quality. - **Grata:** While some reviewers mention Grata can be pricey, the sentiment is more positive overall, with reviewers emphasizing the value delivered for the cost and fewer negative mentions about pricing. - **Switching reasons:** Recent reviews indicate buyers switch to Grata for its advanced search, filtering, and integration capabilities, which are seen as delivering better value for targeted company discovery and outreach. ### What are the best alternatives to PitchBook and Grata? Sourcescrub, S&P Capital IQ Pro, and Crunchbase are the top three alternatives to PitchBook and Grata. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [PitchBook](https://www.g2.com/products/pitchbook/reviews) | 4.5/5 (256 reviews) | Small-Business | Expensive, but valued for data quality | Data Accessibility (64 all-time mentions) | | [Grata](https://www.g2.com/products/grata/reviews) | 4.9/5 (81 reviews) | Small-Business | Priced as premium, but strong value sentiment | Search Functionality (25 all-time mentions) | | [Sourcescrub](https://www.g2.com/products/sourcescrub/reviews) | 4.5/5 (56 reviews) | Small-Business | — | Lead sourcing and list building | | [S&P Capital IQ Pro](https://www.g2.com/products/s-p-capital-iq-pro/reviews) | 4.3/5 (68 reviews) | Enterprise | — | Comprehensive financial data | | [Crunchbase](https://www.g2.com/products/crunchbase/reviews) | 4.4/5 (408 reviews) | Small-Business | — | Startup and private company coverage | ### Which Financial Research features should I prioritize when comparing PitchBook and Grata? Buyers comparing PitchBook and Grata should prioritize Market Mapping, Search Functionality, Filtering Features, Integrations, and Data Accessibility. - **Market Mapping:** Grata offers Market Mapping as a core feature, with 8 all-time coverage mentions; PitchBook reviewers cite Market Mapping as a key benefit in recent reviews. - **Search Functionality:** Grata: 25 all-time mentions; PitchBook: 27 all-time mentions. - **Filtering Features:** Grata: 19 all-time mentions; PitchBook does not emphasize advanced filtering in reviewer sentiment. - **Integrations:** Grata supports third-party integrations and is frequently praised for CRM integration; PitchBook reviewers mention integration with Outreach (6 all-time mentions). - **Data Accessibility:** PitchBook: 64 all-time mentions; Grata: 10 all-time mentions. ### What are the pros and cons of PitchBook vs Grata? PitchBook's headline strength is data accessibility, while Grata excels in search functionality and filtering features. - **PitchBook strengths:** Data Accessibility (64 all-time mentions), Customer Support (45), Company Research (44), Ease of Use (44), Comprehensive Information (31). - **PitchBook trade-offs:** Outdated Information (36), Limited Data (29), Expensive (20), Company Exclusion (19), Poor Usability (15). - **Grata strengths:** Search Functionality (25), Ease of Use (24), Filtering Features (19), Customer Support (17), Data Accuracy (15), Features (15). - **Grata trade-offs:** Data Inaccuracy (17), Inaccuracy (8), Limited Data (8). ### Is PitchBook or Grata better for small businesses? Grata is the better fit for small businesses, with a higher G2 rating and stronger small-business reviewer sentiment. - **PitchBook:** Largest segment is Small-Business; reviewers value its data accessibility but frequently mention high cost as a barrier for smaller teams. - **Grata:** Largest segment is Small-Business; reviewers consistently highlight ease of use, advanced filtering, and strong value for small-business deal sourcing and market mapping. ### Which Financial Research platform has better integrations? Grata is favored for integrations, with reviewers highlighting its CRM integration capabilities and broader third-party support. - **PitchBook:** Integrates with Outreach, mentioned in 6 all-time reviews. - **Grata:** Integrates with DealCloud and HubSpot, with reviewers frequently praising CRM integration and workflow automation. ### How do PitchBook and Grata compare on customer support? Grata leads PitchBook on Quality of Support by a material margin, with a 1.1-point higher score (9.8 vs 8.7). - **PitchBook:** Reviewers cite responsive customer service and helpful onboarding, with 45 all-time mentions of customer support. - **Grata:** Reviewers consistently praise the support team’s promptness, attentiveness, and willingness to address feature requests, with 17 all-time mentions of customer support and multiple recent reviews highlighting exceptional support experiences. ### Which is easier to implement, PitchBook or Grata? Grata is easier to implement than PitchBook, with a 1.0-point higher Ease of Setup score (9.9 vs 8.9). - **PitchBook:** Reviewers describe setup as straightforward but occasionally mention navigation challenges for new users. - **Grata:** Reviewers consistently report a quick, intuitive setup process and highlight the platform’s user-friendly onboarding experience. ### Which product has better Market Mapping? Grata is the stronger product for Market Mapping, with reviewers consistently citing its advanced mapping features and targeted list-building capabilities. - **PitchBook:** Market Mapping is cited as a benefit in recent reviews, but lacks a dedicated feature and has fewer reviewer mentions for mapping capabilities. - **Grata:** Market Mapping is a core feature, with 8 all-time coverage mentions and frequent praise for its ability to map fragmented markets and build highly targeted lists. Alternatives **Grata Alternatives** ![Sourcescrub](https://images.g2crowd.com/uploads/product/hd_favicon/c239d24f7d2a0e838018a14c50dca461/sourcescrub.svg "Sourcescrub") [ Sourcescrub ](/products/sourcescrub/reviews) ![AlphaSense](https://images.g2crowd.com/uploads/product/hd_favicon/0c32e6c4bc7531f6d84e9c2e33d30921/alphasense.svg "AlphaSense") [ AlphaSense ](/products/alphasense/reviews) ![Crunchbase](https://images.g2crowd.com/uploads/product/hd_favicon/4e063c5c462fd4949132bd47e8f0a2f3/crunchbase.svg "Crunchbase") [ Crunchbase ](/products/crunchbase/reviews) ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io") [ Apollo.io ](/products/apollo-io/reviews) **PitchBook Alternatives** ![S&P Capital IQ Pro](https://images.g2crowd.com/uploads/product/hd_favicon/cc369a2628b9110aa52ef6d2f775891a/s-p-capital-iq-pro.svg "S&P Capital IQ Pro") [ S&P Capital IQ Pro ](/products/s-p-capital-iq-pro/reviews) ![Crunchbase](https://images.g2crowd.com/uploads/product/hd_favicon/4e063c5c462fd4949132bd47e8f0a2f3/crunchbase.svg "Crunchbase") [ Crunchbase ](/products/crunchbase/reviews) ![AlphaSense](https://images.g2crowd.com/uploads/product/hd_favicon/0c32e6c4bc7531f6d84e9c2e33d30921/alphasense.svg "AlphaSense") [ AlphaSense ](/products/alphasense/reviews) ![Gain](https://images.g2crowd.com/uploads/product/hd_favicon/e70693ead32b8fd8b5130c63046ef8e2/gain-pro-gain.svg "Gain") [ Gain ](/products/gain-pro-gain/reviews)