# GoTo Webinar, ON24 vs BigMarker Comparison

| | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.3 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 803 | 1,210 | 445 | 
| **Largest Market Segment** | Mid-Market (41.7% of reviews) | Mid-Market (41.8% of reviews) | Small-Business (84.2% of reviews) | 
| **Entry Level Price** | $49.00 Per Year | No pricing available | Contact Us | 

---
## Top Pros & Cons

### GoTo Webinar

Pros:
- Ease of Use (3 reviews)
- Webinars (3 reviews)

Cons:
- Limited Features (3 reviews)
- Limited Flexibility (3 reviews)

### ON24

Pros:
- Ease of Use (53 reviews)
- Webinars (43 reviews)

Cons:
- Learning Curve (22 reviews)
- Limited Customization (17 reviews)

### BigMarker

Pros:
- Customer Support (16 reviews)
- Ease of Use (16 reviews)

Cons:
- Integration Issues (5 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (687 reviews) | 8.6 (967 reviews) | 9.4 (340 reviews) | 
  | **Ease of Use** | 8.8 (693 reviews) | 8.3 (971 reviews) | 9.3 (342 reviews) | 
  | **Ease of Setup** | 8.7 (242 reviews) | 8.3 (598 reviews) | 9.2 (204 reviews) | 
  | **Ease of Admin** | 8.6 (235 reviews) | 8.4 (564 reviews) | 9.4 (198 reviews) | 
  | **Quality of Support** | 8.2 (517 reviews) | 8.4 (944 reviews) | 9.4 (329 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (213 reviews) | 8.5 (544 reviews) | 9.6 (192 reviews) | 
  | **Product Direction (% positive)** | 7.6 (660 reviews) | 8.4 (930 reviews) | 9.4 (311 reviews) | 

---
## Pricing

### GoTo Webinar

#### Entry-Level Pricing

Plan: Lite

Price: $49.00 Per Year

Description: 250 Participants

Key Features:
- Reporting and Analytics
- Full Service Registration
- Automated Emails

[Browse all 4 editions](https://www.g2.com/products/goto-webinar/pricing)

#### Free Trial

Yes

### ON24

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### BigMarker

#### Entry-Level Pricing

Plan: Basic 

Price: Contact Us

Description: For small- and medium-sized businesses starting to host webinars & virtual events.

Key Features:
- Up to 1,000 Live Attendees
- 1 Host License
-  Share up to 9 Webcams

[Browse all 3 editions](https://www.g2.com/products/bigmarker/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | 9.1/10 | 50 |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.7/10 | 49 |

#### Registration

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event creation** | 9.2 (45 reviews) | Not enough data | 9.9 (46 reviews) | 
| **User registration process** | 9.3 (45 reviews) | Not enough data | 9.9 (46 reviews) | 
| **Payment processing** | 8.6 (32 reviews) | Not enough data | 9.8 (37 reviews) | 
| **Mobile check-in** | 9.1 (33 reviews) | Not enough data | 9.8 (34 reviews) | 
| **On-site tickets and registration** | 9.2 (29 reviews) | Not enough data | 9.7 (31 reviews) | 

#### Generative AI

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 

#### Marketing and Communications

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event website creation** | 9.2 (34 reviews) | Not enough data | 9.8 (42 reviews) | 
| **Email automation** | 9.0 (40 reviews) | Not enough data | 9.8 (42 reviews) | 
| **Email customization** | 8.8 (39 reviews) | Not enough data | 9.6 (42 reviews) | 
| **Contact list management** | 9.0 (37 reviews) | Not enough data | 9.6 (39 reviews) | 
| **Social media promotion** | 9.3 (29 reviews) | Not enough data | 9.6 (33 reviews) | 
| **Lead generation and retrieval** | 9.3 (29 reviews) | Not enough data | 9.8 (36 reviews) | 

#### Agentic AI - Event Registration & Ticketing

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.8/10 | 50 |

#### Registration

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event creation** | 9.2 (45 reviews) | Not enough data | 9.9 (46 reviews) | 
| **User registration process** | 9.3 (45 reviews) | Not enough data | 9.9 (46 reviews) | 
| **Payment processing** | 8.6 (32 reviews) | Not enough data | 9.8 (37 reviews) | 
| **Mobile check-in** | 9.1 (33 reviews) | Not enough data | 9.8 (34 reviews) | 
| **On-site tickets and registration** | 9.2 (29 reviews) | Not enough data | 9.7 (31 reviews) | 

#### Marketing and Communications

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event website creation** | 9.2 (34 reviews) | Not enough data | 9.8 (42 reviews) | 
| **Email automation** | 9.0 (40 reviews) | Not enough data | 9.8 (42 reviews) | 
| **Email customization** | 8.8 (39 reviews) | Not enough data | 9.6 (42 reviews) | 
| **Contact list management** | 9.0 (37 reviews) | Not enough data | 9.6 (39 reviews) | 
| **Social media promotion** | 9.3 (29 reviews) | Not enough data | 9.6 (33 reviews) | 
| **Lead generation and retrieval** | 9.3 (29 reviews) | Not enough data | 9.8 (36 reviews) | 

#### Event Operations

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Site selection** | Not enough data | Not enough data | 9.9 (22 reviews) | 
| **Supplier procurement** | Not enough data | Not enough data | 10.0 (17 reviews) | 
| **Hotel and transportation planning** | Not enough data | Not enough data | 9.7 (17 reviews) | 
| **Staff management** | Not enough data | Not enough data | 9.9 (18 reviews) | 
| **Budget management** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Session scheduling** | Not enough data | Not enough data | 9.8 (29 reviews) | 
| **Speaker submissions** | Not enough data | Not enough data | 10.0 (20 reviews) | 
| **Exhibition management** | Not enough data | Not enough data | 9.8 (21 reviews) | 

#### Attendee Engagement

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event agendas and schedules** | Not enough data | Not enough data | 9.7 (29 reviews) | 
| **Floor plans / maps** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Social media integrations** | Not enough data | Not enough data | 9.1 (27 reviews) | 
| **Attendee networking** | Not enough data | Not enough data | 9.5 (23 reviews) | 
| **Attendee surveys** | Not enough data | Not enough data | 9.6 (27 reviews) | 

#### Platform

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Performance and reliability** | Not enough data | Not enough data | 9.9 (34 reviews) | 
| **Reporting and dashboards** | Not enough data | Not enough data | 9.7 (34 reviews) | 
| **API / integrations** | Not enough data | Not enough data | 10.0 (25 reviews) | 
| **Multiple event management** | Not enough data | Not enough data | 9.9 (29 reviews) | 

#### Generative AI

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Event Management Platforms

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | N/A | N/A |

#### Content Creation

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Lead Retrieval

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.1/10 | 31 |

#### At-Event Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Business Card Scanner** | Not enough data | Not enough data | 7.8 (13 reviews) | 
| **Notetaking** | Not enough data | Not enough data | 8.6 (15 reviews) | 
| **Device Rental** | Not enough data | Not enough data | 7.8 (12 reviews) | 

#### Post-Event Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Lead Follow-Up** | Not enough data | Not enough data | 9.8 (22 reviews) | 
| **Lead Analysis** | Not enough data | Not enough data | 9.8 (22 reviews) | 
| **Interaction History** | Not enough data | Not enough data | 9.8 (22 reviews) | 

#### Software Offerings

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Web Portal** | Not enough data | Not enough data | 9.7 (25 reviews) | 
| **Mobile Application** | Not enough data | Not enough data | 9.0 (20 reviews) | 
| **Integrations & APIs** | Not enough data | Not enough data | 9.5 (21 reviews) | 

#### Agentic AI - Lead Retrieval

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | 8.6/10 | 276 |
| **ON24** | 8.6/10 | 763 |
| **BigMarker** | 9.0/10 | 238 |

#### Host Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Branding** | 8.3 (215 reviews) | 8.8 (667 reviews) | 9.3 (220 reviews) | 
| **Role-based Access** | 8.4 (219 reviews) | 8.5 (613 reviews) | 9.2 (196 reviews) | 
| **Recording** | 9.1 (237 reviews) | 8.8 (684 reviews) | 9.4 (224 reviews) | 

#### Attendee Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Registration** | 9.2 (258 reviews) | 8.8 (667 reviews) | 9.4 (222 reviews) | 
| **Attendee Live Chat** | 8.6 (241 reviews) | 8.5 (604 reviews) | 9.5 (214 reviews) | 
| **Polls and Surveys** | 8.7 (230 reviews) | 8.6 (650 reviews) | 9.4 (207 reviews) | 

#### Post-Event Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event Analytics** | 8.7 (219 reviews) | 8.7 (678 reviews) | 9.3 (213 reviews) | 
| **Attendee Reports** | 8.8 (228 reviews) | 8.8 (684 reviews) | 9.4 (209 reviews) | 

#### Integrations

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Social Media Integration** | 8.3 (125 reviews) | 7.6 (402 reviews) | 9.2 (162 reviews) | 
| **Software Integrations** | 8.3 (149 reviews) | 7.8 (486 reviews) | 9.2 (183 reviews) | 

#### Agentic AI - Webinar

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (36 reviews) | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.7 (35 reviews) | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 8.6 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 8.3 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (34 reviews) | 8.6 (7 reviews) | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | 8.9/10 | 39 |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.7/10 | 40 |

#### Marketing and Communications

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Lead generation and retrieval** | 9.0 (28 reviews) | Not enough data | 9.8 (33 reviews) | 
| **Social media promotion** | 8.7 (26 reviews) | Not enough data | 9.7 (30 reviews) | 
| **Event website creation** | 8.7 (28 reviews) | Not enough data | 9.6 (32 reviews) | 
| **Email customization** | 9.0 (27 reviews) | Not enough data | 9.6 (34 reviews) | 
| **Contact list management** | 8.8 (27 reviews) | Not enough data | 9.8 (34 reviews) | 

#### Attendee Engagement

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Social media integrations** | 8.8 (26 reviews) | Not enough data | 9.6 (29 reviews) | 
| **Attendee networking** | 8.7 (26 reviews) | Not enough data | 9.7 (28 reviews) | 
| **Attendee surveys-attendee engagement** | 9.1 (28 reviews) | Not enough data | 9.7 (31 reviews) | 

#### Registration

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event creation** | 9.3 (35 reviews) | Not enough data | 9.7 (36 reviews) | 
| **User registration process** | 9.3 (35 reviews) | Not enough data | 9.7 (37 reviews) | 
| **Mobile check-in** | 9.0 (25 reviews) | Not enough data | 9.8 (29 reviews) | 

#### Generative AI

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Event Marketing

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Live Stream

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.8/10 | 49 |

#### Software Options

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Hosted Platform** | Not enough data | Not enough data | 9.8 (38 reviews) | 
| **Social Media Stream** | Not enough data | Not enough data | 9.8 (29 reviews) | 
| **Multi-Platform Streaming** | Not enough data | Not enough data | 9.6 (26 reviews) | 
| **Embeddable** | Not enough data | Not enough data | 9.7 (33 reviews) | 

#### Audience Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Live Rewind** | Not enough data | Not enough data | 9.8 (20 reviews) | 
| **Live Chat** | Not enough data | Not enough data | 9.8 (43 reviews) | 
| **Pause** | Not enough data | Not enough data | 9.8 (24 reviews) | 

#### Streamer Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Highlight Clips** | Not enough data | Not enough data | 9.7 (17 reviews) | 
| **Video Archive** | Not enough data | Not enough data | 9.9 (32 reviews) | 
| **Analytics** | Not enough data | Not enough data | 9.7 (38 reviews) | 
| **Monetization Options** | Not enough data | Not enough data | 9.9 (26 reviews) | 

#### Agentic AI - Live Stream

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | N/A | N/A |

#### Platform Basics

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Website Personalization** | Not enough data | 8.4 (27 reviews) | Not enough data | 
| **Content Creation and Distribution** | Not enough data | 8.4 (31 reviews) | Not enough data | 

#### Platform Reporting

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Measurement** | Not enough data | 8.4 (42 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.1 (42 reviews) | Not enough data | 

### Video Conferencing

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | 9.1/10 | 257 |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.3/10 | 171 |

#### Collaboration Tools

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Screen Sharing** | 9.1 (233 reviews) | Not enough data | 9.5 (159 reviews) ✓ Verified | 
| **Presentations** | 9.1 (39 reviews) | Not enough data | 9.4 (98 reviews) ✓ Verified | 
| **Whiteboarding** | 9.0 (32 reviews) | Not enough data | 9.2 (81 reviews) ✓ Verified | 
| **Live Chat** | 9.2 (38 reviews) | Not enough data | 9.3 (97 reviews) ✓ Verified | 
| **Hand Raising** | 9.2 (38 reviews) | Not enough data | 9.3 (88 reviews) ✓ Verified | 

#### Meeting Coordination

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Scheduling** | 9.0 (207 reviews) | Not enough data | 9.4 (140 reviews) ✓ Verified | 
| **Recording** | 8.9 (202 reviews) | Not enough data | 9.3 (156 reviews) ✓ Verified | 
| **Participant Permissions** | 8.8 (213 reviews) | Not enough data | 9.4 (149 reviews) ✓ Verified | 
| **One-Click Join** | 9.3 (40 reviews) | Not enough data | 9.2 (83 reviews) ✓ Verified | 

#### Software Type

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Mobile** | 8.6 (120 reviews) | Not enough data | 9.0 (117 reviews) ✓ Verified | 
| **Browser Application** | 9.2 (38 reviews) | Not enough data | 9.2 (94 reviews) ✓ Verified | 
| **Desktop Application** | 9.2 (38 reviews) | Not enough data | 9.0 (55 reviews) ✓ Verified | 

#### Agentic AI - Video Conferencing

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | 8.7/10 | 99 |
| **BigMarker** | 9.6/10 | 91 |

#### Administration

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event Configuration** | Not enough data | 8.8 (79 reviews) | 9.5 (77 reviews) | 
| **Event Marketing** | Not enough data | 8.5 (77 reviews) | 9.3 (69 reviews) | 
| **Speaker Access and Control** | Not enough data | 8.8 (82 reviews) | 9.3 (77 reviews) | 
| **Advanced Reporting** | Not enough data | 8.6 (77 reviews) | 9.3 (70 reviews) | 

#### Virtual Experience

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Virtual Lobby** | Not enough data | 8.5 (74 reviews) | 9.5 (65 reviews) | 
| **Built-In Webcasting** | Not enough data | 8.6 (74 reviews) | 9.6 (67 reviews) | 
| **Webcasting Integrations** | Not enough data | 8.6 (75 reviews) | 9.6 (56 reviews) | 
| **Cross-Device Functionality** | Not enough data | 8.1 (75 reviews) | 9.6 (70 reviews) | 
| **Session / Agenda Management** | Not enough data | 9.4 (8 reviews) | Not enough data | 
| **Live Streaming & Recording** | Not enough data | 9.3 (9 reviews) | Not enough data | 
| **Registration & Attendee Management** | Not enough data | 8.8 (10 reviews) | Not enough data | 
| **Event Setup & Scheduling** | Not enough data | 9.1 (9 reviews) | Not enough data | 
| **Branding & Customization** | Not enough data | 9.3 (9 reviews) | 9.7 (6 reviews) | 
| **Interactive Speaker / Moderator Controls** | Not enough data | 7.9 (8 reviews) | Not enough data | 

#### Engagement

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Online Event Agenda** | Not enough data | 8.5 (69 reviews) | 9.6 (63 reviews) | 
| **Interactive Content** | Not enough data | 8.4 (75 reviews) | 9.5 (73 reviews) | 
| **1:1 Networking** | Not enough data | 7.6 (62 reviews) | 9.2 (55 reviews) | 
| **Exhibitors/Sponsorships** | Not enough data | 7.5 (57 reviews) | 9.3 (50 reviews) | 
| **Gamification & Incentives** | Not enough data | 8.7 (9 reviews) | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | 8.8 (8 reviews) | Not enough data | 
| **Networking / Matchmaking** | Not enough data | 9.0 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (40 reviews) | Feature Not Available | 

#### Agentic AI - Virtual Event Platforms

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (8 reviews) | 9.8 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (8 reviews) | 9.8 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 9.8 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 9.8 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 9.4 (8 reviews) | 9.8 (7 reviews) | 
| **Decision Making** | Not enough data | 8.8 (8 reviews) | 9.8 (7 reviews) | 

#### Administration / Support - Virtual Event Platforms

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | 9.3 (9 reviews) | Not enough data | 
| **Security & Compliance** | Not enough data | 8.7 (9 reviews) | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **User Capacity & Reliability** | Not enough data | 9.1 (9 reviews) | Not enough data | 
| **Analytics & Reporting** | Not enough data | 9.3 (9 reviews) | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | 7.8/10 | 67 |
| **BigMarker** | N/A | N/A |

#### Content Creation

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Content Management** | Not enough data | 8.2 (46 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Not enough data | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Not enough data | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Feature Not Available | Not enough data | 
| **Decision Making** | Not enough data | Feature Not Available | Not enough data | 

#### Optimization

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **ROI Reporting** | Not enough data | 7.3 (39 reviews) ✓ Verified | Not enough data | 

### Event Networking and Matchmaking

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.5/10 | 21 |

#### Event Networking

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Meeting Scheduling** | Not enough data | Not enough data | 9.4 (17 reviews) | 
| **Integration / APIs** | Not enough data | Not enough data | 9.0 (17 reviews) | 
| **Virtual Networking** | Not enough data | Not enough data | 9.5 (14 reviews) | 
| **Communication Tools** | Not enough data | Not enough data | 9.7 (17 reviews) | 
| **Attendee Profiles** | Not enough data | Not enough data | 9.4 (18 reviews) | 

#### Event Intelligence

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Meeting Reports** | Not enough data | Not enough data | 9.7 (16 reviews) | 
| **Prospect Intelligence ** | Not enough data | Not enough data | 10.0 (12 reviews) | 
| **Lead Capture** | Not enough data | Not enough data | 9.6 (18 reviews) | 
| **AI-Powered Matchmaking** | Not enough data | Not enough data | 8.9 (11 reviews) | 

#### Agentic AI - Event Networking and Matchmaking

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Event Apps

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.1/10 | 38 |

#### Agentic AI - Mobile Event Apps

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

#### Attendee Engagement

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Event agendas and schedules** | Not enough data | Not enough data | 9.7 (29 reviews) | 
| **Floor plans / maps** | Not enough data | Not enough data | 9.6 (19 reviews) | 
| **Social media integrations** | Not enough data | Not enough data | 9.1 (27 reviews) | 
| **Attendee networking** | Not enough data | Not enough data | 9.5 (23 reviews) | 
| **Attendee surveys** | Not enough data | Not enough data | 9.6 (27 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | N/A | N/A |

#### Marketing Distribution

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Online Community Management

| Product | Score | Reviews |
|---|---|---|
| **GoTo Webinar** | N/A | N/A |
| **ON24** | N/A | N/A |
| **BigMarker** | 9.8/10 | 14 |

#### Community Building

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Member Profiles** | Not enough data | Not enough data | 10.0 (8 reviews) | 
| **Email & Notifications** | Not enough data | Not enough data | Not enough data | 
| **Member Discovery** | Not enough data | Not enough data | Not enough data | 
| **Member Referrals** | Not enough data | Not enough data | Not enough data | 
| **Community Spaces** | Not enough data | Not enough data | Not enough data | 
| **Paid Memberships** | Not enough data | Not enough data | Not enough data | 
| **Multimedia Sharing** | Not enough data | Not enough data | Not enough data | 
| **Courses** | Not enough data | Not enough data | Not enough data | 

#### Community Improvement

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Gamification** | Not enough data | Not enough data | Not enough data | 
| **Polls & Questions** | Not enough data | Not enough data | Not enough data | 
| **Automation Rules** | Not enough data | Not enough data | Not enough data | 

#### Customer Analytics

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Community Insights** | Not enough data | Not enough data | 9.4 (8 reviews) | 
| **Community Engagement Analytics** | Not enough data | Not enough data | 9.8 (10 reviews) | 
| **Downloadable Reports** | Not enough data | Not enough data | 9.8 (10 reviews) | 
| **ROI Tracking** | Not enough data | Not enough data | 9.8 (9 reviews) | 

#### Community Management

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Community Feeds & Discussions** | Not enough data | Not enough data | 9.8 (8 reviews) | 
| **Live Streaming** | Not enough data | Not enough data | Not enough data | 
| **Chat & Messaging** | Not enough data | Not enough data | Not enough data | 
| **Events Management** | Not enough data | Not enough data | Not enough data | 
| **Admin Roles & Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Online Community Management

| Feature | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Webinar Platforms](https://www.g2.com/categories/webinar)

**Unique to GoTo Webinar (3):** [Video Conferencing Software](https://www.g2.com/categories/video-conferencing), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Event Marketing Software](https://www.g2.com/categories/event-marketing)

**Unique to ON24 (3):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)

**Unique to BigMarker (10):** [Mobile Event Apps](https://www.g2.com/categories/mobile-event-apps), [Live Stream Software](https://www.g2.com/categories/live-stream-software), [Event Marketing Software](https://www.g2.com/categories/event-marketing), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval), [Event Networking and Matchmaking](https://www.g2.com/categories/event-networking-and-matchmaking), [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Online Community Management Software](https://www.g2.com/categories/online-community-management), [Video Conferencing Software](https://www.g2.com/categories/video-conferencing), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | GoTo Webinar | ON24 | BigMarker | 
|---|---|---|---|
| **Small-Business** | 36.7% | 17.7% | 84.2% | 
| **Mid-Market** | 41.7% | 41.8% | 11.6% | 
| **Enterprise** | 21.6% | 40.5% | 4.2% | 

### By Industry

#### GoTo Webinar

- **Computer Software:** 14.2%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Hospital & Health Care:** 4.9%
- **Financial Services:** 4.4%
- **Non-Profit Organization Management:** 4.2%
- **Education Management:** 4.2%
- **Higher Education:** 4.2%
- **Real Estate:** 3.0%
- **Internet:** 2.9%
- **Other:** 43.1%

#### ON24

- **Computer Software:** 17.3%
- **Information Technology and Services:** 14.7%
- **Financial Services:** 7.3%
- **Marketing and Advertising:** 5.1%
- **Hospital & Health Care:** 3.5%
- **Consumer Services:** 3.4%
- **Accounting:** 3.1%
- **Non-Profit Organization Management:** 2.9%
- **Insurance:** 2.4%
- **Publishing:** 2.1%
- **Other:** 38.1%

#### BigMarker

- **Marketing and Advertising:** 16.9%
- **E-Learning:** 9.0%
- **Information Technology and Services:** 8.1%
- **Professional Training & Coaching:** 6.0%
- **Education Management:** 5.1%
- **Computer Software:** 4.2%
- **Management Consulting:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Events Services:** 2.8%
- **Financial Services:** 2.6%
- **Other:** 38.7%

---
## Alternatives

### Alternatives to GoTo Webinar

- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (412 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1719 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1232 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [ClickMeeting](https://www.g2.com/products/clickmeeting/reviews) — 4.2/5 stars (272 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56351 reviews)
- [WebinarGeek](https://www.g2.com/products/webinargeek/reviews) — 4.5/5 stars (514 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1355 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (438 reviews)

### Alternatives to ON24

- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1719 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (412 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (438 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews)
- [BrightTALK (Informa TechTarget)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) — 4.0/5 stars (101 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1077 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1232 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [Uberflip a PathFactory Company](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews) — 4.2/5 stars (340 reviews)

### Alternatives to BigMarker

- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (945 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (412 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1077 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1719 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1883 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1770 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1232 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2144 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)

---
## Top Discussions

### GoTo Webinar

- Title: [What is GoTo Webinar used for?](https://www.g2.com/discussions/what-is-goto-webinar-used-for) — 2 comments
  > **Top comment:** "Online Meeting"
- Title: [What is difference between GoToMeeting and GoToWebinar?](https://www.g2.com/discussions/what-is-difference-between-gotomeeting-and-gotowebinar) — 2 comments
  > **Top comment:** "Good platform for online events like Webinars, Web Conference"
- Title: [Is GoToWebinar app free?](https://www.g2.com/discussions/is-gotowebinar-app-free) — 2 comments
  > **Top comment:** "If you are talking about the app to download in order to join a webinar that you are either opening up to host or that you've been invited to, then yes this..."
- Title: [What is the best way to offer handouts that are available during the live session to people that are only viewing the recording?](https://www.g2.com/discussions/31071-what-is-the-best-way-to-offer-handouts-that-are-available-during-the-live-session-to-people-that-are-only-viewing-the-recording) — 2 comments, 1 upvote
  > **Top comment:** "I actually have the same question but don't believe there is any. I therefore include a slide in my "live" presentation telling the viewer to email an..."
- Title: [how to record gotowebinar](https://www.g2.com/discussions/how-to-record-gotowebinar) — 2 comments
  > **Top comment:** "Once you're in system, click record button on menu"

### ON24

- Title: [is there  a way i can download the webinar ?](https://www.g2.com/discussions/30466-is-there-a-way-i-can-download-the-webinar) — 3 comments, 1 upvote
  > **Top comment:** "Hi Srojan,

When you open the webcast, go to ARCHIVE:

https://share.getcloudapp.com/E0unornk

Then you can choose your format preferences..."
- Title: [What are best practices for a webcast with several presenters from different locations using webcams](https://www.g2.com/discussions/what-are-best-practices-for-a-webcast-with-several-presenters-from-different-locations-using-webcams) — 3 comments, 1 upvote
  > **Top comment:** "Hi Karin, 

Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what..."
- Title: [It is possible to develop something in house?](https://www.g2.com/discussions/it-is-possible-to-develop-something-in-house) — 2 comments, 1 upvote
  > **Top comment:** "It depends on what you mean. If you mean produce a webinar in house then, yes, this is very possible. Please elaborate."
- Title: [Can I integrate ON24 analytics into my marketing automation and CRM software?](https://www.g2.com/discussions/can-i-integrate-on24-analytics-into-my-marketing-automation-and-crm-software) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 data integrates with most major marketing automation and CRM software including, Salesforce, Marketo, Eloqua, HubSpot, and many others."
- Title: [Can I interact with my webinar audience?](https://www.g2.com/discussions/can-i-interact-with-my-webinar-audience) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 gives you a suite of interactive tools to directly engage your audience, including Q&A, polling, surveys, idea sharing, and chat."

### BigMarker

- Title: [Are there any plans to Integrations with webhook](https://www.g2.com/discussions/are-there-any-plans-to-integrations-with-webhook) — 3 comments, 2 upvotes
  > **Top comment:** "Webhooks are already available both inbound and outbound"
- Title: [What is BigMarker used for?](https://www.g2.com/discussions/what-is-bigmarker-used-for) — 1 comment
  > **Top comment:** "BigMarker is a versatile platform predominantly used for hosting webinars, virtual events, and hybrid gatherings, providing interactive tools for engagement...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/goto-webinar-vs-on24-vs-bigmarker)