# GoSquared, Matomo (Formerly Piwik) vs Amplitude Analytics Comparison | | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 4.5 out of 5 | | **Total Reviews** | 75 | 96 | 2,880 | | **Largest Market Segment** | Small-Business (46.5% of reviews) | Small-Business (55.3% of reviews) | Mid-Market (47.0% of reviews) | | **Entry Level Price** | Free | FREE download | Free | --- ## Top Pros & Cons ### GoSquared **Not enough data** ### Matomo (Formerly Piwik) Pros: - Customization (1 reviews) - Data Collection (1 reviews) ### Amplitude Analytics Pros: - Insights (336 reviews) - Ease of Use (315 reviews) Cons: - Learning Curve (139 reviews) - Steep Learning Curve (138 reviews) --- ## Ratings Comparison | Rating | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Meets Requirements** | 8.8 (71 reviews) | 8.5 (80 reviews) | 8.5 (2124 reviews) | | **Ease of Use** | 8.8 (71 reviews) | 8.0 (82 reviews) | 8.3 (2142 reviews) | | **Ease of Setup** | 9.1 (23 reviews) | 7.7 (53 reviews) | 8.0 (970 reviews) | | **Ease of Admin** | 8.9 (22 reviews) | 7.9 (48 reviews) | 8.4 (641 reviews) | | **Quality of Support** | 8.9 (67 reviews) | 7.7 (49 reviews) | 8.4 (1627 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (21 reviews) | 8.4 (31 reviews) | 8.7 (611 reviews) | | **Product Direction (% positive)** | 9.3 (70 reviews) | 8.1 (80 reviews) | 8.6 (1944 reviews) | --- ## Pricing ### GoSquared #### Entry-Level Pricing Plan: Plans start at Price: Free [Learn more about GoSquared](https://www.g2.com/products/gosquared/reviews) #### Free Trial Yes ### Matomo (Formerly Piwik) #### Entry-Level Pricing Plan: On-Premise (Self-Hosted) Price: FREE download Description: GPL v3+ licensed. Premium Features & Support options available. Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/ Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data. [Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing) #### Free Trial Yes ### Amplitude Analytics #### Entry-Level Pricing Plan: Starter Price: Free Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes: Key Features: - Starter templates - Foundational product analytics - Campaign reporting [Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Digital Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | 8.8/10 | 60 | | **Matomo (Formerly Piwik)** | 8.2/10 | 69 | | **Amplitude Analytics** | 8.1/10 | 1022 | #### Metrics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Sessions - Digital Analytics** | 9.1 (55 reviews) | 8.5 (63 reviews) | 8.5 (697 reviews) | | **Engagement** | 9.0 (55 reviews) | 8.5 (57 reviews) | 8.5 (688 reviews) | | **Entry and Exit Pages** | 8.5 (54 reviews) | 8.8 (58 reviews) | 7.9 (640 reviews) | | **Standard Event Tracking** | 8.6 (53 reviews) | 8.5 (60 reviews) | 8.8 (721 reviews) | | **Custom Event Tracking** | 8.6 (49 reviews) | 8.2 (58 reviews) | 8.8 (723 reviews) | | **Retention** | 9.0 (51 reviews) | 8.1 (49 reviews) | 8.2 (667 reviews) | | **Return** | Feature Not Available | 8.1 (51 reviews) | 8.1 (627 reviews) | | **Conversions** | 9.0 (46 reviews) | 7.9 (47 reviews) | 8.9 (699 reviews) | | **Funnels** | Feature Not Available | 7.5 (38 reviews) | 8.9 (719 reviews) | #### Reporting | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Real-Time Reporting** | 9.3 (54 reviews) | 8.3 (58 reviews) | 8.5 (670 reviews) | | **Trending** | 8.9 (54 reviews) | 8.1 (40 reviews) | 8.3 (614 reviews) | | **Retroactive Reporting** | 8.7 (51 reviews) | 8.3 (43 reviews) | 8.1 (580 reviews) | | **Segmentation** | 8.4 (47 reviews) | 7.9 (49 reviews) | 8.6 (687 reviews) | | **Mobile Reporting** | 8.5 (47 reviews) | 8.1 (37 reviews) | 8.2 (565 reviews) | | **Unification Across Devices** | 8.8 (48 reviews) | 8.0 (42 reviews) | 8.2 (574 reviews) | | **Custom Reports and Dashboards** | 8.9 (46 reviews) | 8.3 (55 reviews) | 8.6 (698 reviews) | #### Other | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **User Data** | 8.5 (53 reviews) | 8.4 (55 reviews) | 8.5 (666 reviews) | | **Site Search Reporting** | Feature Not Available | 8.5 (52 reviews) | 7.7 (489 reviews) | | **Load Time Monitoring** | Feature Not Available | 7.8 (41 reviews) | 7.6 (447 reviews) | | **Campaign Tracking** | 8.7 (45 reviews) | 8.3 (45 reviews) | 7.8 (536 reviews) | | **E-Commerce** | 9.1 (35 reviews) | 7.9 (30 reviews) | 7.8 (430 reviews) | | **Promotional Messages** | 8.7 (32 reviews) | 7.4 (22 reviews) | 7.3 (391 reviews) | | **Administration Alerts** | 8.4 (47 reviews) | 8.3 (40 reviews) | 7.6 (402 reviews) | #### Agentic AI - Digital Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (54 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 7.1 (56 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 6.8 (57 reviews) | | **Decision Making** | Not enough data | Not enough data | 7.6 (56 reviews) | #### Administration | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **API / Integrations** | 8.8 (40 reviews) | 8.4 (39 reviews) | 8.1 (601 reviews) | | **QA Testing** | 8.9 (42 reviews) | 7.8 (34 reviews) | 8.0 (539 reviews) | | **Performance and Reliability** | 8.9 (54 reviews) | 8.6 (50 reviews) | 8.5 (705 reviews) | | **User, Role, and Access Management** | 8.7 (47 reviews) | 8.9 (54 reviews) | 8.5 (725 reviews) | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Content Creation | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | 8.4/10 | 899 | #### User Identification | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Demographics** | Not enough data | Not enough data | 7.8 (612 reviews) | | **User Segmentation** | Not enough data | Not enough data | 8.8 (775 reviews) | | **Geolocation** | Not enough data | Not enough data | 8.3 (663 reviews) | #### Tracking & Reporting | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Custom Event Tracking** | Not enough data | Not enough data | 8.9 (805 reviews) | | **Real-Time Insights** | Not enough data | Not enough data | 8.6 (738 reviews) | | **Attribution** | Not enough data | Not enough data | 7.9 (651 reviews) | | **Dashboard** | Not enough data | Not enough data | 8.6 (794 reviews) | | **User Path Tracking** | Not enough data | Not enough data | 8.1 (777 reviews) | | **User Activity History** | Not enough data | Not enough data | 8.8 (765 reviews) | #### Metrics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | 8.6 (664 reviews) | | **Exit Tracking** | Not enough data | Not enough data | 7.7 (543 reviews) | | **Retention** | Not enough data | Not enough data | 8.4 (641 reviews) | | **Return** | Not enough data | Not enough data | 8.3 (581 reviews) | | **Conversions** | Not enough data | Not enough data | 9.0 (667 reviews) | ### Conversational Marketing | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Messenger | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Sequencing** | Not enough data | Not enough data | Not enough data | | **AI** | Not enough data | Not enough data | Not enough data | | **Live Chat** | Not enough data | Not enough data | Not enough data | | **Customization Interface** | Not enough data | Not enough data | Not enough data | #### Channels | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Social Media** | Not enough data | Not enough data | Not enough data | | **Website** | Not enough data | Not enough data | Not enough data | | **Text Message (SMS)** | Not enough data | Not enough data | Not enough data | | **Voice Assistants** | Not enough data | Not enough data | Not enough data | | **Other** | Not enough data | Not enough data | Not enough data | #### Customers | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Targeting** | Not enough data | Not enough data | Not enough data | | **Profiles** | Not enough data | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | Not enough data | | **Lead Gathering** | Not enough data | Not enough data | Not enough data | | **Sales Conversion** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Conversational Marketing | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Lead Generation | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Lead Builder** | Not enough data | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | ### Product Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | 8.0/10 | 1440 | #### Product Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Account-Level Analytics** | Not enough data | Not enough data | 8.3 (1039 reviews) | | **User-Level Analytics** | Not enough data | Not enough data | 8.7 (1246 reviews) | | **Segmentation** | Not enough data | Not enough data | 8.5 (1192 reviews) | | **Funnels** | Not enough data | Not enough data | 8.8 (1276 reviews) | | **Alerts** | Not enough data | Not enough data | 7.1 (832 reviews) | | **Multi-Product Analytics** | Not enough data | Not enough data | 8.0 (952 reviews) | | **User Scoring** | Not enough data | Not enough data | 7.0 (726 reviews) | | **Integrations** | Not enough data | Not enough data | 7.7 (939 reviews) | #### Agentic AI - Product Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (179 reviews) | | **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | | **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | 6.4 (172 reviews) | #### Behavioral Analytics - Product Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | | **User level Analytics** | Not enough data | Not enough data | 9.9 (12 reviews) | | **Account level Analytics** | Not enough data | Not enough data | Not enough data | | **Segmentation** | Not enough data | Not enough data | 9.7 (10 reviews) | | **Funnels** | Not enough data | Not enough data | 9.9 (27 reviews) | #### Platform Infrastructure - Product Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Cross System integrations** | Not enough data | Not enough data | Not enough data | | **Alerts** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | 8.7 (20 reviews) | #### AI driven optimization - Product Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **User scoring** | Not enough data | Not enough data | Not enough data | | **Adaptive learning** | Not enough data | Not enough data | Not enough data | | **Automated insights** | Not enough data | Not enough data | Not enough data | | **Autonomous task execution** | Not enough data | Not enough data | 8.3 (6 reviews) | ### Lead Capture | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Lead Monitoring | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Features** | Not enough data | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | Not enough data | | **Identification** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Lead Capture | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Data Capture | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Mobile** | Not enough data | Not enough data | Not enough data | | **Websites** | Not enough data | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | Not enough data | | **Data** | Not enough data | Not enough data | Not enough data | #### Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Export/Import** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | #### Customization | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Forms** | Not enough data | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | Not enough data | | **Templates** | Not enough data | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | 8.9/10 | 23 | | **Amplitude Analytics** | N/A | N/A | #### Tools | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Contact Collection** | Not enough data | 8.2 (13 reviews) | Not enough data | | **Audience Insights** | Not enough data | 9.3 (20 reviews) | Not enough data | | **Social Sharing** | Not enough data | 8.7 (15 reviews) | Not enough data | #### Metrics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | Not enough data | | **Sessions** | Not enough data | 8.9 (20 reviews) | Not enough data | | **Engagement** | Not enough data | 9.2 (19 reviews) | Not enough data | | **Return** | Not enough data | 9.0 (19 reviews) | Not enough data | | **Conversions** | Not enough data | 9.0 (17 reviews) | Not enough data | | **Search Rank** | Not enough data | 8.6 (14 reviews) | Not enough data | #### Agentic AI - Content Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | N/A | N/A | #### Marketing Operations | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **ROI Tracking** | Not enough data | Not enough data | Not enough data | | **Data Collection** | Not enough data | Not enough data | Not enough data | | **Customer Insights** | Not enough data | Not enough data | Not enough data | | **Multi-User Access** | Not enough data | Not enough data | Not enough data | | **Spend Management** | Not enough data | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | Not enough data | #### Campaign Activity | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Campaign Insights** | Not enough data | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | Not enough data | | **Campaign Stickiness** | Not enough data | Not enough data | Not enough data | | **Multichannel Tracking** | Not enough data | Not enough data | Not enough data | | **Brand Optimization** | Not enough data | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **GoSquared** | N/A | N/A | | **Matomo (Formerly Piwik)** | N/A | N/A | | **Amplitude Analytics** | 8.4/10 | 765 | #### Metrics | Feature | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Engagement** | Not enough data | Not enough data | 8.6 (664 reviews) | | **Exit Tracking** | Not enough data | Not enough data | 7.7 (543 reviews) | | **Retention** | Not enough data | Not enough data | 8.4 (641 reviews) | | **Return** | Not enough data | Not enough data | 8.3 (581 reviews) | | **Conversions** | Not enough data | Not enough data | 9.0 (667 reviews) | --- ## Categories **Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics) **Unique to GoSquared (3):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics) **Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | GoSquared | Matomo (Formerly Piwik) | Amplitude Analytics | |---|---|---|---| | **Small-Business** | 46.5% | 55.3% | 31.8% | | **Mid-Market** | 35.2% | 30.6% | 47.0% | | **Enterprise** | 18.3% | 14.1% | 21.2% | ### By Industry #### GoSquared - **Marketing and Advertising:** 14.9% - **Health, Wellness and Fitness:** 5.4% - **Arts and Crafts:** 5.4% - **Information Technology and Services:** 5.4% - **Computer Software:** 5.4% - **Financial Services:** 5.4% - **Food & Beverages:** 4.1% - **Internet:** 4.1% - **Entertainment:** 4.1% - **Human Resources:** 2.7% - **Other:** 43.2% #### Matomo (Formerly Piwik) - **Marketing and Advertising:** 14.4% - **Computer Software:** 11.1% - **Information Technology and Services:** 8.9% - **Internet:** 8.9% - **Retail:** 5.6% - **Publishing:** 4.4% - **Airlines/Aviation:** 3.3% - **Automotive:** 3.3% - **Government Administration:** 2.2% - **Health, Wellness and Fitness:** 2.2% - **Other:** 35.6% #### Amplitude Analytics - **Computer Software:** 18.6% - **Information Technology and Services:** 13.9% - **Financial Services:** 10.1% - **Internet:** 4.4% - **Health, Wellness and Fitness:** 3.8% - **Entertainment:** 3.4% - **Marketing and Advertising:** 3.2% - **Computer Games:** 2.7% - **Leisure, Travel & Tourism:** 2.6% - **Retail:** 2.4% - **Other:** 34.8% --- ## Alternatives ### Alternatives to GoSquared - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews) - [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1641 reviews) ### Alternatives to Matomo (Formerly Piwik) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1770 reviews) - [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews) - [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews) - [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews) ### Alternatives to Amplitude Analytics - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1770 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews) - [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews) - [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews) - [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews) - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews) --- ## Top Discussions ### GoSquared No discussions available for this product. ### Matomo (Formerly Piwik) - Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..." - Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote > **Top comment:** "I no delete it" - Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote > **Top comment:** "Because your platform is very helpful" ### Amplitude Analytics - Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments > **Top comment:** "It is a data visualization tool for product analytics." - Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website. Main uses: - Track user journeys..." - Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..." - Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment > **Top comment:** "Don't know exactly,as my company founders owns it. Apologies " - Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/gosquared-vs-matomo-formerly-piwik-vs-amplitude-analytics)