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Compare GoSquared, Inspectlet, Google Analytics, and Mixpanel

Pricing

 
Plans start at
Free
Micro
$39
per month
 
Startup
$79
per month
 
Growth
$149
per month
 
Accelerate
$299
per month
 
Enterprise
Contact Inspectlet
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
GoSquared
Plans start at
Free
Free Trial
Inspectlet
Micro
$39per month
Startup
$79per month
Growth
$149per month
Accelerate
$299per month
Enterprise
Contact Inspectlet
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
9.0
8.2
Ease of Use
Ease of Use
9.1
9.1
7.6
7.7
Ease of Setup
Ease of Setup
9.6
Not enough data available
7.8
7.0
Ease of Admin
Ease of Admin
8.8
Not enough data available
8.1
7.6
Quality of Support
Quality of Support
9.3
8.6
7.3
7.8
Ease of Doing Business With
Ease of Doing Business With
9.1
8.0
8.2
8.1
Product Direction (% positive)
Product Direction (% positive)
9.3
7.3
8.4
6.8
Meets Requirements
GoSquared
9.0
Inspectlet
8.3
Google Analytics
9.0
Mixpanel
8.2
Ease of Use
GoSquared
9.1
Inspectlet
9.1
Google Analytics
7.6
Mixpanel
7.7
Ease of Setup
GoSquared
9.6
Inspectlet
Not enough data available
Google Analytics
7.8
Mixpanel
7.0
Ease of Admin
GoSquared
8.8
Inspectlet
Not enough data available
Google Analytics
8.1
Mixpanel
7.6
Quality of Support
GoSquared
9.3
Inspectlet
8.6
Google Analytics
7.3
Mixpanel
7.8
Ease of Doing Business With
GoSquared
9.1
Inspectlet
8.0
Google Analytics
8.2
Mixpanel
8.1
Product Direction (% positive)
GoSquared
9.3
Inspectlet
7.3
Google Analytics
8.4
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
GoSquared
9.1
Inspectlet
8.6
Google Analytics
9.0
Mixpanel
8.6
Engagement
GoSquared
9.0
Inspectlet
8.6
Google Analytics
8.7
Mixpanel
8.5
Entry and Exit Pages
GoSquared
8.4
Inspectlet
8.3
Google Analytics
8.7
Mixpanel
7.8
Standard Event Tracking
GoSquared
8.5
Inspectlet
8.3
Google Analytics
8.5
Mixpanel
8.6
Custom Event Tracking
GoSquared
8.7
Inspectlet
7.9
Google Analytics
8.3
Mixpanel
8.6
Retention
GoSquared
9.1
Inspectlet
7.8
Google Analytics
8.3
Mixpanel
7.9
Return
GoSquared
Not enough data available
Inspectlet
8.0
Google Analytics
8.4
Mixpanel
8.0
Conversions
GoSquared
9.1
Inspectlet
8.4
Google Analytics
8.5
Mixpanel
8.4
Funnels
GoSquared
Not enough data available
Inspectlet
8.1
Google Analytics
8.1
Mixpanel
8.8
Reporting
Real-Time Reporting
GoSquared
9.4
Inspectlet
8.2
Google Analytics
8.7
Mixpanel
8.4
Trending
GoSquared
8.8
Inspectlet
7.9
Google Analytics
8.5
Mixpanel
8.1
Retroactive Reporting
GoSquared
8.6
Inspectlet
7.8
Google Analytics
8.2
Mixpanel
7.8
Segmentation
GoSquared
8.5
Inspectlet
7.9
Google Analytics
8.4
Mixpanel
8.4
Mobile Reporting
GoSquared
8.4
Inspectlet
8.1
Google Analytics
8.5
Mixpanel
7.8
Unification Across Devices
GoSquared
8.8
Inspectlet
8.6
Google Analytics
8.2
Mixpanel
7.4
Custom Reports and Dashboards
GoSquared
8.9
Inspectlet
7.9
Google Analytics
8.5
Mixpanel
7.5
Other
User Data
GoSquared
8.3
Inspectlet
9.0
Google Analytics
8.4
Mixpanel
8.3
Site Search Reporting
GoSquared
Not enough data available
Inspectlet
8.9
Google Analytics
8.5
Mixpanel
7.5
Load Time Monitoring
GoSquared
Not enough data available
Inspectlet
8.5
Google Analytics
8.3
Mixpanel
7.2
Campaign Tracking
GoSquared
8.8
Inspectlet
8.4
Google Analytics
8.7
Mixpanel
7.8
E-Commerce
GoSquared
9.1
Inspectlet
8.1
Google Analytics
8.4
Mixpanel
7.2
Promotional Messages
GoSquared
8.8
Inspectlet
8.6
Google Analytics
8.0
Mixpanel
7.4
Administration Alerts
GoSquared
8.5
Inspectlet
8.6
Google Analytics
8.2
Mixpanel
7.6
Administration
Performance and Reliability
GoSquared
9.0
Inspectlet
8.7
Google Analytics
8.9
Mixpanel
8.2
User, Role, and Access Management
GoSquared
8.4
Inspectlet
8.2
Google Analytics
8.9
Mixpanel
8.0
API / Integrations
GoSquared
8.9
Inspectlet
8.0
Google Analytics
8.4
Mixpanel
7.9
QA Testing
GoSquared
8.9
Inspectlet
8.3
Google Analytics
8.1
Mixpanel
7.7

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
44.7%
22.7%
60.6%
64.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.0%
45.5%
27.5%
31.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.3%
31.8%
11.9%
4.6%
GoSquared
Small-Business
44.7%
Mid-Market
34.0%
Enterprise
21.3%
Inspectlet
Small-Business
22.7%
Mid-Market
45.5%
Enterprise
31.8%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%

Reviewers' Industry

 
Marketing and Advertising
12.7%
Information Technology and Services
25.0%
Marketing and Advertising
22.1%
Computer Software
25.7%
 
Health, Wellness and Fitness
9.1%
Banking
11.1%
Information Technology and Services
6.8%
Internet
18.7%
 
Information Technology and Services
7.3%
Wholesale
8.3%
Computer Software
6.8%
Information Technology and Services
14.3%
 
Financial Services
5.5%
Retail
8.3%
Internet
6.1%
Marketing and Advertising
7.0%
 
Entertainment
5.5%
Internet
8.3%
Higher Education
3.0%
Financial Services
7.0%
 
Other
60.0%
Other
38.9%
Other
55.2%
Other
27.3%
GoSquared
Marketing and Advertising
12.7%
Health, Wellness and Fitness
9.1%
Information Technology and Services
7.3%
Financial Services
5.5%
Entertainment
5.5%
Other
60.0%
Inspectlet
Information Technology and Services
25.0%
Banking
11.1%
Wholesale
8.3%
Retail
8.3%
Internet
8.3%
Other
38.9%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

G2 User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 User in Internet

The inclusion of the software on our eCommerce platform conflicted with the checkout process and prevented credit card transactions. There configuration and set-up seemed to be point-and-click, so we didn't do full regression testing. HIGHLY recommend...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Inspectlet
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Most Helpful Critical Review
G2 User in Internet

The inclusion of the software on our eCommerce platform conflicted with the checkout process and prevented credit card transactions. There configuration and set-up seemed to be point-and-click, so we didn't do full regression testing. HIGHLY recommend...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Inspectlet
No screenshots provided
Google Analytics

Videos

 No videos providedNo videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

GoSquared
No videos provided
Inspectlet
No videos provided
Google Analytics
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads providedNo downloads provided
GoSquared
No downloads provided
Inspectlet
No downloads provided
Google Analytics
No downloads provided
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