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Compare GoSquared, Inspectlet, Google Analytics, and HubSpot

Pricing

 
Plans start at
Free
Growth
$149
per month
Marketing Hub Free
$0
 
Accelerate
$299
per month
Marketing Hub Starter
$50
/month
 
Enterprise
Contact Inspectlet
Marketing Hub Professional
$800
/month
 
Micro
$39
per month
Marketing Hub Enterprise
$3,200
/month
 
Startup
$79
per month
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial
GoSquared
Plans start at
Free
Free Trial
Inspectlet
Growth
$149per month
Accelerate
$299per month
Enterprise
Contact Inspectlet
Micro
$39per month
Startup
$79per month
Free Trial Unavailable
Google Analytics
Free Trial Unavailable
HubSpot
Marketing Hub Free
$0
Marketing Hub Starter
$50/month
Marketing Hub Professional
$800/month
Marketing Hub Enterprise
$3,200/month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.0
8.3
9.0
8.5
Ease of Use
Ease of Use
9.1
9.1
7.6
8.5
Ease of Setup
Ease of Setup
9.6
Not enough data available
7.8
8.0
Ease of Admin
Ease of Admin
8.8
Not enough data available
8.1
8.5
Quality of Support
Quality of Support
9.3
8.6
7.3
8.7
Ease of Doing Business With
Ease of Doing Business With
9.1
8.0
8.2
8.7
Product Direction (% positive)
Product Direction (% positive)
9.3
7.3
8.4
8.6
Meets Requirements
GoSquared
9.0
Inspectlet
8.3
Google Analytics
9.0
HubSpot
8.5
Ease of Use
GoSquared
9.1
Inspectlet
9.1
Google Analytics
7.6
HubSpot
8.5
Ease of Setup
GoSquared
9.6
Inspectlet
Not enough data available
Google Analytics
7.8
HubSpot
8.0
Ease of Admin
GoSquared
8.8
Inspectlet
Not enough data available
Google Analytics
8.1
HubSpot
8.5
Quality of Support
GoSquared
9.3
Inspectlet
8.6
Google Analytics
7.3
HubSpot
8.7
Ease of Doing Business With
GoSquared
9.1
Inspectlet
8.0
Google Analytics
8.2
HubSpot
8.7
Product Direction (% positive)
GoSquared
9.3
Inspectlet
7.3
Google Analytics
8.4
HubSpot
8.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
45.7%
22.7%
60.6%
55.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
32.6%
45.5%
27.5%
38.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
21.7%
31.8%
11.9%
6.1%
GoSquared
Small-Business
45.7%
Mid-Market
32.6%
Enterprise
21.7%
Inspectlet
Small-Business
22.7%
Mid-Market
45.5%
Enterprise
31.8%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%
HubSpot
Small-Business
55.9%
Mid-Market
38.0%
Enterprise
6.1%

Reviewers' Industry

 
Marketing and Advertising
13.0%
Information Technology and Services
25.0%
Marketing and Advertising
22.1%
Marketing and Advertising
19.2%
 
Information Technology and Services
7.4%
Banking
11.1%
Information Technology and Services
6.8%
Computer Software
14.8%
 
Health, Wellness and Fitness
7.4%
Wholesale
8.3%
Computer Software
6.8%
Information Technology and Services
9.8%
 
Financial Services
5.6%
Retail
8.3%
Internet
6.1%
Internet
6.1%
 
Entertainment
5.6%
Internet
8.3%
Higher Education
3.0%
Financial Services
2.7%
 
Other
61.1%
Other
38.9%
Other
55.2%
Other
47.3%
GoSquared
Marketing and Advertising
13.0%
Information Technology and Services
7.4%
Health, Wellness and Fitness
7.4%
Financial Services
5.6%
Entertainment
5.6%
Other
61.1%
Inspectlet
Information Technology and Services
25.0%
Banking
11.1%
Wholesale
8.3%
Retail
8.3%
Internet
8.3%
Other
38.9%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%
HubSpot
Marketing and Advertising
19.2%
Computer Software
14.8%
Information Technology and Services
9.8%
Internet
6.1%
Financial Services
2.7%
Other
47.3%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

G2 User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

G2 User in Internet

The inclusion of the software on our eCommerce platform conflicted with the checkout process and prevented credit card transactions. There configuration and set-up seemed to be point-and-click, so we didn't do full regression testing. HIGHLY recommend...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

 
GoSquared
Most Helpful Favorable Review
Matthew N.
Consultant in Internet

I like GoSquared because of its no-nonsense approach to real time web analytics. It's easy implementation and customisation options made it an easy choice for me. Add to that a team of super enthusiastic people working behind the scenes and you have got a...

Most Helpful Critical Review
Brittany W.
Administrator in Education Management

I don't like how the dashboard is a little confusing on the website. It's easier to read than Google analytics, but still takes some time to figure out how to navigate.

Inspectlet
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Excellent for CRO/improving the UX. Easy to use.

Most Helpful Critical Review
G2 User in Internet

The inclusion of the software on our eCommerce platform conflicted with the checkout process and prevented credit card transactions. There configuration and set-up seemed to be point-and-click, so we didn't do full regression testing. HIGHLY recommend...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

HubSpot
Most Helpful Favorable Review
Sandra A.
Administrator in Computer Software

In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...

Most Helpful Critical Review
Jeremy F.
User in Information Technology and Services

Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...

Screenshots

 
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Inspectlet
No screenshots provided
Google Analytics

Videos

 No videos providedNo videos providedNo videos provided

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

GoSquared
No videos provided
Inspectlet
No videos provided
Google Analytics
No videos provided
HubSpot

The world has changed, and it's time to transform how you market and sell to match how people shop, buy, and share experiences online. That's why we built HubSpot. With HubSpot's award-winning inbound marketing and sales platform, you will attract more visitors, generate more leads, and delight more customers: all in one platform.

HubSpot offers a full stack of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together.

Downloads

 No downloads providedNo downloads providedNo downloads provided
GoSquared
No downloads provided
Inspectlet
No downloads provided
Google Analytics
No downloads provided
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