Compare Google Tag Manager and UTM.io 
At a Glance
Market Segments
Small-Business (54.2% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Tag Manager
Star Rating
(425)4.6 out of 5
Market Segments
Small-Business (54.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerUTM.io
Star Rating
(12)4.8 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Per Year
Browse all 4 pricing plansGoogle Tag Manager vs UTM.io
- Reviewers felt that Google Tag Manager meets the needs of their business better than UTM.io.
- When comparing quality of ongoing product support, reviewers felt that UTM.io is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of UTM.io over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableUTM.io
Free
Free
Per Year
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!
- Please see pricing on our website for full details.
Free Trial
Google Tag Manager
No trial information availableUTM.io
Free Trial is available
Ratings
Meets Requirements
9.2
348
9.1
9
Ease of Use
8.0
349
8.7
9
Ease of Setup
7.9
209
Not enough data
Ease of Admin
8.3
193
Not enough data
Quality of Support
7.1
286
8.3
7
Has the product been a good partner in doing business?
8.1
168
Not enough data
Product Direction (% positive)
8.9
338
10.0
8
Features by Category
Metrics
9.0
213
Not enough data
8.9
210
Not enough data
8.7
204
Not enough data
9.2
239
Not enough data
9.0
245
Not enough data
8.4
187
Not enough data
8.3
184
Not enough data
9.1
232
Not enough data
8.6
189
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
169
Not enough data
8.1
160
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
173
Not enough data
Feature Not Available
Not enough data
Other
8.6
188
Feature Not Available
8.5
171
Feature Not Available
8.3
169
Not enough data
9.0
202
Not enough data
8.8
160
Not enough data
8.0
126
Not enough data
8.2
153
Not enough data
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Administration
8.8
161
Not enough data
8.7
177
Not enough data
9.0
219
Not enough data
9.1
228
Not enough data
Security - Unified Threat Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Penetration Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and UTM.io are categorized as Digital Analytics and Tag Management Systems
Unique Categories
Google Tag Manager has no unique categories
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UTM.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.1%
Computer Software
8.8%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.5%
Information Technology and Services
33.3%
Marketing and Advertising
16.7%
Professional Training & Coaching
8.3%
Internet
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
What is a UTM tool?
1 Comment
Official Response from UTM.io
A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools...Read more
How do I generate a UTM code?
1 Comment
Official Response from UTM.io
Generating a UTM code involves adding UTM parameters to your destination URL. Here are the steps to create a UTM code:
1. Go to a UTM generator tool...Read more
What is UTM in Google?
1 Comment
Official Response from UTM.io
UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign...Read more
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