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Compare Google Tag Manager and UTM.io 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerUTM.io
Star Rating
(12)4.8 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Per Year
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Tag Manager excels in its "Standard Event Tracking" feature, with a score of 9.1, allowing for comprehensive tracking of user interactions, while UTM.io, although strong in "Campaign Tracking" with a score of 9.0, does not offer the same depth in event tracking capabilities.
- Reviewers mention that UTM.io shines in "Ease of Use" with a score of 8.7, making it more accessible for beginners compared to Google Tag Manager's score of 8.0, which can be more complex for new users due to its extensive features.
- G2 users highlight that Google Tag Manager's "API / Integrations" score of 8.8 is a significant advantage, providing seamless integration with various platforms, whereas UTM.io, while offering integrations, does not match the breadth and depth of Google Tag Manager's capabilities.
- Users on G2 report that UTM.io's "Real-Time Reporting" feature scores an impressive 9.3, allowing users to monitor campaign performance instantly, which is a critical need for marketers, while Google Tag Manager's reporting features, although robust, do not provide the same immediacy.
- Reviewers say that Google Tag Manager's "Quality of Support" score of 7.1 is a drawback, as many users have expressed concerns about the responsiveness and helpfulness of support, in contrast to UTM.io's higher score of 8.3, indicating better customer service experiences.
- Users report that Google Tag Manager's "Product Direction" score of 8.8 reflects a strong commitment to evolving the product, but UTM.io's perfect score of 10.0 suggests that users feel even more confident in its future development and enhancements.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableUTM.io
Free
Free
Per Year
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!
- Please see pricing on our website for full details.
Free Trial
Google Tag Manager
No trial information availableUTM.io
Free Trial is available
Ratings
Meets Requirements
9.2
338
9.1
9
Ease of Use
8.0
339
8.7
9
Ease of Setup
7.9
199
Not enough data
Ease of Admin
8.3
191
Not enough data
Quality of Support
7.1
277
8.3
7
Has the product been a good partner in doing business?
8.1
166
Not enough data
Product Direction (% positive)
8.8
329
10.0
8
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Feature Not Available
8.5
169
Feature Not Available
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Security - Unified Threat Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Sales Room
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Formatting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Penetration Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and UTM.io are categorized as Digital Analytics and Tag Management Systems
Unique Categories
Google Tag Manager has no unique categories
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UTM.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Information Technology and Services
33.3%
Marketing and Advertising
16.7%
Professional Training & Coaching
8.3%
Internet
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
What is a UTM tool?
1 Comment
Official Response from UTM.io
A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools...Read more
What is UTM in Google?
1 Comment
Official Response from UTM.io
UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign...Read more
How do I generate a UTM code?
1 Comment
Official Response from UTM.io
Generating a UTM code involves adding UTM parameters to your destination URL. Here are the steps to create a UTM code:
1. Go to a UTM generator tool...Read more
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