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Compare Google Tag Manager and Snowplow 
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Tag Monitor
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSnowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Snowplow excels in "Custom Event Tracking" with a score of 9.0, allowing for highly tailored analytics that meet specific business needs, while Google Tag Manager, although strong, scores slightly lower at 8.1 in this area.
- Reviewers mention that Snowplow's "Real-Time Data Collection" feature, rated at 9.0, provides immediate insights, which is crucial for businesses needing to react quickly, whereas Google Tag Manager's real-time capabilities are rated at 8.3, indicating a slight lag in responsiveness.
- G2 users highlight Snowplow's superior "Quality of Support" with a score of 8.9, noting that the support team is proactive and knowledgeable, while Google Tag Manager's support is rated at 7.1, with some users expressing frustration over response times.
- Users on G2 report that Snowplow's "Data Modeling" capabilities, rated at 9.2, offer advanced options for structuring data, which is particularly beneficial for complex analytics, while Google Tag Manager's data modeling features are less robust, scoring 8.9.
- Reviewers say that Snowplow shines in "User, Role, and Access Management" with a score of 9.1, providing granular control over user permissions, which is essential for larger teams, compared to Google Tag Manager's score of 8.5 in this area, where some users feel the options are limited.
- Users report that Snowplow's "Integration APIs" are highly rated at 8.9, making it easier to connect with other tools and platforms, while Google Tag Manager, although functional, has a slightly lower score of 8.8, indicating that users may encounter more challenges when integrating with third-party applications.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableSnowplow
Cloud BDP
Contact Us
Per Year
BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month
Free Trial
Google Tag Manager
No trial information availableSnowplow
Free Trial is available
Ratings
Meets Requirements
9.2
338
9.2
28
Ease of Use
8.0
339
8.1
28
Ease of Setup
7.9
199
6.4
18
Ease of Admin
8.3
191
7.5
19
Quality of Support
7.1
277
8.9
25
Has the product been a good partner in doing business?
8.1
166
9.0
16
Product Direction (% positive)
8.8
329
10.0
28
Features by Category
Metrics
9.0
208
Not enough data
8.9
207
Not enough data
8.7
201
Not enough data
9.1
233
Not enough data
9.0
239
Not enough data
8.4
184
Not enough data
8.3
181
Not enough data
9.1
225
Not enough data
8.6
186
Not enough data
Reporting
Feature Not Available
Not enough data
8.4
167
Not enough data
8.0
158
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
171
Not enough data
Feature Not Available
Not enough data
Other
8.6
185
Not enough data
8.5
169
Not enough data
8.3
166
Not enough data
9.0
197
Not enough data
8.8
157
Not enough data
7.9
124
Not enough data
8.2
151
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
Not enough data
8.7
174
Not enough data
9.0
217
Not enough data
9.1
225
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Integrations
Not enough data
9.7
5
Not enough data
8.8
7
Platform
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Processing
Not enough data
9.2
15
Not enough data
9.0
16
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Snowplow are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Snowplow is categorized as Product Analytics, Big Data Processing and Distribution, and Data Governance
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snowplow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Alternatives
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
Snowplow has no discussions with answers
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