Compare Google Tag Manager and Smartlook 
At a Glance
Market Segments
Small-Business (54.3% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Google Tag Manager
Star Rating
(426)4.6 out of 5
Market Segments
Small-Business (54.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansGoogle Tag Manager vs Smartlook
When assessing the two solutions, reviewers found Smartlook easier to use, set up, and administer. Reviewers also preferred doing business with Smartlook overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Smartlook.
- When comparing quality of ongoing product support, reviewers felt that Smartlook is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Smartlook over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableSmartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Google Tag Manager
No trial information availableSmartlook
Free Trial is available
Ratings
Meets Requirements
9.2
349
8.9
656
Ease of Use
8.0
350
8.9
662
Ease of Setup
7.9
210
9.1
459
Ease of Admin
8.3
193
9.1
451
Quality of Support
7.1
287
8.8
470
Has the product been a good partner in doing business?
8.1
168
9.0
385
Product Direction (% positive)
8.9
339
9.0
620
Features by Category
Metrics
9.0
214
8.8
157
8.9
211
8.7
78
8.7
205
8.5
153
9.2
239
8.6
149
9.0
245
8.6
130
8.4
187
8.2
65
8.3
184
8.4
68
9.1
233
8.6
126
8.6
190
8.7
126
Reporting
Feature Not Available
8.8
149
8.4
169
8.5
63
8.1
160
8.6
121
Feature Not Available
8.6
117
Feature Not Available
8.3
108
8.6
173
7.8
18
Feature Not Available
8.7
119
Other
8.6
188
8.7
135
8.5
171
8.6
109
8.3
169
Feature Not Available
9.0
203
8.5
91
8.8
160
8.4
90
8.0
126
Feature Not Available
8.2
153
8.3
91
Agentic AI - Digital Analytics
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Not enough data
Administration
8.8
161
8.4
208
8.7
177
8.6
100
9.0
219
8.8
316
9.1
229
Feature Not Available
User Identification
Not enough data
Feature Not Available
Not enough data
8.4
59
Not enough data
8.7
64
Tracking & Reporting
Not enough data
8.3
64
Not enough data
8.6
69
Not enough data
8.5
60
Not enough data
8.6
77
Not enough data
8.9
72
Not enough data
8.7
74
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
Not enough data
Feature Not Available
Not enough data
8.7
109
Not enough data
8.5
91
Not enough data
8.7
97
Not enough data
8.4
72
Not enough data
8.1
44
Not enough data
Feature Not Available
Not enough data
8.9
83
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Metrics
Not enough data
8.8
34
Not enough data
8.5
33
Not enough data
8.1
29
Not enough data
8.0
29
Not enough data
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Google Tag Manager and Smartlook are categorized as Digital Analytics
Unique Categories
Google Tag Manager is categorized as Tag Management Systems
Smartlook is categorized as Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, and Mobile App Optimization
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.0%
Computer Software
9.0%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.4%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
What integration does Smartlook currently offer that cannot be missing from the platform implementation?
1 Comment
LM
Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
LukasRead more
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