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Compare Google Tag Manager and Siteimprove 
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At a Glance
Market Segments
Small-Business (53.5% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Tag Manager
Star Rating
(415)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSiteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveGoogle Tag Manager vs Siteimprove
When assessing the two solutions, reviewers found Siteimprove easier to use, set up, and administer. Reviewers also preferred doing business with Siteimprove overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Siteimprove.
- When comparing quality of ongoing product support, reviewers felt that Siteimprove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Siteimprove over Google Tag Manager.
Pricing
Entry-Level Pricing
Google Tag Manager
No pricing availableSiteimprove
No pricing availableFree Trial
Google Tag Manager
No trial information availableSiteimprove
No trial information availableRatings
Meets Requirements
9.2
338
9.1
351
Ease of Use
8.0
339
8.7
352
Ease of Setup
7.9
199
8.9
230
Ease of Admin
8.3
191
8.8
229
Quality of Support
7.1
277
9.2
329
Has the product been a good partner in doing business?
8.1
166
9.4
227
Product Direction (% positive)
8.8
329
9.0
341
Features by Category
Metrics
9.0
208
8.8
122
8.9
207
8.7
113
8.7
201
8.6
113
9.1
233
8.4
102
9.0
239
8.3
94
8.4
184
8.4
100
8.3
181
8.3
97
9.1
225
8.1
90
8.6
186
8.2
91
Reporting
Feature Not Available
8.5
109
8.4
167
8.4
108
8.0
158
8.2
50
Feature Not Available
8.4
98
Feature Not Available
8.2
100
8.6
171
Feature Not Available
Feature Not Available
8.7
115
Other
8.6
185
8.6
112
8.5
169
8.5
112
8.3
166
8.6
106
9.0
197
8.3
86
8.8
157
Feature Not Available
7.9
124
Feature Not Available
8.2
151
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
159
7.9
89
8.7
174
8.5
93
9.0
217
8.9
133
9.1
225
8.8
132
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
Not enough data
8.0
70
Not enough data
8.5
63
Not enough data
8.1
62
Not enough data
8.5
62
Agentic AI - SEO Tools
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.7
5
SEO Content & Rankings
Not enough data
7.8
90
Not enough data
7.8
109
Not enough data
7.4
80
Not enough data
7.3
66
Not enough data
7.7
53
SEO Reporting
Not enough data
7.3
90
Not enough data
8.2
81
Not enough data
7.8
85
Not enough data
7.4
62
Generative AI
Not enough data
6.1
34
Not enough data
6.0
34
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Tag Manager and Siteimprove are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.9%
Computer Software
9.0%
Information Technology and Services
8.5%
Internet
6.0%
Retail
3.0%
Other
39.4%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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