Compare Google Tag Manager, SimilarWeb, and SEMrush

Pricing

 
FREE
$0
per month
Pro
$99.95
/ month
 
ENTERPRISE
Custom Plans
Guru
$199.95
/ month
 
Additional Solutions
Custom Plans
Business
$399.95
/ month
 
Enterprise
Upon Request
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
SEMrush
Pro
$99.95/ month
Guru
$199.95/ month
Business
$399.95/ month
Enterprise
Upon Request
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
8.9
Ease of Use
Ease of Use
7.7
8.7
8.3
Ease of Setup
Ease of Setup
7.8
9.2
8.6
Ease of Admin
Ease of Admin
8.2
9.7
8.8
Quality of Support
Quality of Support
6.7
7.8
8.4
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
8.8
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
9.1
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.8
SEMrush
8.9
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
SEMrush
8.3
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
SEMrush
8.6
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
SEMrush
8.8
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.8
SEMrush
8.4
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
SEMrush
8.8
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
SEMrush
9.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
39.3%
64.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
50.0%
29.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
10.7%
5.4%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
SEMrush
Small-Business
64.9%
Mid-Market
29.7%
Enterprise
5.4%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
28.6%
Marketing and Advertising
35.4%
 
Internet
8.1%
Marketing and Advertising
17.9%
Internet
12.2%
 
Computer Software
8.1%
Public Relations and Communications
14.3%
Computer Software
9.6%
 
Information Technology and Services
6.8%
Information Technology and Services
14.3%
Information Technology and Services
5.9%
 
Health, Wellness and Fitness
2.6%
Computer Software
7.1%
Retail
2.0%
 
Other
36.6%
Other
17.9%
Other
34.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
SEMrush
Marketing and Advertising
35.4%
Internet
12.2%
Computer Software
9.6%
Information Technology and Services
5.9%
Retail
2.0%
Other
34.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Andre P.
Consultant in Internet

I can recommend the Google Tag Manager because its a great Tool to use different trackingcodes..

Andrei B.
Industry Analyst / Tech Writer in Internet

A lot of insights about any website. Best part is traffic and popular pages.

Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Consumer Services

Not alot of people use this software.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

G2 User in Higher Education

Nothing - it operates as a basic SEM tool is expected to.

 
Google Tag Manager
Most Helpful Favorable Review
Andre P.
Consultant in Internet

I can recommend the Google Tag Manager because its a great Tool to use different trackingcodes..

Most Helpful Critical Review
G2 User in Consumer Services

Not alot of people use this software.

SimilarWeb
Most Helpful Favorable Review
Andrei B.
Industry Analyst / Tech Writer in Internet

A lot of insights about any website. Best part is traffic and popular pages.

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

SEMrush
Most Helpful Favorable Review
Stephen D.
Agency in Internet

Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...

Most Helpful Critical Review
G2 User in Higher Education

Nothing - it operates as a basic SEM tool is expected to.

Screenshots

 
1 of 2
2 of 2
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos provided

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
SEMrush

Overviews of all of the the SEMrush toolkits — including the SEO Toolkit, Competitive Research Toolkit, Advertising Toolkit, Content Marketing Toolkit, and Social Media Toolkit

Downloads

Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk SimilarWeb a QuestionContact SimilarWebAsk SEMrush a QuestionContact SEMrush