Compare Google Tag Manager, SimilarWeb, and Moz Pro

Pricing

 
FREE
$0
per month
Standard
$99
/ month
 
ENTERPRISE
Custom Plans
Medium
$179
/ month
 
Additional Solutions
Custom Plans
Large
$249
/ month
 
Premium
$999
/ month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Moz Pro
Standard
$99/ month
Medium
$179/ month
Large
$249/ month
Premium
$999/ month
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
8.4
Ease of Use
Ease of Use
7.7
8.7
8.6
Ease of Setup
Ease of Setup
7.8
9.2
9.1
Ease of Admin
Ease of Admin
8.2
9.7
9.0
Quality of Support
Quality of Support
6.7
7.8
8.7
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
9.2
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
8.5
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.8
Moz Pro
8.4
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Moz Pro
8.6
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Moz Pro
9.1
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Moz Pro
9.0
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.8
Moz Pro
8.7
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Moz Pro
9.2
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Moz Pro
8.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
39.3%
54.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
50.0%
35.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
10.7%
10.7%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Moz Pro
Small-Business
54.1%
Mid-Market
35.2%
Enterprise
10.7%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
28.6%
Marketing and Advertising
28.7%
 
Internet
8.1%
Marketing and Advertising
17.9%
Internet
14.6%
 
Computer Software
8.1%
Public Relations and Communications
14.3%
Computer Software
12.2%
 
Information Technology and Services
6.8%
Information Technology and Services
14.3%
Information Technology and Services
8.3%
 
Health, Wellness and Fitness
2.6%
Computer Software
7.1%
Retail
2.4%
 
Other
36.6%
Other
17.9%
Other
33.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Moz Pro
Marketing and Advertising
28.7%
Internet
14.6%
Computer Software
12.2%
Information Technology and Services
8.3%
Retail
2.4%
Other
33.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Farrah F.
User in Pharmaceuticals

I like how quickly we can get tags up and running on our website without having to wait for complicated development cycles. The fact you can launch a tag and take it down very easily makes the risk of trying out new tags and vendors much easier than...

G2 User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

 
Google Tag Manager
Most Helpful Favorable Review
Farrah F.
User in Pharmaceuticals

I like how quickly we can get tags up and running on our website without having to wait for complicated development cycles. The fact you can launch a tag and take it down very easily makes the risk of trying out new tags and vendors much easier than...

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

SimilarWeb
Most Helpful Favorable Review
G2 User in Internet

The chrome extension is fantastic. It's made for speed and the data is accurate enough to provide insight. The visual breakdowns are very, very easy to digest quickly -- which is important for me while prospecting. Customer engagement data and tracking...

Most Helpful Critical Review
G2 User in Marketing and Advertising

This is not a technology, but a service. You enter domains in a spreadsheet that can do look-ups. You cannot easily do a list build and the way they do look-ups eats into your API calls, which are limited every month. My CSM is definitely trying to be...

Moz Pro
Most Helpful Favorable Review
Sylvia H.
User in Computer Software

Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. The Moz community and blog provides a ton of information, real life examples, and learnings from experts and...

Most Helpful Critical Review
Corey N.
Agency in Marketing and Advertising

If you're doing more than the most basic local work in a market with no competition, you'll need more. A lot more. Ahrefs has a vastly superior backlink database and Majestic has the only really usable link API. SEMrush and Search Metrics provide endless...

Screenshots

 
1 of 2
2 of 2
1 of 6
2 of 6
3 of 6
4 of 6
5 of 6
6 of 6
Google Tag Manager
SimilarWeb
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk SimilarWeb a QuestionContact SimilarWebAsk Moz Pro a QuestionContact Moz Pro