Compare Google Tag Manager, SimilarWeb, and Mixpanel

Pricing

 
FREE
$0
per month
 
ENTERPRISE
Custom Plans
 
Additional Solutions
Custom Plans
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
Google Tag Manager
Free Trial Unavailable
SimilarWeb
FREE
$0per month
ENTERPRISE
Custom Plans
Additional Solutions
Custom Plans
Free Trial Unavailable
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
9.2
7.8
8.2
Ease of Use
Ease of Use
7.7
8.7
7.7
Ease of Setup
Ease of Setup
7.8
9.2
7.0
Ease of Admin
Ease of Admin
8.2
9.7
7.6
Quality of Support
Quality of Support
6.7
7.8
7.8
Ease of Doing Business With
Ease of Doing Business With
8.0
8.3
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
7.8
6.8
Meets Requirements
Google Tag Manager
9.2
SimilarWeb
7.8
Mixpanel
8.2
Ease of Use
Google Tag Manager
7.7
SimilarWeb
8.7
Mixpanel
7.7
Ease of Setup
Google Tag Manager
7.8
SimilarWeb
9.2
Mixpanel
7.0
Ease of Admin
Google Tag Manager
8.2
SimilarWeb
9.7
Mixpanel
7.6
Quality of Support
Google Tag Manager
6.7
SimilarWeb
7.8
Mixpanel
7.8
Ease of Doing Business With
Google Tag Manager
8.0
SimilarWeb
8.3
Mixpanel
8.1
Product Direction (% positive)
Google Tag Manager
8.7
SimilarWeb
7.8
Mixpanel
6.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
51.9%
39.3%
63.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.5%
50.0%
32.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
13.6%
10.7%
5.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
SimilarWeb
Small-Business
39.3%
Mid-Market
50.0%
Enterprise
10.7%
Mixpanel
Small-Business
63.1%
Mid-Market
32.0%
Enterprise
5.0%

Reviewers' Industry

 
Marketing and Advertising
37.9%
Internet
28.6%
Computer Software
23.8%
 
Internet
8.1%
Marketing and Advertising
17.9%
Internet
17.9%
 
Computer Software
8.1%
Public Relations and Communications
14.3%
Information Technology and Services
13.0%
 
Information Technology and Services
6.8%
Information Technology and Services
14.3%
Marketing and Advertising
8.1%
 
Health, Wellness and Fitness
2.6%
Computer Software
7.1%
Financial Services
6.3%
 
Other
36.6%
Other
17.9%
Other
30.9%
Google Tag Manager
Marketing and Advertising
37.9%
Internet
8.1%
Computer Software
8.1%
Information Technology and Services
6.8%
Health, Wellness and Fitness
2.6%
Other
36.6%
SimilarWeb
Internet
28.6%
Marketing and Advertising
17.9%
Public Relations and Communications
14.3%
Information Technology and Services
14.3%
Computer Software
7.1%
Other
17.9%
Mixpanel
Computer Software
23.8%
Internet
17.9%
Information Technology and Services
13.0%
Marketing and Advertising
8.1%
Financial Services
6.3%
Other
30.9%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

Agata J.
User in Information Technology and Services

SimilarWeb offers free plan for beginners that includes up to five results per metrics, one months of mobile app data and three months , which is great for startup company. I like the feature where you can compare your website results with your competitors'...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

Consultant in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Google Tag Manager
Most Helpful Favorable Review
User in Retail

The ability to deploy code without a code drop.

Most Helpful Critical Review
Anjelika K.
Administrator in Internet

I don't like that you cannot understand it easily.

SimilarWeb
Most Helpful Favorable Review
Agata J.
User in Information Technology and Services

SimilarWeb offers free plan for beginners that includes up to five results per metrics, one months of mobile app data and three months , which is great for startup company. I like the feature where you can compare your website results with your competitors'...

Most Helpful Critical Review
Consultant in Computer Software

Most of the data is overrated. Where the actual monthly traffic will be 15K, this platform shows more than 1 lakh per month. So you actually can't rely every time on this. Also, their support system is very poor and the guys are full of attitude. The way...

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
1 of 2
2 of 2
1 of 4
2 of 4
3 of 4
4 of 4
Google Tag Manager
SimilarWeb

Videos

 No videos providedNo videos provided

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Tag Manager
No videos provided
SimilarWeb
No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Downloads

 No downloads providedNo downloads provided
Google Tag Manager
No downloads provided
SimilarWeb
No downloads provided
Ask Google Tag Manager a QuestionContact Google Tag ManagerAsk SimilarWeb a QuestionContact SimilarWebAsk Mixpanel a QuestionContact Mixpanel